[VIDEO] "Boys will be boys": Message from Gillette against bad behaviour

[giri26]

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">“Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at <a href="https://t.co/giHuGDEvlT">https://t.co/giHuGDEvlT</a>. <a href="https://twitter.com/hashtag/TheBestMenCanBe?src=hash&ref_src=twsrc%5Etfw">#TheBestMenCanBe</a> <a href="https://t.co/hhBL1XjFVo">pic.twitter.com/hhBL1XjFVo</a></p>— Gillette (@Gillette) <a href="https://twitter.com/Gillette/status/1084850521196900352?ref_src=twsrc%5Etfw">January 14, 2019</a></blockquote>
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[marlonbrowndo]

It’s obviously marketing but it’s a really good message. Love reading the triggered comments from some of the sensitive, toxic men

 

[MenInG]

It’s obviously marketing but it’s a really good message. Love reading the triggered comments from some of the sensitive, toxic men

Gillette ending sponsorship for Pandya is possibly related to this campaign also

However, an excellent message.

 

[Rayyman]

It's like when a guy cheats on his girl, then the girl will say "ugh hate men, they're all the same!"

Obviously not true.

Good message and definitely women need to be treated with more respect as equal human beings.

But at the same time, many women also take advantage of their status in some ways. Which needs to stop as well.

 

[Pakistanian]

This ad has failed, just look at the dislike to like ratio :

The message may be well intended but demonizes men and at the end of the day Gilletes customer base is men and that's why this ad has backfired. Brands just stay away from making political statements, they don't care about women rights like how Nike doesn't care about people of color, it's just the cool thing to do these days so they're jumping on the bandwagon for some attention.

 

[Pakistanian]

It’s obviously marketing but it’s a really good message. Love reading the triggered comments from some of the sensitive, toxic men

Feminism believes men should be more sensitive, apparenly men are toxic because we lack sensitivity and aren't open about our emotions, so you just contradicted yourself.

 

[Rayyman]

This ad has failed, just look at the dislike to like ratio :

The message may be well intended but demonizes men and at the end of the day Gilletes customer base is men and that's why this ad has backfired. Brands just stay away from making political statements, they don't care about women rights like how Nike doesn't care about people of color, it's just the cool thing to do these days so they're jumping on the bandwagon for some attention.

I agree it does demonize men.

There might be a subliminal message in this telling boys not be boys, but to be girls. As we all know in this day and age, gender roles are unfortunately either being reversed or disappearing altogether.

 

[marlonbrowndo]

Gillette ending sponsorship for Pandya is possibly related to this campaign also

However, an excellent message.

The replies in this thread just sum it up

 

[Pakistanian]

It’s obviously marketing but it’s a really good message. Love reading the triggered comments from some of the sensitive, toxic men

The replies in this thread just sum it up

Toxic masculinity is about men not being sensitive enough/expressing themselves thus by calling male critics of this ad "sensitive triggered men" you're essentially doing the exact same thing i.e being toxic.

 

[Something]

It is pathetic that Gillette is having to use a progressive social movement to sell their product. It's pretty much the same as the Pepsi advert where Kendall Jenner solved racism with Pepsi.

The ad itself is overly dramatic and inescapably preachy. Why can't companies stay out of social and political issues and just make a quality product.

 

[Green Patriot]

Gillette trolling Pandya.

Nice message btw.

 

[ahsan17]

Why does it put the onus of responsibility on other men to stop this? Should innocent men feel collective guilt for the actions of a few men? Why are women never asked to stop step in to stop harassment?

 

[boomboomcheema]

lol @ Black guys stopping Caucasian males from approaching the girls.

The video campaign is not directed at Asian countries but based in West and going by the huge number of dislikes to likes ratio it shows how poorly it has been received. Youtube apparently removed a lot of dislikes to balance the response yet failed.

 

[Rafa]

Why does it put the onus of responsibility on other men to stop this? Should innocent men feel collective guilt for the actions of a few men? Why are women never asked to stop step in to stop harassment?

Next time some ad will come up with the campaign that being Muslims we have more responsibility towards preventing terrorist attacks and bringing misguided Muslim youth on the right path. Every member of the religion should feel the guilt for the actions of a few just like here.

Nothing new another propaganda of the liberal elites.

 

[Cpt. Rishwat]

It's a decent message, but only half a story. Not sure what it's got to do with a razor blade though, women use them as well so their legs look nice and smooth, for men.

 

[Madplayer]

Why cant everybody just behave decently without making it complicated?

 

[161]

Funny because the worst bullying I've seen is girl on girl.

Guys fight one day friends the next day and we eventually grow out of it.

 

[Angrez Pakistani]

Good job.

 

[Angrez Pakistani]

Hope to see more commercial products coming forward and take social responsibility through such advertising.

 

[Pakistanian]

Hope to see more commercial products coming forward and take social responsibility through such advertising.

Yes, cause we need corporations to teach us morality lmao.

 

[Cpt. Rishwat]

Yes, cause we need corporations to teach us morality lmao.

Reminds me of the final episode of Mad Men where a burned out advertising mogul Don Draper retires to a hippy commune, then comes up with his biggest blockbuster ad of all for Coke with happy clappy community singalong ditty "It's the Real Thing".

 

[faraz39]

"We are living in an era of woke capitalism in which companies pretend to care about social justice to sell products to people who pretend to hate capitalism."

 

[ahsan17]

Next time some ad will come up with the campaign that being Muslims we have more responsibility towards preventing terrorist attacks and bringing misguided Muslim youth on the right path. Every member of the religion should feel the guilt for the actions of a few just like here.

Nothing new another propaganda of the liberal elites.

Yes, what you mention about muslims is what I felt like watching that video. I consider myself a liberal and yet find this offensive. The thing is, liberals in general wouldn't make such an ad about muslims, because they themselves would find it offensive.

 

[sensible-indian-fan]

Reading the posts here, I thought it would be a feminazi type of ad.

But it was nothing of that sort.

Why are so many men triggered that it got more dislikes than likes?

I suppose subtlety is not a strong point for many.

 

[sensible-indian-fan]

Agree with those who are saying this is all a drama by corporations to sell their products.

1000% true.

But still the negative reactions are surprising.

 

[boomboomcheema]

Agree with those who are saying this is all a drama by corporations to sell their products.

1000% true.

But still the negative reactions are surprising.

Most of the likes, dislikes and reactions are from the Western/USA internet users.

I visit most popular USA forum on the web and most of the threads on their front page are related to this advertisement. Apart from a minor complaints against feminism, most of the them find it offensive that it's predominantly White males who are shown as nuisance while the Black males come to rescue of the girls.

Look at the few instances, the White guy suddenly tried to follow an attractive girl passing by only to be stopped by a Black Man.

Most of them Men saying " Boys will be Boys " are again White Males, This stereotyping hasn't gone well with the male crowd there.

 

[sensible-indian-fan]

Most of the likes, dislikes and reactions are from the Western/USA internet users.

I visit most popular USA forum on the web and most of the threads on their front page are related to this advertisement. Apart from a minor complaints against feminism, most of the them find it offensive that it's predominantly White males who are shown as nuisance while the Black males come to rescue of the girls.

Look at the few instances, the White guy suddenly tried to follow an attractive girl passing by only to be stopped by a Black Man.

Most of them Men saying " Boys will be Boys " are again White Males, This stereotyping hasn't gone well with the male crowd there.

Thanks for the response. That makes sense.

That was a screw up by Gillete for sure.

Most of the likes, dislikes and reactions are from the Western/USA internet users.

Yeah, was referring to them only.

 

[Markhor]

I've no problems with the advert except being too long. However I think this, and the Nike advert that evoked Colin Kaepernick, reveals the curious age we are in.

Post-2008, populist movements on left and right have shared a critique of corporations for exerting excessive power over politics, massive tax avoidance, exploiting workers with poverty wages and skirting regulations.

In response, corporations are making overtures to social liberalism to improve their image. Even the Koch Brothers, who whilst lobbying aggressively to undermine environmental standards and union rights, will praise diversity and pro-immigration policies.

I don't know about Gillette's arrangements but here's how corporations can give back to society in a more meaningful way. PAY YOUR TAXES. Stop shifting profits overseas. Some corporations are making record profits and sit on giant reserves yet don't pay workers a living wage.

 

[ahsan17]

Reading the posts here, I thought it would be a feminazi type of ad.

But it was nothing of that sort.

Why are so many men triggered that it got more dislikes than likes?

I suppose subtlety is not a strong point for many.

I think at least I explained myself when I said why I do not like this ad. Instead of posting personal attacks, you could mention why the argument I made is unreasonable.

It comes down to the collective guilt that men need to feel, which is what this ad seems to be pushing. You see men stopping bad behaviour - which is great, but why is it just men's responsibility? As someone mentioned before, it's not far off from muslims having to feel guilt for the actions of a few.

 

[Angrez Pakistani]

Yes, cause we need corporations to teach us morality lmao.

No one can 'teach' anyone morality. If you don't like it, don't watch it. Simple.

 

[gazza619]

Nice message but 30 seconds too long

 

[The Viper]

It did raise publicly I guess and promoted their product. So good job.

 

[sensible-indian-fan]

I think at least I explained myself when I said why I do not like this ad. Instead of posting personal attacks, you could mention why the argument I made is unreasonable.

It comes down to the collective guilt that men need to feel, which is what this ad seems to be pushing. You see men stopping bad behaviour - which is great, but why is it just men's responsibility? As someone mentioned before, it's not far off from muslims having to feel guilt for the actions of a few.

Lol what personal attacks.

I wasn't even referring to you in particular. Barely even remembered what you posted.

Chill man.

As for men sharing the guilt, no we don't need to but we can do our part by not encouraging low class behavior in our presence.

Peer pressure helps shape opinions.

Same way, Muslims need not share guilt for the actions of few but they can do their part by not staying silent when people in their circle exhibit views that are disrespectful or dangerous.

With that being said, this doesn't mean one can't crack jokes or hav some good banter but if someone makes offensive statements in a totally serious manner or acts inappropriately, it is our duty to let them know we don't approve of it.

This ad makes a lot of sense.

 

[Robert]

Good advert.

Holds a mirror up to badly behaved men and they don’t like what they see in it.

 

[Adijazz1706]

Women ask for equality but want Men to stop other men instead of doing it themselves SMH

 

[Sidilicious]

Most of the likes, dislikes and reactions are from the Western/USA internet users.

I visit most popular USA forum on the web and most of the threads on their front page are related to this advertisement. Apart from a minor complaints against feminism, most of the them find it offensive that it's predominantly White males who are shown as nuisance while the Black males come to rescue of the girls.

Look at the few instances, the White guy suddenly tried to follow an attractive girl passing by only to be stopped by a Black Man.

Most of them Men saying " Boys will be Boys " are again White Males, This stereotyping hasn't gone well with the male crowd there.

Funnily enough, I didn't even notice the colour of the skin on people in the advert.

The data says that if you are a white male born in a western country, you will typically have it easier than people of others (people of other colours + white women). So, most anti-status quo/societal improvements posts will be largely directly to the white males.

But yeah, Gillette could have handled it better. But that does not discredit the point they are making (even though it may be a marketing plot).

 

[ManFan]

Why Gillette would risk its majority customer base to please its minority customer base is one of the most spectacular failures in advertising history along with the New Coke campaign.

 

[Robert]

Funnily enough, I didn't even notice the colour of the skin on people in the advert.

Nor I.