Savak
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IPL 2022 TV Ratings fall, advertisers knock STAR SPORTS doors for COMPENSATION, BCCI confident ‘ratings will pick up now’
By
Syed atifur rab
May 13, 2022
IPL 2022 TV Ratings – IPL 2022 LIVE Broadcast: As reported earlier by InsideSport, the 15th edition of the ongoing Indian Premier League (IPL) is on a sticky wicket. The TV viewership across age groups has fallen by over 30% making some of the advertisers really jittery. InsideSport can confirm that some of the advertisers and agencies have started knocking the doors of official broadcasters for compensation for fall in RATINGS: Follow IPL 2022 LIVE Updates with InsideSport.IN
Sources told InsideSport that advertisers are asking broadcaster Disney Star India to compensate them for the drop in viewership.It is worth noting that Star Sports this year had hiked the ad rates by almost 15 to 20%.
“See we have paid 15% more and the numbers are down by 28-30%. It’s quite a dampener for us. We obviously are talking to Star Sports for some compensatory inventory and hopeful of the solution”, said one of the advertiser on IPL 2022 this year.
Shashank Srivastava, senior executive director (marketing & sales), Maruti Suzuki India also has been quoted by FE on dip in ratings. Maruti too are in discussion with Star Sports for the compensatory spots according to Srivastava.
“In the first 25 matches this season, if you look at our TG, which is male and between 22 and 40 years of age, the TVR (television ratings) drop is around 58% and much higher than the average viewership decline of around 30-35%,” said Srivastava. “We are in discussions with Star Sports to provide additional FCT (free commercial time) on live matches so that the overall reach numbers and commitments that were made can be met.”, he told Financial Express.
IPL 2022 TV Ratings – IPL 2022 LIVE Broadcast: The fall in IPL 2022 Ratings is UNPRECEDENTED. The trend of the first few weeks now has reached extremely alarming proportions. The last WEEK Ratings of IPL 2022 has falled by more than 35%. Never ever in history of IPL, the ratings have fallen to these levels. Despite of NON-STOP matches every evening of the week, Star Sports has fallen to NO. 4 in TOP Channels LIST:
BARC Week 17: Saturday, 23rd April 2022 to Friday, 29th April 2022IPL 2022 Viewership Drops by almost 35% vis a vis last year for the same weekStar Sports 1 Hindi Drops to No. 4th in TOP Channels LISTSunTV No. 1, MAA TV No. 2 & Star Plus No. 3 in top channels list for the weekIPL 2022 Ratings is seeing historic fall.First 4 Week Ratings of IPL 2022 vis a vis last year has shrinked by almost 30%
BCCI also has admitted that they are now getting concerned on fall in viewership numbers
“We haven’t seen the entire viewership report as yet. But any fall in television ratings is a concern. The matches and standard of cricket is absolutely top class. We are sure the ratings will pick up in coming weeks”, a top BCCI official admitted to the InsideSport.
InsideSport also reached out to Disney Star Sports Network for their take on the fall in ratings but did not get any reply.
Link: https://www.insidesport.in/ipl-2022...tion-bcci-confident-ratings-will-pick-up-now/
By
Syed atifur rab
May 13, 2022
IPL 2022 TV Ratings – IPL 2022 LIVE Broadcast: As reported earlier by InsideSport, the 15th edition of the ongoing Indian Premier League (IPL) is on a sticky wicket. The TV viewership across age groups has fallen by over 30% making some of the advertisers really jittery. InsideSport can confirm that some of the advertisers and agencies have started knocking the doors of official broadcasters for compensation for fall in RATINGS: Follow IPL 2022 LIVE Updates with InsideSport.IN
Sources told InsideSport that advertisers are asking broadcaster Disney Star India to compensate them for the drop in viewership.It is worth noting that Star Sports this year had hiked the ad rates by almost 15 to 20%.
“See we have paid 15% more and the numbers are down by 28-30%. It’s quite a dampener for us. We obviously are talking to Star Sports for some compensatory inventory and hopeful of the solution”, said one of the advertiser on IPL 2022 this year.
Shashank Srivastava, senior executive director (marketing & sales), Maruti Suzuki India also has been quoted by FE on dip in ratings. Maruti too are in discussion with Star Sports for the compensatory spots according to Srivastava.
“In the first 25 matches this season, if you look at our TG, which is male and between 22 and 40 years of age, the TVR (television ratings) drop is around 58% and much higher than the average viewership decline of around 30-35%,” said Srivastava. “We are in discussions with Star Sports to provide additional FCT (free commercial time) on live matches so that the overall reach numbers and commitments that were made can be met.”, he told Financial Express.
IPL 2022 TV Ratings – IPL 2022 LIVE Broadcast: The fall in IPL 2022 Ratings is UNPRECEDENTED. The trend of the first few weeks now has reached extremely alarming proportions. The last WEEK Ratings of IPL 2022 has falled by more than 35%. Never ever in history of IPL, the ratings have fallen to these levels. Despite of NON-STOP matches every evening of the week, Star Sports has fallen to NO. 4 in TOP Channels LIST:
BARC Week 17: Saturday, 23rd April 2022 to Friday, 29th April 2022IPL 2022 Viewership Drops by almost 35% vis a vis last year for the same weekStar Sports 1 Hindi Drops to No. 4th in TOP Channels LISTSunTV No. 1, MAA TV No. 2 & Star Plus No. 3 in top channels list for the weekIPL 2022 Ratings is seeing historic fall.First 4 Week Ratings of IPL 2022 vis a vis last year has shrinked by almost 30%
BCCI also has admitted that they are now getting concerned on fall in viewership numbers
“We haven’t seen the entire viewership report as yet. But any fall in television ratings is a concern. The matches and standard of cricket is absolutely top class. We are sure the ratings will pick up in coming weeks”, a top BCCI official admitted to the InsideSport.
InsideSport also reached out to Disney Star Sports Network for their take on the fall in ratings but did not get any reply.
Link: https://www.insidesport.in/ipl-2022...tion-bcci-confident-ratings-will-pick-up-now/
