Samsung unveils foldable smartphone

[Hitman]

Yes, this is the phone I've been waiting for since last year. Now the CEO of Samsung's mobile division, DJ Koh confirms that it will be unveiled in November this year.

Samsung will unveil details of a foldable smartphone later this year, the CEO of its mobile division told CNBC, amid rumors that such a device was in the works.

DJ Koh said that "it's time to deliver" on a foldable device after consumer surveys carried out by Samsung showed that there is a market for that kind of handset.

Speaking to CNBC, Koh was tight-lipped on how the folding screen could work but ran through the design thinking of the upcoming smartphone, particularly how Samsung is trying to differentiate the experience from a tablet once it is unfolded.

"You can use most of the uses ... on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?," Koh said at the IFA electronics show in Berlin last week.

"So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) 'wow, this is the reason Samsung made it'."

The device may sound similar to a traditional flip phone which relied on a hinge to connect the two parts of the handset. But Samsung is likely to focus on creating an actual screen that bends. The Wall Street Journal reported in July that an upcoming foldable smartphone would use a single screen.

Koh hinted that more details of the device could be unveiled this year at the Samsung Developer Conference in November in San Francisco, but gave no indication of when a full launch would take place or when it might go on sale. The mobile CEO admitted that while the development process is "complicated," the company has "nearly concluded" it.

The move comes as Samsung looks to reinvigorate growth in its mobile division which saw sales fall 20 percent year-on-year in the second quarter of 2018. The South Korean technology giant is facing stiff competition from Apple and Huawei in the high-end of the market. A folding phone could differentiate it from its competitors and potentially allow it to charge a higher price for the unique device.

Koh also told CNBC that the company is changing its strategy in the mid-tier smartphone market to pack lower priced devices with new technology in order to appeal more to millennials.

Link: https://www.cnbc.com/2018/09/04/samsung-unveiling-a-foldable-smartphone-this-year.html

 

[Arham_PakFan]

Will it be a bit like those old Motorola phones?

 

[Hitman]

Will it be a bit like those old Motorola phones?

No, it'll have a foldable screen.

 

[Syed1]

No, it'll have a foldable screen.

It suggest to me that the phone will either fold with the screen on the outside or there will be another screen accessible on the outside when the phone is folded.

 

[introvert]

Hope it is foldable from horizontal side rather than vertical side which is unfortunately hinted in their patents

 

[introvert]

Samsung made this cheesy concept video about foldable phones back in 2013
<div style="position:relative;height:0;padding-bottom:56.25%"><iframe src="https://www.youtube.com/embed/sAAie_Zf1pU?rel=0&controls=0&ecver=2" width="640" height="360" frameborder="0" allow="autoplay; encrypted-media" style="positionsolute;width:100%;height:100%;left:0" allowfullscreen></iframe></div>

 

[Hitman]

It suggest to me that the phone will either fold with the screen on the outside or there will be another screen accessible on the outside when the phone is folded.

From what I've read, there'll be another screen on the phone that will be accessible when it's folded.

 

[Cpt. Rishwat]

I just can't see how it would work and still look like something you want to use.

 

[Pakistanian]

Wavy

 

[Hitman]

Samsung says its foldable phone will be a tablet you can put in your pocket​

D.J. Koh, CEO of Samsung's mobile business, offers a few hints in an interview with CNET.


Samsung's long-rumored foldable phone still hasn't shown up, but its mobile chief offered one compelling case for a product that could easily be written off as a gimmick.

D.J. Koh, CEO of Samsung's mobile business, said you'll be able to use the device as a tablet with multitasking capability before being able to fold it up into a more portable phone.

"When we deliver a foldable phone, it has to be really meaningful to our customer," Koh said in an interview at the sidelines of the Samsung Galaxy A9 launch. "If the user experience is not up to my standard, I don't want to deliver those kind of products."

He once again stressed the foldable phone wouldn't be a "gimmick product" that will "disappear after six to nine months after it's delivered." It'll also be available globally, unlike previous phones like the Galaxy Round, which used a curved display and was available only in Korea.

Samsung has been chasing the holy grail of a foldable phone since it teased one at CES 2013 by showing off a flexible OLED display. Koh confirmed last month that Samsung's upcoming device will be launched this year and could debut as early as next month at Samsung's Developer Conference. The folding capability would mark a major advance in smartphones, which have stagnated with fewer innovations.

Samsung isn't the only company aiming at a foldable phone. Huawei could be gunning to be the first to launch such a device, in November. Huawei beat Apple to become the world's second-largest smartphone maker, and is likely aiming for Samsung's top spot. Launching the first foldable phone could help either company cement a reputation as a trailblazer and create buzz that could trickle down to its more traditional, and cheaper, phones.

The larger screen is important, Koh said. When Samsung first released the original Galaxy Note, he said, competitors called its device dead on arrival. Now, after generations of Notes phones, you see larger devices like the iPhone XS Max and the Pixel 3 XL, proving that consumers want bigger screens. A foldable phone would let screen sizes extend beyond 6.5 inches.

"Possibly when we start selling the foldable phone, it may be a niche market, but definitely, it will expand," Koh said. "I'm positive that we do need a foldable phone."

Link: https://www.cnet.com/news/samsung-c...e-phone-is-tablet-you-can-put-in-your-pocket/

 

[Gabbar Singh]

A $2000 smartphone - where will it end?



<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Samsung introduced the Galaxy Fold; a convertible smartphone that'll cost you $1,980 and has 6 cameras, 2 screens and 2 batteries <a href="https://t.co/Zh6Bs5Iez7">https://t.co/Zh6Bs5Iez7</a> <a href="https://twitter.com/hashtag/Unpacked?src=hash&ref_src=twsrc%5Etfw">#Unpacked</a> <a href="https://t.co/0iG5ZwPxee">pic.twitter.com/0iG5ZwPxee</a></p>— CNET (@CNET) <a href="https://twitter.com/CNET/status/1098316359233085440?ref_src=twsrc%5Etfw">February 20, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">The Samsung Galaxy Fold, by the numbers. <a href="https://t.co/J1q9DanzuH">https://t.co/J1q9DanzuH</a> <a href="https://twitter.com/hashtag/Unpacked?src=hash&ref_src=twsrc%5Etfw">#Unpacked</a><br> 4.6 inch display when folded<br> 7.3 inch display when unfolded<br>🗓 Available April 26<br> $1,980 price tag<br> 4 colors: Cosmo Black, Space Silver, Martian Green and Astro Blue. <a href="https://t.co/Nzw6BL11Ab">pic.twitter.com/Nzw6BL11Ab</a></p>— CNET (@CNET) <a href="https://twitter.com/CNET/status/1098302244032790528?ref_src=twsrc%5Etfw">February 20, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

 

[Syed1]

A $2000 smartphone - where will it end?



<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Samsung introduced the Galaxy Fold; a convertible smartphone that'll cost you $1,980 and has 6 cameras, 2 screens and 2 batteries <a href="https://t.co/Zh6Bs5Iez7">https://t.co/Zh6Bs5Iez7</a> <a href="https://twitter.com/hashtag/Unpacked?src=hash&ref_src=twsrc%5Etfw">#Unpacked</a> <a href="https://t.co/0iG5ZwPxee">pic.twitter.com/0iG5ZwPxee</a></p>— CNET (@CNET) <a href="https://twitter.com/CNET/status/1098316359233085440?ref_src=twsrc%5Etfw">February 20, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">The Samsung Galaxy Fold, by the numbers. <a href="https://t.co/J1q9DanzuH">https://t.co/J1q9DanzuH</a> <a href="https://twitter.com/hashtag/Unpacked?src=hash&ref_src=twsrc%5Etfw">#Unpacked</a><br>�� 4.6 inch display when folded<br>�� 7.3 inch display when unfolded<br>�� Available April 26<br>������ $1,980 price tag<br>�� 4 colors: Cosmo Black, Space Silver, Martian Green and Astro Blue. <a href="https://t.co/Nzw6BL11Ab">pic.twitter.com/Nzw6BL11Ab</a></p>— CNET (@CNET) <a href="https://twitter.com/CNET/status/1098302244032790528?ref_src=twsrc%5Etfw">February 20, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

It's not meant for every Tom Dick or Harry..... iPhone with garbage specs is selling for 1200 bucks, I'm sure there will be people around with enough dough to get a unique foldable phone even if it costs 2k.

 

[Abdul]

It's trash.

 

[mmkextreme_1]

Would never buy the foldable phone.

Looks extremely ugly.

 

[introvert]

Wait for version 2 or version 3.
Front screen bazels are huge & that ugly notch inside folded display ruins the design. Lack of "s pen digitizer" support also doesn't make sense.
It is expensive because the display technology is new & complications involving in making them makes it expensive.
Overall I am all in for idea of foldable phones & in the next five years I see majority of people jumping on it as the technology gets cheaper & design gets better.

 

[IAJ]

It's trash.

People don’t accept trash, even for free, but I am sure you will take this «trash» with open arms if you were offered this for free.

 

[Mamoon]

The screen without the fold is too small and the phone is too thick.

Nevertheless, I believe that it is a very good concept but needs more work. The screen without the fold needs to be bigger with less bulk.

Price is not a problem. Most people do not understand how pricing works and are predictably moaning about it everywhere.

At $2,000 it is actually cheap. It serves a dual purpose - a phone and a tablet. Unless you invest in junk models, buying a phone and a tablet is going to cost more.

 

[imrankhannsu]

Gimmicky like Samsung Curved TVs.

Early days but lets see how things UNFOLD for this product

Also IMO I would never go for first gen tech these days.

 

[GoUgandaCranes]

A $2000 smartphone - where will it end?



<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Samsung introduced the Galaxy Fold; a convertible smartphone that'll cost you $1,980 and has 6 cameras, 2 screens and 2 batteries <a href="https://t.co/Zh6Bs5Iez7">https://t.co/Zh6Bs5Iez7</a> <a href="https://twitter.com/hashtag/Unpacked?src=hash&ref_src=twsrc%5Etfw">#Unpacked</a> <a href="https://t.co/0iG5ZwPxee">pic.twitter.com/0iG5ZwPxee</a></p>— CNET (@CNET) <a href="https://twitter.com/CNET/status/1098316359233085440?ref_src=twsrc%5Etfw">February 20, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">The Samsung Galaxy Fold, by the numbers. <a href="https://t.co/J1q9DanzuH">https://t.co/J1q9DanzuH</a> <a href="https://twitter.com/hashtag/Unpacked?src=hash&ref_src=twsrc%5Etfw">#Unpacked</a><br>&#55357;&#56561; 4.6 inch display when folded<br>&#55357;&#56561; 7.3 inch display when unfolded<br>&#55357;&#56787; Available April 26<br>&#55357;&#56496;&#55357;&#56496;&#55357;&#56496; $1,980 price tag<br>&#55356;&#57256; 4 colors: Cosmo Black, Space Silver, Martian Green and Astro Blue. <a href="https://t.co/Nzw6BL11Ab">pic.twitter.com/Nzw6BL11Ab</a></p>— CNET (@CNET) <a href="https://twitter.com/CNET/status/1098302244032790528?ref_src=twsrc%5Etfw">February 20, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Around Feb 2020 Apple would unveil a foldable phone and the infinite apple fans will go like

Oh wow, Apple has invented true future, what immense science and sorcery to have a foldable phone, take that u non-master android race, we ahead of you people

 

[PetroDollars]

Around Feb 2020 Apple would unveil a foldable phone and the infinite apple fans will go like

Oh wow, Apple has invented true future, what immense science and sorcery to have a foldable phone, take that u non-master android race, we ahead of you people

its more like Apple perfecting samsungs rubbish innovation, then samsung boys will go wild and think they came with the centrys biggest invention.

It works like this, apple innovates and samsung copies, when samsung innovates it has to be perfected by apple. )

 

[introvert]

Making inward folding phone is difficult compared to outward folding phone.
Something only samsung has achieved so far.

Huawei is going to launch possibly best designed folding phone so far. Although it folds outward but looks epic.
<iframe width="560" height="315" src="https://www.youtube.com/embed/AiA1vO7eoQ0" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

 

[pakistanigoneaussie]

I am the kind of person who only buys a new phone when I need my last one has given up, so this would be appealing despite the price tag. I dont like carrying a massive brick in my pocket but do enjoy the larger screen.

Will be interesting to see the apple equivalent

 

[Gabbar Singh]

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Samsung Galaxy Fold review units are already broken <a href="https://t.co/hGNz5m8jTP">https://t.co/hGNz5m8jTP</a> <a href="https://t.co/au7OVJ7Vod">pic.twitter.com/au7OVJ7Vod</a></p>— Engadget (@engadget) <a href="https://twitter.com/engadget/status/1118605974548434944?ref_src=twsrc%5Etfw">April 17, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Samsung promises the screen can withstand being opened and closed 200,000 times, or 100 times a day for five years. However, some have reported the folding phones appear to break after just a couple of days.<a href="https://t.co/qoeS1JoVvs">https://t.co/qoeS1JoVvs</a></p>— NBC10 Boston (@NBC10Boston) <a href="https://twitter.com/NBC10Boston/status/1118801787992059904?ref_src=twsrc%5Etfw">April 18, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

 

[classic]

Disaster in the making for Samsung.

 

[introvert]

It is reported that some reviewers removed protective layer which leads to display failure.

Only verge's device looks like developed some internal metal part failure which leads to display bulge.
Anyway it's marketing disaster for Samsung.

Wait for full reviews about galaxy fold before passing judgement.
Overall I am impressed with device from whatever I have seen on internet & exited for future devices with better designs.
Future devices will be cheaper & priced closer to current flapship devices.

 

[Hitman]

It is reported that some reviewers removed protective layer which leads to display failure.

Only verge's device looks like developed some internal metal part failure which leads to display bulge.
Anyway it's marketing disaster for Samsung.

Wait for full reviews about galaxy fold before passing judgement.
Overall I am impressed with device from whatever I have seen on internet & exited for future devices with better designs.
Future devices will be cheaper & priced closer to current flapship devices.

Wanted to post this. 2 more years, and I believe foldable phones would be the hottest thing on the smartphone market. Not just Samsung, all other brands are trying to come up with their own foldable phones and that includes Apple.

 

[introvert]

Wanted to post this. 2 more years, and I believe foldable phones would be the hottest thing on the smartphone market. Not just Samsung, all other brands are trying to come up with their own foldable phones and that includes Apple.

It's natural progression after all & there is no other way to increase the screen size without sacrificing pocketability.
Also I think current smartphone designs reached saturation point.
Foldable phones are way more cooler than current flat slabs & the naysayers will be first to jump on foldable phones bandwagon once their favorite brands launch it.

 

[Zeeraq]

Samsung Electronics retrieving all Galaxy Fold samples: Source

SEOUL: Samsung Electronics Co Ltd is retrieving all Galaxy Fold samples distributed to reviewers to investigate reports of broken screens, a day after it postponed the phone's launch, a person with direct knowledge of the matter said on Tuesday (Apr 23).

The retrieval comes as the world's biggest smartphone maker met with embarrassment ahead of the foldable device's US release on Apr 26, with a handful of technology journalists reporting breaks, bulges and blinking screens after a day's use.

The South Korean tech giant postponed the handset's launch for an unspecified period of time while it investigated the matter. It said initial findings showed the issues could be associated with impact on exposed areas of the hinges.

A representative declined to comment further on Tuesday.

Samsung's share price was 0.4 per cent lower as of 0425 GMT, in a flat Seoul market. However, parts suppliers fell, with hinge maker KH Vatec Co Ltd shedding 3.1 per cent.

A person with direct knowledge of the supply chain said KH Vatec conducted an internal review of hinges used in the Galaxy Fold and found no defects. The supplier declined to comment.

In March, Samsung released a video showing robots folding Galaxy Fold handsets 200,000 times for its durability test.

Samsung's head of IT and mobile communications, DJ Koh, has repeatedly said foldables are the future of smartphones.

Though the issue does not hurt Samsung's balance sheet, the postponement damages the firm's effort to showcase itself as an innovative first mover, not a fast follower, analysts said.

In some cases, reviewers had peeled off a layer of film which they mistook for a disposable screen protector.

"It's disastrous that Samsung sent samples to reviewers without clear instructions on how to handle the device, and that the firm needs to fix screen flickering," said analyst Kim Young-woo at SK Securities.

One Samsung employee, speaking on condition of anonymity, said, "On the bright side, we have an opportunity to nail down this issue and fix it before selling the phones to a massive audience, so they won't have same complaints."

Samsung emailed pre-order customers upon delaying the launch, online outlets said on Twitter.

"Your pre-order guarantees your place in the queue for this innovative technology," Samsung said in the email. "We'll update you with more specific shipping information in two weeks."

https://www.channelnewsasia.com/new...eving-all-galaxy-fold-samples-source-11470350

 

[QazzarFan]

$2000 phone is not feasable at all but I guess when iphone first came out in 2007 price tag was $500- $600 that was un heard of at the time

 

[Mamoon]

$2000 phone is not feasable at all but I guess when iphone first came out in 2007 price tag was $500- $600 that was un heard of at the time

It is cheaper than buying a top of the line phone and tablet, so the pricing makes sense.

If you buy the latest iPhone/Galaxy and the latest iPad/Galaxy Tab, it is going to cost you more than the Fold.

I personally feel this is the future of smartphones. Samsung will clear out the kinks in 2-3 years and Apple will perfect the innovation whenever they release the iFold.

 

[SensiblePakFan]

Its not a folding phone, but a folding tablet. Its nice.

 

[The_Odd_One]

When did Samsung move from copying IPhone to making something that looks different?

 

[introvert]

When did Samsung move from copying IPhone to making something that looks different?

7 or 8 years ago maybe.
Honestly It's Apple who is playing catch up & following trends from the past couple of years.

 

[Gabbar Singh]

Is the fold 2 any better?

<iframe width="560" height="315" src="https://www.youtube.com/embed/a4AWIcqpR5w" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

 

[BouncerGuy]

Samsung unveils new wearable device, the Galaxy Ring: 'See how productive you can be'

Samsung said the Galaxy Ring is part of the intelligent health lineup on display at the Mobile World Congress 2024, which kicked off Monday morning in Barcelona. The company did not immediately respond to USA TODAY's request for more information the product.

In a release about the conference, Samsung said the Galaxy Ring "simplifies everyday wellness, supporting smarter and healthier living via a more connected digital wellness platform — Samsung Health."

A Samsung executive told CNBC in an interview that the ring will go on sale later this year, without naming a date or a price.

Here is what else we know about Samsung's upcoming health-tracking ring, and how it might compare to the Oura Ring:

Samsung Galaxy Ring collects health data without complicated interface

Samsung revealed new details at Monday's tech conference after teasing the product at a press conference earlier this year, CNBC reported.

• The Galaxy Ring will be marketed for people who want the benefits of tracking their health data without having to learn a new device as the data feeds to a Samsung app.
• The data collected will be more from sleep and health than fitness. For example, the Samsung ring will not have workout auto-detection feature that the Oura Ring provides.
• It will provide fertility tracking.
• It is not intended to replace the Samsung Galaxy Watch series, and using both at the same time could improve the data users receive.

Samsung Digital Health exec teases contactless payment, glucose tracking functions

Hon Pak, the head of the digital health team at Samsung Electronics, shared the some hopes and dreams for the wearable device with CNBC in an interview.

He said the first iteration of the ring will have sensors to track data that wearers can access through the Samsung Health app.

The device will provide a "vitality score," that “collects data about physical and mental readiness to see how productive you can be,” Pak said, according to CNBC.

Pak said the company is looking into features such as contactless payment, glucose monitoring and blood pressure sensing through wearable devices, CNBC reported.

“We have a whole ... team that is looking at that. But I think clearly looking at multiple different use cases for the Ring beyond just health, for sure,” Pak told CNBC.

SOURCE: https://www.usatoday.com/story/tech/2024/02/26/galaxy-ring-samsung/72743121007/

 

[JaDed]

Apple underestimated Foldable Phone’s value, Samsung has created a huge alternate market for these phones which imo are not worth buying due to features.

 

[shaz619]

Apple underestimated Foldable Phone’s value, Samsung has created a huge alternate market for these phones which imo are not worth buying due to features.

Samsung fold not worth it due to features, how come?

Also, I thought Apple were getting into the flip or fold; been waiting for that.

I know off some die hard android users who are switching to the new iPhone due to the USB C charging port

 

[JaDed]

Samsung fold not worth it due to features, how come?

Also, I thought Apple were getting into the flip or fold; been waiting for that.

I know off some die hard android users who are switching to the new iPhone due to the USB C charging port

Apple is but it’s a long way off, features like camera aren't that great.

I definitely prefer Apple over Android due to simplicity but Apple has it tough now.

 

[shaz619]

Apple is but it’s a long way off, features like camera aren't that great.

I definitely prefer Apple over Android due to simplicity but Apple has it tough now.

Yes they have defo lost out on billions from the last few years, a lot of the competition have already moved forward with the fold/flip so will be interesting to see if they are able to come up with a fresh twist.

Do you like the fold in a tablet style or a flip?

A mate of mine has a Samsung fold, it was pretty fun playing GTA San Andreas on it. But when it was folded a bit too thick and maybe not car phone holder friendly

 

[The Bald Eagle]

Fold phones are more prone to getting cracked so would be interesting to see how these new models pan out in the market.

 

[BouncerGuy]

Samsung expects profits to jump by more than 1,400%

Samsung Electronics expects its profits for the three months to June 2024 to jump 15-fold compared to the same period last year.

An artificial intelligence (AI) boom has lifted the prices of advanced chips, driving up the firm's forecast for the second quarter.

The South Korean tech giant is the world's largest maker of memory chips, smartphones and televisions.

The announcement pushed Samsung shares up more than 2% during early trading hours in Seoul.

The firm also reported a more than 10-fold jump in its profits for the first three months of this year.

In this quarter, it said it is expecting its profit to rise to 10.4tn won ($7.54bn; £5.9bn), from 670bn won last year.

That surpasses analysts' forecasts of 8.8tn won, according to LSEG SmartEstimate.

"Right now we are seeing skyrocketing demand for AI chips in data centers and smartphones," said Marc Einstein, chief analyst at Tokyo-based research and advisory firm ITR Corporation.

Optimism about AI is one reason for the broader market rally over the last year, which pushed the S&P 500 and the Nasdaq in the United States to new records on Wednesday.

The market value of chip-making giant Nvidia surged past $3tn last month, briefly holding the top spot as the world's most valuable company.

"The AI boom which massively boosted Nvidia is also boosting Samsung's earnings and indeed those of the entire sector," Mr Einstein added.

Samsung Electronics is the flagship unit of South Korean conglomerate Samsung Group.

Next week, the tech company faces a possible three-day strike, which is expected to start on Monday. A union of workers is demanding a more transparent system for bonuses and time off.

BBC

 

[BouncerGuy]

Tech giant Samsung hit with indefinite strike

A union representing workers at South Korean technology giant Samsung Electronics has called on its roughly 30,000 members to go on strike indefinitely, as part of its campaign for better pay and benefits.

The announcement came on the last day of a three-day general strike being held by the National Samsung Electronics Union (NSEU).

The union said it had made the decision after management showed no intention of holding talks over its demands.

The NSEU, which represents nearly a quarter of Samsung Electronics' workers in South Korea, said its actions had disrupted production. Samsung has disputed this claim.

"Samsung Electronics will ensure no disruptions occur in the production lines. The company remains committed to engaging in good faith negotiations with the union," the firm told BBC News.

However, the union said: "The company has no intention to engage in a dialogue even after the first general strike, thus we declare a second general strike starting from July 10th, lasting indefinitely."

The NSEU said about 6,500 workers have been taking part in the strike so far and called on more of its members to join the industrial action.

A spokesperson for Samsung Electronics declined to comment on how many workers had joined the walkout.

A protest on Monday was attended by around 3,000 people.

"In our view, there will be no production disruption," Jung In Yun, from Fibonacci Asset Management Global told BBC News.

Last month, the union staged the first walkout at the company since it was founded five and a half decades ago.

Samsung Electronics is the world's largest maker of memory chips, smartphones and televisions.

It is the flagship unit of South Korean conglomerate Samsung Group.

The firm is also the biggest of the family-controlled businesses that dominate Asia’s fourth-largest economy.

Samsung Group was known for not allowing unions to represent its workers until 2020, when the company came under intense public scrutiny after its chairman was prosecuted for market manipulation and bribery.

After the NSEU announcement, the company's shares were trading around 0.5% lower on the Korea Stock Exchange.

Last week, Samsung Electronics said it expects its profits for the three months to June 2024 to jump 15-fold compared to the same period last year.

A boom in artificial intelligence (AI) technology has lifted the prices of advanced chips, driving up the firm's forecast for the second quarter.

BBC