It’s a slick video that promises higher wages, stable contracts for workers and homes for the many. What it proves is that Team Corbyn see the path to electoral success as one that relies heavily upon winning over Leave voters. The areas this video appears to be targeted at are not metropolitan areas that voted to Remain but places – like Mansfield – that voted to Leave. There is a protectionist theme in the film – with the narrator complaining that the government has stood ‘idly by while jobs have gone overseas’.
This poses a problem for the Tories as their demographic has changed so much since 2015 that the party is now reliant on voters in Leave areas going blue. It follows that this video serves as another reminder why the Conservatives must set out a clear agenda next week at their conference and remind voters what they are for,