Yep. It's so foreign sports channels who spend hours showing highlights of every sport around don't ever show cricket highlights. Even college sports will have highlights shown but cricket is essentially non-existent in North America.
I remember when Cricket GT20 league used to happen here, no major broadcaster picked it up so you couldn't really even watch it.
Doubt it will change either. Sport matches running for 3 hours here are seeing as drawn out and boring let alone a minimum 4 hour match T20 brings. Baseball is the alternative and it is very deep rooted into their culture. If ICC had any brain cells, they should have tried expanding cricket in North America decades ago.