Why ICC doesn’t market World Cups properly?

[SangasCoverDrive]

No Mascots in last two World Cups. No major opening ceremony in the last World Cup. There were hardly any billboards in London or other UK cities for the World Cup. The only few ones which were there were near the stadiums.

Why can’t ICC properly market World Cups? Are they not interested?

 

[RedwoodOriginal]

Judging by the fans who turned up to the stadiums, I'd say they were pretty successful at marketing the World Cup. The presence of Asian fans especially stood out and some of India, Pakistan and Bangladesh's matches quite literally felt like home matches. I also find it hard to believe that anyone who is a fan of cricket, football or any other sport will need a billboard to tell him/her that the World Cup is coming to their country.

 

[Giannis]

Cause ICC are dumb, they don't know anything about growing the game. They've never tried to make serious inroads in the North American market, never tried to reach out to American collegiate and varsities to develop a cricket program and grow the game, they're a bunch of idiots mostly old British and Indian guys who don't know anything about marketing.

 

[Babar_Azam_fan]

Because it isn't a WORLD CUP tbh. Just 2-3 colonisers playing 3-4 colonised countries

At max it's just 5-6 team tournament. A perfect name would be multi national tournament, rather than a WORLD CUP, coz it surely isn't

 

[Major]

Depends upon the market.

English and Australian markets are boring.

I enjoyed the 2011 world cup more as it had that hype to it. 2003 and 2007 worlds cup also had that hype.

These world cups in recents years were as if we were just going into some normal tournament.

 

[Major]

Cause ICC are dumb, they don't know anything about growing the game. They've never tried to make serious inroads in the North American market, never tried to reach out to American collegiate and varsities to develop a cricket program and grow the game, they're a bunch of idiots mostly old British and Indian guys who don't know anything about marketing.

umm North America itself doesnt field teams.

Forget Cricket, there are soccer clubs in NA, but over they are more interested in a league format that revolves around playing statses and cities. They dont go for National team. Be it Canada and US.

Yes, ICC has failed to promote the game. We used to have Canada play at the world cups

 

[The cricket enthusiast]

Judging by the fans who turned up to the stadiums, I'd say they were pretty successful at marketing the World Cup. The presence of Asian fans especially stood out and some of India, Pakistan and Bangladesh's matches quite literally felt like home matches. I also find it hard to believe that anyone who is a fan of cricket, football or any other sport will need a billboard to tell him/her that the World Cup is coming to their country.

I think the op point here is why they are not trying to globalise the event & try to lure even the less known people to create intereste in them to go and watch or to find out more about Cricket .
The asians will come anyway
Just like in soccer even though some of us don't watch at all but still we end up watching important game's such as those involving messi & Ronaldo & UEFA cup final & so on..
[MENTION=154845]SangasCoverDrive[/MENTION] : am i right?

 

[Hasan123]

Isn't it on the host country to market since it's in their country?

 

[OMB]

umm North America itself doesnt field teams.

Forget Cricket, there are soccer clubs in NA, but over they are more interested in a league format that revolves around playing statses and cities. They dont go for National team. Be it Canada and US.

Yes, ICC has failed to promote the game. We used to have Canada play at the world cups

USA national team is scouted from the league teams and the national team did qualify for the world cup.
IMO, ICC has not done anything serious to rope in Americas into the Cricket fields. Seems perfectly happy to maintain the status quo.

 

[SangasCoverDrive]

Depends upon the market.

English and Australian markets are boring.

I enjoyed the 2011 world cup more as it had that hype to it. 2003 and 2007 worlds cup also had that hype.

These world cups in recents years were as if we were just going into some normal tournament.

Maybe for you but in neutral games such as Australia vs NZ, SA vs Eng. The stadiums were empty in those high profile clashes. Even the QF between WI and Pakistan had zero crowd.

 

[SangasCoverDrive]

Isn't it on the host country to market since it's in their country?

At least ICC should have the mascot and opening ceremony.

 

[ahmadharis1]

Visited England for the first time from the USA for the World Cup. I saw more signs for the 2018 Vitality blast than the 2019 World Cup, and only then did I have to be within 10 feet of Lord's cricket ground to see some banners

 

[Bhaijaan]

It's ok to underplay it at times as Cricket isn't a huge sport outside subcontinent and no one is complaining about it.

 

[shujaatraza]

Judging by the fans who turned up to the stadiums, I'd say they were pretty successful at marketing the World Cup. The presence of Asian fans especially stood out and some of India, Pakistan and Bangladesh's matches quite literally felt like home matches. I also find it hard to believe that anyone who is a fan of cricket, football or any other sport will need a billboard to tell him/her that the World Cup is coming to their country.

How do you create interest for people that are not cricket fans? You don’t want more people to get involved in cricket?

 

[RedwoodOriginal]

I think the op point here is why they are not trying to globalise the event & try to lure even the less known people to create intereste in them to go and watch or to find out more about Cricket .
The asians will come anyway
Just like in soccer even though some of us don't watch at all but still we end up watching important game's such as those involving messi & Ronaldo & UEFA cup final & so on..
[MENTION=154845]SangasCoverDrive[/MENTION] : am i right?

How do you create interest for people that are not cricket fans? You don’t want more people to get involved in cricket?

You guys think billboards and mascots are going to convince people to randomly start watching cricket? OP is speaking on a whim and his entire argument is arbitrary without any facts and figures.

The facts are that the 2019 World Cup was the most watched World Cup ever. Here are some such facts from an ICC article that shows that ICC was successful in increasing interest and getting more people to watch cricket not just in England, but the entire world:

- Most watched World Cup ever with a global cumulative average audience of 1.6 billion for live coverage, a 38% increase over the last World Cup and a unique broadcast audience of 706 million viewers.

- In the host country, the tournament reached a unique audience of 24 million across live and highlights coverage with the final becoming the most watched game of cricket in the United Kingdom.

- A unique audience of 15.4 million witnessed the final via Sky Sports, Sky, Channel 4 and More 4, peaking with 8.92m unique viewers at the start of the Super Over. This is the highest ever peak for a cricket match on record for UK television audiences. The Final also received the highest viewing hours for a live cricket match on UK record with 36.6 million.

- The tournament also recorded a 42% increase in average time watched per unique viewer in comparison to the 2015 Men’s Cricket World Cup.

- The most watched match of the ICC Men’s Cricket World Cup 2019 globally was India against Pakistan with 273 million unique viewers tuning into linear TV coverage with over another 50 million digital-only viewers.

- India led the way with the consumption of live matches on digital platforms with Hotstar reporting a world record for the highest ever concurrent viewership of a live stream with 25.3 million viewers during the India v New Zealand semifinal.

- In Australia, an overall audience of 6.1 million watched the ICC Men's Cricket World Cup with the most watched match the semifinal played between Australia and England with 2.1 million unique viewers.

- There were more fans watching the 2019 edition compared to the ICC Cricket World Cup 2015 in Pakistan with a 37% increase, Bangladesh saw 35% more fans watching and in Sri Lanka the figures were up 11% on 2015, reaching a unique audience of over 100 million.

 

[PakLFC]

Cricket is a minority sport and always will be. The government can't be bothered spending money on a tournament where only a few matches matter. Then half of the matches in the UK will probably be victims of bad weather. People from the subcontinent who will make up most of the crowd do not need to be told the Cricket World Cup is on. Even if properly promoted and marketed white people rarely care much about this Sport. They've got bigger fish to fry like the coming European Football Championships, now I am talking real Sport that people care about !

 

[GreenKhan]

The World Cup in 2019 was marketed well. Those who follow cricket knew about it , Sky covered it comprehensively , there were daily highlights on free tv, and most matches were full capacity . Not sure what else needs to be done.

It’s not the primary sport in England , so when I was in the office only those who follow would converse about it , same goes across the rest of the demographic.

Having close connections in Nottingham and Birmingham , their were billboards and flags, and there was also a trophy tour which was free for the people to attend across various town centres across the country .

 

[SangasCoverDrive]

Most people would watch a WC only if their country is in it but if there country is not in a World Cup, why should they bother? It’s same like a lot of Pakistanis don’t watch IPL bc they don’t feel connection to it.

 

[UzmanBeast]

ICC can't even manage the sport and you expect them to manage World Cups.

Lower your expectations. I don't expect ICC to do anything except collect and horde money to fill their own pockets.

 

[Technics 1210]

ICC doesn’t need to sell or advertise the next ODI World Cup - it’s scheduled to be held in India.

UK viewers will start seeing promos on TV a couple months before and some news, but that’s it. Last WC there was massive advertising and viewership because it was held in England & Wales, India reached the Semi Final, and England were playing in the final. Host vibe and preparation is different.

 

[HitWicket]

ICC doesn’t need to sell or advertise the next ODI World Cup - it’s scheduled to be held in India.

UK viewers will start seeing promos on TV a couple months before and some news, but that’s it. Last WC there was massive advertising and viewership because it was held in England & Wales, India reached the Semi Final, and England were playing in the final. Host vibe and preparation is different.

Not sure where you were seeing any kind of massive advertising for the last world cup.