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Air India crew asked to say Jai Hind after every in-flight announcement

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India's national airline has told its crew to end every in-flight announcement with the patriotic phrase, "Jai Hind" (Hail the motherland) - and this has tickled social media users.

Air India's company advisory instructs crew to say the phrase after a "slight pause and with much fervour".

This quickly inspired tweets of imaginary in-flight announcements that end with "Jai Hind".

But many wondered if patriotism was the right focus for the struggling airline.

Air India, which is in severe debt, has not turned a profit since 2007 and a government offer to sell a controlling stake in it failed to attract any takers.

The directive from Air India comes at a time when patriotism is particularly high in India.

The country has been at loggerheads with its nuclear-armed neighbour Pakistan over the past few weeks, following a deadly suicide bombing that killed at least 40 Indian paramilitary troops in the disputed Kashmir region.

The incident which led to airstrikes by India and the subsequent capture and release of an Indian pilot by Pakistan, saw increasing nationalist sentiment fuelled by national and social media.

While some people welcomed the Air India directive on Monday, others joked about how unusual it might sound to end in-flight announcements - mundane or otherwise - with an energetic "Jai Hind".

One Twitter user even suggested a competition to see which passengers respond with the loudest "Jai Hind" - with the winner getting a free upgrade.

Air India, the country's oldest running commercial airline, has long been the butt of jokes focusing on its customer service and old planes. It was recently in the news for a bed bug infestation on one of its aircraft.

So Twitter users did not miss the opportunity to also poke fun at the airline for delays and cancellations.

https://www.bbc.com/news/world-asia-india-47451761?ocid=socialflow_twitter
 
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Ladies and gentlemen please put on your seatbelts. *pause* JAI HIND!<br><br>Ladies and gentlemen we are now at 40,000 feet, and the temperature outside is -40. *pause* JAI HIND!! <a href="https://t.co/MhZytMVEtu">https://t.co/MhZytMVEtu</a></p>— PKR | প্রশান্ত | پرشانتو (@prasanto) <a href="https://twitter.com/prasanto/status/1102583144891535366?ref_src=twsrc%5Etfw">March 4, 2019</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Ladies and gentlemen, we are passing through turbulent weather, please fasten your seatbelts belts, Jai Hind!<br><br>Please do not use the toilets now, Jai Hind!<br><br>Cabin crew to landing stations, Jai Hind!<br><br>We apologize for the delay in departure, Jai Hind!<a href="https://t.co/uC25ccGk6r">https://t.co/uC25ccGk6r</a></p>— Dhruv Rathee (@dhruv_rathee) <a href="https://twitter.com/dhruv_rathee/status/1102807875636858881?ref_src=twsrc%5Etfw">March 5, 2019</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">With much fervour<br>&#55358;&#56611;<br>"The captain would like to announce some Turbulence coming your way... Jai Hind"<br><br>Sums up the country I think <a href="https://t.co/EIvXfPDB2q">https://t.co/EIvXfPDB2q</a></p>— Ashwin Mushran (@ashwinmushran) <a href="https://twitter.com/ashwinmushran/status/1102590032324378625?ref_src=twsrc%5Etfw">March 4, 2019</a></blockquote>
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If you look away from the patriotic slogan, this airline doesn’t seem to be any better than PIA.
 
We are about to land..... Jai Hind. Please fasten your seat belt ....... Jaid Hind..........

Secular India hmmm
 
Am eagerly awaiting British Airways to follow suit and force all their flight attendants to say "Hail Britannia" after every announcement.

Oh wait they are not living 1940's
 
Am eagerly awaiting British Airways to follow suit and force all their flight attendants to say "Hail Britannia" after every announcement.

Oh wait they are not living 1940's

Any reason why India should follow British?
 
Any reason why India should follow British?

It's worked out well for you in the last century or so. The British Raj brought with them a conquering language, and with India readily teaching it to their subjects and learning from the great empire, this has held them in good stead to benefit in the future. :)
 
Idiotic, absolutely idiotic.

But then India has gone to dogs and these things are only going to escalate in coming weeks.
 
Does that mean that if a plane toilet gets clogged or overflows...will the announcement be proceeded by Jai Hind.
 
Jai Hind should be made the compulsory greeting. Easy to track the traitors and anti national rats living among us. Jai Shri Ram could be optional greeting though, as we are a secular country, but must be mandatory for hindus.
 
It's worked out well for you in the last century or so. The British Raj brought with them a conquering language, and with India readily teaching it to their subjects and learning from the great empire, this has held them in good stead to benefit in the future. :)

English is taught all over the world. And those countries dont necessarily follow the British in other aspects.

Unlike some smaller countries, Indias size economy and population demand that we dont blindly follow any system but develop our own.
 
Jai Hind should be made the compulsory greeting. Easy to track the traitors and anti national rats living among us. Jai Shri Ram could be optional greeting though, as we are a secular country, but must be mandatory for hindus.

What a stupid suggestion! not sure if you are old enough to remember but those meddling kids in Mr India were able to infiltrate Mugambo's secret fortress and bypass his brainwashed army quite easily by shouting the "Hail Mugambo" slogan, so in comparison the incompetent indian forces have no chance!
 
First National Anthem in cinema theatres and now this. This is why I fly Jet Airways.
 
India has made it a point to over do everything. Freaking cringeworthy
 
English is taught all over the world. And those countries dont necessarily follow the British in other aspects.

Unlike some smaller countries, Indias size economy and population demand that we dont blindly follow any system but develop our own.

Yes indeed, if Baghwan wills it, one day we British as a smaller country will follow mighty India, we shall be typing these messages in Hindi, wearing choori pajama and tillak on forehead. Then perhaps even royal family will be cheering Jai Hind!
 
Yes indeed, if Baghwan wills it, one day we British as a smaller country will follow mighty India, we shall be typing these messages in Hindi, wearing choori pajama and tillak on forehead. Then perhaps even royal family will be cheering Jai Hind!

Lamo. This is hilarious.
 
I guess British Airways staff will start singing God Save the Queen and other nations start chanting stuff too.

Where will this end.
 
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