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POTW : NauV

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An excellent attempt at working out some rough numbers for the Pakistan based PSL revenues.

Congratulations to [MENTION=141847]NauV[/MENTION] for this week's POTW award

So just some numbers off the cuff . .

Multan - Capacity 30,000. Let's say if 28,000 tickets were sold for the 3 games at an average price of 700 Rs. Revenue = 58.8 Million Rupees

RawalPindi - Capacity 25,000 after recent expansion. Assuming average crowd of 20,000 for the 8 games at an average price of 700 Rs. Revenue of 112 Million Rupees

Karachi - Capacity is 35,000. Crowds thus far have been disappointing, but I expect it to be better in the second half but I'll still take a conservative estimate for average crowd at 22,000 for the 9 games at an average price of 1,000 Rs (because there is more capacity at higher prices). Revenue of 198 Million Rupees

Lahore - Capacity is 27,000. Crowds haven't been great, but again expect to go up as eliminators and final are there which should be packed. I will assume an estimate of 22,000 for the 14 games at an average price of 1,000 Rs. Revenue of 308 Million Rupees

Adding that up, just from ticket sales PCB should make in the ball park of 677 Million Rupees which is around 4.4 Million USD

Also interesting to note that PCB stands to make an average revenue of:
Rs. 20 Million per match in Multan
Rs. 14 Million per match in Rawal Pindi
Rs. 22 Million per match in Karachi
Rs. 22 Million per match in Lahore

Point to note: Because of the populations in Lahore and Karachi and the stadium capacity, the people of both cities should be filling up the stadiums completely. It makes a big difference. Awesome stuff by Multan and Pindi folks!! (Pindi seems less because the capacity is considerably lower).

Comparing this to Dubai and Sharjah having gone to a few games every season there (will just take the 2019 season for the purpose of this exercise)

Dubai has a capacity of 25,000 and I am going to assume an average of 7,000 people in the crowd even though that feels like a lot. There were 14 games in Dubai (but there were double headers on 6 days and so had a slightly higher price, I am factoring that in the average price) and let's assume an average price of AED 75. That makes a total revenue of = AED 4.2 Million or approx. Rs. 160 Million

Sharjah has a capacity of 17,000 and it was much better attended (in the general enclosures usually) so average crowd of 12,000 at an average price of AED. 75 (even though it was lower for Sharjah I think). There were 8 games in Sharjah (3 days had double headers). That makes a revenue of = AED 4.5 Million or approx. Rs. 171 Million

Abu Dhabi has a capacity of 20,000 and was usually poorly attended as well. Let's say an average crowd of 7,000 at an average price of AED 75. 4 games in Abu Dhabi (both double headers). Total revenue = AED 1.05 Million or approx. Rs. 40 Million

Karachi has a capacity of 35,000 and was pretty full in most games last year so let's say average crowd of 30,000 at an average price of Rs. 1000. There were 8 games in Karachi last year (1 day had a double header). Thats a total revenue of Rs. 210 Million.

So total revenue from tickets sales in 2019 should have been around = Rs. 581 Million or USD 4.1 Million

So as you can see, this year PCB stands to make around 300,000 USD more than they did last year from ticket sales which isn't a massive difference. Also consider the fact that UAE grounds were almost always pretty empty (maybe other than weekends). The other interesting factor is that because of the exchange rate and how expensive 1 ticket in the UAE was against 1 ticket in Pakistan, the total revenue isn't very different. It takes a full Pakistani stadium compared to a less than half full stadium in the UAE to achieve similar revenues . .

But the real difference is the costs associated with holding these games . . As I understand, in the UAE the cost for the PCB were incredibly high which completely ate into profits . . Not just renting out stadia but also housing players in hotels. The general expenses in the UAE are really high as well.

In Pakistan, the cost should be considerably lower from a staging perspective. So you would expect the bottom line for the PCB to be very healthy this season. The real elephant in the room is exactly what you're thinking . . how much has PCB spent on security?? If that is completely offsetting the cost of holding games in the UAE, then from a bottom line standpoint, I am not sure if this season would be a lot more lucrative . .

Anyway, thought people would find this analysis interesting. Happy for people to add and consider more nuances . . or if they have knowledge about the economics of holding this event.

P.S. There are a lot of assumptions in this figure hence I said these are just off the cuff calculations.

P.P.S. Hopefully I did the arithmetic correctly




http://www.pakpassion.net/ppforum/showthread.php?292557-Revenue-estimation-from-PSL-ticket-sales
 
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