Crazy amounts of league cricket coming up in the UAE but is there a danger that by the time PSL starts in Feb 2019, there will be advertiser and fan 'fatigue' for Pakistan's premier T20 tournament?
PSL's viewership would suffer if and only if the public sees it as substitutable with the other mushrooming leagues. I don't suppose that is the case yet. As long as PSL's brand managers can successfully position it as a unique product, they'll be OK.
No, because people know which tournament has the best quality. PSL is in a different league compared to some of the other tournaments mentioned in the first post. I'm sure many aren't even aware such tournaments are held anyway.
Crazy amounts of league cricket coming up in the UAE but is there a danger that by the time PSL starts in Feb 2019, there will be advertiser and fan 'fatigue' for Pakistan's premier T20 tournament?