Civic’s new model earns Honda Rs5bn before launch

Syed1

ODI Captain
Joined
Jan 22, 2015
Runs
46,041
Post of the Week
3
KARACHI: As many as 5,000 prospective buyers have booked Honda Civic’s tenth generation model by depositing Rs1 million each for the vehicle, translating into five billion rupees for the company so far from bookings alone.

“Out of the total bookings, 80 per cent new Civic orders are from buyers in Punjab and northern areas,” CEO Honda Quaideen and Honda Drive In off Rashid Minhas Road, Shabbir Alibhai said while talking to Dawn.

This year, Atlas Honda changed its booking pattern and has asked customers to book Civic with a down payment of 50pc of the tentative price announced.

He said as per company’s policy, request of change of name and refund is not permitted to lure genuine end users.

The company, he said, plans to launch new Civic after Eid-ul-Fitr and the delivery of car to the customers will commence by end of July.

An analyst at Top Line Securities said pre-booking of Honda Civic started last week with an initial non-refundable deposit of Rs1 million. Honda Atlas Car (HCAR) will launch two variants of the new Civic – 1.8L Oriel Prosmatec with a price tag of Rs2.53m and 1.5L Turbo with a price of Rs2.90m (subject to government taxes).

Both variants will have a host of features and will only be available in automatic transmission with sun-roof for now.

The report of Top Line Securities said it is possible that HCAR may introduce lower price variants including manual transmission and hard top in due course. It should be noted that previous Honda Civic models gave buyers the latter options.

Based on the above positive response and price of Honda Civic, which is higher than expected, the analyst at Top Line estimated FY17 (year-end March) EPS to now clock in at Rs31 compared to previous EPS estimate of Rs26, upside of Rs5/sh.

During FY16 (Mar year end), HCAR produced a total of 25,700 cars, out of which 5,857 were Honda Civics while 19,843 were Honda City. Capacity of HCAR is around 50,000 cars annually. For FY17, he assumed that 11,000 Honda Civic and 21,500 Honda City cars will be produced, taking total production to 32,500 cars for the current financial year, the analyst said.

http://www.dawn.com/news/1265760/civics-new-model-earns-honda-rs5bn-before-launch
 
I don't get Pakistan's obsession with Honda and Toyota. These are considered cheap cars in pretty much any where else in the world.

Also the article mentions that the base model is going to be priced at Rs 2.53 million, which roughly translates to Canadian $ 32,000.

I then searched for the price of the same car in Canada and this is what I found:

download.jpg


Dada Honda walay chunna laga gaye apko :ahmed:kakmal
 
I don't get Pakistan's obsession with Honda and Toyota. These are considered cheap cars in pretty much any where else in the world.

Also the article mentions that the base model is going to be priced at Rs 2.53 million, which roughly translates to Canadian $ 32,000.

I then searched for the price of the same car in Canada and this is what I found:

View attachment 67706


Dada Honda walay chunna laga gaye apko :ahmed:kakmal
The problem is the customs and duties which drives prices of other cars up

A BMW which cost USD25-30k in US costs USD90k in Pakistan due to 200% customs duties on imported luxury cars

The Hondas and corollas are exempted because they assemble here

No way out of this unless the big players come to Pakistan. Only Audi has recently made move into the Pakistani market and now you can get an A3 got around PKR 35 lacs but not many people know about t
 
The problem is the customs and duties which drives prices of other cars up

A BMW which cost USD25-30k in US costs USD90k in Pakistan due to 200% customs duties on imported luxury cars

The Hondas and corollas are exempted because they assemble here

No way out of this unless the big players come to Pakistan. Only Audi has recently made move into the Pakistani market and now you can get an A3 got around PKR 35 lacs but not many people know about

That is news to me as well.. I knew that Audi had begun feasibility studies to start assembling in Pakistan..

How come Audi are exempted from import duties?
 
The problem is the customs and duties which drives prices of other cars up

A BMW which cost USD25-30k in US costs USD90k in Pakistan due to 200% customs duties on imported luxury cars

The Hondas and corollas are exempted because they assemble here

No way out of this unless the big players come to Pakistan. Only Audi has recently made move into the Pakistani market and now you can get an A3 got around PKR 35 lacs but not many people know about t

Prior to Dieselgate, Volkswagen was considering returning to Pakistan. That was last year, any news since then or have they pushed it aside for more pressing concerns from the Dieselgate debacle?
 
Is it me or are the recent generations of Japanese cars extremely ugly to look at (except Mazda and Lexus). What is going on with those headlights?

The problem is the customs and duties which drives prices of other cars up

A BMW which cost USD25-30k in US costs USD90k in Pakistan due to 200% customs duties on imported luxury cars

The Hondas and corollas are exempted because they assemble here

No way out of this unless the big players come to Pakistan. Only Audi has recently made move into the Pakistani market and now you can get an A3 got around PKR 35 lacs but not many people know about t

The problem here is that it kind of defeats what makes Audi or Mercedes great to assemble them in Pakistan. Even the Toyotas and Hondas assembled in Pakistan are made out of plastic compared to the normal ones.
 
Is it me or are the recent generations of Japanese cars extremely ugly to look at (except Mazda and Lexus). What is going on with those headlights?

It is a matter of opinion.. Also Toyota owns Lexus and the new Toyotas are pretty similar to the Lexus's in terms of design.

Check the front grille and headlights of the Camry and IS 250, they are almost the same:

2016_toyota_camry-pic-3766702507293730940-1600x1200.jpg

001-2014-lexus-is-250-f-sport-quick-spin-1.jpg
 
To illustrate my point. Who the hell is designing these cars?

Prius_01.0.jpg


2016-Honda-CIvic-grey-front-quarter.jpg


2016-nissan-altima-photos-and-info-news-car-and-driver-photo-662257-s-429x262.jpg
 
It is a matter of opinion.. Also Toyota owns Lexus and the new Toyotas are pretty similar to the Lexus's in terms of design.

Check the front grille and headlights of the Camry and IS 250, they are almost the same:

Generally, it is the other way around. Lexus uses the Toyota insides but has their own esthetics. And they generally get it right although I agree with you that the new IS 250 isn't very good looking, the headlights being too small compared to that big grill.

Still, Mazda is the best among the japanese in terms of design. Even Tesla has completely plagiarized the look of the mazda 3 in their new model 3.
 
Generally, it is the other way around. Lexus uses the Toyota insides but has their own esthetics. And they generally get it right although I agree with you that the new IS 250 isn't very good looking, the headlights being too small compared to that big grill.

Still, Mazda is the best among the japanese in terms of design. Even Tesla has completely plagiarized the look of the mazda 3 in their new model 3.

Care to elaborate on this part. The Mazda 3 has quite a mean snarl to it's front grille. The Model 3 is just flat and bland from the front.
 
True.. They have massively upgraded its looks. A far cry from the lulloo civics of the 2000s

Japanese-market Civics are much, much better than anywhere else.

It's pathetic that Pakistan places ridiculous customs on imported vehicles, otherwise we could see so many great JDM imports that you would see in NZ et al.

Japanese-built Hondas and Toyotas will always be superior to locally-produced ones.
 
Care to elaborate on this part. The Mazda 3 has quite a mean snarl to it's front grille. The Model 3 is just flat and bland from the front.

That's because electric cars don't have grills. Otherwise, the lights, curved roof and lines on the side are the same (vague language but I am not a designer :p). Maybe plagiarized is a strong word but they are definitely similar.

2016_mazda_3_sedan_s-grand-touring_fq_oem_1_423.jpg


tesla-model-3-1-of-12.jpg
 
Are people driving prius' in Pakistan? Or other hybrid/electric cars?

Last time I went in 2012 I saw quite a few pepple driving Prii in Karachi, can't speak on other cities.

I can't imagine an electric car when loadshedding is a major issue there.
 
Indian and Pakistani car market is so different.

In Pakistan I see 3 types of customers, small car (mehran/swift), sedan (corolla/civic), large car (Toyota).

India on other hand is way too diverse.
Indians have huge liking to hatchbacks, there are 25+ small car models on offer, bit European in this regard. Used to be like 'lambi gaadi = status', no more is the case. Now it's unchi gaadi = road presence. We have India specific cars, sedan and SUVs under 4 meter length. Full fledged Sedans are least popular now. Indian car market is fastest growing in World, for eg. Ford India despite on 8th on list of sales in India is making profits due to the fact they are exporting cars manufactured in India to other countries. India has created so many jobs.

In India, Suzuki is at top, followed by Hyundai. 2.5 million cars were sold last year in India. Japanese and Koreans rule Indian market, followed by Indian, then European, American least popular.
 
?



The problem here is that it kind of defeats what makes Audi or Mercedes great to assemble them in Pakistan. Even the Toyotas and Hondas assembled in Pakistan are made out of plastic compared to the normal ones.

True

Haven't really checked or experienced it myself but it is entirely possible that the same models of Hondas and Toyotas assembled in Pkistan maybe inferior to those in advanced countries
 
That is news to me as well.. I knew that Audi had begun feasibility studies to start assembling in Pakistan..

How come Audi are exempted from import duties?

I don't think they are

The A3 is 1330cc sedan and very basic. And that's going for 35-40 lacs whereas the A4 and higher are significantly more

Afaik the only way you can go around this rule is if you assemble in Pak

Nissan and rumours are Volkswagen are planning to do that in the next few years since the new auto policy came out
 
True

Haven't really checked or experienced it myself but it is entirely possible that the same models of Hondas and Toyotas assembled in Pkistan maybe inferior to those in advanced countries

Yes, they compromise on safety, lighter sheet metal etc for mileage driven developing countries market. In any case Japanese are known for light weight cars, Europeans make heavy cars, with loud thud when you close doors.
 
Yes, they compromise on safety, lighter sheet metal etc for mileage driven developing countries market. In any case Japanese are known for light weight cars, Europeans make heavy cars, with loud thud when you close doors.

You've never driven a Toyota Mark X or a Nissan President, have you? They're not lightweight by any means.
 
I don't think they are

The A3 is 1330cc sedan and very basic. And that's going for 35-40 lacs whereas the A4 and higher are significantly more

Afaik the only way you can go around this rule is if you assemble in Pak

Nissan and rumours are Volkswagen are planning to do that in the next few years since the new auto policy came out

No Audi plants in Pakistan. Nearest ones are in China and India.
 
Indian and Pakistani car market is so different.

In Pakistan I see 3 types of customers, small car (mehran/swift), sedan (corolla/civic), large car (Toyota).

India on other hand is way too diverse.
Indians have huge liking to hatchbacks, there are 25+ small car models on offer, bit European in this regard. Used to be like 'lambi gaadi = status', no more is the case. Now it's unchi gaadi = road presence. We have India specific cars, sedan and SUVs under 4 meter length. Full fledged Sedans are least popular now. Indian car market is fastest growing in World, for eg. Ford India despite on 8th on list of sales in India is making profits due to the fact they are exporting cars manufactured in India to other countries. India has created so many jobs.

In India, Suzuki is at top, followed by Hyundai. 2.5 million cars were sold last year in India. Japanese and Koreans rule Indian market, followed by Indian, then European, American least popular.

Pakistan doesn't have a big enough urban middle class to have those be popular.
 
You've never driven a Toyota Mark X or a Nissan President, have you? They're not lightweight by any means.

As names suggest, these are made for such purpose?

Here we are talking about mass produced cars. Not the executive and luxury limo, as described by Wikipedia.

Japanese cars are feather light. Doors of new gen Japanese cars look to be made of tin foils.

People made fun of Koreans, today they have far exceeded Japanese in design language, robustness, build quality.

I see people driving their boring Toyotas with cheap early 2000s interiors and plastic built quality. Only saving grace is mechanicals.

You should see Indian spec Toyota Liva and Etios, absolute garbage, customers who want T badge taken for a ride. Built to cost, I have driven first gen Honda city and New Honda city, I know how much they deteriorated over the years. They launched new contraption called Amaze in India and Indonesia. Image of Honda and Toyota has certainly taken a beating in Indian market.
 
As names suggest, these are made for such purpose?

Here we are talking about mass produced cars. Not the executive and luxury limo, as described by Wikipedia.

Japanese cars are feather light. Doors of new gen Japanese cars look to be made of tin foils.

People made fun of Koreans, today they have far exceeded Japanese in design language, robustness, build quality.

I see people driving their boring Toyotas with cheap early 2000s interiors and plastic built quality. Only saving grace is mechanicals.

You should see Indian spec Toyota Liva and Etios, absolute garbage, customers who want T badge taken for a ride. Built to cost, I have driven first gen Honda city and New Honda city, I know how much they deteriorated over the years. They launched new contraption called Amaze in India and Indonesia. Image of Honda and Toyota has certainly taken a beating in Indian market.

You're referring to Indian-market Japanese cars, I'm referring to Japanese vehicles made for the Japanese market. Look at the Russians in the Far East: they would rather drive imported vehicles from the Japanese market than Russian-built Japanese ones, since they agree that they hold up much, much better. Sucks for the Russian auto industry but not my problem.

I do agree that interior quality has never historically been the strong asset of Japanese vehicles, and this is coming from someone who has predominantly owned Japanese vehicles (current vehicle is German).
 
I'm getting one, looks incredible.

Last week, I was told that it will take 60 days. Yesterday, I got a call that I will have to wait for 80-90 days now.
 
Not a civic fan. Never bought a civic never will. I don't like it's shape from the rear end.
 
I'm getting one, looks incredible.

Last week, I was told that it will take 60 days. Yesterday, I got a call that I will have to wait for 80-90 days now.

I'm disappointed in you. That ugly car doesn't suit your personality. It's the Alto of compact sedans.
 
I'm disappointed in you. That ugly car doesn't suit your personality. It's the Alto of compact sedans.

It's the best option given price range in Pakistan. The next best alternative is Corolla and its inferior.

I love Civic's interior, it's amazing. Rear exterior is average though.
 
It's the best option given price range in Pakistan. The next best alternative is Corolla and its inferior.

I love Civic's interior, it's amazing. Rear exterior is average though.

Audis are available now
Check their Pak website
 
It's the best option given price range in Pakistan. The next best alternative is Corolla and its inferior.

I love Civic's interior, it's amazing. Rear exterior is average though.

It does have a good and relatively spacious interior as well as numerous tech features.
 
Indian and Pakistani car market is so different.

In Pakistan I see 3 types of customers, small car (mehran/swift), sedan (corolla/civic), large car (Toyota).

India on other hand is way too diverse.
Indians have huge liking to hatchbacks, there are 25+ small car models on offer, bit European in this regard. Used to be like 'lambi gaadi = status', no more is the case. Now it's unchi gaadi = road presence. We have India specific cars, sedan and SUVs under 4 meter length. Full fledged Sedans are least popular now. Indian car market is fastest growing in World, for eg. Ford India despite on 8th on list of sales in India is making profits due to the fact they are exporting cars manufactured in India to other countries. India has created so many jobs.

In India, Suzuki is at top, followed by Hyundai. 2.5 million cars were sold last year in India. Japanese and Koreans rule Indian market, followed by Indian, then European, American least popular.
In Pakistan, I would say 90% people drive a Toyota vehicle. There is no diversity whatsoever.

Sent from my Lenovo A6000 using Tapatalk
 
I don't get Pakistan's obsession with Honda and Toyota. These are considered cheap cars in pretty much any where else in the world.

Also the article mentions that the base model is going to be priced at Rs 2.53 million, which roughly translates to Canadian $ 32,000.

I then searched for the price of the same car in Canada and this is what I found:

View attachment 67706


Dada Honda walay chunna laga gaye apko :ahmed:kakmal
All vehicles in Pakistan are so much overpriced.Even those average, five-year old cars of Toyata make go for 1.5 million rupees.Truly appalling.

Our auto policy is despicable!

Sent from my Lenovo A6000 using Tapatalk
 
The problem with 1.5 turbo engine that you need hi-octane oil. It's avaliable but rare in Pakistan.
 
The problem with 1.5 turbo engine that you need hi-octane oil. It's avaliable but rare in Pakistan.

They messed it up by not revealing this hi-octane earlier on. A lot of people including me booked the 1.5 turbo but had to change it to 1.8 later on.

In Peshawar there are like two pumps only where you can find high-octane.
 
dont know why people hate this car so much. looks okay and is a decent, cheap, reliable car.
 
Audis are available now
Check their Pak website

I know, but it is not in Civic/Corolla range.

The base model A3 is for 38 lacs.

However, I believe it will seriously impact the Camry/Accord market, which are ridiculously overpriced.
 
Time to crush all the garbage Mehran's once and for all.

Mehran has and always will have its market. Its the most profitable vehicle in Pakistan and hardly takes an hour to sell in the market.
 
All vehicles in Pakistan are so much overpriced.Even those average, five-year old cars of Toyata make go for 1.5 million rupees.Truly appalling.

Our auto policy is despicable!

Sent from my Lenovo A6000 using Tapatalk

That's what happens when you implement protectionist policies without having any industry to protect.
 
Mehran has and always will have its market. Its the most profitable vehicle in Pakistan and hardly takes an hour to sell in the market.

That's the problem. Once there are more diverse offerings available the Mehran will go the way of the dodo.

Higher octane petrol, if it's so hard to find then how come there are a lot of Japanese sports cars around?
 
I'd say relax the auto policy and flood the entire country with newer JDM imports.

Not going to happen. You think these Japanese manufacturers will easily let go of their stranglehold on the market that they have developed over several decades?
 
Not going to happen. You think these Japanese manufacturers will easily let go of their stranglehold on the market that they have developed over several decades?

JDM = Japanese Domestic Market though

It continues to ensure their market share is dominant.
 
Hahaa u prolly drive this noqonder ur so sensitive

my partner drives a honda accord. i drive a passat. i just think honda are pretty good cars for that price and have great second hand value.
 
my partner drives a honda accord. i drive a passat. i just think honda are pretty good cars for that price and have great second hand value.

I have a Honda and a VW too, so I'm with you. I bet Deosai can't even drive a manual.
 
Add French and Italian as well.

French cars like Peugeot? :))) I'm glad that we don't have that lulloo car here in North America.. and its good that Pakistan is sheltered from that monstrosity..
 
French cars like Peugeot? :))) I'm glad that we don't have that lulloo car here in North America.. and its good that Pakistan is sheltered from that monstrosity..

They are still more reliable than whatever crap comes out of Detroit.
 
That's what happens when you implement protectionist policies without having any industry to protect.
Exactly.What are they trying to protect? We do not even have local auto manufacturers.

Sent from my Lenovo A6000 using Tapatalk
 
French cars like Peugeot? :))) I'm glad that we don't have that lulloo car here in North America.. and its good that Pakistan is sheltered from that monstrosity..

Have you driven any French cars? I'd take a Renault Clio Turbo or a Citroën DS3 over a Civic honestly.

And for the record, French cars are sold officially in Mexico, which last I checked is in North America. North American doesn't solely consist of Amreeka and Canada ya know?
 
You mean petrol.

Yea I meant petrol

On Octane rating, we have 87 ron that's mostly used in Pakistan. You can use that for Turbo Engine but for longer run it can be damaging according to Honda technicians.
 
That's the problem. Once there are more diverse offerings available the Mehran will go the way of the dodo.

Higher octane petrol, if it's so hard to find then how come there are a lot of Japanese sports cars around?

High-octane fuel is relatively accessible in big cities like Karachi and Lahore, that's where most of the sports cars are.
 
Allthough I have allways liked BMW and VW Golf, I also like the Japanese cars, the "infinity machines", with seldom any problems, especiallay here in Norway where many cars struggle in the cold climate in winters and besides the spare parts are much cheaper than the german cars.
 
Because Honda and Toyota are reliable vehicles, unlike Fiat and Vauxhall.

Agree - not the best looking cars or quality that can compete with the Germans however mechanically they are very reliable and cheap to run.


Sent from my iPhone using Tapatalk
 
The problem is the customs and duties which drives prices of other cars up

A BMW which cost USD25-30k in US costs USD90k in Pakistan due to 200% customs duties on imported luxury cars

The Hondas and corollas are exempted because they assemble here

No way out of this unless the big players come to Pakistan. Only Audi has recently made move into the Pakistani market and now you can get an A3 got around PKR 35 lacs but not many people know about t

Then why is Honda costing $32K Canadian dollars in Pakistan and $16K in Canada?

If anything, shouldn't it be cheaper due to lower cost of assembly in Pakistan compared to Canada?
 
Then why is Honda costing $32K Canadian dollars in Pakistan and $16K in Canada?

If anything, shouldn't it be cheaper due to lower cost of assembly in Pakistan compared to Canada?

I think(not completely sure) that the 32K Pakistanis are spending is for a fully loaded Civic. While the $16K advertised above in Canada is just for a base model.
 
Then why is Honda costing $32K Canadian dollars in Pakistan and $16K in Canada?

If anything, shouldn't it be cheaper due to lower cost of assembly in Pakistan compared to Canada?

Brother think of it this way.

In a hypothetical situation, I have two brothers and all three of us are milk sellers. We all cater to the same mohallah and there is no other doodh wala to serve that area. Now us three brothers decide to jack up the price of doodh to twice the original. Since there is no other competition the mohallay walay will have to buy doodh from one of us or go start having black tea or kava..
 
Then why is Honda costing $32K Canadian dollars in Pakistan and $16K in Canada?

If anything, shouldn't it be cheaper due to lower cost of assembly in Pakistan compared to Canada?

because Pakistanis can be easily screwed as compared to Canadians?
 
Brother think of it this way.

In a hypothetical situation, I have two brothers and all three of us are milk sellers. We all cater to the same mohallah and there is no other doodh wala to serve that area. Now us three brothers decide to jack up the price of doodh to twice the original. Since there is no other competition the mohallay walay will have to buy doodh from one of us or go start having black tea or kava..

jasmine tea is a good option too :)
 
Then why is Honda costing $32K Canadian dollars in Pakistan and $16K in Canada?

If anything, shouldn't it be cheaper due to lower cost of assembly in Pakistan compared to Canada?

It's 16k Canadian though right. Prolly around 24k then. Also maybe the Pak may be fully loaded as someone pointed

But look at this way if you import that car the price will triple due to 200% customs. So increasing price by 50-100% more doesn't hurt the manufacturer in terms of losing any market share
 
Brother think of it this way.

In a hypothetical situation, I have two brothers and all three of us are milk sellers. We all cater to the same mohallah and there is no other doodh wala to serve that area. Now us three brothers decide to jack up the price of doodh to twice the original. Since there is no other competition the mohallay walay will have to buy doodh from one of us or go start having black tea or kava..

It's 16k Canadian though right. Prolly around 24k then. Also maybe the Pak may be fully loaded as someone pointed

But look at this way if you import that car the price will triple due to 200% customs. So increasing price by 50-100% more doesn't hurt the manufacturer in terms of losing any market share

Why raise price and fight cut throat competition when you can just as easily price it for what its sold internationally (now that you are manufacturing in Pakistan) and gain marketshare?

If there were no real competitors, I can understand raising price and maximizing profits.

Maybe I am missing something.
 
Last edited:
Why raise price and fight cut throat competition when you can just as easily price it for what its sold internationally (now that you are manufacturing in Pakistan) and gain marketshare?

If there were no real competitors, I can understand raising price and maximizing profits.

Maybe I am missing something.

Again the 16K Canadian quoted above is for the absolute base model and that price does not include any taxes and freight costs. A brand new Civic in Canada with all features added would be in the range of $25-$30K.
 
Again the 16K Canadian quoted above is for the absolute base model and that price does not include any taxes and freight costs. A brand new Civic in Canada with all features added would be in the range of $25-$30K.

Oh...sorry I missed your post (even Slog's point referring to it).

You are right.

Makes sense.
 
I don't get Pakistan's obsession with Honda and Toyota. These are considered cheap cars in pretty much any where else in the world.

Also the article mentions that the base model is going to be priced at Rs 2.53 million, which roughly translates to Canadian $ 32,000.


I then searched for the price of the same car in Canada and this is what I found:

View attachment 67706


Dada Honda walay chunna laga gaye apko :ahmed:kakmal

The article clearly states "Both variants will have a host of features and will only be available in automatic transmission with sun-roof for now." So both models being released have additional features.
 
The article clearly states "Both variants will have a host of features and will only be available in automatic transmission with sun-roof for now." So both models being released have additional features.

Most expensive and souped up Civic's in Canada with ALL the features at $27K and $29K:

Capture.JPG
 
We only have Japanese cars manufactured in Pakistan

Other cars are imported and a 200% duty is applied on them..

Yeah that needs to change. Pakistanis deserve much better quality than locally-produced rubbish.
 
Back
Top