The new Air India logo "captures the essence of bold new India" - Do you agree?

[MenInG]

Air India today unveiled a new brand identity and new aircraft livery as the airline plans to transform its fleet with a historic purchase of 470 new aircraft in a multi-billion-dollar deal.

The Tata-group-owned airline said the new logo, 'The Vista', "captures the essence of bold new India, which marks a milestone in its Vihaan.AI transformation."

'The Vista' is inspired by the peak of the gold window frame, which the airline said, "signifies limitless possibilities, progressiveness and the airline's bold new outlook."

NDTV

 

[KingKhanWC]

The branding is simple, easy to familiarise. Colour scheme is what it is.

The logo looks like a a poor paper plane, not sure how it signifies anything.

 

[The_Real_Deal]

The logo looks like it is symbolic to the Taj Mahal and its “dome” I guess which connects the logo to India?

 

[Bhaijaan]

Still a terrible airline. It’s a shame really the Air India tag has this kind of a shambolic reputation.

 

[Major]

THey copied fly emirates.

 

[I think therfore I am]

THey copied fly emirates.

Lol they paid big bucks to some hipster marketing/advertising agency for this

 

[Technics 1210]

Something ChatGPT would spew out.

Totally lacking an identity. Where's the colour Saffron? And that Gold 'tash' looks like a chocolate wrapper.

The old livery was better.

 

[rickroll]

Are the planes and the abysmal services of Air India also improving after privatization or are they just revamping the outside logos?

 

[gani999]

Are the planes and the abysmal services of Air India also improving after privatization or are they just revamping the outside logos?

I flew them recently and the service is top notch. The airline has undergone a drastic change under the Tatas. The attitude of the staff, from the check in desk to the airport assistants and the flight attendants, was absolutely lovely.
The only issues seem to be in the aircraft cabin. The interiors look worn out, even in aircraft that were delivered new just five-six years ago. Air India has invested heavily and is working hard on upgrading the aircraft cabins, but I guess it will take time for the results to show.