The sport is not dying, it may be dying in a few countries but the sport will not die anytime soon in England, India and Australia. I don't get the obsession with making cricket a more global sport, let's face the reality cricket will never become a truly global sport like soccer and it doesn't need to be a global sport to be successful. Basketball and Baseball attract huge sponsors even though it is mainly limited to America, Cricket can also survive on a similar model in countries with huge population like India.