How do you view the PSL brand image after all the game-show style marketing going on?

[Major]

For those of you who do not know, Jeeto Pakistan is a game show where people are gifted washing machines, cd 70 bikes, home appliances etc. Cars also given but the car and bikes are sponsored from other company. So you could basically be winning a pakpassion ke honda garee

This is an affiliation marketing technique that has worked well for ARY that makes good money.

Now, it seems such marketing tactics have been introduced in this years PSL.

Below are some examples. A go lootlo cd 70, and a hair blower being given out as a gift, for the sake of promoting sponsors....

 

[Kianig89]

PSL is becoming a grocery league , a sad reality . The incompetence of PCB is evident lack of multi sponsors has led them to this retail business type marketing

 

[Bhaijaan]

Bhai what matters is good competitive cricket. Rest are distractions and I don’t care about it but i can see meme pages can get a lot of trolling content from that. Hair dryer and all lol. I am sure we must have had similar cringe stuff in IPL at times.

That bike is archaic too, give away a decent bike lol

 

[RedwoodOriginal]

This is part of all T20 leagues. It's the best opportunity for organizers to cash-in so the product-placement is shoved down your throat. I find it to be worse in Pakistan's home series when commentators randomly start talking about why I should book a plot in Kingdom Valley.

 

[Major]

It reminsd me that Dhaka premier league where they gave away a blender

 

[JattMaula]

For those of you who do not know, Jeeto Pakistan is a game show where people are gifted washing machines, cd 70 bikes, home appliances etc. Cars also given but the car and bikes are sponsored from other company. So you could basically be winning a pakpassion ke honda garee

This is an affiliation marketing technique that has worked well for ARY that makes good money.

Now, it seems such marketing tactics have been introduced in this years PSL.

Below are some examples. A go lootlo cd 70, and a hair blower being given out as a gift, for the sake of promoting sponsors....

View attachment 153283
View attachment 153284

That CD70 above BYD logo is so poetic it must be deliberate.

A bike from past and a car brand from future.

 

[JattMaula]

Bhai what matters is good competitive cricket. Rest are distractions and I don’t care about it but i can see meme pages can get a lot of trolling content from that. Hair dryer and all lol. I am sure we must have had similar cringe stuff in IPL at times.

That bike is archaic too, give away a decent bike lol

That CD 70 is to Pakistan what Splendor is for India.

Don't go around insulting the legend.

 

[Major]

If you do a cringe dance you weak a mobile phone

 

[RedwoodOriginal]

It reminsd me that Dhaka premier league where they gave away a blender

View attachment 153285

In South Asian countries you always see organizers give away the strangest prizes.

Honestly if I were a player I would prefer something like this - a mountain bike.

 

[SportsWarrior]

For those of you who do not know, Jeeto Pakistan is a game show where people are gifted washing machines, cd 70 bikes, home appliances etc. Cars also given but the car and bikes are sponsored from other company. So you could basically be winning a pakpassion ke honda garee

This is an affiliation marketing technique that has worked well for ARY that makes good money.

Now, it seems such marketing tactics have been introduced in this years PSL.

Below are some examples. A go lootlo cd 70, and a hair blower being given out as a gift, for the sake of promoting sponsors....

View attachment 153283
View attachment 153284

These are getting trolled liek anything on social media. It may be good for the sponsorers but it looks pretty cheap for a premiere tournament of Pakistan

 

[Major]

The Trophy was also shown on jeeto pakistan, a game show

 

[hoshiarpurexpress]

Pakistan is a poor country with a very bad economy. Kim Kardashian has more money in her account as compared to state of Pakistan. Why do people expect hi-fi stuff in PSL. Be happy with e-bikes and blenders.

 

[RexRex]

It reminsd me that Dhaka premier league where they gave away a blender

View attachment 153285

Love this pic.

 

[Aang_The_last_airbender]

The Trophy was also shown on jeeto pakistan, a game show

View attachment 153288

Trophy on a game show is not a bad PR idea. It is more visibility only.
PSL has to stop and avoid any conversations related to IPL that's all. It is one of the few profit making or atleast breaking even cricket leagues outside IPL. There needs to a conscious effort by PCB to not let media talk about IPL in their coverage and commentary or social media etc. I am sure there would be plenty of ridiculous things happening in Cariibbean league, ILT20 and BPL, LPL etc. They dont get mocked like this because they are not yapping comparisons with IPL.

 

[hoshiarpurexpress]

Trophy on a game show is not a bad PR idea. It is more visibility only.
PSL has to stop and avoid any conversations related to IPL that's all. It is one of the few profit making or atleast breaking even cricket leagues outside IPL. There needs to a conscious effort by PCB to not let media talk about IPL in their coverage and commentary or social media etc. I am sure there would be plenty of ridiculous things happening in Cariibbean league, ILT20 and BPL, LPL etc. They dont get mocked like this because they are not yapping comparisons with IPL.

This will never happen. If you go to all youtube channels of Pakistanis.. they name drop IPL and Indian cricketers every 5 minutes. There is this Samaa TV discussing IPL matches everyday at length for 10-15 minutes lol. Then there is so much negativity among all these sports news channels of Pakistan because all they talk about is IPL Talent, IPL money etc.
I go there thinking they will talk some thing about PSL and local talent of Pakistan but it feels more like an Indian channel these days. Only Game On hai is good these days.

 

[Aang_The_last_airbender]

This will never happen. If you go to all youtube channels of Pakistanis.. they name drop IPL and Indian cricketers every 5 minutes. There is this Samaa TV discussing IPL matches everyday at length for 10-15 minutes lol. Then there is so much negativity among all these sports news channels of Pakistan because all they talk about is IPL Talent, IPL money etc.
I go there thinking they will talk some thing about PSL and local talent of Pakistan but it feels more like an Indian channel these days. Only Game On hai is good these days.

That's why I said conscious effort, someone with brains has to change the conversation. Organizing PSL in the same window as IPL has back fired spectacularly. Yes, the conversations for PSL has improved but its all super negative due to direct comparison. I am sure some thing like this ridiculous hair dryer might have happened in the past, but we never learnt about it just like the BLENDER of Dhaka Premier League.

 

[RedwoodOriginal]

The Trophy was also shown on jeeto pakistan, a game show

View attachment 153288

I hate this game show as much as you, but if we are trying to get more average people to watch the product then this its not a bad idea. This show is probably one of the most watched shows on TV so having the PSL trophy featured here actually helps put it in front of a much wider, mainstream audience.

 

[DeadlyVenom]

Pakistan is missing serious talent when it comes to marketing and ads. Particularly sports marketing. Hiding behind things like oh this is what the public like is just a cop out. A skilled sports marketer creates the market and the public follows. Take football for example. If we were to buy the excuse that it's fine as it is the football fan would still be confined to white middle aged overweight males rather than the global audience.

In general I have found Indians to be much better than Pakistanis at this. I haven't watched the IPL but I imagine they have now swiftly moved on from the Bollywood stars being front and centre.

 

[Cric_lover4487]

PSL is 10 years old, it doesn't/shouldn't need any marketing. Every pakistani knows about it. These are all excuses to hide the fact that current Pak team lacks genuine superstars for fans to flock to stadiums. Also, too many washed up retired players still playing - Malik, Amir, Imad, Warner etc. I won't pay money to watch this product either if i was Pakistani. In recent Champions trophy, SAvsNZ, AusvsEng matches had more crowd than PakvsNZ match. If this fact doesnt ring any bell among cricket pundits in Pakistan than nothing will.