Savak
Test Captain
- Joined
- Feb 16, 2006
- Runs
- 49,610
- Post of the Week
- 3
PSL is competing against every other entertainment option, both for live experiences and to view or consume. Sheer arrogance, head in the sand stuff to assume you are the only option, market poorly and then be confused why no one cares about your product.
PSL is not only against cricket. It is against all other sports and even other entertainment. If you're last sentence is about a "can't win, don't try" philosophy then you probably sum up a problem and shouldn't be part of a solution. I shudder for your career if you have such little confidence in what marketing is worth.
Even a product like the IPL is promoted heavily to heaven and earth inside India and even outside India where they held the draft.
The PCB should definitely think global and think about playing the playoffs in the UK which has a big Pakistani expatriate population.