ICC to allow combined bid for TV, digital rights

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Close on the heels of the auction of the Indian Premier League (IPL) broadcast rights, which is scheduled for June, the International Cricket Council is preparing for its own rollout. Cricbuzz has learnt that a couple of top executives of the ICC were in Mumbai for three days earlier this week trying to elicit the interest of the Indian broadcasters, who will eventually be the principal bankrollers of world cricket for the eight years starting 2023. The sale is expected to be completed in about a month from the IPL rights auction, slated for June 12.

Cricbuzz can confirm that Sunil Manoharan, vice-president, broadcast rights of the ICC, and Anurag Dahia, the chief commercial officer at the Dubai office of the world body, gave presentations to the current and potential future clients. The two ICC officials have elicited the views of the executives of Disney Hotstar, Sony Pictures Network, Network 18, which recently launched its sports channel Sports 18, and FanCode among others.

The ICC officials are learnt to have discussed the option of selling the rights for four years although the world body is known to offer the rights for the full period of eight years normally. "They seem to be more interested in four-year deals but the bidders will be given the choice to opt for eight years too. They have their processes on how to calculate the appreciation for eight years," said an Industry executive, who was part of the meetings with the ICC officials.

As the ICC has announced already, it will be selling the India package -- both television and digital - initially and unlike the BCCI, it will be giving the parties the option to bag both TV and digital rights with one bid. The BCCI has segregated the two packages and there have, mandatorily, to be two separate bids to buy TV and digital rights of the IPL.

Another big decision the ICC seems to have taken recently is that the ultimate winner will have to show the matches on the TV, a clause which it initially wanted to do away with. The ICC contemplated giving the winning party the choice of showing the matches only in OTT platforms if it wanted. The current ICC rights value is about USD 1.9 billion for eight years but given that there will be a global competition every year, the overall value is expected to double up.

It is learnt that concerns were expressed by the Indian broadcasters over the timing of matches of the 2024 Twenty20 World Cup in the West Indies and the US where the time zone is different from India's. The ICC has told the Indian parties that all India games will be in Indian prime time.

The other worry is the Champions Trophy in 2025 in Pakistan where the Indian participation is not assured because of the diplomatic tensions between the countries. The ICC officials are believed to have allayed those fears as well. The process, starting from the announcement of tender, should be complete by July-end.

Reported on Cricbuzz.
 
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