Part of the problem as explained by Sethi in his interview with us
Najam Sethi: My sense is that there is a lot of negativity for the sake of negativity in the media. There seems to be the case that unless the news is negative, no one will read it or pay attention to it, so that’s part of the problem and there is an obvious reluctance to accept any positive indicators. I have been part of the media, so I know what I am talking about. I understand that the pressure on the electronic media is enormous in terms of the number of channels and 24-hour breaking news cycles and so on.
We have young reporters under enormous pressure to file stories and there is not enough time to check them. So even a rumour gets attention and between such rumours, fake news and negativity, it's been a very uphill task for some of us who are not used to this. We wanted to do better things for Pakistan cricket, but we don’t have sufficient time to explain our plans to the media. They were left to their own devices and they weren’t particularly supportive, and it was very disappointing and heart-breaking, this cynicism and negativity that one encountered.