[Report] PCB struggling to find a sponsor for the side ahead of England series

[Savak]

If sponsorship negotiations are falling through as a result of sponsors no longer having the finances to meet the PCB's target contract amounts due to Covid-19, it is pretty stupid to start blaming Wasim Khan. Do you want the PCB to short-sell the main revenue generating avenue for the national sport for a quick buck?

Granted, that a short-term deal should have been signed by now with a sponsor to at least have something rather than nothing, but it's foolish to make callous remarks without knowing the full facts. Besides, it's human nature to be risk-averse, so not surprising at all, if the PCB aren't accepting a deal if it's a lowball offer.

Cricket is the only top sport in the country. The PCB dictates to the sponsors, not the other way around. You accept a low price now, you set a precedent and future sponsors will refer to the last price

 

[Nikhil_cric]

Well at least for first time in my lifetime we’ll see a short sponsor other than a Pepsi Brand (Lays and Gatorade also Pepsi brands)

True lol. Pepsi has been associated with Pakistan since at least 98/99 when I started following Pakistan cricket

 

[mmkextreme_1]

Why didn't Pepsi renew the sponsorship deal? Because of covid-19?

 

[MenInG]

I was thinking about this today.

It would be a great initiative.

In their interim rules changes, ICC have allowed the following:

Additional logo allowed: Meanwhile, the CEC has also approved a relaxation of rules on apparel logos for the next 12 months.

A logo, not exceeding 32 square inches in size, may be placed on the chest of the Test match shirt and sweater in addition to the three other logos allowed as per regulations. As of now, logos on chests are only allowed in ODIs and T20Is.

==

As per ICC, logos can be used if following conditions met:

- It depends on what kind of organization and it is for ICC's Cricket Operations department to clear.

- There should not be religious, political or any other contentious issues related to it.


==

D GENERAL PROHIBITIONS

1 Any clothing or equipment that does not comply with these Regulations is strictly prohibited. In particular, no Logo shall be permitted to be displayed on Cricket Clothing or Cricket Equipment, other than a National Logo, a Commercial Logo, an Event Logo, a Manufacturer’s Logo, a Player’s Bat Logo, a Charity Logo or a Non-Commercial Logo as provided in these Regulations. In addition, where any Match Official becomes aware of any clothing or equipment that does not comply with these Regulations, he shall be authorised to prevent the offending person from taking the field of play (or to order them from the field of play, if appropriate) until the non-compliant clothing or equipment is removed or appropriately covered up.

 

[Saj]

Organisations are having to think out of the box, be smart, be proactive, have other plans, have short-term goals if long term deals are not going there way, look at new avenues, look at opportunities that may not be the norm.

Let's hope PCB can come up with something.

 

[MenInG]

<blockquote class="twitter-tweet" data-partner="tweetdeck"><p lang="en" dir="ltr">The Shahid Afridi Foundation logo will appear on the Pakistan kit for the tour of England, together with a couple of sponsor's logos <a href="https://twitter.com/hashtag/Cricket?src=hash&ref_src=twsrc%5Etfw">#Cricket</a> <a href="https://twitter.com/hashtag/ENGvPAK?src=hash&ref_src=twsrc%5Etfw">#ENGvPAK</a></p>— Saj Sadiq (@Saj_PakPassion) <a href="https://twitter.com/Saj_PakPassion/status/1280921232834285569?ref_src=twsrc%5Etfw">July 8, 2020</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

 

[JattMaula]

Lala to the rescue!

 

[Saj]

Shahid Afridi Foundation as the non commercial logo

In addition PCB has 2 more commercial sponsors for the tour of England.

 

[Junaids]

Afridi?

The man who ran away in the middle of a tour of England in which he was the skipper, leaving behind chaos which led to matchfixing?

 

[Vastunna]

Afridi?

The man who ran away in the middle of a tour of England in which he was the skipper, leaving behind chaos which led to matchfixing?

Man you are back with your broken record. It's a charity foundation. What has it got to do with the player and his playing style.

 

[Last Monetarist]

Afridi?

The man who ran away in the middle of a tour of England in which he was the skipper, leaving behind chaos which led to matchfixing?

So what? How is that relevant to a charity foundation? I honestly feel sometimes you act deliberately thick.

 

[Savak]

Shahid Afridi Foundation as the non commercial logo

In addition PCB has 2 more commercial sponsors for the tour of England.

I am against giving anyone sponsorship for free. The Shahid Afridi Foundation should have been charged a token amount in principle.

 

[Minnowbasher]

Should have boom boom as kit provider like in 2010

 

[Saj]

Should have boom boom as kit provider like in 2010

They went bust several years ago.

 

[Saj]

I am against giving anyone sponsorship for free. The Shahid Afridi Foundation should have been charged a token amount in principle.

It's a non-commercial deal, exactly the same as other charities like Edhi.

If PCB had asked charities to pay-up for their logos to be on theif kit, that would be pretty mean of them.

 

[Savak]

It's a non-commercial deal, exactly the same as other charities like Edhi.

If PCB had asked charities to pay-up for their logos to be on theif kit, that would be pretty mean of them.

Lol, i only asked for a token amount. Something like Rs 5,000-10,000. Surely that is not asking too much for a big time charity. In principle nothing should be given for free. Even major hospitals like the Agha Khan University Hospital in Karachi operate this way where they tell deserving patients that we will sponsor 99% of the costs but you will have to foot the bill for that 1%.

 

[Forum363]

Lol, i only asked for a token amount. Something like Rs 5,000-10,000. Surely that is not asking too much for a big time charity. In principle nothing should be given for free. Even major hospitals like the Agha Khan University Hospital in Karachi operate this way where they tell deserving patients that we will sponsor 99% of the costs but you will have to foot the bill for that 1%.

What exactly is this principal based on? Why should nothing be free, when talking about charity?

So the charity should pay 10,000 rupees to the PCB which will likely go to some guy’s chai budget instead of spending it on poor people - because of your principle. Yep makes sense.

 

[Savak]

What exactly is this principal based on? Why should nothing be free, when talking about charity?

So the charity should pay 10,000 rupees to the PCB which will likely go to some guy’s chai budget instead of spending it on poor people - because of your principle. Yep makes sense.

The charity wants sponsorship which it will get plenty, they will get more out of this then the PCB. Only fair that the PCB charge a token amount for this

 

[Forum363]

The charity wants sponsorship which it will get plenty, they will get more out of this then the PCB. Only fair that the PCB charge a token amount for this

Once again, you fail to understand the logic behind what is happening here.

The shirts have commercial sponsors. Who pay to put their logo on the shirt.

Additionally, the icc allow the board to put one charity logo on their shirt. Now the PCB is not doing this for some kind of gain or ‘to get something out of it’. This is purely for a charitable purpose. So yes, the charity does get more out of it then the PCB. As in the case whenever someone spends in charity. The whole point of charity is that you give without gaining anything.

This is nothing to do with ‘fairness’. I don’t know if you’re deliberately trolling or generally don’t know how charity works...

 

[Slog]

The charity wants sponsorship which it will get plenty, they will get more out of this then the PCB. Only fair that the PCB charge a token amount for this

What are you even saying lol.

What will PKR 5K or 10K do for PCB. They’ll charge an amount and get bad press for charging charities. And then the amount they’re getting will probably be less than what it will cost to arrange printing logos on the shirt.

I’m really baffled by the thought process.

 

[Haroon786]

Cricket is the only top sport in the country. The PCB dictates to the sponsors, not the other way around. You accept a low price now, you set a precedent and future sponsors will refer to the last price

You're right, but it's also a business and business is always a 2 way affair and the PCB are not in a position to dictate terms. Hopefully with the economic climate set to return to somewhat normalcy next year, they are able to have negotiations on a long term deal.

 

[shah_1]

According to reports, only Rs 200 million(1 year) is offered. The new broadcasting rights bids are also much lower than pervious deal.

Mani and Wasim are in big trouble. Interestingly Sri Lanka signed the 3 year deal for the shirt sponsorship during pandemic, there has been no report of low value contract.

 

[MenInG]

According to reports, only Rs 200 million(1 year) is offered. The new broadcasting rights bids are also much lower than pervious deal.

Mani and Wasim are in big trouble. Interestingly Sri Lanka signed the 3 year deal for the shirt sponsorship during pandemic, there has been no report of low value contract.

Mani and Wasim dont control Pakistan's economy.

 

[Titan24]

According to reports, only Rs 200 million(1 year) is offered. The new broadcasting rights bids are also much lower than pervious deal.

Mani and Wasim are in big trouble. Interestingly Sri Lanka signed the 3 year deal for the shirt sponsorship during pandemic, there has been no report of low value contract.

If this figure is correct, PSL franchises are paying more than that per year to have a team to play in a month long league and MS is paying more than twice this amount every year if I am not wrong. Surely being the main sponsor of Pakistan team for a whole year in every series, tournament etc should value much more.

I hope they are targeting all the right companies to sponsor as there is a chance they didnt look for much more options before as they were assuming the same beverage company would be giving us the same sponsorship contract or maybe better than before.

There are many big companies operating in Pakistan which can easily afford such sponsorship. PCB just need to target the right one at the right time. I am pretty sure PCB would have gotten this kind of offer or rather more by just a news paper ad itself and even by some private company owners. If its due to pandemic they should just delay it to the end of the year.

 

[Savak]

Given the pandemic Rs 200 million is not a bad amount. Hopefully things change after a year for the better. Btw where is the loss, according to the article Transmedia was paying Rs 600 million for 3 years before the pandemic and now a sponsor is only paying Rs 200 million for one year. That is the same value per year as the previous year, not sure where the loss is

 

[Titan24]

If this figure is correct, PSL franchises are paying more than that per year to have a team to play in a month long league and MS is paying more than twice this amount every year if I am not wrong. Surely being the main sponsor of Pakistan team for a whole year in every series, tournament etc should value much more.

I hope they are targeting all the right companies to sponsor as there is a chance they didnt look for much more options before as they were assuming the same beverage company would be giving us the same sponsorship contract or maybe better than before.

There are many big companies operating in Pakistan which can easily afford such sponsorship. PCB just need to target the right one at the right time. I am pretty sure PCB would have gotten this kind of offer or rather more by just a news paper ad itself and even by some private company owners. If its due to pandemic they should just delay it to the end of the year.

Apologies, I thought it was the sponsorship deal which was pretty surprising.

 

[MenInG]

The Pakistan Cricket Board (PCB) has managed to rope in a sponsor for the national team ahead of its England tour but it had to settle for a far less amount than what it envisaged.

According to a reliable source, PCB has decided to sign a one-year contract with Transmedia, a company which has been buying various sponsorship and media rights for the last few years.

Transmedia has already been paying up to Rs 150 million annually to PCB for being their associate sponsors.

"Transmedia has offered 600 million rupees for a three-year deal for the main logo on Pakistan team's jerseys and kits. The Board after facing disappointment on several fronts has now decided to sign a one-year deal for 200 million rupees on a pro-rata basis," the source said.

The source said the PCB could rebid for the logo rights next year.

Pepsi had a three-year deal with PCB worth up to $ 5.5 million for the main logo on Pakistan team's jerseys and kits. But the contract expired last month, and the company chose not to renew it, offering only around 30 per cent of the $ 5.5 million amount, according to the source.

"It is disappointing the way things have gone as far as marketing is concerned because the top officials had contacted different multi-national and top brand local companies to sell the logo rights but they didn't get a good response due to the COVID-19 situation," he said.

https://www.rediff.com/cricket/report/pcb-forced-to-sell-logo-rights-for-lower-price/20200710.htm

 

[Savak]

The Pakistan Cricket Board (PCB) has managed to rope in a sponsor for the national team ahead of its England tour but it had to settle for a far less amount than what it envisaged.

According to a reliable source, PCB has decided to sign a one-year contract with Transmedia, a company which has been buying various sponsorship and media rights for the last few years.

Transmedia has already been paying up to Rs 150 million annually to PCB for being their associate sponsors.

"Transmedia has offered 600 million rupees for a three-year deal for the main logo on Pakistan team's jerseys and kits. The Board after facing disappointment on several fronts has now decided to sign a one-year deal for 200 million rupees on a pro-rata basis," the source said.

The source said the PCB could rebid for the logo rights next year.

Pepsi had a three-year deal with PCB worth up to $ 5.5 million for the main logo on Pakistan team's jerseys and kits. But the contract expired last month, and the company chose not to renew it, offering only around 30 per cent of the $ 5.5 million amount, according to the source.

"It is disappointing the way things have gone as far as marketing is concerned because the top officials had contacted different multi-national and top brand local companies to sell the logo rights but they didn't get a good response due to the COVID-19 situation," he said.

https://www.rediff.com/cricket/report/pcb-forced-to-sell-logo-rights-for-lower-price/20200710.htm

The article does not make sense. It says Transmedia had been paying Rs 150 million previously per year, they have offered Rs 50 million more this time. Pepsi was paying $5.5 million for 3 years, how much is the loss in PKR terms?

 

[Usman]

The article does not make sense. It says Transmedia had been paying Rs 150 million previously per year, they have offered Rs 50 million more this time. Pepsi was paying $5.5 million for 3 years, how much is the loss in PKR terms?

It says Transmedia was paying Rs 150m as an associate sponsor last year - i.e. not the main sponsor. So they've offered an extra Rs 50 million to become the main sponsor.

In comparison, the Pepsi deal worked out at Rs 305m per year. So the loss is Rs 105m per year.

That works out at $631,000 less per year.

To be honest I'm surprised Pepsi pulled out. $5.5m on marketing over 3 years is a drop in the ocean for them. Maybe they felt the publicity isn't required as they are so big that they sell the same amount of drinks without it.

 

[coy0607]

Mani and Wasim dont control Pakistan's economy.

A sponsor doesn't have to be Pakistani. Could be an international company looking for exposure in Pakistan, like Pepsi or Haier in past years. Chinese companies seem ideal; Pakistan is a massive and friendly market, and there's no better medium than the national cricket team.

Also, in response to the previous comment; quick Google search shows Pakistan's 2019 and 2020 GDP growth is larger than SL's. So economy isn't a good excuse.

A primary job of the CEO/President is to represent the financial interests of the firm externally. Wasim and Mani are clearly failing at that task.

 

[Forum363]

It says Transmedia was paying Rs 150m as an associate sponsor last year - i.e. not the main sponsor. So they've offered an extra Rs 50 million to become the main sponsor.

In comparison, the Pepsi deal worked out at Rs 305m per year. So the loss is Rs 105m per year.

That works out at $631,000 less per year.

To be honest I'm surprised Pepsi pulled out. $5.5m on marketing over 3 years is a drop in the ocean for them. Maybe they felt the publicity isn't required as they are so big that they sell the same amount of drinks without it.

By that logic, no big company like Pepsi, McDonald’s, Nike would ever advertise.

No, I believe the reason is that Pepsi realised that things are drastically different during the pandemic and decided to push the PCB into a corner.

It’s not ideal but at least they managed to find a better deal with less of a loss and managed to secure it on an annual basis.

I think PCB should remember this when times are good - Pepsi should be made to pay more than other sponsors in future if they want back in.

 

[Savak]

I am getting the impression watching the PCB all these years especially their marketing department, they don't know how to hussle and everyone likes to collect a paycheque, working 9-5 hours and go home.

 

[MenInG]

A sponsor doesn't have to be Pakistani. Could be an international company looking for exposure in Pakistan, like Pepsi or Haier in past years. Chinese companies seem ideal; Pakistan is a massive and friendly market, and there's no better medium than the national cricket team.

Also, in response to the previous comment; quick Google search shows Pakistan's 2019 and 2020 GDP growth is larger than SL's. So economy isn't a good excuse.

A primary job of the CEO/President is to represent the financial interests of the firm externally. Wasim and Mani are clearly failing at that task.

WE have no idea what happened behind the scenes. The global economic condition is dire so I cannot see why an international company would be willing to put in sponsor money into Pak cricket at this time.

 

[MenInG]

In the meantime, West Indies have found a sponsor:

Cricket West Indies (CWI) and the West Indies team today announced a new partnership with Lifebuoy, the world’s number one selling hygiene soap, for their ongoing Sandals Tour of England. The series started last Wednesday July 8, as West Indies faced England in the opening match at the Ageas Bowl, Southampton.

 

[MenInG]

In the meantime, West Indies have found a sponsor:

Cricket West Indies (CWI) and the West Indies team today announced a new partnership with Lifebuoy, the world’s number one selling hygiene soap, for their ongoing Sandals Tour of England. The series started last Wednesday July 8, as West Indies faced England in the opening match at the Ageas Bowl, Southampton.

And another for Windies


ST JOHN’S, Antigua – Cricket West Indies (CWI) is partnering with The Duppy Share Caribbean Rum as our new Official Rum Partner in the United Kingdom for the duration of the Sandals West Indies Tour of England 2020. The partnership will engage fans to choose and vote for the West Indies player of the match following each of the #RaiseTheBat Test matches as West Indies defend the Wisden Trophy in three Test matches against England.

 

[TrentDevil]

And another for Windies


ST JOHN’S, Antigua – Cricket West Indies (CWI) is partnering with The Duppy Share Caribbean Rum as our new Official Rum Partner in the United Kingdom for the duration of the Sandals West Indies Tour of England 2020. The partnership will engage fans to choose and vote for the West Indies player of the match following each of the #RaiseTheBat Test matches as West Indies defend the Wisden Trophy in three Test matches against England.

These are sponsorships only for this tour and these aren't either main or associate sponsor, it's just social media promotion thing

 

[zoeyfactor]

Is Transmedia a brooker for getting corporate logos for PCB?

 

[MenInG]

Now Ireland also get a sponsor!

==

DUBLIN – Due to the downturn and uncertainty in the global aviation sector, Turkish Airlines – International Men’s team sponsor of Cricket Ireland since 2017 - has made a decision to end its existing partnership with Cricket Ireland six months early. However, as a positive sign of the carrier’s commitment to Irish cricket, the airline will stay on as Official Airline Partner. Cricket Ireland has commenced discussions with Turkish Airlines on extending this airline partnership beyond 2021.

Mr Hasan Mutlu, Ireland Country Manager for Turkish Airlines, said:

“During these challenging times, we have had to make some hard decisions. The downturn in the industry with the restrictions put in place by local authorities have seen us cut our flights globally like all the other carriers. We believe that we will get over these unprecedented times and see the sunny days again in the very near future.”

“From Day One the partnership of Turkish Airlines and Cricket Ireland has been the perfect match. We have had the privilege of sharing some amazing times. Seeing Ireland play their first men’s Test match against Pakistan in Malahide in 2018, and to be part of the Test at Lord’s in 2019. We are truly sorry to be dropping off as the senior men’s sponsors but on the other hand delighted be continuing our partnership with Cricket Ireland as their Official Airline Partner. I would like to thank the entire Cricket Ireland family for their cooperation and support.”

Dennis Cousins, Commercial Director for Cricket Ireland, said:

“I think every Irish cricket fan will understand that it has been a tough period for the world’s airlines, but it is both a tribute to Turkish Airlines and an endorsement for the Cricket Ireland brand that we have been able to maintain a relationship through the new partnership agreement.”

“Cricket Ireland and Turkish Airlines have had a very close, collegiate relationship since early 2017, and last year signed an extension to that original partnership. We are truly sorry to see their brand drop off the senior men’s kit, as it has been a very strong and symbiotic association for both organisations.”

“However, we are pleased we could retain a mutually beneficial relationship going forward, and to that end I would like to acknowledge the loyalty and commitment of Hasan Mutlu and his team here in Ireland on negotiating this great outcome despite the challenges faced by their industry.”


An announcement about a new International Men’s team sponsor for Cricket Ireland will be made in coming days.

 

[MenInG]

DUBLIN – Cricket Ireland has today announced ITW Consulting Pvt Ltd, a Global consulting and management agency with expertise in international cricket rights and sports media, as Ireland Men’s shirt sponsorship rights holder and Official Sponsorship Consultancy Partner until 2022.

The announcement and sponsor unveiling was undertaken by video-conferencing, with the virtual press conference bringing together journalists from Ireland to India, and featuring Ireland Men’s captain Andrew Balbirnie and Irish international all-rounder Simi Singh.

ITW Consulting Private Limited is one of the top Global consulting and management firms. ITW specialises in crafting and executing multi-faceted brand management solutions & celebrity management across a vast number of arenas including the high profile worlds of Sports, Entertainment and Media. With a global presence and in-depth understanding of the International Sports and Media market, ITW works with clients to build stronger brand visibility, media buying, awareness and recall a wider target audience. Having transformed the sports marketing landscape with its disruptive and 360-degree solutions, ITW is among the fastest growing companies in Asia, and with its out of the box thinking and approach, has generated not just new marketing solutions for clients but also benchmarks and best practices that others in the industry are beginning to adopt.

The deal will replace Turkish Airlines in Ireland Men’s kit sponsorship category in a major boost for Cricket Ireland as preparations continue ahead of the England ODI series. The deal will also see ITW deliver in-kind services to Cricket Ireland to support its commercial and marketing objectives.

As shirt sponsorship rights holder, ITW will bring a number of major brands on-board to leverage the global profile of the Ireland Men’s cricket team and support Irish cricket. The first brands, which will feature on the kit during the upcoming ODI series are Mobile Premier League (MPL) and ŠKODA.

Bhairav Shanth, Co-founder, ITW Consulting Pvt. Ltd., said:

“We are very excited to be associated with Cricket Ireland as their Exclusive Men’s Shirt Sponsorship Rights Holder & Cricket Ireland’s official strategic advisors on sponsorship, digital and research services for the next two years.”

“Global cricket’s potential is rich not just in the major cricket playing countries but beyond them as well, and Ireland is an exciting team and a fast emerging player on the world stage. Through this association, we want to fully get behind Cricket Ireland to enable them to grow further as a brand in India, because today India loves cricket, but not only India cricket.”

“We have already signed MPL (Mobile Premier League) as the principal front of jersey sponsor and ŠKODA has taken the official partnership with the leading arm branding for the upcoming ODI's against England. We would like to encourage and bring onboard more Indian brands to sponsor international teams which will give them a global viewership and cost-effective Indian viewership. We would like to thank Warren Deutrom and his team and look forward to working with Cricket Ireland as a long-term and committed partner.”

Mr Sai Srinivas, Co-founder and CEO, Mobile Premier League (MPL), said:

“As One-Day International cricket finally returns, we are glad to be a part of its comeback by associating with the Ireland Men’s cricket team when they take on England. MPL stands for unearthing and showcasing talent, which the Ireland team has an abundance of. We look forward to the upcoming three-match series excitedly."

Rahul Bharadwaj, Head of Media, ŠKODA AUTO India., said:

"ŠKODA is celebrating 125 Years across the world and is spreading this message of celebration and being driven by Human Inventiveness. ŠKODA has been a patron of sports for over 100 years, tying up with various sports along the way. ŠKODA even holds a World Record for the “Longest Lasting Main Sponsorship of a World Championship in the History of Sport”. Everyone around the world is aware of India’s love for Cricket and it’s mass following across ages, irrespective of which two teams are playing and so we are happy to be associated with Cricket Ireland for this series. Our aim is to capitalize on the following of the Sport to further our message."

Dennis Cousins, Commercial Director for Cricket Ireland, said:

“We are delighted to announce this new partnership today, and look forward to working Bhairav and the ITW team on this dynamic new partnership. ITW are not an unknown quantity to Cricket Ireland, as we worked closely with the group with the broadcast and production around the historic first men’s Test match at Malahide in 2018.”

“This deal is a testament to the growing strength and profile of the Cricket Ireland brand globally, and has already attracted two brand associations in MPL and SKODA that will add weight to our reputation in the sports market.”

“This is a good news day for Irish cricket during challenging times, and we welcome our new partners on board and hope this new partnership will be mutually beneficial for all involved.

 

[Saj]

Better news for the PCB.

The successful delivery of the revamped 2019-20 domestic cricket season, which, as promised, proved to be quality-based, has helped the Pakistan Cricket Board to attract major local sponsors for the 2020-21 competitions.

Three major household brands – Continental Biscuits, Tapal Tea and Unilever – have agreed to extend their support for the four-day first-class Quaid-e-Azam Trophy after partnering with the PCB for the National T20 Cup, which was held in Multan and Rawalpindi from 30 September to 18 October.

Out of the three, Tapal has confirmed its partnership for the Pakistan Cup One-Day Tournament, which will be played after the Quaid-e-Azam Trophy from 8-31 January in Karachi, while discussions with other potential partners for the premier domestic one-day tournament are ongoing.

With the PCB commercial team already in discussions with potential partners for title sponsorships of the Quaid-e-Azam Trophy and the Pakistan Cup, the three agreements have already helped the board to increase the sponsorship revenues by 55 per cent from last year, which were sold through a third party.

Considering the fact that the Covid-19 pandemic has affected the major brands’ involvement in event sponsorships, the numbers achieved by the PCB commercial team are a clear indication of their proactive and aggressive approach, as well as their craftsmanship to successfully leverage the quality domestic cricket that resulted in unprecedented fan-engagement and coverage on traditional and new media.

The announcement of Continental Biscuits, Tapal Tea and Unilever coming onboard has come after the PCB in September had signed a $200million agreement with PTV Sports and I-Media Communications Services to broadcast Pakistan’s domestic cricket for the next three years.

PCB Chairman Ehsan Mani: “I welcome Continental Biscuits, Tapal Tea and Unilever as Pakistan domestic 2020-21 commercial partners and thank them for sponsoring our events. Commercial partners are the lifeblood of any sport as without their generous contribution and support, the game or events can neither survive nor thrive.

“We all know it has been a difficult period across the global to find credible sponsors, but I am pleased that the PCB’s commercial team has not only come to an agreement with three popular and highly-reputed household brands, but have also increased the sponsorship revenues by 55 per cent from last year.

“I am aware that discussions with other potential commercial partners are in advance stages and I expect our commercial team to conclude further deals in the near future.

“These sponsorship agreements are a further endorsement of our quality-based domestic cricket that has convinced our commercial partners seeing the benefits of sponsoring them.”

Babar Hamid, PCB Director – Commercial: “I am delighted that we have been able to increase our sponsorship revenues by 55 per cent during these difficult Covid-19 times. While I thank the commercial partners for seeing the value in partnering with us, I must credit my team for the success. They have worked extremely hard to convince these valued partners to come onboard.

“I can assure all cricket fans and supporters that we are on track to get a few more commercial partnerships, which will further contribute in providing financial strength to the PCB.”

 

[Markhor]

Title sponsors for the Quaid-e-Azam Trophy is great news. It costs a lot for PCB to run domestic cricket centrally.

Would be interested to know how much revenue they are raising from them.

PCB also needs to find a sponsor for each region. I read somewhere that Ali Tareen was interested in sponsoring Southern Punjab through his company.

 

[GudduBadmash]

When in doubt, use giggly boom boom bubblegum

 

[Thunderbolt14]

Title sponsors for the Quaid-e-Azam Trophy is great news. It costs a lot for PCB to run domestic cricket centrally.

Would be interested to know how much revenue they are raising from them.

PCB also needs to find a sponsor for each region. I read somewhere that Ali Tareen was interested in sponsoring Southern Punjab through his company.

Not just interested. He has already sponsored SP I believe.

 

[Titan24]

Good news and further endorses the fact that much more eyes are following domestic cricket now with reformed structure.