Is lack of sports in Pakistan the reason why big sports companies don't sponsor us?

[Major]

In the Photo below, you will see 4 logos on Pakistan's team shirt. 3 logos are from companies and 1 logo is of a charity cause which obviously doesn't pay, so its added for promotion only

The 3 brand logos that exist are off Pepsi(a soft drink brand), Lays (a packaged chips brand) and UBL (a Bank)

Not one sports company logo is their on the shirt or trouser.

Having a sports sponsors shows that a sporting company is interested in promoting its brand in the home country of that team. But with no sports company promoting itself on the Pakistan Jersey, it shows that sports companies arn't really interested in promoting their brand in Pakistan, infact, very very few of them exist in Pakistan. From this what happens is that good quality sports equipment isn't available to the local public, plus with no competition, high prices exists. Overall with no sports happening in Pakistani schools or local grass root, no company is interested in its promotion over here.

Just a sad state of affairs really.

 

[Anwar_194]

To me that is a loss for sporting company, Pakistan is a GOLD country for cricket. One good performance and the whole county go saga on it. I hope companies like Puma, Nike, addidas see the opportunity and move forward.

 

[CliftonBeach]

I've been talking to Nike and Puma South Asian Sports marketing division about Pakistan. They are planning to launch an official Puma store and a joint venture with Nike in Pakistan. They are planning to opening up a cricket ground with full facility in Karachi ya Islamabad.

So let's hope for the good.

 

[Chief Destroyer]

Lack of professionalism. Why would Nike, Adidas etc. sponsor Pakistan when they know how poor PCB's marketing team is, that's if they even have one.

 

[Slog]

Usually international teams don't have multiple shirt sponsors anyway so Pakistan is well over the average

 

[Anwar_194]

PCB also need to do better job getting a sponsorship. I dont even think they are educated enough to do anything...

 

[Big Mac]

Think about it. Why would you have Nike or Adidas on jerseys manufactured by CA Sports?

 

[Major]

Think about it. Why would you have Nike or Adidas on jerseys manufactured by CA Sports?

I don't even mind CA, but the problem is why doesn't CA open more of its equipment stores in Pakistan, why doesn't CA make itself into a proper sports brand, and compete with Nike and Adidas.

Instead they operate in Pakistan like as if they are a small scale business.

PCB also need to do better job getting a sponsorship. I dont even think they are educated enough to do anything...

Nope, its not PCB's job. If tomorrow Jack Daniels pays good money for a sponsor, PCB will take the money and post its brand logo on our shirt.

Issue is not related to PCB, issue is related with lack of sports in our country, because of which no company is bothered to promote its product in the country, instead they export their products to these other Big Brands.

Usually international teams don't have multiple shirt sponsors anyway so Pakistan is well over the average

Its not about multiple brand sponsors, its about why isn't there a sports brand sponsor. A sports equipment sponsor. For which we know is that lack of store in Pakistan due to lack of sports in Pakistan

Lack of professionalism. Why would Nike, Adidas etc. sponsor Pakistan when they know how poor PCB's marketing team is, that's if they even have one.

Why should PCB be marketing a third parties product? This issue isn't related to PCB, they will obviously not sell their tender cheap. And no company would just sponsor Pakistan if it doesn't have a store in Pakistan

I've been talking to Nike and Puma South Asian Sports marketing division about Pakistan. They are planning to launch an official Puma store and a joint venture with Nike in Pakistan. They are planning to opening up a cricket ground with full facility in Karachi ya Islamabad.

So let's hope for the good.

They have a casual wear store, but no sports equipment store.

I have seen in New Delhi that a nike stores with cricket equipment exists.

To me that is a loss for sporting company, Pakistan is a GOLD country for cricket. One good performance and the whole county go saga on it. I hope companies like Puma, Nike, addidas see the opportunity and move forward.

But the problem is there are no such stores located in Pakistan to sell sports equipment. THey ahve casual wear outlets but not sports equipment outlets.

 

[Major]

I remember how CA cries over petty issues like replica shirts being made by others. CA themselves have never bothered to make themselves into a big brand


When Slazenger was a sponsor of Pakistan, i remember they did had equipment stores in Pakistan, but i think maybe the products couldn't be sold due to lack of sports, which is why they stopped sponsoring us and promoting itself in Pakistan

 

[MightyObnoxious]

I think, the biggest issue is replicas being sold online. No major brand would want to invest money if they know that replicas would be sold on facebook for 200-300 less.

 

[MightyObnoxious]

I remember how CA cries over petty issues like replica shirts being made by others. CA themselves have never bothered to make themselves into a big brand


When Slazenger was a sponsor of Pakistan, i remember they did had equipment stores in Pakistan, but i think maybe the products couldn't be sold due to lack of sports, which is why they stopped sponsoring us and promoting itself in Pakistan

My point, exactly. CA is not a cottage industry. They are huge local brand. They should start retailing kits et cetra. Should open shops. Even 10 shops in Pakistan, for a start will be good.

 

[Major]

I think, the biggest issue is replicas being sold online. No major brand would want to invest money if they know that replicas would be sold on facebook for 200-300 less.

Replica's isn't an issue. If you want people to stop buying replicas, then start making retailing easy for others.

Problem is there is no proper shop to buy an original shirt. All Small retailers can't be trusted

My point, exactly. CA is not a cottage industry. They are huge local brand. They should start retailing kits et cetra. Should open shops. Even 10 shops in Pakistan, for a start will be good.

CA is a huge brand at secondary level, but at Tertiary level it doesn't exist properly.

 

[Slog]

I think, the biggest issue is replicas being sold online. No major brand would want to invest money if they know that replicas would be sold on facebook for 200-300 less.

as if no other country's team has jersey producers

 

[street cricketer]

I've been seeing Pepsi as the sponsor of Pak cricket team since god knows when.

They are probably the most longstanding sponsor in Pakistan cricket.

 

[Boom boom legend]

Slightly off topic, but does anyone know if we have any online official merchandise store? Something that would sell official shirts, test kits, training gear and other general equipment. Have had a look but couldn't find anything.
If they havent, then they should seriously consider doing so as it will bring in additional revenue and also satisfy fans.

 

[Flat_Track_Bully]

I've been talking to Nike and Puma South Asian Sports marketing division about Pakistan. They are planning to launch an official Puma store and a joint venture with Nike in Pakistan. They are planning to opening up a cricket ground with full facility in Karachi ya Islamabad.

So let's hope for the good.

We do really need a major shirtmaker with full branding. Look like peasants right now playing against Adidas and Nike with CA shirts.

 

[Pantani]

We do really need a major shirtmaker with full branding. Look like peasants right now playing against Adidas and Nike with CA shirts.

Really? I like the current Pakistan kit. South Africa also aren't kitted by a massive Nike or adidas level company (New Balance, I think) and their kit looks fantastic. You don't have to be sponsored by a huge company to have good kits.

 

[msb314]

Would love to be sponsored by Nike, Adidas, Under Armor etc. but realistically that is not going to happen.

Maybe Puma or Umbro but that is a stretch as well.

I think our kit looks fine but would prefer a darker shade of green - like what we had in the 2009 WorldT20.

Pepsico is a great sponsor IMO - they have stuck around for a long time even during the Spot Fixing and 2009 attacks. Many have left for much smaller incidents e..g NIke with Sharapova's ban and Adidas once Liverpool FC declined.

We are lucky to have a loyal sponsor like them plus they are a major global brand so not sure what the fuss is about anyway.

 

[msb314]

Slightly off topic, but does anyone know if we have any online official merchandise store? Something that would sell official shirts, test kits, training gear and other general equipment. Have had a look but couldn't find anything.
If they havent, then they should seriously consider doing so as it will bring in additional revenue and also satisfy fans.

There is the official ICC store but it doesn't seem like they have a whole lot of merchandise for Pakistan lol

https://www.icccricketstore.com/pakistan-cricket-t48

There is also the World Cricket store ( a UK based cricket gear company) which has some merchandise

https://www.worldcricketstore.com/acatalog/pakistan.html

 

[Bilal7]

Fans are concerned about the minutest of things. Pepsi and Lays are big companies and it is quite possible thay they just outbid your Nikes and Pumas.

Pretty sure most of the population in Pakistan can't afford to buy full-priced, original Nike gear so there is no reason for these companies to have many locations in the country.

 

[Hawkeye]

It's because no one buys stuff from those companies here.

They have expensive products. Market isn't there at all, why would such companies waste their money? No, a few hundred or thousand people buying doesn't mean market.

Everyone buys cheap replicas.

 

[Hawkeye]

Pretty sure most of the population in Pakistan can't afford to buy full-priced, original Nike gear so there is no reason for these companies to have many locations in the country.

This is the reason.

Nobody buys original gear from these brands here. Too expensive.

 

[HussainRx8]

In the Photo below, you will see 4 logos on Pakistan's team shirt. 3 logos are from companies and 1 logo is of a charity cause which obviously doesn't pay, so its added for promotion only

The 3 brand logos that exist are off Pepsi(a soft drink brand), Lays (a packaged chips brand) and UBL (a Bank)

Not one sports company logo is their on the shirt or trouser.

Having a sports sponsors shows that a sporting company is interested in promoting its brand in the home country of that team. But with no sports company promoting itself on the Pakistan Jersey, it shows that sports companies arn't really interested in promoting their brand in Pakistan, infact, very very few of them exist in Pakistan. From this what happens is that good quality sports equipment isn't available to the local public, plus with no competition, high prices exists. Overall with no sports happening in Pakistani schools or local grass root, no company is interested in its promotion over here.

Just a sad state of affairs really.

There are a couple reasons.

1. Piracy keeps them at bay. Most of these brands sponsor so they can earn revenue by selling official team apparel and gear. But the widespread piracy in Pakistan makes it impossible.

2. Even if you control piracy, most in Pakistan won't be able to afford them. This will change as the standard of living goes up.

 

[Itachi]

Fans are concerned about the minutest of things. Pepsi and Lays are big companies and it is quite possible thay they just outbid your Nikes and Pumas.

Pretty sure most of the population in Pakistan can't afford to buy full-priced, original Nike gear so there is no reason for these companies to have many locations in the country.

I'll agree. Big brands are expansive. And not a lot of people want to buy those when cheaper alternatives available.

 

[osee_bhai]

Also think it has to do with the lack of presence from Nike, Adidas, and Puma in Pakistan. I believe Nike and Adidas only have a couple stores, and those may even be owned by a 3rd party agency.

I wonder if they feel this may hurt their brand in India, where they're seeing crazy growth.

 

[JaDed]

Also think it has to do with the lack of presence from Nike, Adidas, and Puma in Pakistan. I believe Nike and Adidas only have a couple stores, and those may even be owned by a 3rd party agency.

I wonder if they feel this may hurt their brand in India, where they're seeing crazy growth.

That's a illogical in the sense Pepsi,Lays also have huge sales in India doesn't mean they will stop sponsoring Pakistan.

I think we have strong middle class and with so many cricket academies and many of them are able to afford these sports wear eventhough alternatives are present.

 

[Major]

Fans are concerned about the minutest of things. Pepsi and Lays are big companies and it is quite possible thay they just outbid your Nikes and Pumas.

Pretty sure most of the population in Pakistan can't afford to buy full-priced, original Nike gear so there is no reason for these companies to have many locations in the country.

You are missing the whole point of the thread.

Yes these other sponsors pay more, but having watched sports over the years, a sports equipment company always make sures to sponsor a sport company and promote its brand.

Thus with no sports company promoting its brand plus seeing the realiaty of these brands in pakistan, it shows how lack of sports might be the cause of all this

 

[Major]

Also think it has to do with the lack of presence from Nike, Adidas, and Puma in Pakistan. I believe Nike and Adidas only have a couple stores, and those may even be owned by a 3rd party agency.

I wonder if they feel this may hurt their brand in India, where they're seeing crazy growth.

Yes but the store they own is for personal clothing type. Not sports equipment.

I think another thing we suffer from us a third part big retailer. Small retailers cant be trusted

 

[Major]

I'll agree. Big brands are expansive. And not a lot of people want to buy those when cheaper alternatives available.

1) lack of competitors is the reason why they are expensive. Replicas dont provide same quality.

2) our local ca and ihsan dont brand them selves properly. They have existed for years, but their image is not that big.

3) we have the primary and secondary sector, so someone selling these products cheap as finished products sgouldnt be a problem.

 

[MABA]

Well the simplest reason is that there Nike and other big brands do not really have much presence or business in Pakistan. CA can be a big brand as its known by literally everyone in the country but they are run more like a family business so marketing is not really their strong point.

The big companies can afford to be in India as even if only 10 percent of the population can afford their products that still equals to a market of more than 120 million people. In Pakistan it would be no more than 20 millions. max.

 

[Major]

Well the simplest reason is that there Nike and other big brands do not really have much presence or business in Pakistan. CA can be a big brand as its known by literally everyone in the country but they are run more like a family business so marketing is not really their strong point.

The big companies can afford to be in India as even if only 10 percent of the population can afford their products that still equals to a market of more than 120 million people. In Pakistan it would be no more than 20 millions. max.

Its not like nike is over expensive. There in India nike uses local raw materials and thus with competitors there they have to keep prices at the right place.


Problem in Pakistan, competition at the teritiary level doesnt exist.

 

[USofA]

The problem I have is forcing these players to wear Pepsi and Lays on the kits. Two brands that most people would not associate with athletes. I am sure they do not drink Pepsi or eat chips keeping in mind their fitness routines/requirements. I fails to see the brand association with athletes.

 

[sully3]

Yeah PCB officials confirmed ages ago that the main reason a foreign sportswear brand doesn't want to sponsor Pak is the piracy issue as they know sialkot will throw out copies for a few hundred rupees hours after the kit is launched.

If PCB wants a international sponsor then they need to be pro active and approach companies. Making money won't be the reason why these companies will come, new brands like new balance, Under armour and brands not associated with cricket so far like Puma need to be approached and asked if they want to sponsor to get their brands marketed to wider audiences. New balance would have loved to have their brand name on the kit when pakistan were winning the tests and pictures were going all around the world.

That is what PCB needs to bring when to go to the table an opportunity for a smaller international brand to sponsor the number 1 test team in the world.

 

[osee_bhai]

Yes but the store they own is for personal clothing type. Not sports equipment.

I think another thing we suffer from us a third part big retailer. Small retailers cant be trusted

I know of atleast 1 of each of Nike/Adidas in Karachi that have sports clothing

 

[osee_bhai]

That's a illogical in the sense Pepsi,Lays also have huge sales in India doesn't mean they will stop sponsoring Pakistan.

I think we have strong middle class and with so many cricket academies and many of them are able to afford these sports wear eventhough alternatives are present.

I was just throwing out a hypothesis, and I don't think it's illogical, because you're assuming consumers have the same loyalty/passion over sports brands such as Nike and food brands such as Lays.

 

[Major]

I know of atleast 1 of each of Nike/Adidas in Karachi that have sports clothing

Also exists in pindi and islamabad, but they dont sell cricket related equipment.

They sell clothes which are made in pakistan and very over priced aswell

 

[Flat_Track_Bully]

Odd how Adidas have their footballs made for cheap in Pakistan but do nothing to invest in Pakistani sports.

 

[MenInG]

Zimbabwe Cricket sponsor Majid Khan acquitted of fraud

Sabarauta ruled that the State failed to prove a prima facie fraud case against the Pakistani, who was accused of defrauding Max Sports (Pvt) Ltd, a company he was a shareholder.

The magistrate further ruled that the evidence provided in court was not sufficient to warrant a conviction, hence the acquittal.

Khan (35), who is the director of Ihsan Sports, recently unveiled a $10 000-kit sponsorship for Zimbabwe Under-19 cricket team, currently in New Zealand for the International Cricket Council World Cup which starts on January 19 next year.

Allegations were that sometime in March 2015, the complainant and Khan registered a sportswear company, Max Sports (Pvt) Ltd, where the complainant would own 51% and Khan 49%.

The State alleged that during the process, the complainant injected $78 500 into the business, while Khan was supposed to have injected $38 465 as his capital contribution.

The complainant then allegedly gave his contribution to Khan to purchase sportswear material in Pakistan and the merchandise was supposed to be delivered in Zimbabwe within two months.

It was alleged Khan failed to deliver the goods within the agreed period, prompting the complainant to make a follow up.

The court heard that on August 8, 2015, Khan delivered goods worth $11 968 instead of $78 500, resulting in the complainant making a police report, leading to the Pakistani’s
arrest.

https://www.newsday.co.zw/2017/12/zimbabwe-cricket-sponsor-majid-khan-acquitted-of-fraud/

 

[hadi123]

Not good when things like this happen.