Varun
Senior Test Player
- Joined
- Dec 25, 2012
- Runs
- 27,167
- Post of the Week
- 1
Over the weekend, I had a pleasure to rent and ride around a pure electric car around the city, and I loved it. The car was the Mahindra E20 (the successor to the Reva), and it gives a 100km ride at full charge.
Although it is rather on the smaller side (think of it as a slightly larger Tata Nano), it is perfect for a family of 2 or 3 and past the initial investment, there is almost nothing to pay for by way of fuel. Legroom is sufficient, it has reasonable bells and whistles (bluetooth, proximity sensors, electronic rear view mirrors, etc.). The 100km ceiling may be a downer for those who drive down the highway, but for an intra-city commute it's near perfect.
Why then are sales of these kinds of vehicles always anemic? More so in countries like India where fuel costs are relatively high? What can these manufacturers do to succeed in the long term?
