Firstly happy Eid if you are celebrating.
So to answer a few of the speculations, I am from England, I live in Los Angeles. I was a youth cricketer in Yorkshire, playing in the Bradford league amongst others. I went through the Yorkshire CCC development and got to the stage where both Yorkshire and Derbyshire were looking at me for a contract. I was injured but only recovered well enough to play semi-pro in the leagues where I also coached. I moved to the USA and was selected to go on tour to compete in the Moin-un-Dowla in Hyderabaad. I've played in professional competition against players like Sehwag and Kieron Pollard and in charity games against Steve Waugh and Graham Hick. I'm a coach with the SCCA and the USA's south west regional youth coordinator.
The impact tape works as I believe Jason from the cricketstoreonline has attested to. I developed it when coaching our youth players. I did 2 years of testing and in that time I found some interesting data about how people play their shots. From that I developed the custom cricket bat design process.
Yes, the bats are expensive right now. CricTech is a small company so we don't enjoy the economies of scale that the big boys have. The process is very labor intensive. Firstly impact marker sheets are sent out, then they are sent back and analyzed, and a design template made from the data. We only use the best English willow, the bats are made by master bat makers. These are one off, specialty bats made based on how the batsman bats and where on the bat he hits the ball. From my research I can tell you that most people are not using a bat which suits their technique.
The 20% improvement in timing after 10 net sessions claim comes from 2 years of testing the product with numerous batsmen in different conditions. If you know where the sweet spot of the bat is you can analyze the spread patterns created on the impact sheet and over a number of sessions see the improvement. Someone suggested that in 10 sessions anyone would improve. Absolutely not true. If that were the case we'd all be test batsmen. If you just go to the nets and hit a few balls around you won't improve one bit.
As far as I know there is nowhere on my site I have claimed to be UK based. I do have distribution in the UK and I'm English but other than that I'm here in Los Angeles. I don't advertise my company phone number on the site, when the phone rings I want it answered and as our products are advertised all over the world it could ring at any time of night or day. Email is much better.
Zeusky - if you wanted to be a valuable contributer please do a little bit more research before making judgements. You could have contacted me through the email form on crictech.com and I would have answered your questions.
Good luck all.
Richard