What's new

How come host country companies don't sponsor Pakistan series anymore?

Slog

Senior Test Player
Joined
Feb 15, 2015
Runs
28,984
Post of the Week
1
In away series for us in recent years for eg the New Zealand and this West Indies series, and the Sri Lanka away series a couple of years ago the majority of the series sponsors as the ground and boundary sponsors were Pakistani brands like Servia, QMobile, Agha Steel, Junaid Jamshed etc.

Very few companies from the home country putting in money.

Why is this the case?


Only in Australia tour were the local sponsors
 
New Zealand, West Indies and Sri Lanka are smaller markets and probably can only sell those sort of sponsorhips in a series by series basis and the Pakistani tv audience is bigger so Pakistani companies pay more.

Australia is a large market in terms of cricket money so most of the sponsorship is aimed at Australia (plus AFAIK CA generally package all the series together.
 
Same thing with Bangladesh. All the sponsors during the current SL series have been Bangladeshi: Walton, Pran, etc.
 
Whoever pays more ends up being the sponsor.... simple

No but is it so case that Pakistan are not a big enough attraction for the local companies to sponsor our series because they don't see any benefit

You have to remember that even the Pakistani companies sponsoring are the second and third tier ones such as Junaids Jamshed or Agha steel. If amount was big they would be priced out
 
Back
Top