Viacom 18 bags BCCI rights for both digital and TV, to shell out INR 67.8 crore per game

[WicketLord]

Viacom 18 has bagged the media rights of BCCI's home international games. The newcomer, which broadcasts live action in the Jio Cinema and Sports 18 television channel, has won both digital as well as television rights, having agreed to shell out a price of INR 67.8 crore per game.

The final number is approximately Rs 7.8 crore higher than the price of the last cycle's value and fulfills the BCCI's condition that the overall value exceeds Rs 60 crore. Altogether, Viacom 18, supported by Mukesh Ambani-led Reliance Industries and led by Uday Shankar, who revolutionized the broadcast industry in India during his time as the head of Star India, will contribute Rs 5966.4 crore over five years.

Viacom 18 will broadcast 88 games over the course of five years in an agreement that concludes in March 2028 and commences with a three-match ODI series against Australia at the end of September.


With this, Viacom 18 has bagged the third property from the BCCI. It had previously bagged the digital rights of the Indian Premier League (IPL) and linear and digital properties of Women's Premier League (WPL).

Confirming the development, BCCI secretary said on X (previously Twitter), "Viacom 18 will broadcast 88 games over the course of five years in an agreement that concludes in March 2028 and commences with a three-match ODI series against Australia at the end of September.

"Congratulations @viacom18 for winning the @BCC Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @bcci Media Rights as well. Together we will continue to capture the imagination of cricket fans."

He also thanked Star India, the outgoing broadcaster. "Also a big thank you to @starindia @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe (sic)."

The ultimate figure of Rs 67.8 represents a mere 12 per cent premium compared to the prevailing price. Another perspective reveals that this figure falls below last year's media rights valuation of Rs 78 crore, the price of last year's matches. Another way to look at this is considering that the combined base price for the two packages stood at Rs 45 crore, the final value exhibits a substantial 50 percent increase over the reserved benchmark. As highlighted in the media rights preview, out of the total 88 games, 25 constitute Test matches, while 27 are ODIs and 36 are T20Is.

Viacom 18 bags BCCI rights for both digital and TV, to shell out INR 67.8 crore per game

The newcomer has bagged the coveted rights for India home games

www.cricbuzz.com

 

[MenInG]

These are crazy numbers - so close to USD 8.2m per game???

 

[cricketjoshila]

These are crazy numbers - so close to USD 8.2m per game???

Yes. 8.2mn per game.

A bit disappointing, but BCCI has made very poor selection of opponents for the next cycle.

 

[Bewal Express]

Yes. 8.2mn per game.

A bit disappointing, but BCCI has made very poor selection of opponents for the next cycle.

Why are you disappointed?

 

[cricketjoshila]

Why are you disappointed?

The per match payment is only 8.2mn, IPL is 15mn.

 

[U$ofA]

The per match payment is only 8.2mn, IPL is 15mn.

An indication that Indian cricket fans are more interested in IPL than international matches?

Clearly, the people involved seem to think that they will get more eyeballs for IPL, which went for a whole lot more $$$.

 

[cricketjoshila]

An indication that Indian cricket fans are more interested in IPL than international matches?

Clearly, the people involved seem to think that they will get more eyeballs for IPL, which went for a whole lot more $$$.

Poor itinerary by BCCI.

Poor timing of auctions.

Overall BCCI effed up, else this was atleast a 10-12mn per match sale

 

[Vikram1989]

Poor itinerary by BCCI.

Poor timing of auctions.

Overall BCCI effed up, else this was atleast a 10-12mn per match sale

Itinery wise Other than pak,every one was playing. It was much better than last cycle.
In cricbuzz,they made a point that a lot of second string players are playing for limited over matches. As a result Disney is worried about ROI.


I agree with things. Bcci is always messed up but it's time for a ceo/ rational approach .

 

[Major]

Poor itinerary by BCCI.

Poor timing of auctions.

Overall BCCI effed up, else this was atleast a 10-12mn per match sale

do you think if this continues than BCCI would have to start arranging series with Pakistan to make up for the potential profits?

 

[Devadwal]

do you think if this continues than BCCI would have to start arranging series with Pakistan to make up for the potential profits?

If India - Pakistan Play full Series ( 5 test ,5 ODI and 3 T20 ) in both countries then media right going to be Sky High .but it's only a dream for fans like me due to politics .

 

[cricketjoshila]

do you think if this continues than BCCI would have to start arranging series with Pakistan to make up for the potential profits?

BCCI will rake 8 to 9bn usd in revenues in next 5 years. Out of which at least 20 per cent will end up as surplus after revenue sharing, expenditures and distribution to state association.

Thats a nearly 2bn usd in surplus.

In the preceding 5 years they had a surplus of 1.5bn usd.

BCCI reserves in 2017 was around 500mn usd.

Now its close to $2bn in reserves

$8.2mn per match is a huge figure, but BCCI had potential for more. Some boards get that for an entire year.

So BCCI is going to make huge profits and wont be hosting any pakistan tours.

 

[Major]

BCCI will rake 8 to 9bn usd in revenues in next 5 years. Out of which at least 20 per cent will end up as surplus after revenue sharing, expenditures and distribution to state association.

Thats a nearly 2bn usd in surplus.

In the preceding 5 years they had a surplus of 1.5bn usd.

BCCI reserves in 2017 was around 500mn usd.

Now its close to $2bn in reserves

$8.2mn per match is a huge figure, but BCCI had potential for more. Some boards get that for an entire year.

So BCCI is going to make huge profits and wont be hosting any pakistan tours.

you did not answer my question

 

[cricketjoshila]

you did not answer my question

The answer is NO.

BCCI is already making huge profits.

 

[Bewal Express]

The per match payment is only 8.2mn, IPL is 15mn.

Nobody wants to watch bi lateral T20s and ODIs as they have no value or meaning. In the next cycle the big companies will realise that have made millions more than they are worth. It will true in other countries.

 

[WicketLord]

IDFC First acquires title sponsorship rights for all BCCI international and domestic home matches.

MEDIA ADVISORY

August 25, 2023

IDFC First acquires title sponsorship rights for all BCCI international and domestic home matches

The BCCI had issued an Invitation to Tender Title Sponsor Rights For BCCI Events (ITT). Pursuant to the tender process, the BCCI is pleased to announce that IDFC First Bank Limited was the successful bidder with respect to the ITT process (subject to definitive documentation and other formalities being completed).

During this association, IDFC First will be the Title Sponsor for all international matches (both women and men), domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches, held in India.

This sponsorship and the activations around the Title Sponsor are aimed at enhancing IDFC First’s connect with cricket lovers across the country and beyond. With this association BCCI & IDFC First will mutually strive to extend unmatched experiences and engagement with the cricket fans.

The collaboration will kick off with the 3-match ODI series against Australia, scheduled to begin next month. This tournament will mark the beginning of an era where IDFC First and BCCI come together to create unparalleled experiences for cricket enthusiasts.

Mr. Roger Binny, President, Board of Control for Cricket in India (BCCI) said: “We are pleased to welcome IDFC First as the title sponsor for all our home matches. Their commitment and vision resonate with cricket's spirit, and we look forward to a successful collaboration that benefits the game and its dedicated fans."

Mr. Jay Shah, Honorary Secretary, BCCI said: “A new chapter begins in India cricket as IDFC First takes the centre stage as the title sponsor for BCCI's home matches. Together, we are excited to co-create an unforgettable journey for fans, players, and all stakeholders involved. We have found a partner who shares our passion for excellence and innovation. With their support as the title sponsor, we are set to redefine cricket experiences and further enhance the growth of our great game.”

Mr. Rajeev Shukla, BCCI Vice-President, said: “The BCCI welcomes IDFC First on board and we are extremely excited to announce our title sponsorship of BCCI's international and domestic home matches. Cricket is not just a sport; it is a phenomenon that unites millions across the nation. This partnership allows us to contribute to the growth of both cricket and the banking industry.”

Mr Ashish Shelar, BCCI Treasurer, said: “We are thrilled to welcome IDFC First as the exclusive title sponsor for our prestigious events. This collaboration marks a significant milestone for BCCI, and together, we will elevate the experience for cricket fans worldwide. We look forward to creating memorable moments for fans together.”

Mr Devajit Saikia, BCCI Joint Secretary, said: “The title sponsorship adds a new dimension to our events, enabling us to reach new heights in terms of engagement and impact. We're delighted to have them on board as we continue to showcase the best of cricket to the world. Cricket is a sport that unites people across borders, and our partnership with IDFC First embodies this spirit.”

Mr. Madhivanan Balakrishnan, ED & COO, IDFC FIRST Bank said, “This partnership between IDFC FIRST Bank and the BCCI brings together two strong brands with a shared commitment to provide exemplary experiences to billions of fans. We are delighted to be the Title Sponsor for all international cricket matches played in India and all domestic tournaments, for the next 3 years. As a firm believer in the unifying power of sports, this collaboration perfectly aligns with our ambition to connect with Indians across the length and breadth of the country. This partnership is an important milestone in IDFC FIRST Bank’s journey towards creating a world class bank.”

BCCI