- Joined
- Aug 12, 2023
- Runs
- 18,885
Speaking at an event for the MLB World Tour: London Series, Buttler said cricket could learn from American sports when it comes to fan engagement:
"I've no real [Test] ambitions at the minute, I am just really fully focused on white-ball cricket and all the stuff I am doing there, captaining England in that format."
"You never say never to anything, but I've had no communication with anyone to talk about red-ball cricket."
"Test cricket is very traditional and it started with that as the only format, It has 150 years of history behind it and tradition. T20 cricket only started in 2003, so people who love all the history and records [perfer it], but I'll tell you what: the kids on TikTok and Instagram aren't watching Test cricket."
"Cricket could absolutely learn from American sports. The Superbowl is obviously huge but when you have Jay-Z or whoever performing at half-time and it brings eyeballs which can be an introduction to the sport. If someone is introduced to the sport by seeing world stars in music, then they might really enjoy watching the game as well and I think that is something cricket could do really well."
"I hope that T20 and The Hundred is the way they can then learn to love Test cricket. If they love the Hundred and are say 'I really enjoyed watching Ben Stokes' and then mum or dad says 'well, you can see him for four or five days if you want in Test Cricket' that can be the great introduction for the younger generation into Test cricket."
"I've no real [Test] ambitions at the minute, I am just really fully focused on white-ball cricket and all the stuff I am doing there, captaining England in that format."
"You never say never to anything, but I've had no communication with anyone to talk about red-ball cricket."
"Test cricket is very traditional and it started with that as the only format, It has 150 years of history behind it and tradition. T20 cricket only started in 2003, so people who love all the history and records [perfer it], but I'll tell you what: the kids on TikTok and Instagram aren't watching Test cricket."
"Cricket could absolutely learn from American sports. The Superbowl is obviously huge but when you have Jay-Z or whoever performing at half-time and it brings eyeballs which can be an introduction to the sport. If someone is introduced to the sport by seeing world stars in music, then they might really enjoy watching the game as well and I think that is something cricket could do really well."
"I hope that T20 and The Hundred is the way they can then learn to love Test cricket. If they love the Hundred and are say 'I really enjoyed watching Ben Stokes' and then mum or dad says 'well, you can see him for four or five days if you want in Test Cricket' that can be the great introduction for the younger generation into Test cricket."
