[VIDEO] Nike’s new ad is an editing marvel and it’s breaking the internet!

[MenInG]

[utube]WA4dDs0T7sM[/utube]

Amid the uncertainty of Covid-19 pandemic, with no clue when normalcy will return, Nike has dropped an ad that has left many inspired with the thought that “Nothing can stop what we can do together”.

With a tagline “You can’t stop sport. Because you can’t stop us,” the video is giving hope to people in such trying times, especially when there has been cancellation and postponement of sporting events.

The ad highlights the power of sport and how it has the ability to bring us together and become agents of change. With a powerful narration and with an equally stunning voiceover delivered by Megan Rapinoe, the ad has transcended all boundaries and achieved what it aimed to do — bringing everyone together.

From fighting against everything that is unfair to taking responsibility to make the world a better place, the poignant 1-minute-30-second ad touches all the right notes.

“You can’t stop Megan Rapinoe, Serena Williams, or Lebron James. Just as you can’t stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Because as athletes*, we are never alone. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together,” the company wrote on YouTube while sharing the video.

The advertisement created by Wieden + Kennedy Portland’s team put 72 sports action together in 36 split-screen slides, merging actions in brilliant editing, and the results are outstanding.

https://indianexpress.com/article/t...marvel-and-its-breaking-the-internet-6533024/

 

[JaDed]

Miss the enthusiasm for sports, sport celeb culture is annoying but miss the experience, can't wait for 2021 nice ad even though Nike is a corporate tool.

 

[MenInG]

Miss the enthusiasm for sports, sport celeb culture is annoying but miss the experience, can't wait for 2021 nice ad even though Nike is a corporate tool.

Cant doubt that but just the inspirational bit is nice.

 

[MenInG]

Btw no brown person in this advert!

 

[OldWarHorse]

Btw no brown person in this advert!

There is the Indian women's team plus SRT.

Anyways incredible from Nike. Best thing on the internet right now for me. Love Sports and love humanity, atleast whatever there is left.

 

[MenInG]

There is the Indian women's team plus SRT.

Anyways incredible from Nike. Best thing on the internet right now for me. Love Sports and love humanity, atleast whatever there is left.

Can you please point out the time on the video where these 2 are shown - thanks

 

[OldWarHorse]

Can you please point out the time on the video where these 2 are shown - thanks

The Women's team is @1:04 and @1:20 I thought that was SRT, but on second viewing dont think its him. I cant recognise who that is though

 

[TSA321]

Btw no brown person in this advert!

Reminds me when they made that London diversity advert but they excluded Asians in it.

 

[Zaz]

Nike always latches on to the flavour of the time Whether its covid or blm movement Nike never fails to capitalise to gain maximum exposure

 

[SpiritOf1903]

Nike always latches on to the flavour of the time Whether its covid or blm movement Nike never fails to capitalise to gain maximum exposure

The ultimate capitalist

 

[Slog]

Nike never fails to get on the bandwagon for a quick buck and some praise

 

[Sirris]

Btw no brown person in this advert!

Does it matter?

Like, I didn't even notice it or paid attention to until you mentioned it.

I prefer to focus on the message instead of scanning each and everything through the lens of political correctness.

 

[Mueez]

Inspiring advertisement.

Show how important sports is for our lifes...

 

[sweep_shot]

Nike sues over 'Satan Shoes' with human blood

Nike is suing Brooklyn art collective MSCHF over a controversial pair of "Satan Shoes" that contain a drop of real human blood in the soles.

The $1,018 (£740) trainers, which feature an inverted cross, a pentagram and the words "Luke 10:18", were made using modified Nike Air Max 97s.

MSCHF released 666 pairs of the shoes on Monday in collaboration with rapper Lil Nas X and says they sold out in less than a minute.

Nike claims trademark infringement.

It has asked the court to stop MSCHF from selling the shoes and prevent them from using its famous Swoosh design mark.

"MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike," the sports shoe giant says in the lawsuit.

MSCHF "dropped" the black and red shoes on Monday, coinciding with the launch of Lil Nas X's latest song Montero (Call Me By Your Name), which debuted on YouTube last Friday.

The song sees the rapper, who came out in 2019, celebrating his sexuality while rejecting society's attempts to shame him.

In the heavily stylised video, he slides down a stripper pole from heaven to hell before dancing provocatively with Satan, then snapping his neck and stealing his horns.

The imagery and the shoes both reference the Bible verse Luke 10:18 - "So He told them, 'I saw Satan fall like lightning from heaven'."

Each shoe also features a signature Nike air bubble cushioning sole, containing 60 cubic centimetres (2.03 fluid ounces) of red ink and a single drop of human blood, donated by members of the MSCHF art collective.

In its filing with the US District Court for the Eastern District of New York, Nike said it did not approve or authorise the customised Satan Shoes.

"There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes, based on the mistaken belief that Nike has authorised or approved this product," it said.

The lawsuit cites a tweet by popular shoe influencer @Saint from last Friday, which teased the upcoming release of the shoes and drummed up publicity over the weekend on social media and in the media in the US.

Some conservatives, including South Dakota Governor Kristi Noem, and some religious followers, took offence at the controversial design of the shoes and criticised Lil Nas X and MSCHF on Twitter.

Lil Nas X hit back at the governor and other critics on Twitter, and on Monday was tweeting several memes on his profile in response to news of the Nike lawsuit.

Joseph Rasch of Tennessee, who paid $1,080 for the trainers, says he is worried the conflict means his money will be lost.

"I'm hoping I'll receive them since I paid for them," he told BBC OS on World Service radio, adding that he made the purchase not because he definitely planned to wear them but as a political statement.

"I wanted to support a black gay man who is attempting to show a different narrative in a majority Christian country that currently is dealing with a lot of issues with black people. So what better way to do that than to buy shoes that this person has collaborated with?" he said.

Buyer McKenzi Norris of South Carolina, a longtime follower of the MSCHF art collective, said Nike's lawsuit had disrupted his plans to resell the trainers for $2,500 on eBay, which removed his listing.

"In general I think Nike's lawsuit and their intervention is pretty ridiculous considering how much damage it can cause to everyday people like me who just like to customise and resell their products legally," he said.

Source: https://www.bbc.com/news/business-56572245.

 

[sweep_shot]

Nike wins lawsuit over 'Satan Shoes' with human blood

Nike has won its lawsuit against Brooklyn art collective MSCHF over their controversial 'Satan Shoes' that contain a drop of real human blood in the soles.

The $1,018 (£740) trainers are modified Nike Air Max 97s that feature an inverted cross, a pentagram and the words "Luke 10:18".

MSCHF produced the shoes in collaboration with rapper Lil Nas X.

It said only 666 pairs were made and all but one have already been shipped.

Nike claimed trademark infringement, asking a federal court in New York to stop MSCHF from selling the shoes and prevent them from using its famous Swoosh.

"MSCHF and its unauthorised Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike," the sports shoe giant said in the lawsuit.

Lawyers for MSCHF countered that the 666 pairs it created were "not typical sneakers, but rather individually-numbered works of art that were sold to collectors for $1,018 each".

Siding with Nike, a federal judge issued a temporary restraining order on Thursday.

The impact of the ruling remains unclear as MSCHF had indicated it has no plans to produce any more pairs of the shoe.

MSCHF "dropped" the black and red shoes on Monday, coinciding with the launch of Lil Nas X's latest song Montero (Call Me By Your Name), which debuted on YouTube last Friday.

The song features the rapper, who came out as gay in 2019, celebrating his sexuality and rejecting attempts to shame him.

In a heavily stylised music video, he slides down a pole from heaven to hell before dancing provocatively with Satan, then snaps his neck and steals his horns.

The imagery and the shoes both reference the Bible verse Luke 10:18 - "So He told them, 'I saw Satan fall like lightning from heaven'."

Each shoe also features a signature Nike air bubble cushioning sole, containing 60 cubic centimetres (2.03 fluid ounces) of red ink and a single drop of human blood, donated by members of the MSCHF art collective.

In its filing with the US District Court for the Eastern District of New York, Nike said it did not approve or authorise the customised Satan Shoes.

"There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes, based on the mistaken belief that Nike has authorised or approved this product," it said.

The lawsuit cited a tweet by popular shoe influencer @Saint from last Friday, which teased the upcoming release of the shoes and drummed up publicity over the weekend on social media and in the media in the US.

Some conservatives, including South Dakota Governor Kristi Noem, and some religious followers, took offence at the controversial design of the shoes and criticised Lil Nas X and MSCHF on Twitter.

Lil Nas X hit back at the governor and other critics on Twitter, tweeting several memes on his profile in response to the Nike lawsuit.

Joseph Rasch of Tennessee, who paid $1,080 for the trainers, says he is worried the conflict means his money will be lost.

"I'm hoping I'll receive them since I paid for them," he told BBC OS on World Service radio, adding that he made the purchase not because he definitely planned to wear them but as a political statement.

"I wanted to support a black gay man who is attempting to show a different narrative in a majority Christian country that currently is dealing with a lot of issues with black people. So what better way to do that than to buy shoes that this person has collaborated with?" he said.

Buyer McKenzi Norris of South Carolina, a longtime follower of the MSCHF art collective, said Nike's lawsuit had disrupted his plans to resell the trainers for $2,500 on eBay, which removed his listing.

"In general I think Nike's lawsuit and their intervention is pretty ridiculous considering how much damage it can cause to everyday people like me who just like to customise and resell their products legally," he said.

Source: https://www.bbc.com/news/business-56609333.

 

[BreadPakoda]

55 Massive Corporations Like Nike Paid $0 Federal Tax in 2020 While CEO Pay Soared

Thanks to coronavirus relief packages and Trump-era tax cuts, 55 of the U.S.’s largest companies, including household names like Nike, FedEx and Salesforce, paid no federal income taxes in 2020 despite raking in billions of dollars in profits, according to a report published Friday by the Institute on Taxation and Economic Policy (ITEP).

https://observer.com/2021/04/nike-fedex-salesforce-2020-income-tax-negative-coronavirus-relief/

 

[Major]

Are we not gonna discuss the bhurka and than lgbt rainbow in same frame.

Ok sorry

 

[Bigboii]

Are we not gonna discuss the bhurka and than lgbt rainbow in same frame.

Ok sorry

It's beautiful everyone can do whatever the hell they want to do

It one of the best shots in the Ad represents the right ideals a country should have