The PCB's mission is not to make money per se, but to foster cricket in Pakistan, cultivating young talent, etc etc. Money is a means to that end. And there are things that can be done without money. Most people would agree that there are serious shortcomings in basic organizations, support for youth, even things like List A team touring, which need to be addressed, quite apart from the question of funding. Any organization can hire a marketing manager, but the head of the organization has to know about more than business.
and the shortcomings, the support, the touring, needs to be self funded - hence making money
the more profitable the board is, the better it can spend on CAPEX / R&D to better its product (i.e. cricket and its players the assets)
The way it can be profitable is to have a very astute management team (CEO who knows how to drive growth in his top line and a strong CFO, who knows how to manage a very low base OPEX!)
If in Pakistan, best way is to search and hire any current CEO, who has strong turnaround experience, or worked in a sector where competition is fierce. It doesnt matter if he has relevant sector experience or not
Now if we come to candidates
1) Shakeel Shaikh - by the looks of it he has been a journalist, with managing a city board (islamabad)
2) Najam Sethi - journalist, with managing the country's board
3) Arif Ali Abbasi - Army background with managing country board
4) Ehsan Mani - Chartered Accountant ex ICC chairman
however Ehsan Mani's brother (Dilawar Mani) can also be a candidate - Chartered Accountant, ran a healthcare business (sold it for 3x multiple) Runs an education nursery business (currently in process to exit to a Private Equity) Was chairman for Emirates Cricket Board. He knows how to make money, drive growth. Ran his own professional services firm in the UK - Was once also a partner in a top ten accounting firm
The more profitable PCB is the more it can spend on bettering its product.
To make money it needs a man on top that doesnt give in to these media mafia that low ball the broadcasting and sponsorship rights!. Why does it happen even now, because these media and sponsor businesses have shrewd CEOs who negotiate hard and know that PCB has no where to go or leverage!.
You need a man who creates a competitive process for these broadcasting rights and sponsorships and do a better job at selling the Pakistan cricket product in its current state.
What you need is a shrewd narcissistic CEO, single minded, tunnel vision CEO, who doesnt care what people say, but make Pakistan Cricket marketable and profitable
Any of the PSL CEOs would also be a good idea - One's who made their franchise profitable!. No Javed Afridi himself is looking for a CEO (before anyone mentions his name)
If I am the PE guy and PCB is my asset, I would even interview Salman Sarwar Butt, the guy who put all of PSL in to motion, contrary to what people think Najam and Shahryar did.
It was him, who put together the whole team, the scheduling, speaking to potential investors, doing the management presentations. The chap is an ex banker used to work for ABN AMRO
The moment I think of PCB as a non profit organisation, then I am playing catch up with other boards! as India, CA and ECB run it as any other organisation where objective is to create shareholder's wealth, which is connected ofcourse to bettering the quality of their product
baas duniya mein aek ehsan mani reh gya hai.
