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An Indian government advertisement on road safety is being criticised for allegedly promoting dowry.
The ad, which features Bollywood star Akshay Kumar, was tweeted by federal transport minister Nitin Gadkari.
It shows Kumar scolding a father for sending away his newly-wed daughter in a car that has just two airbags.
While some social media users praised the ad for highlighting safety, others felt it promoted dowry by hinting that the car was given by the father.
Paying and accepting dowry is a centuries-old tradition in South Asia where the bride's parents gift cash, cars, clothes and jewellery to the groom's family.
The practice is a punishable offence in India, but it continues to thrive - leaving women vulnerable to domestic violence and even death. Last year, a study found that dowry was paid in 95% of the marriages in the country even though it's been illegal since 1961.
The ad featuring Kumar was first shared on Twitter last week and it has since been watched more than a million times.
It shows a teary eyed bride leaving with the groom as her family sees her off. The actor, who plays a policeman and a friend of the father, intervenes to say that the newly-wed couple would be a lot safer in a car with six airbags instead of just two.
BBC
<blockquote class="twitter-tweet"><p lang="hi" dir="ltr">6 एयरबैग वाले गाड़ी से सफर कर जिंदगी को सुरक्षित बनाएं।<a href="https://twitter.com/hashtag/%E0%A4%B0%E0%A4%BE%E0%A4%B7%E0%A5%8D%E0%A4%9F%E0%A5%8D%E0%A4%B0%E0%A5%80%E0%A4%AF_%E0%A4%B8%E0%A4%A1%E0%A4%BC%E0%A4%95_%E0%A4%B8%E0%A5%81%E0%A4%B0%E0%A4%95%E0%A5%8D%E0%A4%B7%E0%A4%BE_2022?src=hash&ref_src=twsrc%5Etfw">#राष्ट्रीय_सड़क_सुरक्षा_2022</a><a href="https://twitter.com/hashtag/National_Road_Safety_2022?src=hash&ref_src=twsrc%5Etfw">#National_Road_Safety_2022</a> <a href="https://twitter.com/akshaykumar?ref_src=twsrc%5Etfw">@akshaykumar</a> <a href="https://t.co/5DAuahVIxE">pic.twitter.com/5DAuahVIxE</a></p>— Nitin Gadkari (@nitin_gadkari) <a href="https://twitter.com/nitin_gadkari/status/1568226024374300672?ref_src=twsrc%5Etfw">September 9, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
The ad, which features Bollywood star Akshay Kumar, was tweeted by federal transport minister Nitin Gadkari.
It shows Kumar scolding a father for sending away his newly-wed daughter in a car that has just two airbags.
While some social media users praised the ad for highlighting safety, others felt it promoted dowry by hinting that the car was given by the father.
Paying and accepting dowry is a centuries-old tradition in South Asia where the bride's parents gift cash, cars, clothes and jewellery to the groom's family.
The practice is a punishable offence in India, but it continues to thrive - leaving women vulnerable to domestic violence and even death. Last year, a study found that dowry was paid in 95% of the marriages in the country even though it's been illegal since 1961.
The ad featuring Kumar was first shared on Twitter last week and it has since been watched more than a million times.
It shows a teary eyed bride leaving with the groom as her family sees her off. The actor, who plays a policeman and a friend of the father, intervenes to say that the newly-wed couple would be a lot safer in a car with six airbags instead of just two.
BBC
<blockquote class="twitter-tweet"><p lang="hi" dir="ltr">6 एयरबैग वाले गाड़ी से सफर कर जिंदगी को सुरक्षित बनाएं।<a href="https://twitter.com/hashtag/%E0%A4%B0%E0%A4%BE%E0%A4%B7%E0%A5%8D%E0%A4%9F%E0%A5%8D%E0%A4%B0%E0%A5%80%E0%A4%AF_%E0%A4%B8%E0%A4%A1%E0%A4%BC%E0%A4%95_%E0%A4%B8%E0%A5%81%E0%A4%B0%E0%A4%95%E0%A5%8D%E0%A4%B7%E0%A4%BE_2022?src=hash&ref_src=twsrc%5Etfw">#राष्ट्रीय_सड़क_सुरक्षा_2022</a><a href="https://twitter.com/hashtag/National_Road_Safety_2022?src=hash&ref_src=twsrc%5Etfw">#National_Road_Safety_2022</a> <a href="https://twitter.com/akshaykumar?ref_src=twsrc%5Etfw">@akshaykumar</a> <a href="https://t.co/5DAuahVIxE">pic.twitter.com/5DAuahVIxE</a></p>— Nitin Gadkari (@nitin_gadkari) <a href="https://twitter.com/nitin_gadkari/status/1568226024374300672?ref_src=twsrc%5Etfw">September 9, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>