PSL season three garners combined media exposure value worth $230+ million

[Abdullah719]

Lahore July 3: Leading sports evaluation firm Nielsen Sports has given the HBL Pakistan Super League (PSL) a hugely positive report on the third edition of the tournament. The event was held in February-March this year in the UAE with three games including the final played in Pakistan.

The combined media exposure brand value worth for HBL PSL season three (PSL, official partners and franchises) was calculated at $230+ million.

According to Nielsen Sports who conducted an extensive research on the league, the HBL PSL and its official sponsors generated 38% higher value than the previous season showing a rapid growth in the league.

Peshawar Zalmi and Karachi Kings were the top two performing franchises in terms of total media value.

Social media was the media platform that showed the greatest growth, increasing the value for HBL PSL and its sponsors by almost four times.

This was mainly due to more uploaded content and higher fan engagement on Facebook and Twitter on the official HBL PSL platforms.

Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.

The firm has also recently delivered the first ever global market research for the International Cricket Council (ICC).

The HBL PSL team, stakeholders and franchises were presented a thorough report on the third edition of the HBL PSL by sports evaluation firm Nielsen Sports in Lahore today.

Kelvin Watt, Managing Director Africa and Middle East Nielsen Sports, who presented the report, spoke on the HBL PSL’s growth in the third edition.

Watt feels that the 2018 edition has further increased HBL PSL’s value in and outside Pakistan.

“Nielsen Sports has been associated with the HBL PSL since its inception and we are very pleased to report back to the PCB and the various franchise owners the continued growth of the HBL PSL in 2018. There is no doubt that the HBL PSL truly became a globally relevant cricket event this year and we look forward to this property growing from strength to strength in the years ahead.”

 

[Savak]

Extremely poor vis a vis IPL. Needs to be atleast a $1 billion for us to hold our heads high

 

[MenInG]

Extremely poor vis a vis IPL. Needs to be atleast a $1 billion for us to hold our heads high

no need to get into competition. Do what's best for us.

 

[kuskash]

Its just beginning. Have patience. Hope for the best.

 

[omairsiddiqui]

This is brilliant, actually. Very strong growth rates. It took IPL 11 seasons to get to the $1 billion valuation mark and their market is at least 20 to 30 times larger than ours.

I wish Nielsen would release this report publicly. It would be interesting to look at.

 

[cricketjoshila]

This is brilliant, actually. Very strong growth rates. It took IPL 11 seasons to get to the $1 billion valuation mark and their market is at least 20 to 30 times larger than ours.

I wish Nielsen would release this report publicly. It would be interesting to look at.

Can you post a reference to thst IPL comment?

I didnt a media exposure valuation was done for the IPL.

 

[athar330]

Don't compare PSL to IPL, best we can do is come 2nd to IPL. This is still a good result as IPL is sold to a much bigger market.

I think this is great news for the PSL

 

[USofA]

This is brilliant, actually. Very strong growth rates. It took IPL 11 seasons to get to the $1 billion valuation mark and their market is at least 20 to 30 times larger than ours.

I wish Nielsen would release this report publicly. It would be interesting to look at.

Did not know that the IPL only has $1 Billion valuation after 11 years. Can you give the source.

 

[mmkextreme_1]

Things are going on track, remember the full amount of the PSL is not played in Pakistan. As I mentioned in a previous thread, PSL can achieve a valuation of $500M-$1B in the next 5 years. We need to keep it professional. Have to give credit to Najam Sethi for doing a great job thus far!

 

[MenInG]

Btw PCB better have such claims covered by ironclad stats or they may he embarassed

 

[cricketjoshila]

Things are going on track, remember the full amount of the PSL is not played in Pakistan. As I mentioned in a previous thread, PSL can achieve a valuation of $500M-$1B in the next 5 years. We need to keep it professional. Have to give credit to Najam Sethi for doing a great job thus far!

This isnt PSL's valuation. This is media exposure value.

 

[cricketjoshila]

Did not know that the IPL only has $1 Billion valuation after 11 years. Can you give the source.

Last year IPLs valuation was $5.3bn. But this valuation of PSL is media exposure value and not its enterprise or brand value.

 

[Pete Rose]

This figure is for the sponsors. It doesn’t directly translate in to a revenue stream per se.
The important things are
A - the trended data - when reporting any kpi, it’s imoortant to have a multi year trend
B - the viewership data trp/grp matters a lot
C - that broadcasters and sponsors place faith in these numbers and pay for broadcast and advertisement rights accordingly.
It’s difficult to assess this figure in isolation without some kind of a benchmark