You look at the RCB and CSK Stadiums, they are filled with loyal home fans wearing the team's jersey's and swinging the team's flags non stop. This is the level the Karachi Kings Franchise should have reached.
If Salman Iqbal and ARY is not concerned or interested in taking the Franchise to the next level, the PCB should put the Franchise on the market and find someone who will.
There is an article on medium about PSL branding
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“Cricket Fever to Brand Power: Chronicles of PSL”
At a glance:
Name: Pakistan Sports League (PSL)
Revenue: US$35+ million 2023. OR PKR 8 Billion (Cric Tracker, 2023)
Industry: Sports (Franchise Cricket.)
Country: Pakistan
Case
Learning Outcomes
By the end of this case study, students should be able to:
• Understand the Marketing of PSL and Franchise Sports;
• Understanding of Brand Management, Operations, and Sales Management of a sports League;
• Understanding of how to generate income from new brands and compete with big players simultaneously ;
• Examine the creation of opportunities in chaos;
Lead Paragraph:
Pakistan, a nation fervently passionate about sports, has remarkably excelled in three significant disciplines — squash, hockey, and cricket in the past. However, the concerning decline in recent years has raised alarms. Cricket, particularly, parallels the ascent and descent of the nation itself. Does the Pakistan Super League (PSL) convey a broader message than just cricket? I believe that Pakistan, after enduring years of adversity, is on the path to resurgence as a nation. This renaissance is driven by its youthful population and an embrace of modernity that harmonizes with its inherent identity.
Epilogue
In the wake of the Indian Premier League’s (IPL) triumph in India, several cricket leagues sprouted across Asia. While Bangladesh, Afghanistan, and Sri Lanka boast their own cricket leagues that draw international players, the Pakistan Super League (PSL) has emerged as the second-largest cricket league in Asia, second only to India’s IPL. For Pakistan, the PSL has served as a vital lifeline and a sanctuary amid the relentless onslaught of adversity that has besieged both the nation and its cricketing endeavors.
Precursor
The story commences with a dearth of emerging cricket talent in Pakistan, a concern resonating with the public. Notably, Pakistan’s domestic cricket, which was governed by an unwritten rule, remained a subject of hushed criticism and despair, despite local sponsorships for all participating teams. Traditionally, first-class teams were affiliated with banks and corporations, entities that sustained domestic cricket and provided employment to players, and had become politically influenced.
Although franchise-based cricket wasn’t entirely alien to Pakistan, this model had proved unsatisfactory. It epitomized worthiness but lacked excitement, failing to captivate the public or generate substantial competition and revenue streams.
The dire neglect of domestic cricket in Pakistan came to the forefront after the unfortunate 2009 attack on Sri Lanka’s cricket team in Lahore, leading to an international cricket ban in the country. Many believe this setback hindered the progress of Pakistani cricket — with international teams reluctant to tour Pakistan and limited international fixtures, domestic cricket assumed critical importance in player development and in preserving the sport’s existence — an endeavor that largely fell short of expectations.
The most notable success arose with Pakistan’s national T20 tournament, a precursor to the PSL, featuring city-based teams, which partially alleviated the disappointment of Pakistani players excluded from the IPL. Nevertheless, it remained primarily a local event, lacking the allure of international stars and a global audience.
The emergence of international franchise “branded” cricket significantly impacted the Pakistan Cricket Board (PCB) as well. This innovative cricketing model improved standards in various facets. However, Pakistan couldn’t fully harness its benefits due to the country’s security concerns, which deterred foreign star players from participating in Pakistan’s league cricket.
While a few talented players from Pakistan managed to ascend to world-class status through intense competition, national players experienced regression. The once highly marketable national team struggled to secure sponsorships as a consequence.
The Birth of PSL
The proposal was to establish the Pakistan Premier League, now Pakistan Super League (PSL), in 2012, and Haroon Lorgat former chairman International Cricket Council was appointed as a consultant for the Pakistan Premier League. However, the plan encountered significant obstacles due to internal power struggles within the board and a lack of sufficient resources, leading to its abandonment.
In June 2013, Najam Sethi was appointed as Chairman of PCB, being a man with a vision, he started reflecting on the deteriorating state of international cricket in Pakistan. He expressed concern about the challenges of attracting international players given the country’s historical security and terrorism issues. While reminiscing about Pakistan’s cricketing history, Sethi reviewed the Pakistan Cricket Board’s (PCB) records and was surprised to find that the PCB was no longer generating revenue as it had done until 2009. (Haider Malik, 2020)
Sethi realized that nearly every cricket-loving nation had established their own leagues such as County Cricket, Big Bash League, Sri Lankan Premier League, and the Caribbean Premier League, among others. In stark contrast, Pakistanis were left with a sense of longing for the sport they were deeply passionate about. This realization fueled his determination to bring international cricket back to Pakistan, and he was committed to leaving no stone unturned in this pursuit.
As the Chairman of the Pakistan Cricket Board (PCB), Sethi saw an opportunity to make a significant impact and felt a glimmer of hope that he could achieve something remarkable given his influential position. In these moments of uncertainty and frustration, Sethi conceived a plan to create something akin to those international leagues, specifically tailored for the people of Pakistan, and thus, he embarked on a challenging journey to establish the Pakistan Super League (PSL).
By utilizing the available resources inside PCB, Sethi assembles a team of competent people inside PCB and tasks them to follow all the big leagues and closely observe why they are so successful. He begins the voyage by getting every relevant stakeholder on the board and starts the process of attracting investment.
As Chairman of the Pakistan Cricket Board (PCB) the governing body supervising the game in Pakistan, formed in 1949, as a member of the International Cricket Council (ICC), he enjoyed the right to choose the players, Umpires, and officials for International events and had total control over it, leading to the seeding of Pakistan Super League (PSL).
The International Cricket Council (ICC) has consistently been proactive in introducing new tournaments and continuously seeks innovative ways to expand its fan base. Whether it’s Test Cricket, the World Championship, the Champions Trophy, or Associate Members Cricket tournaments, the ICC has strived to engage fans. However, T20 cricket stands out as a format that fans have particularly embraced, given its fast-paced, concise, and entertaining nature.
The Pakistan Super League (PSL) emerged as a franchise-based T20 cricket tournament initiated by the Pakistan Cricket Board (PCB), following the trend of other locally created and ICC-backed cricket leagues. Cricket has evolved into a unique means of engaging fans, and commercializing the sport is an integral aspect of this evolution.
The launch of the PSL presented significant challenges, primarily due to fans’ strong desire to witness their cricketing heroes play on home soil. However, international players were initially unwilling to visit Pakistan due to security concerns. As a result, a strategic plan was formulated, which involved hosting the tournament in the United Arab Emirates (UAE).
On September 20th, 2015, the Pakistan Cricket Board (PCB) officially unveiled the PSL’s logo. Additionally, PCB successfully negotiated the sale of commercial rights to the franchises for a duration of ten years, resulting in an impressive fundraising total of $93 million.
With franchises established in Islamabad, Lahore, Karachi, Peshawar, and Quetta, the league subtly capitalized on regional rivalries. While it didn’t introduce any groundbreaking elements, one noteworthy aspect was the absence of cheerleaders, distinguishing it from other leagues. Although the PSL may not have possessed the glamour of the IPL, the polish of the Big Bash, or the historical significance of England’s T20 competition, it held its own significance,
The PSL faced the formidable task of enhancing its appeal and attracting a global audience, with the overseas fan base being one of the major challenges. The decision to choose the United Arab Emirates (UAE) as the venue was a well-reasoned choice, given that the Pakistan National team had previously played its home matches in Dubai, Abu Dhabi, and Sharjah.
PCB took a calculated risk by relying heavily on the support of its overseas Pakistani community residing in the UAE to endorse and back its own provincial brand. Timing played a pivotal role in the PSL’s strategy. With numerous nations hosting their own cricket leagues and international teams engaging in bilateral series sanctioned by the ICC, PCB opted for the February-March timeframe. This period offered the highest potential for viewership and the availability of many international cricket stars, enhancing the league’s overall appeal.
Team Franchise Auction
Numerous investors, both domestic and international, came forward to participate in the bidding for PSL franchises, recognizing the substantial financial opportunities inherent in the sports industry. The unique approach in the sale of PSL franchises aimed at not only attracting investment but also representing the diverse cultural identities of Pakistan’s provinces. This approach was designed to cultivate a dedicated fan base for each franchise and empower owners to establish their distinct brand identities.
Initially, the PSL commenced with five teams, each representing a specific province of Pakistan, along with Islamabad, which represented the Federal Capital. The outcome of the auction led to the Karachi franchise being acquired by the ARY Group, Qatar Oil taking ownership of Lahore, HAIER Group securing Peshawar, Leonine Global Sport managing Islamabad, and Omar Associates owning Quetta. Later Multan franchise was launched for central Punjab and is owned by Tareen Group.
Franchises Brand building:
Each franchise needed to establish a brand that could be leveraged to attract fans and develop a distinct brand identity. Therefore, the following initiatives were envisioned:
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Karachi Kings
o The Karachi Kings were bought for $26 million Shoaib Malik was named as captain of the side as it is representing the Sindh province.
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Lahore Qalandars
o Lahore Qalandars was bought for a total of $25 million, and Brendon McCullum was named as captain of this team, it is representing Punjab the largest province of Pakistan by population.
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Peshawar Zalmi
o US $16 million was paid for Peshawar Zalmi, and Shahid Afridi was named captain and was considered as one of the most decorated teams in the tournament.
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Islamabad United
o Islamabad United was bought for $15 million, and Misbah ul Haq was appointed Captain to lead the squad.
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Quetta Gladiators
o Quetta team was bought for $11 million, and Pakistan national team captain Sarfraz Ahmed was named as captain of this team.
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Multan Sultans
o Multan Sultans was bought in 2018 for $6.25 million per year for seven years, a staggering $43.75 million auction making it the most expensive team in the tournament.
Modalities of the League establishment:
For a League to function the dignitaries need to be in place along with the support structure and principles outlined clearly. PSL started with the following;
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Coaches:
In the realm of T20 leagues, every team requires a coach to assemble their squad. However, the heightened expectations of franchise owners and fans make this role particularly high-pressure. Fans are deeply invested in the success of their team, and the evolution of the game in recent years has underscored the significance of having an adaptable coach.
T20 league cricket is characterized by its fast-paced and entertaining nature, and with players hailing from various nationalities, it becomes imperative to have someone in the coaching role with substantial experience in managing culturally diverse teams, and a proven track record in league cricket which adds to the coach’s credibility.
Initially, PSL selected 15 prominent Coaches after the franchise ownership had been transferred, which were later increased to 25 coaches. These franchise owners were given the autonomy to select a coach who aligns with their playing style and adheres to their strategic philosophy. On November 15th, 2015, PSL unveiled the list of coaches who expressed a keen interest in joining the Pakistan Super League. Today PSL teams perform under the guidance of the following dedicated Coaches; (Cricket.com, 2022)
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Player Selection:
The PSL introduced a novel player acquisition system, departing from traditional player auctions. Under this system, each team was allocated a salary spending cap of $1.2 million, which encompassed the signing of players, coaches, and supporting staff. Teams had the liberty to select one icon player and up to six foreign players for their 20-man squad (comprising 16 active players and 4 supplementary players).
The PSL player selection process was meticulously organized, with one team initiating the bidding, followed by the others. Over 20 rounds of auctions, franchise management had 90 seconds per round to choose their preferred players from a pool of 300 individuals. To ensure a well-rounded squad, PSL categorized players into five different groups, enabling owners to select talent and young prospects from each category.
Compensation for players varied based on their categorization, with Icon players earning $200,000+, followed by Platinum $170,000, Diamond $130,000, Gold $60,000, Silver $25,000, and Emerging $10,000 accordingly. Team owners and management collaborated to devise a strategy for building a squad that included a blend of experienced international stars and promising young talents, offering them the opportunity to share a dressing room with cricketing greats.
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Commentators, Experts & Presenters:
In the world of sports, whether it’s the Barclays English Premier League, the World Cup, IPL, or any other sporting event, sports commentary plays a pivotal role in enhancing the overall experience. It adds a distinct flavor to the game, capturing the essence of the action for fans. Fans eagerly anticipate watching their favorite stars in action and rely on commentators to provide insightful analysis.
The success of any sports league is significantly influenced by the choice of commentators who bring the game to life for the fans. The Pakistan Super League (PSL) recognized the importance of this aspect and successfully recruited highly acclaimed commentators to elevate the game’s enjoyment for both fans and teams alike.
Along with Waseem Akram, the foreign commentators in PSL 2023 included Simon Doull, Alan Wilkins, Danny Morrison, Nick Knight, Daren Ganga, Mark Butcher, Dominic Cork, and Vernon Philander. Whereas, Waqar Younis, Urooj Mumtaz, Bazid Khan, Sana Mir, and Sikandar Bakht were the local commentators for the English language. On the other hand, Marina Iqbal and Tariq Saeed did the Urdu commentary. (PSL Experts, 2023)
The commentary and analysis provided by commentators not only create excitement but also set the stage for the entire match. Advancements in technology and the availability of data have intensified debates and enabled in-depth analysis, aiding fans in gaining a profound understanding of the game.
Experienced commentators place a strong emphasis on utilizing statistics and consistently link players’ performance metrics to their on-field achievements. Furthermore, cutting-edge technological advancements, such as hot spot, the DRS system, third umpire referrals, the challenge of umpire decisions, and SNICKO, play a crucial role in enabling commentators to provide clear explanations to viewers watching matches on their television screens. These innovations contribute to a richer and more immersive viewing experience for sports enthusiasts.
Commentary alone cannot create hype and is not the sole expectation of fans watching cricket; they also seek expert insights through pre-match and post-match analyses. Additionally, presenters play a pivotal role by engaging in the action on the field during the match. They interact with players, coaches, and spectators, creating an uplifting atmosphere both during the live match and on social media. This interaction fosters a sense of connection for fans who are supporting their teams from the comfort of their home. In 2023, presenters like Erin Holland, and Zainab Abbas assumed responsibility for enhancing the overall presentation of the event.
Source of Income:
Like all Sports Leagues, sources of income for PSL fall into three categories; Franchise Fees, Sponsorships, and Rights. Franchise we have already covered, the following is a brief depiction of the other two and the growth within:
Title Sponsorship:
Habib Bank Limited (HBL) the largest Bank of Pakistan won the Title sponsor for the first term for US$5.2 million for three years. In 2018 the title sponsorship was up for bidding again and was secured by HBL for the second term at a value of US$14.3 million. In 2021 the figure jumped to US$22.2 million and was retained by HBL. This dynamic increase in value mirrors the success of PSL in such a short time.
Broadcasting rights:
The tournament was significantly elevated by the broadcaster’s high-quality coverage and extensive reach of the matches. Several companies submitted proposals to secure production rights for the PSL. However, for the first three seasons, the PCB agreed with the UK-based company Sunset + Vine, which was granted the official broadcasting rights to cover the league.
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Brand Value recognized;
o In 2018, when Sunset + Vine the PCB’s broadcasters declined to cover PSL matches during the tournament, PCB had to seek a new broadcasting partner. Remarkably, within just two days, PCB successfully negotiated a new agreement with a consortium comprising Blitz Advertising and Techfront, securing a deal worth $40 million for the next three years. This represented an impressive increase of 358% compared to the previous agreement. In the next three years, PSL live matches were broadcast in 18 countries on over 40 TV channels.
o In 2021, the Broadcast rights were awarded to A Sports, and PTV Sports emerged as the winning bidders following a public tender process for the TV broadcast rights with the Pakistan Cricket Board for the 2022 and 2023 seasons, with a consortium composed of ARY and PTV submitting the highest bid, 50% increase over the last term, at US$24 million for Pakistan only while PCB & PSL remained open for international rights charges, where the PSL has a three-season deal with broadcasters in the UK, North America, New Zealand, South Africa, and the Caribbean. (PCB, 2021) (ESPNcricinfo, 2021)
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Youtube streaming:
o In today’s world of mobile and internet expansion online live streaming has enhanced the viewership and interest of the people on the move as well. The Pakistan Super League (PSL) implemented a dynamic marketing strategy that successfully captured the attention of every fan while ensuring their convenience in enjoying live matches throughout the league. To expand their reach, the Pakistan Cricket Board (PCB) also broadcast live matches on YouTube.
o Recognizing that live streaming might not always be accessible to those residing outside Pakistan, PCB entered into a partnership with Cricket Gateway to provide live streaming of PSL matches. This strategic move aimed to extend PSL’s global presence, reaching diverse audiences and offering valuable advertising opportunities for brands, given the massive viewership during PSL matches.
o According to Cricingif, the first match of PSL 2018 garnered a live-streaming audience of over 6.5 million viewers on Cricket Gateway, illustrating the league’s substantial online engagement. This figure in 2023 reached a staggering 150 million viewers, a testament to the brand's success.
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Broadcasting Revenue:
o The distribution of PSL income earned from the sale of broadcasting rights in 2016 was as follows; 20% was retained by PCB while 80% was distributed among the 6 Franchises. This was later changed to a 5–95 % in favor of the Franchise.
o In 2023, the amount earned exceeded over 8 Billion Pak rupees or US$35.5 million, an over 200% increase over 2022 PSL which generated approx. US$11.9 million. This amount does not include the franchise-based asset development and Ticket sales.
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Franchise sponsorship Revenues:
Franchises see it as the ideal opportunity to capitalize on their teams, as numerous brands are eager to sponsor them. Typically, franchises offer various sponsorship options, including kit sponsors, team sponsors, and media sponsors, and occasionally, they even provide their star players for featuring in brand advertisements.
The Marketing Hype & Campaign:
Marketing hype is crucial for any league to ensure its sustainability and future growth. The PSL marketing team collaborated closely with all franchisees to facilitate their growth within the league. The franchisees were highly motivated to create an unforgettable experience for both local fans and international audiences. PSL’s primary objective was to project a positive image of the country and welcome cricket back home, and the franchises wholeheartedly contributed to this mission with enthusiasm and dedication.
The PSL committee officially unveiled the logos of the five teams, marking the commencement of preparations that included team names and logos and then adding Multan later. Each team’s name and logo were carefully crafted to resonate with the culture and characteristics of different provinces of Pakistan. This thoughtful approach makes it easier for both franchises and fans to identify with their respective team’s philosophies. Let’s explore the team names, brand ambassadors, and logos to gain a deeper understanding of the PSL teams. (Cricket20Twenty, 2022)
Peshawar Zalmi
A team from the Northern Province representing Pathans, within their culture to fight for their honor and youngsters are always leading the pack, The most followed cricketer and Pathan himself Shahid Afridi was picked by Haier Group as an Icon Player to lead and bring the enormous following. Their selection of brand ambassadors included — local TV and Music celebrities;
Hamza Ali Abbasi, Gul Panra, Sana Javed, and Mahira Khan.
Karachi Kings
The team from the southern province of Sindh represents multicultural communities in Karachi the business hub of the country.
Their selection of brand ambassadors included — local TV and Music celebrities;
Humayon Saeed, Shehzad Roy, and Fahad Mustafa.
Quetta Gladiators
Representing Balochs and their culture of loving their land this side has a philosophy to defend their team at any cost and therefore the name choice.
Their selection of brand ambassadors included — local TV and Music celebrities;
Maya Ali, Kaleemullah, Annie Khalid, and Ahmed Mujtaba.
Lahore Qalandars:
A team representing northern Punjab, it owner named it after the mystique associated with Lahores heritage being a land of ‘Aulias’ & ‘Qalandars’ hence the name.
Their selection of brand ambassadors included — local TV and Music celebrities;
Shan Shahid, and Shaheen Shah Afridi.
Islamabad United:
Representing the Capital of Pakistan, unity being at the forefront of the Nation to function together, the name was well accepted by all.
Their selection of brand ambassadors included — local TV and Music celebrities;
Ali Zafar, Momina Mustehsan, and Fawad Khan.
Multan Sultans:
A team representing central Pakistan, the land of Sufis and saints named themselves Sultans. Initially, they started with many ambassadors but were settled on the list by 2022
Their selection of brand ambassadors included — local TV and Music celebrities;
Neelam Muneer, Javed Sheikh, and Momal Sheikh.
Developing Marketable Assets:
In today’s world Youth and Music go hand-in-hand, whenever the word entertainment is referred music is on top of mind. To make cricket entertaining the PSL marketing trams worked with Franchise teams to develop Anthems for their respective teams, sung by local heroes. Along with this, each team also developed a song that resonated with their fan base.
The PSL team recognized that the anthem had the potential to capture the fans’ attention and contribute to the long-term growth of their brand. Initially, Ali Zafar lent his vocals to the official anthems for the first two editions of the Pakistan Super League, which garnered global acclaim and set records. Fawad Khan was entrusted with producing the official anthem for the third season. This successful approach extended beyond the official anthem, as each franchise adopted a similar strategy and created its own official team anthems, further enhancing the PSL experience
· Ali Zafar face of Islamabad United sang the anthem for Islamabad United
· Asrar and Nabeel Qureshi for Lahore Qalandars
· Call the Band produced song for Peshawar Zalmi
· Ata Ullah Esakhelvi for Multan Sultans
· Shahzad Roy for Karachi Kings
In 2023 the Talented singers Asim Azhar, Shae Gill, and Faris Shafi sang the PSL 8 Anthem “Sub Sitaray Humaray”. Cricket fans were very excited about the new PSL 2023 Anthem, but unfortunately, after its release, there was a mixed reaction, as the expectations were much higher due to the PSL Brand following.
Mascots:
Teams further developed Mascot to represent their fans, Islamabad with ‘Sheru” a lion with a Bat, Quetta with “Gladdy” a gladiator, Multan with ‘Saieen’ a traditional mystique with a long mustache, Lahore had their cultural ‘darvesh’, while Peshawar went for their heritage mountain goat ‘Markhor”. Symbolic to each region.
Social Media Impact:
The impact of the Pakistan Super League (PSL) on social media is significant and contributes to a heightened sense of enjoyment during live matches. Pakistan boasts over 70 million Internet users, and during PSL matches, the viewership and associated hashtags create a surge of activity on the Internet. With each wicket taken and every run scored, numerous passionate fans aggressively support their team or, engage in spirited banter with rival supporters.
To enhance the excitement, franchise owners have enlisted the services of professional social media marketing agencies to manage their Twitter accounts and other social media platforms. Fans eagerly anticipate glimpses of their favorite stars on these platforms, where engaging content is generated to expand their brand’s reach. This content often includes contests, anthems, and occasionally humorous memes.
Memes have become a prominent tool in the sports industry for increasing brand awareness in a lighthearted manner. Whether it’s a unique celebration style, a distinctive on-field character, or emotional reactions after a defeat, PSL has provided ample meme-worthy moments that have played a significant role in driving engagement across social media platforms.
Beyond the live cricket action, fans have a deep-seated desire to gain insights into what transpires behind the scenes of their favorite cricket teams. This thirst for behind-the-scenes content has given rise to a new trend:
vloggers who immerse themselves in the cricketing world and document their entire journey, providing fans with a unique and immersive experience.
These vloggers act as avid enthusiasts, not just content creators. They embark on journeys to various cricketing events, matches, and venues, capturing their experiences in a way that allows fans to feel as though they are right there with them. One of the key aspects of their content is the personal interactions they have with players and other key figures in the cricketing world. These interactions are often candid, spontaneous, and unscripted, adding an element of authenticity and intimacy to the content
In essence, these vloggers play a crucial role in bridging the gap between fans and the cricketing world. They provide a window into the inner workings of the sport, offering fans an immersive experience that goes beyond what is typically seen on television broadcasts. Their dedication to sharing the passion and excitement of cricket creates a deeper and more meaningful connection between fans and the game they love.
Finally the Tournament:
The Pakistan Super League (PSL) has achieved a feat that surpasses the seven decades of domestic cricket that came before it, making it a significant milestone in the history of Pakistan’s cricketing journey. This accomplishment effectively divides Pakistan cricket into two distinct eras. Experts and analysts will undoubtedly engage in discussions about the impact of this recent T20 competition on the destiny of one of the world’s most intriguing cricketing nations
In the past, the idea of Pakistan successfully hosting a domestic tournament seemed improbable, but the significance of the inexperienced PSL is abundantly clear. For Pakistan cricket, a historically isolated and financially challenged entity, this marks a moment of renaissance,
Indeed, the PSL is not without its imperfections. Concerns arose over the modest attendance figures in Dubai, and the absence of some of the world’s premier players and Indian cricketers is noteworthy. Despite these apprehensions, the PSL persevered, evoking a spectrum of emotions ranging from sheer jubilation to heartfelt tears. Beyond the realm of cricketing pedigree and player prowess, the PSL holds a deeper significance. Therefore, it is imperative to view this league through the lens of identity and recognize it as a compelling force for unity and cohesion in the Nation.
PSL — What next?
The way forward for PSL after a successful 2023 season and a great comeback from the post-COVID-19 era, where 2021 PSL had to be discontinued due to player infections.
Teams are already rescheduling their matches to fit PSL into their season attractions for 2024, reported only on the grapevine hints are being made to start a Women PSL as well, but no official confirmations have come forth as of now.
Discussion Questions:
· What can PCB & PSL do to increase investment in PSL?
· How can International marketing help in improving PSL and Image of Pakistan
· Is there a better financial model in sports that can be implemented in Cricket?
· Do you think the success method of PSL can be implemented in other sports such as Hockey, Squash, and Football as well?
· Has the Franchise League structure created commercialization in sport rather than the spirit of the game?
At a glance:
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