Is the PCB PSL and general home cricket ticket pricing strategy correct given the local economy?

[Savak]

Was looking at the prices of the tickets in the last few days and have observed that the bulk of the tickets which get sold out or just a few tickets left are around Rs 250 but the ones that are usually unsold with a large number of tickets still left to be sold are around Rs 1,250 - Rs 2,000.

Is it fair to expect the people of Pakistan especially the lower class, lower middle class or middle class, students to spent Rs 2,000 every day for group matches which don't have much consequence right now on a regular working day.

IMO the PCB needs to realize that the Upper Middle Class or the VIP's i.e. the people who can afford to spend Rs 1,250 to 2,000 are not going to throng the stadiums daily and will only come on the weekend or if the match is important.

I am pretty sure if the bulk of the tickets were being offered at Rs 100-250, you would have more filled out stadiums. The PCB needs to realize that their pricing needs to reflect the state of Pakistan's economy and the inflation gripping the country.

Gate receipts in any case are only a mere fraction compared to the broadcasting and other commercial sponsorship revenue so its probably better to have a stadium filled out where the ticket prices are around Rs 100-250 versus an unfilled stadium where the tickets are being sold for Rs 1,250 - 2,000.

Food for thought

 

[Shaddy86]

At 25% capacity it makes sense to sell tickets at a higher price even if not many people show up. 100-250 is peanuts. It wouldn't even pay the ground staff's wages. In a cricket fanatic country like Pakistan, people should be willing to pay at least RS 1,000. If they don't then they don't deserve any cricket in the country. Once the stadiums are at full capacity then certain stands could be sold at 200-500 price range but anything lower is insulting to the game. Might as well allow people to come watch it for free.