The ICC uses a bizarre and idiosyncratic way of selling TV rights for its tournaments.
Whereas FIFA and the International Olympic Committee sell their TV rights country by country, the ICC takes a different position.
It sells the worldwide rights to a single winning bidder, which then in turn sells on the rights country by country. In this case, it is the Indian broadcaster Star Sports which holds the worldwide rights to every ICC tournament from 2015 to 2023.
And it was Star who insisted that the ICC convert the 2017 World Test Championship semi-finals and Final into the ODI Champions Trophy, without first obtaining any support from broadcasters outside Asia.
The single worldwide sales model had already failed disastrously by the time of the last World T20, when Star tried to demand a ludicrous bid from Australian TV, which made clear that interest in the tournament was almost zero, as was the fee it was prepared to pay. Every Australian terrestrial and Pay-TV broadcaster gave Star the same message. In the end, with every Australian broadcaster declining to pay Star's inflated asking fee, Fox Sports Australia took the rights at the very last minute for almost no fee at all.
SOURCE: http://www.smh.com.au/sport/cricket...t-ball-in-star-tvs-court-20160225-gn473f.html
http://www.theroar.com.au/2016/03/06/nine-fox-sports-secure-world-t20-broadcast/
This year's Champions Trophy has fared even worse for the ICC's beleaguered model and for Star TV's bank balance.
Ratings on Australian and New Zealand TV have literally been so appalling that not one match has even registered a rating. In both countries, barely any cricket fans even know that the competition is taking place, and sports fans are preoccupied with AFL and Rugby League in Australia and Rugby Union in New Zealand in June, with interest in an unknown ODI tournament on the other side of the world practically non-existent.
https://decidertv.com/page/2017/6/1...ill-after-icc-champions-trophy-washout-foxtel
In England the story is even worse.
In spite of the tournament being hosted there, and being the first international cricket broadcast free-to-air on the BBC for years - and in the local time zone - ratings have been utterly catastrophic. England managed to eke out a paltry 200,000 viewers for their first game on free-to-air TV for 12 years, and it has been downhill from that point onwards.
http://www.telegraph.co.uk/cricket/...-champions-trophy-ratings-england-highlights/
The TV ratings disasters leave the ICC's model for selling to a single bidder looking more foolish than ever. All the broadcasters in the "white" countries can now argue that interest in ICC ODI tournaments is effectively too small to measure, let alone justify any significant payment at all for the TV rights.
The ICC doesn't care - it has already sold the worldwide rights to Star TV for 8 years, from 2015-2023.
https://www.icc-cricket.com/about/partners/broadcasters/icc-broadcast-partners
But Star TV is left with a basketcase of an investment, in which it has to try to recoup money having paid ludicrously over the odds for global rights which, it now transpires, are practically worthless.
And in the future, who would risk being the single bidder for worldwide TV rights for ICC tournaments, now that it is clear that those rights are practically worthless outside India?
Whereas FIFA and the International Olympic Committee sell their TV rights country by country, the ICC takes a different position.
It sells the worldwide rights to a single winning bidder, which then in turn sells on the rights country by country. In this case, it is the Indian broadcaster Star Sports which holds the worldwide rights to every ICC tournament from 2015 to 2023.
And it was Star who insisted that the ICC convert the 2017 World Test Championship semi-finals and Final into the ODI Champions Trophy, without first obtaining any support from broadcasters outside Asia.
The single worldwide sales model had already failed disastrously by the time of the last World T20, when Star tried to demand a ludicrous bid from Australian TV, which made clear that interest in the tournament was almost zero, as was the fee it was prepared to pay. Every Australian terrestrial and Pay-TV broadcaster gave Star the same message. In the end, with every Australian broadcaster declining to pay Star's inflated asking fee, Fox Sports Australia took the rights at the very last minute for almost no fee at all.
SOURCE: http://www.smh.com.au/sport/cricket...t-ball-in-star-tvs-court-20160225-gn473f.html
http://www.theroar.com.au/2016/03/06/nine-fox-sports-secure-world-t20-broadcast/
This year's Champions Trophy has fared even worse for the ICC's beleaguered model and for Star TV's bank balance.
Ratings on Australian and New Zealand TV have literally been so appalling that not one match has even registered a rating. In both countries, barely any cricket fans even know that the competition is taking place, and sports fans are preoccupied with AFL and Rugby League in Australia and Rugby Union in New Zealand in June, with interest in an unknown ODI tournament on the other side of the world practically non-existent.
https://decidertv.com/page/2017/6/1...ill-after-icc-champions-trophy-washout-foxtel
In England the story is even worse.
In spite of the tournament being hosted there, and being the first international cricket broadcast free-to-air on the BBC for years - and in the local time zone - ratings have been utterly catastrophic. England managed to eke out a paltry 200,000 viewers for their first game on free-to-air TV for 12 years, and it has been downhill from that point onwards.
http://www.telegraph.co.uk/cricket/...-champions-trophy-ratings-england-highlights/
The TV ratings disasters leave the ICC's model for selling to a single bidder looking more foolish than ever. All the broadcasters in the "white" countries can now argue that interest in ICC ODI tournaments is effectively too small to measure, let alone justify any significant payment at all for the TV rights.
The ICC doesn't care - it has already sold the worldwide rights to Star TV for 8 years, from 2015-2023.
https://www.icc-cricket.com/about/partners/broadcasters/icc-broadcast-partners
But Star TV is left with a basketcase of an investment, in which it has to try to recoup money having paid ludicrously over the odds for global rights which, it now transpires, are practically worthless.
And in the future, who would risk being the single bidder for worldwide TV rights for ICC tournaments, now that it is clear that those rights are practically worthless outside India?