Will the exorbitant money involved in IPL Media rights change the future of the game?

[hoshiarpurexpress]

Needless to say, the money that is pooled in today is set to influence the cricket ecosystem like nothing before. This money could potentially also dictate how the future of the game shapes up.

Who'll get to broadcast IPL in the next cycle? How much will they pay for it?

Thoughts ?

 

[DeadlyVenom]

1 billion dollars per game and it will be beamed directly into our skys via a futuristic projector, so wherever you are you won't miss a ball.

Thats the only logical way forward for the league imho.

 

[TNAmarkFromIndia]

Needless to say, the money that is pooled in today is set to influence the cricket ecosystem like nothing before. This money could potentially also dictate how the future of the game shapes up.

Who'll get to broadcast IPL in the next cycle? How much will they pay for it?

Thoughts ?

Don't see how it will change it any more than it already has. The revenue will always keep growing.

 

[Varun]

Unfortunately yes.

 

[Oxfordchamp]

Like as I mentioned before ..this will be a bonanza not only for BCCI but also for the teams and players and commentators and everyone else ...players will prioritize IPL for the pay and more cricketers will join the millionaire club ...

 

[U$ofA]

It just has. The IPL window will be extended to 2.5 months in the next FTP calendar. This affects international cricket and domestic cricket.

The ICC has further short changed international cricket and cricket in general. And they are the people in charge of the game. Thus continuing to prove that they are a bunch of greedy, selfish lot with zero vision.

What about the individual boards, you ask? Well, they just flipped the bird on their own fans. Pretty much telling them they don't matter. They would rather prioritize IPL than their own fans. Where are the fans? Why aren't they knocking on the door of their boards?

The ICC and the boards have already had discussions to give the IPL window extension the green light. Now what will all the fans that want international cricket during IPL do?

 

[Savak]

Will the broadcasters, advertisers recoup this money back?

 

[U$ofA]

Will the broadcasters, advertisers recoup this money back?

The answer is right there for everyone to see. Each new deal continues to see an astronomical rise in $$$$ paid. Each time there are more companies competing to win it.

 

[Mp812]

The IPL has caught up with the frontrunners of the global sporting leagues in a relatively short period of time. That in itself is a fantastic achievement and from a business management case study , it should be taught in business schools.
Just look at the top players’ weekly salaries and broadcast right figures.

 

[Bewal Express]

As a business deal it's amazing but the product is an acquired taste. The impact on other International teams will be massive, and particularly vulnerable will be England and South Africa. It has already destroyed the Windies cricket and now for the other 2.

 

[JaDed]

As a business deal it's amazing but the product is an acquired taste. The impact on other International teams will be massive, and particularly vulnerable will be England and South Africa. It has already destroyed the Windies cricket and now for the other 2.

Windies cricket was on downward spiral .. don’t think one can blame IPL for the same..

CSA has had same issues, they were losing players to Kolpak deal before that.

The respective cricket boards were also at fault.

 

[Nikhil_cric]

As a business deal it's amazing but the product is an acquired taste. The impact on other International teams will be massive, and particularly vulnerable will be England and South Africa. It has already destroyed the Windies cricket and now for the other 2.

West Indies cricket was well on it's way down before the IPL.

 

[Bewal Express]

West Indies cricket was well on it's way down before the IPL.

Maybe but the IPL killed it in any recognisable form.

 

[Bewal Express]

Windies cricket was on downward spiral .. don’t think one can blame IPL for the same..

CSA has had same issues, they were losing players to Kolpak deal before that.

The respective cricket boards were also at fault.

But when you take their window then it will be the straw that broke the camels back

 

[cricketjoshila]

But when you take their window then it will be the straw that broke the camels back

Which window?
SA or WI dont play in April May.

 

[Bewal Express]

Which window?
SA or WI dont play in April May.

Historically of the tours to Caribbean were in April May.

 

[Cricfan4eva]

Will the broadcasters, advertisers recoup this money back?

Apparently Star recouped the money back and then some.

Although when Star bid, Fox was the parent company. It is Disney that made the most of out it. 40 million out of the 140 million subscribers of D+ are from Disney+Hotstar India. Largely due to IPL.

Also India has 700+ million TV viewers, so Star basically got broadcast rights for a really good deal. (Just 17% over the asking price).

Viacom however have paid a massive premium for digital (60%+ over the asking price). Especially because of the Category C bundle by BCCI. However Viacom might have gone ahead and done it because they are going to launch Paramount Plus app in India next year. To compete in a market where Prime Video and Disney+ are market leaders. Paramount+ will need IPL. And it might will make them one of the top 3 OTT platforms in India in their launch year itself.

 

[cricketjoshila]

Historically of the tours to Caribbean were in April May.

Lol no. It was and is the county season, everyone used to be in England to play the county as it provided good money.

 

[cricketjoshila]

Apparently Star recouped the money back and then some.

Although when Star bid, Fox was the parent company. It is Disney that made the most of out it. 40 million out of the 140 million subscribers of D+ are from Disney+Hotstar India. Largely due to IPL.

Also India has 700+ million TV viewers, so Star basically got broadcast rights for a really good deal. (Just 17% over the asking price).

Viacom however have paid a massive premium for digital (60%+ over the asking price). Especially because of the Category C bundle by BCCI. However Viacom might have gone ahead and done it because they are going to launch Paramount Plus app in India next year. To compete in a market where Prime Video and Disney+ are market leaders. Paramount+ will need IPL. And it might will make them one of the top 3 OTT platforms in India in their launch year itself.

All this if Disney fails to take the digital rights of ICC and Bcci bilaterals.

My guess

Disney will win the ICC global rights.Tv plus digital

Then break the bank for bcci international bilaterals for both tv and digital.

Else hotstar will lose most of its India subscribers.

 

[Bewal Express]

Lol no. It was and is the county season, everyone used to be in England to play the county as it provided good money.

I am not sure what the lol was about but the Windies season was from March until early May and sometimes late May.

 

[Cricfan4eva]

Only change I see is BCCI pushing for a 3 month window and IPL going for a full 90 match group stage and 4 play offs.

I hope IPL can start awarding league toppers with some shield, because playing 18 games and staying on top merits an acknowledgment in itself. SF/Finals are lottery.

 

[Cricfan4eva]

All this if Disney fails to take the digital rights of ICC and Bcci bilaterals.

My guess

Disney will win the ICC global rights.Tv plus digital

Then break the bank for bcci international bilaterals for both tv and digital.

Else hotstar will lose most of its India subscribers.

Disney will definitely retain one of India or ICC. Tough to see both with Sony-Zee in play as well.

Point is with Viacom and Disney already exhausting so much moolah in this year's cycle, ICC is more likely to go to Sony (TV) and Prime (Digital).

While BCCI which comes out next year might be where Disney again makes a move, Viacom too.

Also IMO ICC is not that lucrative for Indian broadcasters as BCCI. Heck I am sure the BCCI rights in itself wont pull as much money as IPL either. Most of the bilaterals are never full strength teams anymore.

 

[TNAmarkFromIndia]

Point is with Viacom and Disney already exhausting so much moolah in this year's cycle, ICC is more likely to go to Sony (TV) and Prime (Digital).

Would be good for Paramount Plus if they can get digital rights for ICC and BCCI games too.

 

[pratiktc]

It will not change anything.
IPL was already the most valuable cricket tournament in the world and the auction has only underscored that fact.

 

[U$ofA]

Only change I see is BCCI pushing for a 3 month window and IPL going for a full 90 match group stage and 4 play offs.

I hope IPL can start awarding league toppers with some shield, because playing 18 games and staying on top merits an acknowledgment in itself. SF/Finals are lottery.

The window has already gone to two and a half months. Already agreed upon by IPL, ICC and the boards. It is only a matter of time before it goes to full 3 months.

The window is for the IPL. Does not include the pre-season camp. With more pressure for results, the teams will want their squads to show up earlier to get things in place before the official season starts. That's more time the players are not available for international duty.

 

[cricketjoshila]

Only change I see is BCCI pushing for a 3 month window and IPL going for a full 90 match group stage and 4 play offs.

I hope IPL can start awarding league toppers with some shield, because playing 18 games and staying on top merits an acknowledgment in itself. SF/Finals are lottery.

IPL will have a 2.5 month window and 2027 will have 94 matches.

 

[U$ofA]

IPL will have a 2.5 month window and 2027 will have 94 matches.

As I have been saying all along, the IPL window will end up at 3 months. Rest of the cricket, international and domestic T20 leagues will have 9 months to do their thing.

 

[360 CRICKET]

Why is no one talking of the fact that the Wealth Generated will also trickle down as

1. Increase in PENSIONS for Retired Cricketers
2. Increase in MATCH FEES for Domestic Cricket
3. Increase in the Monetary SUPPORT for U19/WOMEN'S CRICKET
4. BETTER INFRASTRUCTURE for Cricket Venues

People who say MONEY CAN'T BUY HAPPINESS, probably don't know how to "INVEST"

 

[Nikhil_cric]

Maybe but the IPL killed it in any recognisable form.

Dont think that is quite accurate. West Indies as a test side were in decline from atleast 97 and after winning a test in England way back in 2000, they didnt win a major away test for nearly 9 years. Also they didnt make the semifinals of the 99, 03 or 07 world cups. In fact, the legitimacy given to T20 cricket revived their cricket atleast in 1 format and to some extent renewed interest in cricket in the Caribbean because of the financial incentives.

Had the smaller boards sen the writing on the wall, they would have abandoned Test cricket and focused only on T20 cricket. You really dont need a specific home season, if it is just T20 cricket.

 

[cricketjoshila]

As I have been saying all along, the IPL window will end up at 3 months. Rest of the cricket, international and domestic T20 leagues will have 9 months to do their thing.

See if IPL starts from March last week and ends in June 1st week the only country having a season then is England. But England seems to have changed their season from May to August to June to September.

SA Aus NZ WI dont play then.

SL season starts in June 1 st week.

Pakistan isn't involved in IPL so it doesn't matter to them.

So how are internationals affected?

 

[MenInG]

July 15 (Reuters) - The rise of lucrative franchise-based T20 leagues was never going to be a bloodless coup and South Africa's withdrawal from their tour of Australia this week suggests bilateral cricket, especially in the short formats, will be the casualty.

January's trip across the Indian Ocean to play three one-day internationals clashed with the launch of a new T20 league in the republic and Cricket South Africa (CSA) wanted its Proteas players available.

Forfeiting the series could yet have an impact on South Africa's chances of qualifying directly for next year's World Cup in India, but the CSA was crystal clear about its priorities.

"A lot of people are investing a lot of money in the T20 league," Chief Executive Pholetsi Moseki told a website.

"We have to give it the best chance of success."

The new Future Tours Programme, which decides in principle which teams play where and when, is also likely to reflect the growth of franchise cricket when it is unveiled by the International Cricket Council (ICC) later this month.

The powerful Indian cricket board is already negotiating for an extended 10-week window for its Indian Premier League having sold its 2023-2027 media rights for a staggering $6.2 billion last month.

A new T20 tournament will also sprout in the United Arab Emirates next year, while West Indies are introducing a T10 competition to go with its Caribbean Premier League.

ICC events like the World Cups in all formats will retain their places in the already crammed calendar, meaning bilateral cricket has to make way to accommodate the expanding domestic T20 leagues.

"We still want bilateral cricket to be supreme but the reality for countries like us is that you only make money when you play India," Moseki added.

"In the pre-COVID year, in 2019, we hosted England and Australia and we still made a loss. So we have to look at other options."

The ICC has already accepted the new reality with Chairman Greg Barclay saying "there's not a lot we can do" about T20 leagues dominating the calendar.

"The bit that's getting squeezed, obviously, is bilateral cricket," Barclay told the BBC last month.

Former India coach Ravi Shastri, however, is not alone in believing that bilateral T20 series have had their day.

"It should go the football way, where, in T20 cricket, you just play the World Cup," Shastri said. "Bilateral tournaments - no one remembers."