ICC and JioStar reaffirm that their media rights agreement in India remains fully in force [Update@post#218]

[Devadwal]

Time for belt tightening by all ICC member countries.

Asked Pakistan to buy the ICC broadcasting rights of ICC event's worth $3Bn .

#HaiHimmat ? Nahi to hai chup chap bath jao

 

[IronShield]

Asked Pakistan to buy the ICC broadcasting rights of ICC event's worth $3Bn .

#HaiHimmat ? Nahi to hai chup chap bath jao

There was a good discussion going on till you turned up.

 

[DeadlyVenom]

Asked Pakistan to buy the ICC broadcasting rights of ICC event's worth $3Bn .

#HaiHimmat ? Nahi to hai chup chap bath jao

It's clear Indians don't have the himmat that's why they are renegotiating.

 

[Slim]

No one wants to be seen having any association with anything that is remotely connected to Pakistan, bcci and jio faced a lot of nack lash and negative publicity for the india vs Pakistan match in Asia cup unlike star which was owned by disney jiostar is majority owned by reliance and they don’t want a negative image in india

Plus questions are already being raised why bcci agreed to shifting of India match to colombo, and if BCCI is prioritising revenue over national interest, i wont be surprised if ambani received a msg from the government to stay Way from icc rights and let icc and its members face the financial consequences of disturbing the primary financial ecosystem

I wonder what your loser opinion would be after Jio crawls back to get the rights on a cheaper rate.

I thought BCCI was bigger than ICC? If i pull the CT thread right now, many of your folks will have a egg on your face who kept on telling us that India will back out of the agreement in the women’s worldcup and t20I worldcup. And look here we are, the ego is massivley hurt eh?

Massive W for Pakistan.

 

[BouncerGuy]

Asked Pakistan to buy the ICC broadcasting rights of ICC event's worth $3Bn .

#HaiHimmat ? Nahi to hai chup chap bath jao

Who are you to ask pakistan?

Did ICC hired you personally for a night shift???

 

[Devadwal]

Who are you to ask pakistan?

Did ICC hired you personally for a night shift???

Pakistani want end of BCCI Monopoly and it's only happens if Pakistani buy the broadcasting rights, and generates 75+ revenues for The ICC.

Bus badi badi fekne se ni hoga kuch.

 

[BouncerGuy]

Pakistani want end of BCCI Monopoly and it's only happens if Pakistani buy the broadcasting rights, and generates 75+ revenues for The ICC.

Bus badi badi fekne se ni hoga kuch.

What Pakistan has to do with Jiostar who wants to back out now???

 

[Devadwal]

What Pakistan has to do with Jiostar who wants to back out now???

Nothing to do with Jiohotstar but it's golden chance to break the BCCI Monopoly belt tighten karna hai ya ni ?

Then read the post which I quote. Or Pakistani/ Bangladeshi poster's talking about in this thread.

 

[BouncerGuy]

Nothing to do with Jiohotstar but it's golden chance to break the BCCI Monopoly belt tighten karna hai ya ni ?

Then read the post which I quote. Or Pakistani/ Bangladeshi poster's talking about in this thread.

Do you think there should be monoply whether it is Pakistan ICC or BCCICC???

 

[Devadwal]

Do you think there should be monoply whether it is Pakistan ICC or BCCICC???

Providing financial stability and care always brings you more respect and power. Some people will love it, while others will be jealous of it.
#Fact

 

[cricketjoshila]

I wonder what your loser opinion would be after Jio crawls back to get the rights on a cheaper rate.

I thought BCCI was bigger than ICC? If i pull the CT thread right now, many of your folks will have a egg on your face who kept on telling us that India will back out of the agreement in the women’s worldcup and t20I worldcup. And look here we are, the ego is massivley hurt eh?

Massive W for Pakistan.

India is making icc back out there are more than one way to do this.

If icc is willing to to take a revenue hit to support pcb they can, they will have to pay a price, that’s the message

 

[cricketjoshila]

Do you think there should be monoply whether it is Pakistan ICC or BCCICC???

If one nation is paying most of the revenue then it’s already a monopoly, icc should try to get revenue from other nations too.

Icc is being taught a lesson in economics, disturbing they financial system wil have severe repercussions,

And it will hit every. Member nation

Time to be rational , irrational thinking has got icc into this soup

 

[Bhaag Viru Bhaag]

What Pakistan has to do with Jiostar who wants to back out now???

That's just @Devadwal's coping mechanism, drag Pakistan and Pakistanis into every discussion and then claim they are the ones obsessed with India.

 

[Major]

Asked Pakistan to buy the ICC broadcasting rights of ICC event's worth $3Bn .

#HaiHimmat ? Nahi to hai chup chap bath jao

You do know indian broadcaster is backing out for not having the himmat right?

 

[Devadwal]

You do know indian broadcaster is backing out for not having the himmat right?

They are negotiating, do you know who is ICC CEO and where he was before joining the ICC? That is hint for you.

 

[Devadwal]

Btw @cricketjoshila Pakistan Broadcasters deal is around $12mn according to DAWN news.

 

[Cryin Out Loud]

Star bought ICC rights (2024–27) for $3B but after Jio–Star merger & huge losses from the 2024 T20 WC & 2025 CT, JioStar now sees the deal as overpriced …..Despite cricket's strong economics…..the high asking price and financial strain on Indian broadcasters (intensified by the ban on real-money gaming advertisers) have led to a lukewarm response from potential replacements like Sony, Netflix, and Amazon.

ICC on a sticky wicket as JioStar seeks to exit deal

In a surprising turn of events, JioStar has communicated to the ICC that it must retract from its media rights contract for cricket events, primarily due to major financial challenges. This development has prompted the ICC to scout for alternative partners to secure rights for future tournaments.

m.economictimes.com

Pretty much the bolded part says it all.

The product was overvalued, Reliance the buyer wants to back out on their commitment. Now they’re trying to negotiate.

This isn’t anything new, it’s the story of businesses forever.

There will be a new adjustment and whatever new valuation they reach will be the basis for going forward.

In terms of scale, scope and financial preponderance the IPL probably will remain a far and away leader. In terms of raw numbers, valuations may decline. Business goes on, the game goes on.

That’s it.

 

[Red-Indian]

They are happy to spend in restaurants and shopping.

When I was doing the back of the fag packet numbers above, it made me angry to think that there is such apathy towards cricket, or paying for content no matter how miniscule. This needs to change. PCB should give what the public wants, if its local tape ball tournaments then do so. Invite private investment and fund it all properly. The reason these tournaments are popular, its because there is fan engagement and players resonate with ordinary public as they are locals. Anyone can become a star if they start performing.

PCB should tap into what the people want and not impose something that no one wants to watch.

Here's further evidence for your contention that cricket's economics are currently inflated

‘Base prices for new PSL franchises set at Rs1.30 billion per year’

Essentially, while the PCB is putting a brave face on it by changing the representation to Pakistani currency rather than USD, prices for PSL franchises are virtually flat over 10 years in Dollar terms. For example Lahore Qalandars were sold originally in 2016 for US$2.5m and are now offered after 10 years for PKR 650M or $2.3M at the current 280 exchange rate.

Even the most bulletproof thing in cricket - IPL team valuations are dropping

IPL 2026: League's valuation plummets 20% in 2025

Mumbai Indians - probably the equivalent of the Qalandars in the IPL are now valued at $108M after dropping 9%.

Cricket is definitely set for some pain in the short term. Unfortunately the areas that'll feel it the most will be non-Big 3 Test cricket and Associate nations.

 

[Nikhil_cric]

Btw @cricketjoshila Pakistan Broadcasters deal is around $12mn according to DAWN news.

It's actually 21 million for 2 years. PCB gets around 34 million annually from the ICC . That is likely to reduce to around 24 million.

But net net , they will still get more revenue from the ICC than what ICC broadcasters get from the Pakistan market - around 3 times currently but even after a 30 % reduction, it will still be more than twice.

 

[Devadwal]

It's actually 21 million for 2 years. PCB gets around 34 million annually from the ICC . That is likely to reduce to around 24 million.

But net net , they will still get more revenue from the ICC than what ICC broadcasters get from the Pakistan market - around 3 times currently but even after a 30 % reduction, it will still be more than twice.

Still Pakistan is not providing any assistance to ICC but pakistan is dependent on ICC handouts. And pakistan posters are talking about end of BCCI monopoly.

 

[DeadlyVenom]

It's actually 21 million for 2 years. PCB gets around 34 million annually from the ICC . That is likely to reduce to around 24 million.

But net net , they will still get more revenue from the ICC than what ICC broadcasters get from the Pakistan market - around 3 times currently but even after a 30 % reduction, it will still be more than twice.

Pakistans value actually comes in the £3 billion that Indians paid for their rights, more so than what they bring to the table. It seemed for a long time at least you guys were happy to pay big money for these tournaments on the proviso that India had to play Pakistan, which was a big sell. I know a lot of Indians deny it, but it's factual.

It seemed that all cricket was going this way, I mean, BGT is a commercial success mainly because Indians wanted to see their team play Australia.

For cricket's sake, we better hope that Pakistan beat India in the next World Cup, so that there is perhaps some hype in the next cycle and Indian's are happy to pay over the odds again.

 

[Devadwal]

Pakistans value actually comes in the £3 billion that Indians paid for their rights, more so than what they bring to the table. It seemed for a long time at least you guys were happy to pay big money for these tournaments on the proviso that India had to play Pakistan, which was a big sell. I know a lot of Indians deny it, but it's factual.

It seemed that all cricket was going this way, I mean, BGT is a commercial success mainly because Indians wanted to see their team play Australia.

For cricket's sake, we better hope that Pakistan beat India in the next World Cup, so that there is perhaps some hype in the next cycle and Indian's are happy to pay over the odds again.

After World T20 2026 , no mandatory ( Like same groups) India - Pakistan match happen in ICC event's . This news is already reported by many news outlets. Anyway it one sided contest These day's

 

[Nikhil_cric]

Pakistans value actually comes in the £3 billion that Indians paid for their rights, more so than what they bring to the table. It seemed for a long time at least you guys were happy to pay big money for these tournaments on the proviso that India had to play Pakistan, which was a big sell. I know a lot of Indians deny it, but it's factual.

It seemed that all cricket was going this way, I mean, BGT is a commercial success mainly because Indians wanted to see their team play Australia.

For cricket's sake, we better hope that Pakistan beat India in the next World Cup, so that there is perhaps some hype in the next cycle and Indian's are happy to pay over the odds again.

I don't think I've denied it in this thread at all.

But ,if Indian broadcaster starts paying less for rights in India, it will impact PCB's and other boards' margins disproportionately.

PCB's profits are almost entirely from ICC revenue, I think

Bilateral + PSL is barely profitable for PCB

 

[DeadlyVenom]

After World T20 2026 , no mandatory ( Like same groups) India - Pakistan match happen in ICC event's . This news is already reported by many news outlets. Anyway it one sided contest These day's

I think if Pakistan win this one, they will find a way to slip in this match, in the next cycle too.

ICC was considering a 32 team world cup in 2028. So for it to be possible, they will want some India v Pakistan matches to make up for Uganda V Netherlands.

 

[Red-Indian]

After World T20 2026 , no mandatory ( Like same groups) India - Pakistan match happen in ICC event's . This news is already reported by many news outlets. Anyway it one sided contest These day's

I don't know. ICC will do everything in it's power to not give Jio a chance to wriggle out of the deal. Not scheduling an India-Pakistan game will be an obvious excuse. Everyone including the BCCI will take a big haircut a year earlier than they absolutely need to.

 

[DeadlyVenom]

I don't think I've denied it in this thread at all.

But ,if Indian broadcaster starts paying less for rights in India, it will impact PCB's and other boards' margins disproportionately.

PCB's profits are almost entirely from ICC revenue, I think

Bilateral + PSL is barely profitable for PCB

Yes it is from ICC revenue, but they contribute to that revenue massively, via the historic rights deals that required mandatory India v Pakistan matches.

The other boards that will be impacted did not contribute in this way.

 

[Nikhil_cric]

Yes it is from ICC revenue, but they contribute to that revenue massively, via the historic rights deals that required mandatory India v Pakistan matches.

The other boards that will be impacted did not contribute in this way.

I don't think that's completely accurate. At least it's probably not anymore.

In the 50 over World Cup, IND v PAK group stage match was not the most viewed group stage match and it was behind IND vs SA and IND vs NZ group stage matches.

 

[DeadlyVenom]

I don't think that's completely accurate. At least it's probably not anymore.

In the 50 over World Cup, IND v PAK group stage match was not the most viewed group stage match and it was behind IND vs SA and IND vs NZ group stage matches.

The figures that show it was behind the Ind V SA matches are for peak concurrent digital viewership, not total viewership numbers.

 

[Red-Indian]

I don't think that's completely accurate. At least it's probably not anymore.

In the 50 over World Cup, IND v PAK group stage match was not the most viewed group stage match and it was behind IND vs SA and IND vs NZ group stage matches.

Yes the continuous India winning is definitely taking a toll on the excitement factor. It's tough even for the broadcaster to pretend it's a true rivalry when the result is usually predetermined two thirds of the way through the game.

I'd be interested in seeing the viewership numbers for the Asia Cup though. The background raised the stakes and though we thrashed them in all 3 games, the talk about the games was everywhere I went. The buzz was inescapable. I'm not sure how much SonyLIV benefited from that in terms of subscriptions and ad revenue but for what they paid, it turned out huge value.

 

[Nikhil_cric]

The figures that show it was behind the Ind V SA matches are for peak concurrent digital viewership, not total viewership numbers.

OK fair enough. But other boards have also contributed by making the semis and finals of these ICC tournaments which have high viewership especially when the other finalist is India

 

[DeadlyVenom]

OK fair enough. But other boards have also contributed by making the semis and finals of these ICC tournaments which have high viewership especially when the other finalist is India

Yeah true, but their appearance in the semis isn't factored into the rights package at the start in the same way Pakistan is.

Not saying that Pakistan should rest on its laurels, nor that they should not find ways to do more, I just feel that it basing the ICC income against solely the Pakistani TV deal doesn't tell the full picture ( or didn't historically anyway).

 

[Nikhil_cric]

Yeah true, but their appearance in the semis isn't factored into the rights package at the start in the same way Pakistan is.

Not saying that Pakistan should rest on its laurels, nor that they should not find ways to do more, I just feel that it basing the ICC income against solely the Pakistani TV deal doesn't tell the full picture ( or didn't historically anyway).

I think the problem with the equitable distribution of ICC revenues is that ICC wants to play 4 tournaments in a 4 year cycle(World Cup + 2 T20 World Cups + Champions Trophy ) and it just feels like they want to squeeze the Indian market for every penny.

If they want the football model, they should go all in, have only 1 World Cup every 4 years and have only leagues where the revenue generation is up to the member countries at all other times

In that scenario , it would be far more justifiable then if you have each member getting equal revenues from the ICC

Cricket fans and ICC cannot have it both ways where you have WTC + multiple ICC tournaments and still want a greater share of the pie. Just not sustainable

 

[DeadlyVenom]

I think the problem with the equitable distribution of ICC revenues is that ICC wants to play 4 tournaments in a 4 year cycle(World Cup + 2 T20 World Cups + Champions Trophy ) and it just feels like they want to squeeze the Indian market for every penny.

If they want the football model, they should go all in, have only 1 World Cup every 4 years and have only leagues where the revenue generation is up to the member countries at all other times

In that scenario , it would be far more justifiable then if you have each member getting equal revenues from the ICC

Cricket fans and ICC cannot have it both ways where you have WTC + multiple ICC tournaments and still want a greater share of the pie. Just not sustainable

Completely agree. Even us fans that are passionate enough to post on forums are getting bored of the current set up.

I am working from home, there are two matches on, but they are so meaningless that I cant be bothered watching and would rather have a podcast playing in the background.

I was against a football model at first, but it could work if handled fairly.

 

[globetrotter]

Cricket is overvalued based in Indian hype.

Note - I am not blaming Indians here, just saying the valuations are very flawed, based mainly on initial success of IPL and the thought that cricket will grow exponentially, globally. Most T20 leagues aprt from IPL are also overvalued.

Thats called marketing

 

[Bhaag Viru Bhaag]

Good luck to those who wanted a year long IPL and were dreaming of a football style model.

 

[IronShield]

Here's further evidence for your contention that cricket's economics are currently inflated

‘Base prices for new PSL franchises set at Rs1.30 billion per year’

Essentially, while the PCB is putting a brave face on it by changing the representation to Pakistani currency rather than USD, prices for PSL franchises are virtually flat over 10 years in Dollar terms. For example Lahore Qalandars were sold originally in 2016 for US$2.5m and are now offered after 10 years for PKR 650M or $2.3M at the current 280 exchange rate.

Even the most bulletproof thing in cricket - IPL team valuations are dropping

IPL 2026: League's valuation plummets 20% in 2025

Mumbai Indians - probably the equivalent of the Qalandars in the IPL are now valued at $108M after dropping 9%.

Cricket is definitely set for some pain in the short term. Unfortunately the areas that'll feel it the most will be non-Big 3 Test cricket and Associate nations.

Sometimes pain is needed to get back to reality. Pakistan, Bangladesh and lesser extent SriLanka need to up their game. Seriously, if fans in these countries decided to pay $1 a month to watch cricket, it will safeguard cricket. Right now, too much of the burden is on Indian fans to keep everyone afloat. Indians are prepared to pay upto $10 a month or more and fans in these countries are not even prepared to pay $1 or even 50 cents a month. I have no sympathy for these boards or fans, if they go bankrupt, then so be it.

Mumbai Indians itself are valued at $108, then which genius at Mumbai Indians decided to value Oval invincible at £125m?

 

[Red-Indian]

Sometimes pain is needed to get back to reality. Pakistan, Bangladesh and lesser extent SriLanka need to up their game. Seriously, if fans in these countries decided to pay $1 a month to watch cricket, it will safeguard cricket. Right now, too much of the burden is on Indian fans to keep everyone afloat. Indians are prepared to pay upto $10 a month or more and fans in these countries are not even prepared to pay $1 or even 50 cents a month. I have no sympathy for these boards or fans, if they go bankrupt, then so be it.

Mumbai Indians itself are valued at $108, then which genius at Mumbai Indians decided to value Oval invincible at £125m?

That's a Brand Valuation. You'd pay a lot more if you actually wanted to buy Mumbai Indian.

For example Royal Challengers Bangalore are up for sale currently. Diageo is looking to sell them. Numbers of up to US$2Bn are being thrown around though I don't believe that's realistic either. Here's a good article

RCB and the $2Bn Question

It's behind a paywall so to summarise - most sports teams in the world are valued between between 5 and 10 times Revenue. RCB is asking for 21 times Revenue. Normal valuations even accounting for strong potential growth would be around $1Bn. Let's see if they're able to pull it off. The advantage they have that current IPL owners have is that these are very prestigious assets in extremely limited supply. For some billionaires, it's a prestige acquisition rather than an economic one like how the Arabs bought into British Football clubs with no hope of every making money.

 

[JaDed]

That's a Brand Valuation. You'd pay a lot more if you actually wanted to buy Mumbai Indian.

For example Royal Challengers Bangalore are up for sale currently. Diageo is looking to sell them. Numbers of up to US$2Bn are being thrown around though I don't believe that's realistic either. Here's a good article

RCB and the $2Bn Question

It's behind a paywall so to summarise - most sports teams in the world are valued between between 5 and 10 times Revenue. RCB is asking for 21 times Revenue. Normal valuations even accounting for strong potential growth would be around $1Bn. Let's see if they're able to pull it off. The advantage they have that current IPL owners have is that these are very prestigious assets in extremely limited supply. For some billionaires, it's a prestige acquisition rather than an economic one like how the Arabs bought into British Football clubs with no hope of every making money.

I agree with the above but noway was Oval Invincible was worth so much.. considering Hundreds is not even 5 years old..

 

[JaDed]

Sometimes pain is needed to get back to reality. Pakistan, Bangladesh and lesser extent SriLanka need to up their game. Seriously, if fans in these countries decided to pay $1 a month to watch cricket, it will safeguard cricket. Right now, too much of the burden is on Indian fans to keep everyone afloat. Indians are prepared to pay upto $10 a month or more and fans in these countries are not even prepared to pay $1 or even 50 cents a month. I have no sympathy for these boards or fans, if they go bankrupt, then so be it.

Keeping aside Disposable income as the reason(there are always two Indias) , when Indians subscribe to OTT they get benefits of a very good product even effin Willow in States is such a good watch..

British Pakistanis are ready to pay for cricket because they get a good product.. PTV is average nowadays, heck even the first two PSL seasons had way more creative stuff.. with the truck and all.
The product has to be better too for Pakistanis to pay for it..

Indians are even paying for Netflix Amazon nowadays lol , I grew up in the time of torrents I never thought this would happen.

 

[Red-Indian]

I agree with the above but noway was Oval Invincible was worth so much.. considering Hundreds is not even 5 years old..

Yes it's part of the same bubble @IronShield was talking about. Of course some of the teams were bought as billionaire toys but whatever fancy business models were built to justify the valuations are obviously deeply flawed.

 

[cricketjoshila]

Pakistani want end of BCCI Monopoly and it's only happens if Pakistani buy the broadcasting rights, and generates 75+ revenues for The ICC.

Bus badi badi fekne se ni hoga kuch.

3bn no Pakistani not even British Pakistani could get a hundred team, All they do is whine about why BCCI or India have influence but won’t put their money where their mouth their mouth is

 

[DeadlyVenom]

3bn no Pakistani not even British Pakistani could get a hundred team, All they do is whine about why BCCI or India have influence but won’t put their money where their mouth their mouth is

We have been accustomed to you whining about your own countrymen. Why is it off limits for us?

Over the years we have heard bohohoo why are we playing pakistan, bohoohoo, why have you not thrown them out of a tournment, bohohooo why are Indian channels showing this match, bohohoo why are we agreeing to a neutral venue.

Take your own advice, put your money where your mouth is, club together with your final sanghis, and do something about the situation.

 

[IronShield]

That's a Brand Valuation. You'd pay a lot more if you actually wanted to buy Mumbai Indian.

For example Royal Challengers Bangalore are up for sale currently. Diageo is looking to sell them. Numbers of up to US$2Bn are being thrown around though I don't believe that's realistic either. Here's a good article

RCB and the $2Bn Question

It's behind a paywall so to summarise - most sports teams in the world are valued between between 5 and 10 times Revenue. RCB is asking for 21 times Revenue. Normal valuations even accounting for strong potential growth would be around $1Bn. Let's see if they're able to pull it off. The advantage they have that current IPL owners have is that these are very prestigious assets in extremely limited supply. For some billionaires, it's a prestige acquisition rather than an economic one like how the Arabs bought into British Football clubs with no hope of every making money.

I get that, but hundred has no brand value. IPL teams have brand value as 400 million are willing to pay and watch them!! The entire Hundred endeavour is a loss making enterprise. It has very little traction in the UK, it is generally loathed by true fans. I would not be surprised if it just fizzles out, now that ECB have made their money, which was always their intention. The English know how to extract money from people of the subcontinent, and funnily they do so happily and willingly and see it as such a privilige.

 

[IronShield]

3bn no Pakistani not even British Pakistani could get a hundred team, All they do is whine about why BCCI or India have influence but won’t put their money where their mouth their mouth is

Ok let me put it this way... Would you pay £100m for a loss making enterprise that is loathed by real fans?

 

[Vikram1989]

As per cricbuzz, icc and jio are trying to find out the middle ground. Given the jio's indispensability , icc wants a win win situation.Meanwhile Netherlands cricket board internal letter predicts a 30 percent revenue cut in next cycle as per icc initial estimate.As per article, even Australian cricket board is surviving on icc handouts.At this rate , i expect couple of board collapses in next 5 years.

 

[cricketjoshila]

Ok let me put it this way... Would you pay £100m for a loss making enterprise that is loathed by real fans?

People paid £ 500mn plus for stakes in hundred teams, people who are very successful businessmen they know more about the business than us anonymous posters

Most teams were acquired by people with indian connections, the only one they didn’t touch was Birmingham but pakistanis failed to acquire even that team

 

[cricketjoshila]

As per cricbuzz, icc and jio are trying to find out the middle ground. Given the jio's indispensability , icc wants a win win situation.Meanwhile Netherlands cricket board internal letter predicts a 30 percent revenue cut in next cycle as per icc initial estimate.As per article, even Australian cricket board is surviving on icc handouts.At this rate , i expect couple of board collapses in next 5 years.

Except BCCI and ecb everone is dependent on Indian money coming via icc

It will be good if jio pulls out icc and its members should try to arrange their finances properly

 

[cricketjoshila]

Icc is now looking for a partner willing to pay 2.4 bn. Ptv or geo or some Pakistani should step in and show that they are more than just whiners

 

[Red-Indian]

As per cricbuzz, icc and jio are trying to find out the middle ground. Given the jio's indispensability , icc wants a win win situation.Meanwhile Netherlands cricket board internal letter predicts a 30 percent revenue cut in next cycle as per icc initial estimate.As per article, even Australian cricket board is surviving on icc handouts.At this rate , i expect couple of board collapses in next 5 years.

What is a board collapse though?

I expect what will end up happening if all the boards are forced to take a 30% haircut is that Test Cricket will be casualty - it'll end up becoming mainly a Big 3 thing. Occasionally India will host a South Africa or New Zealand but all those side test series - Pakistan - New Zealand, Sri Lanka - Bangladesh etc. etc. will completely disappear. If that's not enough savings, bilateral cricket in general will continue to shrink.

Not the end of the world but one more straw on the international cricket camel's back .

 

[IronShield]

What is a board collapse though?

I expect what will end up happening if all the boards are forced to take a 30% haircut is that Test Cricket will be casualty - it'll end up becoming mainly a Big 3 thing. Occasionally India will host a South Africa or New Zealand but all those side test series - Pakistan - New Zealand, Sri Lanka - Bangladesh etc. etc. will completely disappear. If that's not enough savings, bilateral cricket in general will continue to shrink.

Not the end of the world but one more straw on the international cricket camel's back .

Large salaries to cricketers will disappear, not test cricket, if there are people who want to play it. Cricket was largely an amateur sport in the past.

Those who want to play test cricket will continue to do so, its just that cricketers from these boards will not be fully fledged professionals.

 

[Nikhil_cric]

What is a board collapse though?

I expect what will end up happening if all the boards are forced to take a 30% haircut is that Test Cricket will be casualty - it'll end up becoming mainly a Big 3 thing. Occasionally India will host a South Africa or New Zealand but all those side test series - Pakistan - New Zealand, Sri Lanka - Bangladesh etc. etc. will completely disappear. If that's not enough savings, bilateral cricket in general will continue to shrink.

Not the end of the world but one more straw on the international cricket camel's back .

Agreed. Even India in this cycle is only playing 2 Test series against everyone except England and Australia.

I expect even BGT to be cut down to 3 or 4 Tests by 2028.

 

[Red-Indian]

Large salaries to cricketers will disappear, not test cricket, if there are people who want to play it. Cricket was largely an amateur sport in the past.

Those who want to play test cricket will continue to do so, its just that cricketers from these boards will not be fully fledged professionals.

Perhaps. I personally find it tough to imagine a situation where non-professionals turn up to play test cricket (all the professionals playing league) and production values remain attractive. We've gotten used to a higher standards. Will we still pay for such cricket?

My belief is we'll just end up with a lot less of it and boards like Bangladesh, Sri Lanka and West Indies will just completely give up on it. Pakistan, South Africa and New Zealand may still host and tour Australia, England and India (only the first 2 in Pakistan's case) but not each other. We're averaging between 50 to 55 tests worldwide a year currently. It'll probably level down to 30.

 

[Nikhil_cric]

Perhaps. I personally find it tough to imagine a situation where non-professionals turn up to play test cricket (all the professionals playing league) and production values remain attractive. We've gotten used to a higher standards. Will we still pay for such cricket?

My belief is we'll just end up with a lot less of it and boards like Bangladesh, Sri Lanka and West Indies will just completely give up on it. Pakistan, South Africa and New Zealand may still host and tour Australia, England and India (only the first 2 in Pakistan's case) but not each other. We're averaging between 50 to 55 tests worldwide a year currently. It'll probably level down to 30.

I think it might go a bit further than that. SL, PAK and India toured SA last year and CSA made a profit only from the Indian tour. Windies have a white ball tour of SA this year and CSA are expecting it to be loss making , even though it's only T20's.

If there is a correction coming in IPL and other leagues, along with a correction for ICC events , then I dont think it makes sense to have the standards we are used to for all cricket.

The production values and costs have to be driven down for all cricket with the exception of ICC events, IPL, Ashes and a couple of other leagues and series.

Zimbabwe does not have ball tracking for any cricket that they host. Smaller boards like WI and SL will have to follow suit

 

[Vikram1989]

What is a board collapse though?

I expect what will end up happening if all the boards are forced to take a 30% haircut is that Test Cricket will be casualty - it'll end up becoming mainly a Big 3 thing. Occasionally India will host a South Africa or New Zealand but all those side test series - Pakistan - New Zealand, Sri Lanka - Bangladesh etc. etc. will completely disappear. If that's not enough savings, bilateral cricket in general will continue to shrink.

Not the end of the world but one more straw on the international cricket camel's back .

Apologies for throwing lazy term. Nz hockey board have stopped sending their team for the professional league/global competitions as their govt have stopped the funding.In 24 annual statement, Pcb mentioned 50% of revenue is from icc.India stopped touring bng .After the revenue cut, am expecting test and odi structure collapse in pak, bng, wi, lanka which are least competent and most corrupt. boards will have to arrange t20 series for the survival and profits.With out playing longer formats , we cant expect a good team from them. Lean and professional boards with a professional corporate mentality will survive but not the corrupt ones.Ranatunga once said , after 96 wc victory board count increased from 6/7 to accommodating every leech to bring them down ultimately.

 

[Red-Indian]

Apologies for throwing lazy term. Nz hockey board have stopped sending their team for the professional league/global competitions as their govt have stopped the funding.In 24 annual statement, Pcb mentioned 50% of revenue is from icc.India stopped touring bng .After the revenue cut, am expecting test and odi structure collapse in pak, bng, wi, lanka which are least competent and most corrupt. boards will have to arrange t20 series for the survival and profits.With out playing longer formats , we cant expect a good team from them. Lean and professional boards with a professional corporate mentality will survive but not the corrupt ones.Ranatunga once said , after 96 wc victory board count increased from 6/7 to accommodating every leech to bring them down ultimately.

Pakistan will be relatively okay I think. Yes 50% of their revenue is from the ICC. Losing 30% of that is a 15% cut overall. They'll have to drop a couple of the more unprofitable tours and maybe cut salaries a bit but it's not like their players can protest. They don't have IPL as an option and the board can be very vindictive.

It's boards like Sri Lanka and West Indies plus of course the Associates that'll be hit the hardest.

 

[Major]

Icc is now looking for a partner willing to pay 2.4 bn. Ptv or geo or some Pakistani should step in and show that they are more than just whiners

The fact that an indian company cant pay it, is just really funny.

Now here you are targetting pakistan

 

[Major]

Except BCCI and ecb everone is dependent on Indian money coming via icc

It will be good if jio pulls out icc and its members should try to arrange their finances properly

Maybe jio needs to arrange its finances first

 

[Ball Blazer]

The International Cricket Council (ICC) and JioStar have noted recent media reports concerning the status of the ICC’s media rights agreement in India. These reports do not reflect the position of either organisation. The existing agreement between the ICC and JioStar remains fully in force, and JioStar continues as the ICC’s official media rights partner in India. Any suggestion that JioStar has withdrawn from the agreement is incorrect.

JioStar is fully committed to honour its contractual obligations in letter and spirit. Both organisations remain focused on delivering uninterrupted, world-class coverage of upcoming ICC events to fans across India, including the ICC Men’s T20 World Cup, one of the sport’s most anticipated global tournaments.

Preparations for these events are progressing exactly as planned, and there is no impact on viewers, advertisers, or industry partners. ICC and JioStar, as long-term commercial partners, maintain regular communication on operational, commercial and strategic matters focused on the role the partnership can play in growing the sport.

 

[Devadwal]

https://twitter.com/x/status/1999499173855678469

 

[Cover Drive Six]

Kohli’s retirement from Tests and T20s is one of the reasons sponsors are pulling back. Without the RO-KO pair, commercial value has decreased.
ACA confirmed that " The initial ticket sale for the Visakhapatnam ODI was cold after a slow start, ticket sales for the recent India vs. South Africa ODI in Vizag skyrocketed and sold out within minutes, driven entirely by the “Virat Kohli effect” following his spectacular centuries in earlier matches. Fans rushed to see him play in Vizag,it sold out like hot cakes."

This is how a star player brings crowds to stadiums.

 

[cricketjoshila]

I get that, but hundred has no brand value. IPL teams have brand value as 400 million are willing to pay and watch them!! The entire Hundred endeavour is a loss making enterprise. It has very little traction in the UK, it is generally loathed by true fans. I would not be surprised if it just fizzles out, now that ECB have made their money, which was always their intention. The English know how to extract money from people of the subcontinent, and funnily they do so happily and willingly and see it as such a privilige.

Hundred or South Africa or emirates none of those leagues are going to fizzle out as long as as they get funding

 

[DeadlyVenom]

The Indian Premier League's ecosystem value has declined 20% to $9.6 billion in 2025 from $12 billion a year ago, hurt by geopolitical tensions in the region and uncertainties surrounding the mega-auction, according to new data from Brand Finance.

The ongoing India-Pakistan conflict forced the Board of Control for Cricket in India to suspend matches, including the playoffs, for a week due to safety concerns. Apart from the pandemic-hit 2020 season, this is the only other year the IPL's ecosystem value has fallen since Brand Finance began tracking the league.

IPL ecosystem value drops 20% to $9.6 bn amid conflict, auction uncertainty

The Indian Premier League has seen its financial metrics take a nosedive. Challenges linked to geopolitical tensions and uncertainties surrounding auction processes have been detrimental. This is an unusual shift since tracking of value commenced.

economictimes.indiatimes.com

@Rana @sweep_shot not just Rafales were shot down, we knocked 20% of IPL value at the same time

 

[sweep_shot]

The Indian Premier League's ecosystem value has declined 20% to $9.6 billion in 2025 from $12 billion a year ago, hurt by geopolitical tensions in the region and uncertainties surrounding the mega-auction, according to new data from Brand Finance.

The ongoing India-Pakistan conflict forced the Board of Control for Cricket in India to suspend matches, including the playoffs, for a week due to safety concerns. Apart from the pandemic-hit 2020 season, this is the only other year the IPL's ecosystem value has fallen since Brand Finance began tracking the league.

IPL ecosystem value drops 20% to $9.6 bn amid conflict, auction uncertainty

The Indian Premier League has seen its financial metrics take a nosedive. Challenges linked to geopolitical tensions and uncertainties surrounding auction processes have been detrimental. This is an unusual shift since tracking of value commenced.

economictimes.indiatimes.com

@Rana @sweep_shot not just Rafales were shot down, we knocked 20% of IPL value at the same time

Great news.

India need declines/collapses/losses in many different areas. It is for greater good. It is to reduce their hubris. It is to make them humble.

 

[subbu]

Booked tickets for NZvsAfg Chepauk..
Same
same pic in the booking site..I think it is mainly for the Indian market

 

[Red-Indian]

I'm curious to know what you think of this article by a prominent Modi critic. The cricket economy in India is not what it seems apparently. Also read the comments. It's paywalled but you can read with the 7 day free-trial.

India Sneezes, World Catches Cold

SS on the JioStar fiasco

www.cricketetal.com

Hmm...not too keen on inputing my credit card details to get the 7 day trial. Some of these guys make it very difficult to unsubscribe and I could end up being charge the subscription.

Any chance of a high level summary? Seems to start well but I think the fundamental issues with how cricket is structured today and how it's economics work are pretty well understood and everybody (including me) is just preferring to kick the can down the road for now.

 

[RexRex]

Hmm...not too keen on inputing my credit card details to get the 7 day trial. Some of these guys make it very difficult to unsubscribe and I could end up being charge the subscription.

Any chance of a high level summary? Seems to start well but I think the fundamental issues with how cricket is structured today and how it's economics work are pretty well understood and everybody (including me) is just preferring to kick the can down the road for now.

I pasted the article onto an online notepad

Online Notepad with Privacy and Publishing

Take notes online. 'Free and no login' or 'AI assistant, visitor stats, privacy and productivity': fast, super simple, with publishing and markdown.

shrib.com

 

[RidiculousMan]

They can't back down from a contract. Unless and until ICC find a replacement. They have to abide by the contract.

 

[Red-Indian]

I pasted the article onto an online notepad

Online Notepad with Privacy and Publishing

Take notes online. 'Free and no login' or 'AI assistant, visitor stats, privacy and productivity': fast, super simple, with publishing and markdown.

shrib.com

Thanks a heap. There's sense combined with a lot of propaganda in there.

First of course the spectre of the loss of revenue from gaming. He estimates the loss to sport advertising at $850M. That's overstated by a factor of 2. The entire marketing and advertising budget of these companies was close to that amount and a good chunk of it was spent on general internet advertising. You don't live in India so you wouldn't experience it but there was a time about a year ago when you couldn't open a site on the internet without being assaulted by loud Dream XI, Pokerbaazi etc. ads. I would estimate the loss to be close to $400m. Significant but not debilitating.

In general, the guy takes problems and inflates them way out of proportion. Yes the Indian cricket team sponsorship seems to come from bubbles but in a growing economy, there's always the next booming industry that wants their name on the most famous jersey in India. The Indian team has moved smoothly from Byjus to Vivo to Dream XI to Apollo Tyres as each company has gone bust/been banned and increased it's revenues each time. I'm sure there's the next VC funded AI company waiting to hand the BCCI their money.

Finally, I think everyone agrees that the current model where a single audience in a single market routed through a single broadcaster pays for everything is not sustainable. JioHotstar is way too powerful a monopoly and is going to squeeze some of the money out of the system.

Overall the article does nothing to change my opinion. Yes there's a overdue correction coming. In order of impact
- IPL will feel it the least
- BCCI's next domestic cricket deal will take some cut - 10%? 15%?
- ICC will take a bigger cut - 20%? 30%?
- Smaller cricket properties: WPL, BBL, Hundred will take an even bigger cut - 30%? 40%?

The BCCI will barely feel it. It's sitting on $2Bn of reserves and spends less than half of what it makes.

 

[Red-Indian]

They can't back down from a contract. Unless and until ICC find a replacement. They have to abide by the contract.

It's not that simple though. They may not have much recourse legally but it's in the ICC's interested to stay in the good books of the company that funds 80% of their revenue.

There's no smoke without fire. Jio's been complaining and the ICC has been discreetly asking around to see how much competitors (such as they are) would pay for the rights.

 

[RexRex]

Thanks a heap. There's sense combined with a lot of propaganda in there.

First of course the spectre of the loss of revenue from gaming. He estimates the loss to sport advertising at $850M. That's overstated by a factor of 2. The entire marketing and advertising budget of these companies was close to that amount and a good chunk of it was spent on general internet advertising. You don't live in India so you wouldn't experience it but there was a time about a year ago when you couldn't open a site on the internet without being assaulted by loud Dream XI, Pokerbaazi etc. ads. I would estimate the loss to be close to $400m. Significant but not debilitating.

In general, the guy takes problems and inflates them way out of proportion. Yes the Indian cricket team sponsorship seems to come from bubbles but in a growing economy, there's always the next booming industry that wants their name on the most famous jersey in India. The Indian team has moved smoothly from Byjus to Vivo to Dream XI to Apollo Tyres as each company has gone bust/been banned and increased it's revenues each time. I'm sure there's the next VC funded AI company waiting to hand the BCCI their money.

Finally, I think everyone agrees that the current model where a single audience in a single market routed through a single broadcaster pays for everything is not sustainable. JioHotstar is way too powerful a monopoly and is going to squeeze some of the money out of the system.

Overall the article does nothing to change my opinion. Yes there's a overdue correction coming. In order of impact
- IPL will feel it the least
- BCCI's next domestic cricket deal will take some cut - 10%? 15%?
- ICC will take a bigger cut - 20%? 30%?
- Smaller cricket properties: WPL, BBL, Hundred will take an even bigger cut - 30%? 40%?

The BCCI will barely feel it. It's sitting on $2Bn of reserves and spends less than half of what it makes.

I thought I'd run it by you since you're a numbers guy. I 've read a lot of his articles but I'm not sure what to make of this author - whether his opinion pieces are good-faith or if it's a regular grift and he's being contrarian for the sake of it.