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Star India buys Indian cricket rights for USD 944 million [Update Post #169]

CricCrazyNick

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The base price for the digital rights for the first of five years per match has been pegged at Rs 8 cr
And for the next four years, the rights are valued at Rs 7 cr per match
Facebook and Google will face stiff competition from the Mukesh Ambani-led Reliance Jio Infocomm Limited and Hotstar

The BCCI postponed the e-auction of bilateral rights from March 27 to April 3, taking time to send out necessary clarifications to those who had picked up the tender document. The Invitation To Tender (ITT) for the rights period between April 2018 to March 2023 (5 years) was floated on February 20.

BCCI has done away with the mandatory deferment of telecast on TV and digital platforms. The auction will be held for the following packages: A) Global Television Rights plus ROW Digital Rights Package; B) Indian Subcontinent Digital Rights Package; C) Global Consolidated Rights Package.
The base price for the digital rights for the first of five years per match has been pegged at Rs 8 cr and for the next four years at Rs 7 cr per match. The base price for the television rights for the first year is Rs 35 cr per match and Rs 33 cr per match for the next four years.
Facebook, currently in the middle of a political storm for the data harvesting “scam”, had made a massive Rs 3900 cr bid for the Indian Premier League (IPL) digital rights last year – the highest bid in that particular category – but lost out only because of Star India’s consolidated Rs 16,347.5 cr winning bid.

Soon after Facebook’s surprising bid for cricket rights – a sport that American markets are only waking up to right now – media mogul Rupert Murdoch, who let go of the control 21st Century Fox to Walt Disney Company in what was reported to be the ‘deal of the century’, said Facebook’s IPL bid had made him look at the India sports rights market in new light.
The market now expects Facebook to come better prepared as the latter surveys the various packages on offer where the cricket rights are concerned. Alternately, with Facebook TV looking to make a mark, Google thriving on the video platform through Youtube, Jio Infocomm launching an interactive Cricket Channel on JioTV App and Hotstar being an offshoot of Star India's flourishing television market, sources in the cricket industry say “don’t be surprised if these digital giants have bigger plans than merely bidding for the internet rights”.
Star TV and Sony Pictures Network (SPN) can once again be expected to remain frontrunners for the global television rights. Google was said to be in the running for the IPL digital rights last year, only to be fronted by a leading Indian mobile network company. This time, Google has picked up the tender document and is expected to make a serious attempt on its own.
South Asia content provider Yupp TV, founded by Uday Reddy, has also picked up the tender document, making for a total of six contenders.
 
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Facebook, Google in race for BCCI digital rights

Social network giant Facebook and search giant Google will face stiff competition from the Mukesh Ambani-led Reliance Jio Infocomm Limited and Hotstar, the Indian digital and media entertainment platform, as the ‘war’ for Indian cricket’s online rights for the next five years heats up this week.

The BCCI postponed the e-auction of bilateral rights from March 27 to April 3, taking time to send out necessary clarifications to those who had picked up the tender document. The Invitation To Tender (ITT) for the rights period between April 2018 to March 2023 (5 years) was floated on February 20.

BCCI has done away with the mandatory deferment of telecast on TV and digital platforms. The auction will be held for the following packages: A) Global Television Rights plus ROW Digital Rights Package; B) Indian Subcontinent Digital Rights Package; C) Global Consolidated Rights Package.

The base price for the digital rights for the first of five years per match has been pegged at Rs 8 cr and for the next four years at Rs 7 cr per match. The base price for the television rights for the first year is Rs 35 cr per match and Rs 33 cr per match for the next four years.

Facebook, currently in the middle of a political storm for the data harvesting “scam”, had made a massive Rs 3900 cr bid for the Indian Premier League (IPL) digital rights last year – the highest bid in that particular category – but lost out only because of Star India’s consolidated Rs 16,347.5 cr winning bid.

Soon after Facebook’s surprising bid for cricket rights – a sport that American markets are only waking up to right now – media mogul Rupert Murdoch, who let go of the control 21st Century Fox to Walt Disney Company in what was reported to be the ‘deal of the century’, said Facebook’s IPL bid had made him look at the India sports rights market in new light.

The market now expects Facebook to come better prepared as the latter surveys the various packages on offer where the cricket rights are concerned. Alternately, with Facebook TV looking to make a mark, Google thriving on the video platform through Youtube, Jio Infocomm launching an interactive Cricket Channel on JioTV App and Hotstar being an offshoot of Star India's flourishing television market, sources in the cricket industry say “don’t be surprised if these digital giants have bigger plans than merely bidding for the internet rights”.

Star TV and Sony Pictures Network (SPN) can once again be expected to remain frontrunners for the global television rights. Google was said to be in the running for the IPL digital rights last year, only to be fronted by a leading Indian mobile network company. This time, Google has picked up the tender document and is expected to make a serious attempt on its own.

South Asia content provider Yupp TV, founded by Uday Reddy, has also picked up the tender document, making for a total of six contenders.


Link: https://timesofindia.indiatimes.com...ium=social&utm_campaign=TOI&utm_content=om-bm
 
Boy, I still can't fathom how the BCCI will survive without handouts from the ICC.
 
The newest revenue stream going for $1.3 million per match. I think going forward, digital rights will overtake TV rights as people's viewing habits have changed.

All boards and the ICC should sit up and take notice and notes on what is going on in the IPL right now. Emulating this will be an excellent way to monetize their own products and exponential growth in revenue and profits.
 
Boy, I still can't fathom how the BCCI will survive without handouts from the ICC.

My quick and rough calculation is that BCCI will get $150 million a year from digital rights alone. The ICC "handouts" are $39 million a year.
 
My quick and rough calculation is that BCCI will get $150 million a year from digital rights alone. The ICC "handouts" are $39 million a year.

Add to that the IPL.

Please convince Junaid sahab then.
 
:)) and we have junaid saab saying bcci cant survive without icc
 
:)) and we have junaid saab saying bcci cant survive without icc

My impression is that the poster was only baiting Indians and not really serious about BCCI being dependent on 'handouts from ICC'.
 
I personally think the top boards don't need much of the ICC handouts

1 million USD to an associate side is worth 5 times more than 1 million USD to a top team. Lower tier sides need more money.
 
Did it produce 10 players right out of high school that never played domestic cricket? Then, you know the answer

I value the Ranji games due to which India won an away series in Aus, SA and Eng multiple times before IPL. After IPL it has been poor by India. Damn this Pyjama league.
 
Did it produce 10 players right out of high school that never played domestic cricket? Then, you know the answer

Bumrah didn't play any actual domestic cricket before he got his ipl break.
 
Facebook would be the last company I deal with if I were the BCCI. Especially with the recently news [has been rumoured for some time...] about Cambridge Analytica.

I read Amazon was getting into the market for football/soccer and were on the verge of buying the PL television rights but backed off after Sky and BT outbid them [£4.464bn] proceeding 2018 [2019-22].

Maybe they can buy the rights into the BCCI/India/IPL?
 
My impression is that the poster was only baiting Indians and not really serious about BCCI being dependent on 'handouts from ICC'.

Well if that was the aim then he surely succeeded lol

Indians are still annoyed by that and are bringing that up till today
 
How e-auction for BCCI rights will play out

MUMBAI: As BCCI's bilateral rights becomes the first-ever sports property to be sold through an e-auction, the industry is keen to understand how will the process work when bidding begins at 2 pm (IST) on April 3.

MJunction -- a joint venture of Steel Authority of India Ltd (SAIL) and Tata Steel -- has been tasked with the responsibility to help sell rights to all cricket in India (broadcast and digital) over the next five years.

Six companies -- Star/Hotstar, Sony Pictures Network, Facebook, Google, Jio Infocomm and Yupp TV -- have picked the Invitation To Tender (ITT) and are expected to participate in the bidding.
On April 3, 2018, the technical bids will have to be submitted by 10 am and the online auction will begin at 2 pm. Here’s how the process will work:

=>E-auction will be held for the following packages:

a) Global Television Rights plus ROW Digital Rights Package
b) Indian Subcontinent Digital Rights Package
c) Global Consolidated Rights Package.

Bidders are free to bid for any package and enter/exit the bidding process at any period of time during the e-auction.

=>Bidding can begin at reserve price. BCCI has kept the first year’s reserve price for TV rights at Rs 35 cr and for the next four years at Rs 33 cr. Reserve price for digital for the first year is pegged at Rs 8 cr and at Rs 7 cr for the next four years.

=>A bidder can make a minimum incremental bid of Rs 20 cr for TV rights, Rs 5 cr for digital rights and Rs 25 cr if bidding for consolidated global rights.

=>This means, if the rights are sold at reserve price alone for these 102 matches, BCCI is guaranteed to rake in a minimum of Rs 4134 cr from the rights sale – the total sum of all reserve prices, across platforms, over a period of five years.

=>The FTP for all India matches being played in this rights window has 18 matches scheduled in Year One, 26 in Year Two, 14 in Year Three, 22 each in Years Four & Five.

=>Bidders will have to notify BCCI with necessary contact details in order to procure all particulars required to participate in the e-auction. MJunction will then send exclusive individual log-in ID and passwords that the bidders will use to participate in the bid process. MJunction will not share these details with the BCCI either.

=>All participants will be able to see the other bids being submitted online but will not be able to determine the company making that bid. Neither party will get to identify the other bidder till the entire process concludes.

=>Bid time is one hour but if a bid comes in last-10 minutes of that hour, the round will be extended by another hour.

=>A bidder will be able to see all the other bids as the process continues. However, the bidder will only be able to see the value submitted and not the details of who has submitted that value.

=>The auction will go on as long as bids keep coming in, meaning it can continue on April 4 and beyond. It will conclude once all parties notify that they do not wish to go any further.

https://m.timesofindia.com/sports/c...rights-will-play-out/articleshow/63574130.cms
 
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I think tomorrow is a defining day not just for cricket in India but perhaps to the game as a whole. It will give us a peek into where things are headed - International or Private T20 leagues.

All eyes will be on the final $ figure. Whatever the final amount, will be instantly compared to the $2.6 billion IPL deal. The comparison will be very valid as the time period for both will pretty much be exactly the same. So no issue of inflation or market etc.
 
Anyone but that horrible yupp tv. Watching Nidahas was painful. There are no highlights and the replays don't play well. Willow is the best
 
I think tomorrow is a defining day not just for cricket in India but perhaps to the game as a whole. It will give us a peek into where things are headed - International or Private T20 leagues.

All eyes will be on the final $ figure. Whatever the final amount, will be instantly compared to the $2.6 billion IPL deal. The comparison will be very valid as the time period for both will pretty much be exactly the same. So no issue of inflation or market etc.

Number of matches.
 
Number of matches.

The ftp looks terrible with windies touring India thrice in 5 years. There's the customary SL series and BD playing tests and T20s. Terrible considering BD's best format is ODIs.
 
Serious thoughts that, Indian cricket needs to break away from ICC and just play themselves similar to what US does with its NFL and NBA. Indians are the biggest consumers anyway and they would love to watch their teams Bangalore play delhi or Mumbai play Kerala. Hyderabad play Tamil Nadu, etc etc Does US play basketball with canada or china ? No they don't. They play amongst themselves and profits gained are in the billions with tv rights for the franchises.

Indians can still play the occasional world cup or Asia cup or something. There's no incentives for them to be playing bilaterals in my opinion. Indian cricket makes more money combined than all of ICC. Unless ICC gets China ,Russia or US to play cricket, it makes no sense, no appeal for India to play cricket via ICC.
 
Serious thoughts that, Indian cricket needs to break away from ICC and just play themselves similar to what US does with its NFL and NBA. Indians are the biggest consumers anyway and they would love to watch their teams Bangalore play delhi or Mumbai play Kerala. Hyderabad play Tamil Nadu, etc etc Does US play basketball with canada or china ? No they don't. They play amongst themselves and profits gained are in the billions with tv rights for the franchises.

Indians can still play the occasional world cup or Asia cup or something. There's no incentives for them to be playing bilaterals in my opinion. Indian cricket makes more money combined than all of ICC. Unless ICC gets China ,Russia or US to play cricket, it makes no sense, no appeal for India to play cricket via ICC.

Some variation of what you describe here is inevitable in the future. It's going to be great and there is nothing anyone can do about it.
 
I hope it is not very big amount. That will force BCCI to concentrate more on generating it's revenues more internally. This will also force CoA out of this whole setup and let the professionals handle the whole administration of Indian cricket
 
Good for IPL and digital platform is on the boom now. Not only cricket, other professions like movies/music are into digital platform now. So good to sign a deal for the same instead of small players who are restricted to one region.
 
Serious thoughts that, Indian cricket needs to break away from ICC and just play themselves similar to what US does with its NFL and NBA. Indians are the biggest consumers anyway and they would love to watch their teams Bangalore play delhi or Mumbai play Kerala. Hyderabad play Tamil Nadu, etc etc

Some variation of what you describe here is inevitable in the future. It's going to be great and there is nothing anyone can do about it.

Just like NBA gets the best talent from the ENTIRE world, in the future Indian teams will have Rabada bowling to ABD. Oh wait, that is already happening in the IPL :))

Does US play basketball with canada or china ? No they don't.

They do, in an event called the Olympics you may have heard about.
 
The ftp looks terrible with windies touring India thrice in 5 years. There's the customary SL series and BD playing tests and T20s. Terrible considering BD's best format is ODIs.

We will have our SA ENG AUS and NZ series as well.

Each year we may have 2 full tours from oct to jan/feb.

One by a top 5 team another by SL WI or BD.

WI team touring India will likely see a full team.

Thats how it will be i feel.
 
Lol! India has got around 20% of the world population and cricket is the most popular game in India, with so much population which is interested in cricket obviously there are going the money in the rights and stuff.

Whats there to brag about? You guys have a population of around 1.31 Bln, If any other cricket playing country would have had population even close to that they would also have been earning that much in rights. :fz
 
Lol! India has got around 20% of the world population and cricket is the most popular game in India, with so much population which is interested in cricket obviously there are going the money in the rights and stuff.

Whats there to brag about? You guys have a population of around 1.31 Bln, If any other cricket playing country would have had population even close to that they would also have been earning that much in rights. :fz

Despite having second most population among cricket teams , what is your position in marketability?
 
Lol! India has got around 20% of the world population and cricket is the most popular game in India, with so much population which is interested in cricket obviously there are going the money in the rights and stuff.

Whats there to brag about? You guys have a population of around 1.31 Bln, If any other cricket playing country would have had population even close to that they would also have been earning that much in rights. :fz

220mn population. Whats pcbs earning from rights?
 
Lol! India has got around 20% of the world population and cricket is the most popular game in India, with so much population which is interested in cricket obviously there are going the money in the rights and stuff.

Whats there to brag about? You guys have a population of around 1.31 Bln, If any other cricket playing country would have had population even close to that they would also have been earning that much in rights. :fz

You are tying two different things. It is not the population that is important. It is the purchasing power, disposable income that the sponsors look for. That is key factor in these things.
 
Just like NBA gets the best talent from the ENTIRE world, in the future Indian teams will have Rabada bowling to ABD. Oh wait, that is already happening in the IPL :))



They do, in an event called the Olympics you may have heard about.


The majority of the nba talent is from USA itself. Have you watched nba ? There is the one odd player who is from outside in every team, but none of them are or ever will be comparable to Lebron or Kobe who are all Us citizens.

Yes Us plays China in olympics. Did you read the whole thing I posted ? I said India only needs to play the odd World Cup or olympics if cricket ever gets introduced into olympics. Otherwise there is no other incentive profit wise or any other by playing icc games besides help other countries make money.
 
The current highest bid I believe is still well below the final IPL bid. This is for the same time period and I would imagine more matches and broadcast days than IPL.
 
The current highest bid I believe is still well below the final IPL bid. This is for the same time period and I would imagine more matches and broadcast days than IPL.

Good news for Indian cricket
 
The majority of the nba talent is from USA itself. Have you watched nba ? There is the one odd player who is from outside in every team, but none of them are or ever will be comparable to Lebron or Kobe who are all Us citizens.

You missed the point I was making. I did not say "the best players in the NBA are non-US", I said "the best players in the world (including those outside the US) play in the NBA".
 
The current highest bid I believe is still well below the final IPL bid. This is for the same time period and I would imagine more matches and broadcast days than IPL.

Not more matches. At approx 60 matches a season, IPL would see 300 matches across 5 years. I believe India is scheduled to play 120 odd matches at home over the next five years. But those matches include tests and ODIs so more advertising opportunity. At the same time, IPL is mostly played at peak viewing hours so fetches more value for each ad slot.
 
Not more matches. At approx 60 matches a season, IPL would see 300 matches across 5 years. I believe India is scheduled to play 120 odd matches at home over the next five years. But those matches include tests and ODIs so more advertising opportunity. At the same time, IPL is mostly played at peak viewing hours so fetches more value for each ad slot.

Right on. Not to mention the popularity of the format, which is the primary reason for the eyeballs.
 
Google tells me it's $670 million.

Wow, that is still quite a ways off from the $2.55 billion the IPL got.

As mentioned above, there are more matches in the IPL. So I guess $2.55B divided by 300 matches.

This would equal: $8.5M per match for the IPL
Current bid of $670 M would equal (if 120 matches are to be assumed): ~$5.6M...bid is still in progress.
 
The current highest bid I believe is still well below the final IPL bid. This is for the same time period and I would imagine more matches and broadcast days than IPL.

62 matches a year for ipl.

102 matches in 5 years for this. The present bid is already more than the last contract.
 
Wow, that is still quite a ways off from the $2.55 billion the IPL got.

As mentioned above, there are more matches in the IPL. So I guess $2.55B divided by 300 matches.

This would equal: $8.5M per match for the IPL
Current bid of $670 M would equal (if 120 matches are to be assumed): ~$5.6M...bid is still in progress.

102 matches.
 
I think they have struck deals with Star, Sony to be the platform for the digital content.

STAR has its platform. Facebook has tied up with Sony and Google with JIO i heard.

Whats your source for 670mn?
 
62 matches a year for ipl.

102 matches in 5 years for this. The present bid is already more than the last contract.

CJ, wasn't there some complaint by both SONY and STAR that they don't wanna pay the same amount of money if the matches were not involving India? The article i read also mentioned something about ICC tournaments but as far as i knew ICC tournaments were not part of these rights were they?
 
STAR has its platform. Facebook has tied up with Sony and Google with JIO i heard.

Whats your source for 670mn?

That was when the bid was at 4244cr. Obviously its higher now. It is now in the $700 million range and likely more by the time all is said and done.
 
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Bear in mind the effect of currency depreciation.

Five years ago BCCI sold the media rights for 3800 crores approx which translated into 750 million USD. The INR has depreciated since then and even at 4500 crores, the USD figure would appear less.
 
Bear in mind the effect of currency depreciation.

Five years ago BCCI sold the media rights for 3800 crores approx which translated into 750 million USD. The INR has depreciated since then and even at 4500 crores, the USD figure would appear less.

I also thought about that. And that was for just 96 matches. The BCCI might actually end up making 1 million dollars less for each match!
 
I also thought about that. And that was for just 96 matches. The BCCI might actually end up making 1 million dollars less for each match!

No. BCCI wont take a hit of a million dollar per match.

The conversion to USD is simply for reporting purposes, for audience outside of India. The BCCI receives its money in India in rupees and spends in rupees too. Currency volatility doesn't affect it directly. BCCI would be making more, not less from this rights cycle.

Consider the example of a salaried man in India whose income has doubled from what it was in 2013. Does the depreciation of INR relative to USD affects him materially? Only to a very limited extent, as imported goods would be costlier. Other than that, it's not a factor.

BCCI has even asked franchises to pay foreign cricketers in rupees - in other words, it has transferred the risks of currency volatility on foreigners.
 
CJ, wasn't there some complaint by both SONY and STAR that they don't wanna pay the same amount of money if the matches were not involving India? The article i read also mentioned something about ICC tournaments but as far as i knew ICC tournaments were not part of these rights were they?

Nothing about icc tournaments.

Star and sony did raise objection but it has now settled.
 
Bear in mind the effect of currency depreciation.

Five years ago BCCI sold the media rights for 3800 crores approx which translated into 750 million USD. The INR has depreciated since then and even at 4500 crores, the USD figure would appear less.

2012 Inr was in similar status.
 
That was when the bid was at 4244cr. Obviously its higher now. It is now in the $700 million range and likely more by the time all is said and done.

Likely to be in range of 1 to 1.2bn i believe. That will be a big jump from last time.
 
I guess this has spilled over to tomorrow. At $1 Billion it should dwarf any other TV deal in place (except IPL).

At $1B, assuming the Indian team plays 102 matchs as mentioned by cricketjoshila, that would be equal to ~$9.8M per match. Good money that.
 
I guess this has spilled over to tomorrow. At $1 Billion it should dwarf any other TV deal in place (except IPL).

Will be very surprised if it reaches anywhere close to a billion USD. The bid increments are coming in 5 million USD on average. My venture is 750 million USD tops and BCCI would be very happy with the amount.
 
Yeah but still under the ICC FTP right?

Yes, it's under the FTP, but I don't think the ICC gets anything from that. The only income for the ICC is from the tournaments it runs - WC, T20WC.
 
Facebook would be the last company I deal with if I were the BCCI. Especially with the recently news [has been rumoured for some time...] about Cambridge Analytica.

I read Amazon was getting into the market for football/soccer and were on the verge of buying the PL television rights but backed off after Sky and BT outbid them [£4.464bn] proceeding 2018 [2019-22].

Maybe they can buy the rights into the BCCI/India/IPL?

Facebook isn't going anywhere though.
 
Yes, it's under the FTP, but I don't think the ICC gets anything from that. The only income for the ICC is from the tournaments it runs - WC, T20WC.

Don't think so. I think ICC gets a cut from the profits in bilaterals. Part of it goes to the visiting team too.
 
Don't think so. I think ICC gets a cut from the profits in bilaterals. Part of it goes to the visiting team too.

Wrong about ICC getting a cut, they get zilch.

Whether visiting teams get any money is subject to bilateral agreement. Ironically, BCCI used to pay guarantee money to CA and ECB in its poverty days. Now BCCI doesn't pay one quid to any visiting team. Visiting teams rather prefer BCCI promise them a tour instead, far more profits.
 
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