PCB should be marketing the hell out of this final. Blanket the airwaves. Should have massive viewership numbers within Pakistan. These are your two biggest markets.
If PCB had a proper apparel partner, the league would be making truck loads of money from official replica jersey sales. I still fail to understand why they haven't roped in a kit sponsor. If I was the PCB I'd take some less money for a few years but bring on someone with a name. If they want to promote Pakistani brands, partner with Ihsan (they did a nice job with Zimbabwe recently), CA, or whatever, they'll make less but force them to set up websites/sales shops to sell official replicas, overseas fans would definitely spend money on it. Especially in the UK/Canada/USA. That might even be a win-win for both the company and PCB.
