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The pakistani wedding ceremony was influenced by the cultural setting that if you have a nikkah, mhendi, barat and walima, than that is considered a proper wedding. If you skip any one of the event that was not considered a proper marriage. Any event missed was consider a marriage of poor people.
The tradition of having a nikkah, mhendi, barat and walima wasnt an expensive endeavor 40 years back. As marriages were done by having a makeshift tent and having food made in daig. Most of the people that used to attend were neighborhood people.
Marriage expenses in Pakistan started to boost up due to the concept of marriage hall. The food became a per head endeavor. Than came the photography culture, where people want to show everyone on social media their pics. Than recent trends of Ambanis and Influencers have week or month long marriages has started to attract people aswell. For some reason, this has become a power flex where week long qawalis are being held....
Covid did put a stop on this though. During Covid, alot of people started to do only nikkah and Walima, which helped in normalizing things and alot of relatives had issue with this, but than realize that having one off event really saves alot of money.
Also, in recent years i find it abit funny how this propaganda has started that dowry is a bad thing. But ignoring the fact that the grooms family is suppose to buy gold and clothes for the bride.....
Expensive marriage is silly.
Imagine doing a lavish wedding and the couple divorce 3 years after that. LOL. All the money gone down the drain.
Everything should be done in moderation.