We have a lot of highly marketable tv actresses. Why doesn't the PSL consider them for PSL presenting duties? Like do something different i.e. pay top dollar and request Dananeer to be a compere in one season, Ayeza Khan in the next season, Hania Amir in the third season. A lot of young upcoming aspiring actresses and models will then push themselves to get this sort of a role in the PSL and that will be good for competition and their careers later on. Imagine if people perceive being involved in the PSL as a pathway to fame and good fortune in the Pakistani entertainment industry.
I guarantee you this will shoot up the eye balls. Atleast it will be something different every year which is what the audience wants rather than the same Zainab, Urooj, Ellen, Dominic Cork, Mark Butcher, Ramiz, Waqar e.t.c. every year.
The concept is lost on the PCB that doing the same thing again and again every year only promotes stagnation.