When talking about his touch, whether he's playing against Barcelona or Aston Villa it has no relevance. The guy is poor in this regard but let me guess you're a Man Utd fan?
As for poaching its the natural instinct of the player and the intelligence to get into the right positions. Lakaku doesn't have either.
The reason Morata was on the bench is due to the clubs he played for and the level of competition. Lakuku would have come off the bench even less if he was in the same position.
Lakaku played for Chelsea previously, he was begging to return for a couple of seasons and Morata didnt look every interested and I can tell you most Chelsea fans (not me) are happy they paid a lot less for Morata instead of the inflated price for a striker who has a few issues.
Let's see by the end of the season if Morata is a flop.
Like i said, his first touch is being highly over exaggerated. I take it you haven't even seen the guy play much and are just going on what you hear.
As for poaching there is no point in having the natural instinct and intelligence to get in the right position when your team mates hardly put the ball in the box. No pocher would ever set the world alight playing for a mid table team, you would never know how good they are when playing with average players.
...and on the opposite, when you have world beaters on your team who constantly put the ball in the box and the right areas and when the opposition is poor like it is in LaLiga, a poor poacher can look good.
In terms of why he was always on the bench, was not the level of opposition but maybe because he was just average, at RM he was competing with Benzema, who himself is quite over rated. Lukaku would walk in to that team to replace Benzema on only the basis of his strength and power alone, which would suit Ronaldo and Bale well.
At Juve the competition was much poorer yet he was not always starting either.
Chelsea were the ones that were desperate for Lukaku, he was not begging them otherwise he would have gone there, In the end they got Morata who himself had no where else to go, even Juve had dropped interest, so it was Chelsea or stay on the bench at RM for another season.
Its obvious why Chelsea fans are happy, it happens all the time at every club, you lose out on a player and he becomes a villian, you buy one and hes a hero.
The facts are infront of you, Chelsea were so desperate for Lukaku they had to match our bid on the day he signed. Morata is a panic buy. Jose played you, not in only taking Lukaku away but also making you panic and buy the wrong man, Chelsea should have gone for Belloti.
Lastly it is morata who was inflated, i even mentioned it in the transfer thread when we showed interest so no bias there, but who the hell pays £70m for a bench warmer, as for Lukaku, had Jose delayed the signing, today he would have had to pay £100m for him, yea he might have one or two issues but its alot less then Morata.