Title sponsorship rights of IPL increase by 554%

[ipl_fan]

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">VIVO retains title sponsorship for IPL 2018-22. They bid Rs.2,199 Crores, 554% increase over the previous contract! <a href="https://t.co/6D7RXooTvB">pic.twitter.com/6D7RXooTvB</a></p>— IndianPremierLeague (@IPL) <a href="https://twitter.com/IPL/status/879603940572012544">June 27, 2017</a></blockquote>
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So, VIVO retains IPL Title Sponsorship Rights for years 2018 to 2022 by paying Rs. 2,199 Crores. That's a cool 554% increase compared to last round.

NEW DELHI: Mobile manufacturers VIVO on Tuesday retained the Indian Premier League's title sponsorship for the next five years with a whopping Rs 2199 crore bid, a mammoth 554 per cent more than the previous contract.

"The premium global smartphone manufacturer bid Rs 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018 - 2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement.

The annual break-up of the deal works out a nearly Rs 440 crore per year.

The Board had last month invited bids for the title sponsorship of the cash-rich and glitzy event for the period between August 1, 2017 and July 31, 2022.

VIVO had held the title rights for the 2016 and 2017 seasons. That deal was pegged at an estimated Rs 100 crore per year.

Speaking on the development, IPL chairman Rajeev Shukla said, "We are delighted to have Vivo joining us once again as the title sponsor for IPL for next five years. The association with Vivo has been great for the past two seasons and I am sure they will continue to make it bigger and better."

For the renewed contract, VIVO beat another mobile manufacturer Oppo, which had reportedly bid Rs 1430 crore.

Vivo had taken over from soft drink giants Pepsi in 2014-15.

"Vivo as a brand has carved its niche and legacy in the market. We are extremely glad to have Vivo as the title sponsor and look forward to an enriching affiliation for both stakeholders," BCCI acting president CK Khanna said.

"We received an overwhelming response for the title sponsorship rights and we are glad to have Vivo back on board. It is a renewal of a fruitful relationship with the brand that will extend for the next five years," added acting secretary Amitabh Choudhary.

Pepsi claimed the rights in 2013, bidding Rs 396 crore for five years.

The company had taken over from real estate group DLF, which was the tournament's maiden title sponsor from 2008 to 2012.

http://timesofindia.indiatimes.com/...rship-for-five-years/articleshow/59334413.cms

 

[ipl_fan]

Now imagine how much will telecast rights will fetch !!!

 

[czar]

Wow, that's some money.

Looks like the IPL is growing well.

 

[Hornbill]

BCCI needs handouts from ICC to survive ? [MENTION=142162]Napa[/MENTION]

 

[MenInG]

BCCI needs handouts from ICC to survive ? [MENTION=142162]Napa[/MENTION]

Then why did they have to fight tooth and nail to get it from ICC?

 

[MenInG]

https://twitter.com/IPL/status/879603940572012544

So, VIVO retains IPL Title Sponsorship Rights for years 2018 to 2022 by paying Rs. 2,199 Crores. That's a cool 554% increase compared to last round.

What is most striking about this pic is how simple all these people look! No Armani suits etc - amazing

 

[Hornbill]

Then why did they have to fight tooth and nail to get it from ICC?

There is nothing wrong in fighting for deserved share.

 

[Reddy]

Good news coming in for BCCI from all sides, First the $405 Million ICC deal and now this 554% increase to INR 2200 crores for IPL title sponsorship and point to keep in mind is that this is just one title sponsor and there will be similar increase in value for deals with many Associate sponsors and partners.

 

[Slog]

There will be some people at Vivo feeling very nervous now

The second highest bid was less than half of what their bid was

They could have bid half this amount and still won the rights!!

 

[Napa]

Then why did they have to fight tooth and nail to get it from ICC?

There is nothing wrong in fighting for deserved share.

Exactly, just because I have money doesn't mean I should let some irritating officious bureaucrats rips me off.

 

[Napa]

BCCI needs handouts from ICC to survive ? [MENTION=142162]Napa[/MENTION]

[MENTION=132916]Junaids[/MENTION] may have something to say about this. After all, just a month ago he was presenting up detailed calculations as to the Indian economy being small compared to Australia and England, and that Indian cricket needed ICC handouts to survive.

 

[Napa]

There will be some people at Vivo feeling very nervous now

The second highest bid was less than half of what their bid was

They could have bid half this amount and still won the rights!!

An established smartphone manufacturer can easily make a few hundred million dollars profit in India. To spend $70 million a year to make it happen is not excessive. If anything the second highest bidder Oppo (another Chinese smartphone manufacturer) is now probably regretting not having bid higher.

 

[last_knight]

There will be some people at Vivo feeling very nervous now

The second highest bid was less than half of what their bid was

They could have bid half this amount and still won the rights!!

An established smartphone manufacturer can easily make a few hundred million dollars profit in India. To spend $70 million a year to make it happen is not excessive. If anything the second highest bidder Oppo (another Chinese smartphone manufacturer) is now probably regretting not having bid higher.

I hope you know that VIVO is owned by same group that owns OPPO.

 

[basitmian]

Thats how much money in USD$?
About $300mil or close?

 

[Abdullah719]

Thats how much money in USD$?
About $300mil or close?

Around $340mil if my calculations are correct.

 

[aniket1911]

That's just for title sponsorship for a measly five years. Should use this money to improve the standards of stadium in India, which are good but drainage facilities are not English stadiums level.

 

[zn426]

Around $340mil if my calculations are correct.

I calculated the same.

If we went by team, that's $42.5M per team, which is on par with US top level college football and that number is only going to rise.

 

[aqeelPK]

I calculated the same.

If we went by team, that's $42.5M per team, which is on par with US top level college football and that number is only going to rise.

$42.5M per team per year? Did you consider BCCI's share in the deal or they don't have any share in it?

 

[srh]

There will be some people at Vivo feeling very nervous now

The second highest bid was less than half of what their bid was

They could have bid half this amount and still won the rights!!

Vivo got played big time

 

[TNAmarkFromIndia]

That's crazy amount of money. The Chinese sure are serious about taking over the Indian smartphone market.

 

[thehub]

Most of the money will go to corrupt admins. I don't get excited for these things. It's India we are talking about, One of the third world countries filled with corrupt people.

 

[msplash9]

There will be some people at Vivo feeling very nervous now

The second highest bid was less than half of what their bid was

They could have bid half this amount and still won the rights!!

I am not sure from where you are getting this info ??

Second highest bid was Rs1,430 crore.

 

[TNAmarkFromIndia]

Most of the money will go to corrupt admins. I don't get excited for these things. It's India we are talking about, One of the third world countries filled with corrupt people.

It will go into the pockets of Kochi Tuskers Kerala who are claiming between Rs. 1170 and 1470 crores in damages.

 

[BDwarriors]

If they sell 5000 rupee mobile to 2 million indians, profit is 100 billion. So its indeed a great investnent.

 

[Enigma_]

Isn't VIVO a Chinese company? If that's the case shouldn't the Indians be boycotting them?

 

[zn426]

$42.5M per team per year? Did you consider BCCI's share in the deal or they don't have any share in it?

It was a straight division problem. It doesn't factor in revenue sharing.

 

[ego-gambit]

Isn't VIVO a Chinese company? If that's the case shouldn't the Indians be boycotting them?

Hindi chini bhai-bhai for money of course

 

[jagatk]

I hope you know that VIVO is owned by same group that owns OPPO.

They are part of the same group but are different companies, both bid for indian cricket team sponsorship as well with oppo winning that time.

 

[KevinFern]

Btw, is it a jump of 554% or 454% as claimed by CRICINFO?

 

[AnOrdinaryPakistani]

Exactly, just because I have money doesn't mean I should let some irritating officious bureaucrats rips me off.

Because of BCCI greed, the countries that suffered most were associates. The amount that is given to BCCI is just a grain of sand as compared to what they earn from other sources. But that much money is everything for other boards.

 

[Protea Fan]

That's just for title sponsorship for a measly five years. Should use this money to improve the standards of stadium in India, which are good but drainage facilities are not English stadiums level.

English stadium deserves those high quality drainage facilities more than any other countries

 

[Moh@n]

If there is one country in this world that thinks and acts really long term, it's China. India is the only threat to China in it's neighborhood when it comes to it's long term strategic interests, which is why China is using Pakistan.

On the other hand, the Chinese hold total dominance in India when it comes to the mobile phone market and some other crucial sectors of our economy. Vivo, Oppo, Xiaomi, Nubia, Oneplus, Huawei, Coolpad, Qiku, Lenovo - such brands are available at every price point and at a fraction of a cost of an equivalent specced Samsung or an Apple. Most of these come with Snapdragon SoCs and Adreno GPUs so they are no slouch performance wise too. Also, the huge influx of Chinese products flooding the Indian consumer markets is a major worry.

And now, they are funding the IPL too. As an Indian, I am really not getting very good vibes.

 

[aniket1911]

If there is one country in this world that thinks and acts really long term, it's China. India is the only threat to China in it's neighborhood when it comes to it's long term strategic interests, which is why China is using Pakistan.

On the other hand, the Chinese hold total dominance in India when it comes to the mobile phone market and some other crucial sectors of our economy. Vivo, Oppo, Xiaomi, Nubia, Oneplus, Huawei, Coolpad, Qiku, Lenovo - such brands are available at every price point and at a fraction of a cost of an equivalent specced Samsung or an Apple. Most of these come with Snapdragon SoCs and Adreno GPUs so they are no slouch performance wise too. Also, the huge influx of Chinese products flooding the Indian consumer markets is a major worry.

And now, they are funding the IPL too. As an Indian, I am really not getting very good vibes.

Agreed it's killing the home companies. You will rarely see any place in India without VIVO-OPPO banners. They are doing aggressive marketing to kill off any competition in it's infancy. On the other hand, the amount of money they are pouring in Indian cricket, they deserve to capture some portion of our mobile market.

 

[Cricfan4eva]

Vivo got played big time

That's crazy amount of money. The Chinese sure are serious about taking over the Indian smartphone market.

Oppo and VIVO are owned by the same people and they now hold rights for India cricket team and IPL. I doubt they will be concerned or nervous. They are here for the long haul.

 

[Cricfan4eva]

Agreed it's killing the home companies. You will rarely see any place in India without VIVO-OPPO banners. They are doing aggressive marketing to kill off any competition in it's infancy. On the other hand, the amount of money they are pouring in Indian cricket, they deserve to capture some portion of our mobile market.

Offtopic:

Indian companies need to come up with a better attempt than Freedom251, that just tried to rip off its own citizen.

Micromax is nothing but a relabeling. India still doesn't have a proper home grown mobile manufacturing companies, so we will always be behind Chinese in this regard.

 

[JaDed]

If there is one country in this world that thinks and acts really long term, it's China. India is the only threat to China in it's neighborhood when it comes to it's long term strategic interests, which is why China is using Pakistan.

On the other hand, the Chinese hold total dominance in India when it comes to the mobile phone market and some other crucial sectors of our economy. Vivo, Oppo, Xiaomi, Nubia, Oneplus, Huawei, Coolpad, Qiku, Lenovo - such brands are available at every price point and at a fraction of a cost of an equivalent specced Samsung or an Apple. Most of these come with Snapdragon SoCs and Adreno GPUs so they are no slouch performance wise too. Also, the huge influx of Chinese products flooding the Indian consumer markets is a major worry.

And now, they are funding the IPL too. As an Indian, I am really not getting very good vibes.

Same here,something is terribly frightening the way China is expanding here,and somehow inspite of the skirmishes in Sikkim Border,one doesn't seem to see any resistance towards the Chinese.

 

[Specialisttailender]

This is why I wasn't fussed about reduction in ICC's revenue. The media and everyone hyped it up and allowed our people to become so emotional about nothing lol. Would have preferred a local company, not liking since it is a Chinese company. Barclays would have given the tournament a good reputation and benefited us in a long run. T20 is a money maker.

 

[Specialisttailender]

If there is one country in this world that thinks and acts really long term, it's China. India is the only threat to China in it's neighborhood when it comes to it's long term strategic interests, which is why China is using Pakistan.

On the other hand, the Chinese hold total dominance in India when it comes to the mobile phone market and some other crucial sectors of our economy. Vivo, Oppo, Xiaomi, Nubia, Oneplus, Huawei, Coolpad, Qiku, Lenovo - such brands are available at every price point and at a fraction of a cost of an equivalent specced Samsung or an Apple. Most of these come with Snapdragon SoCs and Adreno GPUs so they are no slouch performance wise too. Also, the huge influx of Chinese products flooding the Indian consumer markets is a major worry.

And now, they are funding the IPL too. As an Indian, I am really not getting very good vibes.

Im not liking it either bro. In Canada practically everything under $10 is made in China. China, China, China, China. How can government give free hand in a country that is slowly and surely encircling us ?

 

[Hitman]

Because of BCCI greed, the countries that suffered most were associates. The amount that is given to BCCI is just a grain of sand as compared to what they earn from other sources. But that much money is everything for other boards.

Greed? So the BCCI needs to give away what they deserve just because the rest of the boards aren't competent enough to earn themselves? Did the BCCI undeserving get their share?

 

[Napa]

I hope you know that VIVO is owned by same group that owns OPPO.

I don't think that is correct. From the following articles, it does not appear they are owned by the same group:

https://en.wikipedia.org/wiki/Vivo_Smartphone

https://en.wikipedia.org/wiki/OPPO_Electronics

 

[Napa]

Because of BCCI greed, the countries that suffered most were associates. The amount that is given to BCCI is just a grain of sand as compared to what they earn from other sources. But that much money is everything for other boards.

$400 million is not a grain of sand. And it makes no sense why ICC should give Ireland $26 per Irish while giving India $1 per Indian.

 

[sshakir411]

I don't think that is correct. From the following articles, it does not appear they are owned by the same group:

https://en.wikipedia.org/wiki/Vivo_Smartphone

https://en.wikipedia.org/wiki/OPPO_Electronics

if you notice, both those companies have the same parent : BBK Electronics

and both are listed as Subsidiary in the type. Look at the box on the right hand side.

 

[Napa]

if you notice, both those companies have the same parent : BBK Electronics

and both are listed as Subsidiary in the type. Look at the box on the right hand side.

Yes, you are right. Good catch!

 

[Executioner]

$400 million is not a grain of sand. And it makes no sense why ICC should give Ireland $26 per Irish while giving India $1 per Indian.

Do you think counties like Bangladesh and India need 20/25 dollars per person?

We already have the facilities and the fan following. Ireland and such needs extra money to get on their feet

 

[Specialisttailender]

$400 million is not a grain of sand. And it makes no sense why ICC should give Ireland $26 per Irish while giving India $1 per Indian.

1 Indian = 100 Irish men. It is expensive to run businesses abroad. You can't pay slave labour salaries. Foreign companies come to India because they can save tons of money using cheap labors from manufacturing to IT. A cricket ground crew member in Australia probably makes more than $40,000 maintaining a kids' cricket ground. Ireland probably hires maintenance workers for few matches they play per year, if Irish were to expand cricket, they need to hire permanent ground crews and people to operate cricket. An afghan player can live comfortably with $1000/month salary, an Irish player probably cannot even afford a basement for rent for that cost.

 

[AnOrdinaryPakistani]

$400 million is not a grain of sand. And it makes no sense why ICC should give Ireland $26 per Irish while giving India $1 per Indian.

400 million was to be given in 8 years, not every year. And this logic of distribution of money on basis of population is ridiculous. If it is to be distributed on basis of that then the amount of money allocated for other boards would be next to nothing. And that would call for the destruction of this beautiful game of cricket.
And hilarious thing is that the only way for other boards to come up is to make their people produce more babies to compete with indias growing population (more babies= more revenue)

 

[AnOrdinaryPakistani]

Greed? So the BCCI needs to give away what they deserve just because the rest of the boards aren't competent enough to earn themselves? Did the BCCI undeserving get their share?

BCCI earns their money from ICC funds, their own tours & through IPL. They are not liable to take away any of money from ICC which it generates through its own world events or anything under icc tag.

It is equivalent of saying that since players from (lets say) england are playing in IPL and matches of that league is also being watched by people of england and hence ECB is deserving to get its share of money out of that league. The demand of money from ECB is not reasonable in this case because they dont own IPL. Sure their players are playing in that league but still their board doesnt owe anything to india. The only people that are deserving are the players.

Just like that BCCI doesnt owe anything to ICC. Their people watch their team in international level but only under icc tag. Sure they have more people watching icc tournaments but still this doesnt rule out fact that BCCI doesnt own ICC or any of its tournament......or does it?

 

[TNAmarkFromIndia]

BCCI earns their money from ICC funds, their own tours & through IPL. They are not liable to take away any of money from ICC which it generates through its own world events or anything under icc tag.

It is equivalent of saying that since players from (lets say) england are playing in IPL and matches of that league is also being watched by people of england and hence ECB is deserving to get its share of money out of that league. The demand of money from ECB is not reasonable in this case because they dont own IPL. Sure their players are playing in that league but still their board doesnt owe anything to india. The only people that are deserving are the players.

Just like that BCCI doesnt owe anything to ICC. Their people watch their team in international level but only under icc tag. Sure they have more people watching icc tournaments but still this doesnt rule out fact that BCCI doesnt own ICC or any of its tournament......or does it?

India generates most of the income for the ICC through sponsors and broadcasters. A tournament without India would dramatically decrease the value of the tournament.

ECB does make money by lending its players for the IPL.

 

[AnOrdinaryPakistani]

India generates most of the income for the ICC through sponsors and broadcasters. A tournament without India would dramatically decrease the value of the tournament.

ECB does make money by lending its players for the IPL.

As i said India doesnt earn anything for ICC. It keeps what it earns. The sponsors of any respective team is benefiting to that team only. ICC has no say to it what so ever.
ICC earns money through its events, broadcasters & sponsors. If the tournament is void of indian team then that tournament will not be effected that much of what our indian friends claims. That is because the tournaments will still be broadcasted irrespective of participation of india or not, unless government of india doesnt put a ban on it. And that event will still be sponsored. And another thing to be reminded of is that all of these sponsors are not indian, they are foreigners particularly chinese & japanese. In recent tournament it was "nissan" which was sponsoring it.

 

[Napa]

Do you think counties like Bangladesh and India need 20/25 dollars per person?

We already have the facilities and the fan following. Ireland and such needs extra money to get on their feet

1 Indian = 100 Irish men. It is expensive to run businesses abroad. You can't pay slave labour salaries. Foreign companies come to India because they can save tons of money using cheap labors from manufacturing to IT. A cricket ground crew member in Australia probably makes more than $40,000 maintaining a kids' cricket ground. Ireland probably hires maintenance workers for few matches they play per year, if Irish were to expand cricket, they need to hire permanent ground crews and people to operate cricket. An afghan player can live comfortably with $1000/month salary, an Irish player probably cannot even afford a basement for rent for that cost.

BCCI earns their money from ICC funds, their own tours & through IPL. They are not liable to take away any of money from ICC which it generates through its own world events or anything under icc tag.

It is equivalent of saying that since players from (lets say) england are playing in IPL and matches of that league is also being watched by people of england and hence ECB is deserving to get its share of money out of that league. The demand of money from ECB is not reasonable in this case because they dont own IPL. Sure their players are playing in that league but still their board doesnt owe anything to india. The only people that are deserving are the players.

Just like that BCCI doesnt owe anything to ICC. Their people watch their team in international level but only under icc tag. Sure they have more people watching icc tournaments but still this doesnt rule out fact that BCCI doesnt own ICC or any of its tournament......or does it?

You both are saying that things are much more expensive in Ireland, which is true. And things are more expensive because it is a richer country.

ICC produces 70% of its revenues in India but BCCI gets around 25%. So essentially ICC takes money from India and gives it to Ireland.

Taking money from a poorer country and giving it to a richer country is not reasonable.

 

[English August]

Then why did they have to fight tooth and nail to get it from ICC?

Eh? You get rich by not leaving any money on the table. ICC (and the rest of the national boards) are as corrupt as the BCCI, so no point in leaving your fair share for the other crooks.

 

[Specialisttailender]

You both are saying that things are much more expensive in Ireland, which is true. And things are more expensive because it is a richer country.

ICC produces 70% of its revenues in India but BCCI gets around 25%. So essentially ICC takes money from India and gives it to Ireland.

Taking money from a poorer country and giving it to a richer country is not reasonable.

What does this has to do with India being poor ? BCCI is rich, them losing peanuts is not much while that money is a lot to board like Ireland Cricket board. (Offtopic) England, China and US are already exploiting us through FDI, killing our producers we turn blind eye to that but we want to worry about a rich board like BCCI losing a tiny % to a much needed board.

 

[Napa]

What does this has to do with India being poor ? BCCI is rich.

BCCI gives most of its money to state boards which spend it on developing cricket at the local level.

 

[AnOrdinaryPakistani]

You both are saying that things are much more expensive in Ireland, which is true. And things are more expensive because it is a richer country.

ICC produces 70% of its revenues in India but BCCI gets around 25%. So essentially ICC takes money from India and gives it to Ireland.

Taking money from a poorer country and giving it to a richer country is not reasonable.

Whether ICC produces 70% or 100% from india, the fact remains that it is the money of ICC and they should distribute it amongst all the members equally in order to shatter any centralized veto power & to ensure the expansion of the game in other countries.

 

[TNAmarkFromIndia]

If the tournament is void of indian team then that tournament will not be effected that much of what our indian friends claims. That is because the tournaments will still be broadcasted irrespective of participation of india or not, unless government of india doesnt put a ban on it. And that event will still be sponsored.

Star Sports have the global broadcast rights for all ICC events, and they along with sponsors have invested in the tournament(s) under the assumption that India plays in it. If they don't, the value of the tournament is a lot less than what they paid for, hence it could lead to possible pull-out of broadcasters and sponsors unless the value of the tournament(s) is revised.

In fact, Star Sports did convey that message to the ICC when BCCI was considering pulling out of the Champions Trophy, as you can see here.

 

[IAJ]

They just need to go ahead with this already. I understand people say it is premature but now it's the best time when there is alot of emphasis on security.
The people who don't want to see cricket played in Pakistan can plan a attack today or in 5 years time so you will never be 100% sure any place in the world. And in 5 years time, if things improve dramatically, there might be lesser focus on security and the terrorists will eye a chance. So just get on with this already.

 

[HitWicket]

Star Sports have the global broadcast rights for all ICC events, and they along with sponsors have invested in the tournament(s) under the assumption that India plays in it. If they don't, the value of the tournament is a lot less than what they paid for, hence it could lead to possible pull-out of broadcasters and sponsors unless the value of the tournament(s) is revised.

In fact, Star Sports did convey that message to the ICC when BCCI was considering pulling out of the Champions Trophy, as you can see here.

Or it could just end up with someone like sky picking it up for slightly less resulting in minimal losses.

 

[thehub]

Or it could just end up with someone like sky picking it up for slightly less resulting in minimal losses.

Lol at slightly less. Without India even sky would not bid for more than 30 or 40% of current amount Star is paying.

 

[thehub]

Why is it difficult to understand this simple stats/logic. More than 70 % of total cricket viewers are from India. Majority of these Indian viewers are middle class or high class who can buy or afford products sponsors sell. Obviously sponsors pay ICC events to attrack these Indian viewers. If India is withdrawing from these events, that 70% would become around 20%. Would sponsors be able to pay the same with less number of total viewers ? No. Total viewers would go down drastically without India.

 

[TNAmarkFromIndia]

Or it could just end up with someone like sky picking it up for slightly less resulting in minimal losses.

Do you understand how global telecast rights work? The company bids for the rights and then sells the telecast rights in each country/region to the local broadcasters. Sky Sports wouldn't just broadcast the tournament in England, they expect to make money off it by selling the local broadcasting rights in various countries like India. If money is not coming in from India, the value of the telecast rights decreases regardless of who wins the rights. Sky Sports isn't going to bid "slightly less" if they're not making big money from one of, if not the biggest consumers of international cricket in the world.

 

[cricketjoshila]

Do you understand how global telecast rights work? The company bids for the rights and then sells the telecast rights in each country/region to the local broadcasters. Sky Sports wouldn't just broadcast the tournament in England, they expect to make money off it by selling the local broadcasting rights in various countries like India. If money is not coming in from India, the value of the telecast rights decreases regardless of who wins the rights. Sky Sports isn't going to bid "slightly less" if they're not making big money from one of, if not the biggest consumers of international cricket in the world.

STAR is owned by Rupert Murdoch and Murdoch also holds the controlling stake in SKY.Why will one Murdoch company bid for the rights another Murdoch company let go as it wasnot worth it.