Attractive sponsors in Pakistani market can play a key role for Pakistan to become a top opponent

[ovaisrafiq]

Currently Pakistan worth in ICC is similar as Bangladesh, Sri lanka, Westindies. Pakistan needs bigger sponsors in domestic and International who can give big value to Pakistan, ICC will always support the big guns like England Australia India and South Africa, Newzealand in terms of larger role. Even South Africa thinks that in home season of 2018 there is no big value for broad caster because Pakistan and Srilanka will be touring, that proves that only money make cricket series powerfull.

Time is very near where Pakistan will only be playing 2 test rather then 3. We need maturity and force other cricket board to play longer format more and have 4 or 5 series on consistent basis. England market is strong to Pakistan has a bit support and they can earn good money with playing Pakistan.

Home series of more then 3 test are not valueable because we have empty ground, and board also think rarely about 3 test and they more think about 2 test and more limited over games. When we will improve our selfies and put pressure then only we can play a powerfull role in cricket.

 

[Abdullah719]

In this regard, I think playing cricket in UAE has hurt us as well due to the complete lack of crowds etc. specially in Test matches.

 

[MMHS]

In this regard, I think playing cricket in UAE has hurt us as well due to the complete lack of crowds etc. specially in Test matches.

That's indeed an issue, but still it's possible to sell PAK's domestic cricket to 23 crore people, most of whom has very little outside cricket as pass time. PTv had a sports dedicated channel as well - if half or Iran & Iraq's national team could play (& paid in $s) in Dhaka Football League back in mid 80s (surprisingly, then top two BD clubs regularly made the Group Stages of Asian Club cup, competing with Pohang Steelers, Swoang Samsung, Kashima Antlers, Yokohama Mariners, Al Hilal, Al Ittihad, Al Sabah, Esteqlal ....), it's quite possible to sell club/franchise cricket in PAK. Obviously, it won't be IPL or PSL, but good enough for serving top 100 cricketers.

 

[Abdullah719]

That's indeed an issue, but still it's possible to sell PAK's domestic cricket to 23 crore people, most of whom has very little outside cricket as pass time. PTv had a sports dedicated channel as well - if half or Iran & Iraq's national team could play (& paid in $s) in Dhaka Football League back in mid 80s (surprisingly, then top two BD clubs regularly made the Group Stages of Asian Club cup, competing with Pohang Steelers, Swoang Samsung, Kashima Antlers, Yokohama Mariners, Al Hilal, Al Ittihad, Al Sabah, Esteqlal ....), it's quite possible to sell club/franchise cricket in PAK. Obviously, it won't be IPL or PSL, but good enough for serving top 100 cricketers.

Definitely agree about domestic cricket, PCB don't even try to market it. The situation is pathetic.

The One Day Cups are coming up possibly later this month but they haven't even announced the schedule yet.

 

[MightyObnoxious]

I think, should concentrate on tv money. If we get DTH and or pay tv, I believe PCB can hope to earn more than $70m year a plus just rom domestic market. Currently, it's 100 something for five years. let's hope SC finally allows DTH.

 

[Imy]

OvaisRafiq I am sorry you statement is not correct. The biggest money maker in ICC events is India Vs Pakistan period so ICC values Pakistan a lot more. They admitted that

 

[big_gamer007]

Ultimately it comes down to Purchasing power of the country and ease of doing business in a country.. A lot of companies want to invest in India and sponsor the cricket shows because they want to capture the growing Indian market.. Similarly Pakistan has good potential however they cannot reach their full potential until ease of doing business improves which is indirectly hampered by cases of terrorism as well.. Everything the economy and sponsors in cricket is interlinked..

 

[USofA]

I don't think PCB is maximizing revenues currently. What is the current TV deal? When is it up for renewal? They should negotiate TV deals, and take better control of digital content. These are the two areas of max revenues.

Besides the local market, they also need to tap the European (UK mainly) and US (4th largest cricket market). This is where the digital content will make PCB the $$. Sponsors will flow, if there is a wide reach of the PCB product.

 

[ovaisrafiq]

OvaisRafiq I am sorry you statement is not correct. The biggest money maker in ICC events is India Vs Pakistan period so ICC values Pakistan a lot more. They admitted that

Agree in some cases, but ICC unable to force India to play bilateral series with Pakistan. India only plays in ICC events just to make ICC and broadcasters happy, what if Pakistan refuses to play India in ICC events.

 

[ovaisrafiq]

We also seen in recent series that Pakistani sponsors are much more interested in Cricket and recent example is Pakistan Westindies series in Westindies where we seen all Pakistani sponsor in test ODI or T20 matches.

 

[Kaka4pope]

Agreed, we just don't get the following there.

My guess is though that the UAE offers some financial incentives? As I imagine Abu Dhabi and Dubai are keen to get their stadiums some exposure/usage. And given our board is not a rich one...

Think the UAE makes a good home for the PSL as it stands, with the final back in Pakistan being a nice caveat c- which is something that could continue to satisfy all parties.

Test wise though, I agree it can be laborious out there - unless its Sharjah and under lights, and even then...(I still try and watch mind).

If we could split our home series between UAE and say England, that would be amazing. Even perhaps just have PSL and ODIs/T20s in the UAE and look to play test focused series in England.

In England tests against Bangladesh/SL, never mind England themselves would still be a decent crowd puller - and we can even opt for some of the smaller grounds if needed. Our bowlers would love it in England too - as has been the case historically - some of them deserve it, as they've done their fair share of graft bowling in the UAE.

 

[ovaisrafiq]

Agreed, we just don't get the following there.

My guess is though that the UAE offers some financial incentives? As I imagine Abu Dhabi and Dubai are keen to get their stadiums some exposure/usage. And given our board is not a rich one...

Think the UAE makes a good home for the PSL as it stands, with the final back in Pakistan being a nice caveat c- which is something that could continue to satisfy all parties.

Test wise though, I agree it can be laborious out there - unless its Sharjah and under lights, and even then...(I still try and watch mind).

If we could split our home series between UAE and say England, that would be amazing. Even perhaps just have PSL and ODIs/T20s in the UAE and look to play test focused series in England.

In England tests against Bangladesh/SL, never mind England themselves would still be a decent crowd puller - and we can even opt for some of the smaller grounds if needed. Our bowlers would love it in England too - as has been the case historically - some of them deserve it, as they've done their fair share of graft bowling in the UAE.

Best recommendation would be if England allow Pakistan to host their series in UK then Pakistan can plan their home iternery like this.

If each season 2 or 3 teams are visiting, then make sure to split their tours. Host Test matches in England and limited over matches in UAE, that will allow Pakistan to generate revenue from test match because there is huge crowd support in England. That way Pakistan can host more then 3 test match series in England.

If England are the visiting team then never mind of playing a 4 test match series in UAE weather its empty stadium, we are already covering all the revenue from other teams.

 

[zoeyfactor]

I would like to see more corporate powerhouses based in Pakistan to come up and sponsor like HBL did. There's enough market cap in those companies where they can provide support.

 

[Kohli The King of Chase]

Will OPPO sponsor Pakistan cricket and/or PSL?

Pakistan cricket has not been an attractive market for companies, off late.

Now OPPO is a Mobile sponsor for PSL.

Its the sponsor of Indian team as well.

Next year PSL title sponsor rights will be open.

Will OPPO bid for the PSL and Pakistan cricket rights?

 

[babajee]

I have seen OPPO billboards outside Lahore airport ... what is the big deal though?

 

[Kohli The King of Chase]

I have seen OPPO billboards outside Lahore airport ... what is the big deal though?

OPPO is a big giant and probably it would drive other brands to invest/ sponsor Pak team.

Now we all know who sponsors jerseys, bats for Pakistan team / members.

 

[Slog]

This must be a first on PP. Speculative thread on likely sposor.....

Anyways OPPO and Vivo have been doing a lot of marketing (A LOT!!!) in Pakistan for past couple of years. Vivo esp you see billboards everywhere whereas OPPO has more presence on tv adverts and celebrity endorsements

Are these under same group or sth? Why are they everywhere?

 

[MRSN]

That's indeed an issue, but still it's possible to sell PAK's domestic cricket to 23 crore people, most of whom has very little outside cricket as pass time. PTv had a sports dedicated channel as well - if half or Iran & Iraq's national team could play (& paid in $s) in Dhaka Football League back in mid 80s (surprisingly, then top two BD clubs regularly made the Group Stages of Asian Club cup, competing with Pohang Steelers, Swoang Samsung, Kashima Antlers, Yokohama Mariners, Al Hilal, Al Ittihad, Al Sabah, Esteqlal ....), it's quite possible to sell club/franchise cricket in PAK. Obviously, it won't be IPL or PSL, but good enough for serving top 100 cricketers.

Bhai itna knowledge kaha se le aate ho aap.. You are truly an honor of Pakpassion.

I know it's great thinking but I don't think PCB can execute it. Even low level leagues in India are organized and televised better than Pakistan domestic.
The pitches, the scheduling is just worse than even Afghan domestic cricket.

 

[sully3]

was really disappointed to see multi national brands not sponsor our PSL teams or even PCB shirt sponsors.

The fact that PCB didnt go to emirates, Qatar, Eithad to sponsor the teams on even the competition is mind boggling to me seeing as these airlines make millions of pakistani travellers.

Also why dont we ever hear the details of PCB's contract with Pepsi, how much they get a year, how long do their contracts last. Because if this was public knowledge i think alot more companies would be interested in getting their name on the Pakistan shirt.

PSL teams need to get sponsirship from multi nationals like:
Middle east airlines
Honda, Suzuki, Toyota
KFC, Mcdonalds, Pizza Hut
Banks
Colgate, Oral B
cement producers

 

[barah_admi]

was really disappointed to see multi national brands not sponsor our PSL teams or even PCB shirt sponsors.

The fact that PCB didnt go to emirates, Qatar, Eithad to sponsor the teams on even the competition is mind boggling to me seeing as these airlines make millions of pakistani travellers.

Also why dont we ever hear the details of PCB's contract with Pepsi, how much they get a year, how long do their contracts last. Because if this was public knowledge i think alot more companies would be interested in getting their name on the Pakistan shirt.

PSL teams need to get sponsirship from multi nationals like:
Middle east airlines
Honda, Suzuki, Toyota
KFC, Mcdonalds, Pizza Hut
Banks
Colgate, Oral B
cement producers

McDonalds sponsors one of the sides lol

Nike makes the kit for some, there are various other multinational companies involved too.

Do you watch the PSL at all?

 

[MMHS]

The way world commerce & technology moving, I believe for next few decades the biggest money makers will be the Online stores, e-commerce, network marketing (Multi level marketing like Amway), because electronics & devices has gone to such a level that, making more money from that domain will cost lot more investment on infrastructure and R&D. Same for software, automobile, financial institution etc. On top of that, one of the biggest sponsors of sports was Tobacco industry, which is blocked almost everywhere. Going forward, I think the biggest money maker in next decade will be Amazon, Ali Baba, Flipkart, online gambling ... and many such coming in future. YouTube, FB, SnapChat are also similar business using 2 fundamental resources - Internet and Social Network/Media.

In that regard, going forward I would like to see such sponsors in cricket. Already in EPL, there are alarming numbers of on-line gambling money (from sponsorship) and it's growing. These business can spend money more than anyone, because their business asset is expanded Network, and efficiency in delivery management should increase the margin - that supply chain efficiency can be gained by lots of co-branding with conventional retails & other such pick-up points. Ali Baba already has started operation in BD and they are coming with massive investment - I would like to see them getting involved in BD cricket.

 

[shaz619]

It all comes down to playing cricket at home, otherwise there is no lucrative potential.

 

[chinaman00]

Mazda sponsers Peshawar Zelmis

 

[sully3]

McDonalds sponsors one of the sides lol

Nike makes the kit for some, there are various other multinational companies involved too.

Do you watch the PSL at all?

McDonalds bought an arm logo with Zalmi, big deal

can you show me once picture where nike is sponsoring or making any of the kits???

Even the QG the best kit in PSL is made by AJ sports and no they arent sponsoring QC, infact QC are paying Aj sports to make the kits like PCB does.

 

[UP]

You need stars and big names in the team to attract big sponsors. Currently there are none.

 

[cricketjoshila]

The name of sponsor is immaterial. The amount of money is what matters.

 

[barah_admi]

McDonalds bought an arm logo with Zalmi, big deal

can you show me once picture where nike is sponsoring or making any of the kits???

Even the QG the best kit in PSL is made by AJ sports and no they arent sponsoring QC, infact QC are paying Aj sports to make the kits like PCB does.

a simple bit of research into kit production will tell you who makes the kits for which teams. For example, the kit manufacturer for Zalmi is Nike, this season and previous.

So first you complain Mcdonalds isnt sponsoring and when I show you they are, you complain its just on the shirt? Shirt sponsorship are huge in sport, where else should it be placed, within the players DNA?

one of the other sponsors is GP, one of the largest petroleum companies on the planet...so yeah, either this is enough or you will make more excuses.

 

[Vizag]

This must be a first on PP. Speculative thread on likely sposor.....

Anyways OPPO and Vivo have been doing a lot of marketing (A LOT!!!) in Pakistan for past couple of years. Vivo esp you see billboards everywhere whereas OPPO has more presence on tv adverts and celebrity endorsements

Are these under same group or sth? Why are they everywhere?

Yes. Their parent company is BBK Electronics. And also it was same when they launched their products in India.