Lollywood right after its birth went on its death bed and has stayed there ever since.
I've heard a lot about the so-called "golden era" and I've watched a few superhits of the time. and I'm very, very far from impressed. I heard lots about Waheed Murad (and yes, the man was good looking and had style) but as an actor he was a dwarf compared to his peers on TV. similarly Mohammad Ali was an awful, awful actor. Sultan Rahi - I don't have the words to describe how bad he was. the only thing that was good about the "golden era" was the music. there was some excellent music made. apart from the music, I just don't see what the big deal is about the olden days.
if you're going to make a masalah falam where munda meets kuri and kuri's abba gets his knickers in a knot, it doesn't matter whether you spend 1 laakh rupees on it or a 100 lakh rupees on it. people like me (who grew up watching plays by Shehzad Khalil, Nusrat Thakur, Shoaib Mansoor, Mohsin Ali, Shahid Nadeem, Sahira Kazmi) will not watch these Lollywood falams.
I personally wish that Lollywood would just die already and out of its ashes, a new industry be born - an industry run by educated, intelligent, refined people - not Gaama Maaja from Androon Lahore who runs a barber shop on the side.
Shoaib Mansoor's "Khuda Ke Liye" is the first step. if that is successful it should encourage guys like Jami, Saqib Malik to take the plunge. there is also Mehreen Jabbar's "Ramchand Pakistani" which looks very, very promising. Sabiha Sumar's "Khamosh Pani" was outstanding. but I bet less than 5 people on this site have seen it. and but when it comes to complaining about the lack of good Pakistani films, everyone wants to be on the bandwagon.