ICC and JioStar reaffirm that their media rights agreement in India remains fully in force [Update@post#218]

[Bhaijaan]

Star bought ICC rights (2024–27) for $3B but after Jio–Star merger & huge losses from the 2024 T20 WC & 2025 CT, JioStar now sees the deal as overpriced & is backing out of 2026–27, ICC is offering 2026–29 for $2.4B but with no buyer icc to renegotiate with Star at 30–40% less
===

JioStar, controlled by Reliance Industries, has informed the ICC that it must exit its four-year India media rights deal for cricket events (running through 2027) due to massive financial losses, forcing the ICC to seek a new partner for the remaining contract and initiate a new sale process for the 2026-29 cycle, valued at about $2.4 billion. Despite cricket's strong economics (India accounting for nearly 80% of ICC revenue), the high asking price and financial strain on Indian broadcasters (intensified by the ban on real-money gaming advertisers) have led to a lukewarm response from potential replacements like Sony, Netflix, and Amazon.

ICC on a sticky wicket as JioStar seeks to exit deal

In a surprising turn of events, JioStar has communicated to the ICC that it must retract from its media rights contract for cricket events, primarily due to major financial challenges. This development has prompted the ICC to scout for alternative partners to secure rights for future tournaments.

m.economictimes.com

 

[Vikram1989]

Hopefully this revenue reduction of 30 to 40 % will force all the freeloaders to think .if they want to still act as parasites,in a decade all the boards apart from big 3 will break.

 

[RidiculousMan]

Let it be a lesson learn for Star. If you want to become a Don of industry, be careful not to overplay your hand.

 

[DeadlyVenom]

Cricket is overvalued based in Indian hype.

Note - I am not blaming Indians here, just saying the valuations are very flawed, based mainly on initial success of IPL and the thought that cricket will grow exponentially, globally. Most T20 leagues aprt from IPL are also overvalued.

 

[Nikhil_cric]

Cricket is overvalued based in Indian hype.

Note - I am not blaming Indians here, just saying the valuations are very flawed, based mainly on initial success of IPL and the thought that cricket will grow exponentially, globally. Most T20 leagues aprt from IPL are also overvalued.

This means less ICC revenues for boards.

Cricket needs to look at cost cutting measures - cheaper ball tracking , hosting fewer Tests etc - there's no way around it.

 

[DeadlyVenom]

This means less ICC revenues for boards.

Cricket needs to look at cost cutting measures - cheaper ball tracking , hosting fewer Tests etc - there's no way around it.

yeh

and as @Vikram1989 said the lesser boards will need to get their acts together too and start finding ways to make money.

 

[sweep_shot]

Cricket is overvalued based in Indian hype.

Note - I am not blaming Indians here, just saying the valuations are very flawed, based mainly on initial success of IPL and the thought that cricket will grow exponentially, globally. Most T20 leagues aprt from IPL are also overvalued.

I do not trust any valuation or data that comes from India.

They are well-known for faking stuff. They are all about "fake it till you make it".

 

[sweep_shot]

yeh

and as @Vikram1989 said the lesser boards will need to get their acts together too and start finding ways to make money.

Was there no cricket before India started to control cricket?

Cricket survived without India just fine.

I think cricket can become a great sport if reliance on India can be reduced.

 

[DeadlyVenom]

Was there no cricket before India started to control cricket?

Cricket survived without India just fine.

I think cricket can become a great sport if reliance on India can be reduced.

No issues with reliance on india being reduced and other nations stepping up.

But if we reduce reliance on India, with no fall back plan, then the likely event is that there will be no test cricket, and players will opt out of international entirely to play leagues, world cups will be cut down again, less cash for associates, less cash for womens cricket etc etc.

India brings a lot of positives to the table, apart from their negative shenanigans.

 

[RidiculousMan]

Cricket is overvalued based in Indian hype.

Note - I am not blaming Indians here, just saying the valuations are very flawed, based mainly on initial success of IPL and the thought that cricket will grow exponentially, globally. Most T20 leagues aprt from IPL are also overvalued.

World clearly knows where BCCI and their sponsors priority lies. It's not with ICC or their events but rather with IPL.

 

[Devadwal]

They're just existing form the current deal they know they have monopoly over broadcasting rights so they'll buy back the rights after negotiating it for lower price

 

[Usman Chadda]

World clearly knows where BCCI and their sponsors priority lies. It's not with ICC or their events but rather with IPL.

I’m not entirely sure what’s wrong with that? BCCI and it’s partners should first be looking to secure their own interests, rather than think about being charitable towards the ICC.

It’s the ICC’s job to market their product in a way that broadcaster has no option but to pay top dollar.

They should stop piggy-backing off India’s interest in the game. The other boards should also step up their game.

 

[DeadlyVenom]

I’m not entirely sure what’s wrong with that? BCCI and it’s partners should first be looking to secure their own interests, rather than think about being charitable towards the ICC.

It’s the ICC’s job to market their product in a way that broadcaster has no option but to pay top dollar.

They should stop piggy-backing off India’s interest in the game. The other boards should also step up their game.

We need to win a few of these indo-pak WC games.

If interest in those games dies down more than the ICC is doomed.

 

[RidiculousMan]

I’m not entirely sure what’s wrong with that? BCCI and it’s partners should first be looking to secure their own interests, rather than think about being charitable towards the ICC.

It’s the ICC’s job to market their product in a way that broadcaster has no option but to pay top dollar.

They should stop piggy-backing off India’s interest in the game. The other boards should also step up their game.

ICC is a governing body only. It does whatever BCCI and other boards pressures it to do. Unlike Fifa - which is a regulatory body.

 

[NishanKonar]

The problem for ICC is ODI cricket has fallen off in viewer interest. Nobody wants to watch a 50 overs ODI any more. Its too long & boring. The ODI WC was supposed to be their cash cow - but now its a financial dud. The 2023 WC was financial disaster for the broadcasters

No wonder Jio wants to avoid the 2027 WC If a WC hosted in India could not make money - fat chance it will make money in South Africa

 

[JaDed]

They're just existing form the current deal they know they have monopoly over broadcasting rights so they'll buy back the rights after negotiating it for lower price

Yes if they get out of the deal they shouldn’t be allowed back for bidding for next 5-10 years.

 

[NishanKonar]

ICC will have to rethink the ODI WC. They have to make it shorter like T20 WC

THis round robin format stretching over 7-8 weeks wont work any more

A shorter 4 week WC with fewer group stafe games is the only way out

 

[NishanKonar]

Yes if they get out of the deal they shouldn’t be allowed back for bidding for next 5-10 years.

ICC wont have any other options. Sonyliv is only other option & they are more into football

Netflix & Amazon Prime dont have tv channels

 

[Major]

I wonder how big the fine will be. Because that ruins the whole bidding process, where icc could had gone to someone that would had fulfill the contract bid for.

Indian companies and indian starts up that operate really well, have some weird marketing depts. Everyone wants to advertise itself through cricket, but they tend to over value and bid that often leads to them pulling out.

During the whole fiscal year, these guys stay sane, but when it comes to cricket they get insane and start over valuing everything. A good example is the indian team sponsor fiasco. After Sahara, every sponsor India had has suffered from financial troubles.

 

[sweep_shot]

But if we reduce reliance on India, with no fall back plan, then the likely event is that there will be no test cricket,

I disagree.

There was no India before 1947. Was there no Test cricket before 1947? Was there no Test cricket before India started to control ICC?

Cricket should be fine without Indian money. I expect countries to eventually find a solution.

 

[Pakhs]

Cricket is mainly an Indian product and no other major economy cares about it. Cricket is a dying sport in Australia and England with other sports taking over. Without the Ashes both Australia and England would probably care even less.

Therefore I agree with some posters that cricket overall is an over valued product including IPL and Indian cricket let alone cricket outside of India. For example IPL does not need to pay players as much as they do.. they players would play for half the money that the IPL currently offers as there would be no one else that will even pay half.

 

[NishanKonar]

I wonder how big the fine will be. Because that ruins the whole bidding process, where icc could had gone to someone that would had fulfill the contract bid for.

Indian companies and indian starts up that operate really well, have some weird marketing depts. Everyone wants to advertise itself through cricket, but they tend to over value and bid that often leads to them pulling out.

During the whole fiscal year, these guys stay sane, but when it comes to cricket they get insane and start over valuing everything. A good example is the indian team sponsor fiasco. After Sahara, every sponsor India had has suffered from financial troubles.

Sahara itself was highly controversial company whose founder ended up on jail due to financial malpractices

I think its bcoz BCCI looks for insane valuation - so the saner stable companies stay away. U end up with dodgy companies or ambitous startups with vast sums of VC cash to burn

I think the recent deal with Apollo is a sobering experience for BCCI & necessary correction. ICC & IPL deals will also see re-evaluation

 

[JaDed]

I disagree.

There was no India before 1947. Was there no Test cricket before 1947? Was there no Test cricket before India started to control ICC?

Cricket should be fine without Indian money. I expect countries to eventually find a solution.

lol.. before Iphone and Android there were cellphones too .. what’s-the point here?

 

[Major]

Sahara itself was highly controversial company whose founder ended up on jail due to financial malpractices

I think its bcoz BCCI looks for insane valuation - so the saner stable companies stay away. U end up with dodgy companies or ambitous startups with vast sums of VC cash to burn

I think the recent deal with Apollo is a sobering experience for BCCI & necessary correction. ICC & IPL deals will also see re-evaluation

The burning of vc funds is just stupid. Byjus is a good example of it.

But yeh, indian companies need to becareful and not bankrupt themselves due to cricket sponsorship

 

[NishanKonar]

Cricket is mainly an Indian product and no other major economy cares about it. Cricket is a dying sport in Australia and England with other sports taking over. Without the Ashes both Australia and England would probably care even less.

Therefore I agree with some posters that cricket overall is an over valued product including IPL and Indian cricket let alone cricket outside of India. For example IPL does not need to pay players as much as they do.. they players would play for half the money that the IPL currently offers as there would be no one else that will even pay half.

IPL is badly over valued. Only a matter of time Jio renegotiates IPL deal as well

IPL is too long. Too many teams. 2 and half months of non stop cricket creates viewer fatigue

 

[NishanKonar]

The burning of vc funds is just stupid. Byjus is a good example of it.

But yeh, indian companies need to becareful and not bankrupt themselves due to cricket sponsorship

When u have billions of dollars from VCs to burn - u will always find ways to burn

First Byjus & now Dream11. Both tried to fly too high & crash landed.

Edtech companies faltered after end of Covid lockdown. Now the ban on gambling apps is a massive blow to BCCI. Overnight some of the biggest sponsors for BCCI & IPL got shut down

No wonder broadcast deals now are in trouble

 

[Major]

When u have billions of dollars from VCs to burn - u will always find ways to burn

First Byjus & now Dream11. Both tried to fly too high & crash landed.

Edtech companies faltered after end of Covid lockdown. Now the ban on gambling apps is a massive blow to BCCI. Overnight some of the biggest sponsors for BCCI & IPL got shut down

No wonder broadcast deals now are in trouble

Credit to indian law makers that forced that ban. Didnt bow down to lectures of money the way indian posters here give us lectures.

I think the only edtech company still going strong is khan academy right?

 

[NishanKonar]

Credit to indian law makers that forced that ban. Didnt bow down to lectures of money the way indian posters here give us lectures.

I think the only edtech company still going strong is khan academy right?

Its bcoz these edtech and gambling companies were doing lot of shady stuff. Edtech companies were blackmailing parents to get their kids enrolled. Gambling apps were causing many families to go bankrupt

Govt cannot turn a blind eye when actual people are getting badly impacted

 

[NishanKonar]

I was watching recent Asia Cup & saw very few respectable names as sponsors for tv ads

Clear evidence of over valuation. Stable companoes know a bad deal when they see one & stay away

Time for BCCI to read the writing on the wall & do course correction. Less money in short term in return for more sustainable long term future is the better way forward

 

[RidiculousMan]

Credit to indian law makers that forced that ban. Didnt bow down to lectures of money the way indian posters here give us lectures.

I think the only edtech company still going strong is khan academy right?

Khan Academy is an old company now comparative to other EdTech companies. Its owner's intention were genuine and it has worked well in its own small domain and bubble. Still trusted by many.

A lot of these new EdTech companies are just a shiny bubble waiting to burst. They come in with promise and boom to attract and make as much money as possible with no real aim for long term vision and foundation to stay grounded in the changing landscape of this industry.

 

[Bhaag Viru Bhaag]

Monopolies are never good, just look at Indigo Airlines for example.

 

[Bhaag Viru Bhaag]

This is also a slap in the face to those who believe Indian cricket can survive without international matches just by playing the IPL and poaching players from other countries for IPL. If you think the money will keep flowing forever, you are mistaken.

 

[sweep_shot]

This is also a slap in the face to those who believe Indian cricket can survive without international matches just by playing the IPL and poaching players from other countries for IPL. If you think the money will keep flowing forever, you are mistaken.

Yup.

When something gets milked too much, it starts to lose appeal. Sanghis may learn this the hard way.

 

[DeadlyVenom]

IPL is badly over valued. Only a matter of time Jio renegotiates IPL deal as well

IPL is too long. Too many teams. 2 and half months of non stop cricket creates viewer fatigue

I think Hundred and ILT20 will get wake up call soon too.

IPL will be ok, there is enough demand in India.

But surely time will be up soon for these Indian satellite leagues. Nobody cares about cricket that much. They have been sold a dummy on future values and growth of cricket. Mainly cricket fans are people like us on this forum, with too much time on their hands. Unfortunately for the marketers ( and for us too ) the sexy young female fans aren't gonna flock to this sport.

 

[NishanKonar]

Another big factor is cricket is not that important in India any more. People now are no longer that crazy for cricket

During the recent Asia Cup final I was in a restaurant - it was packed to capacity. Nobody was watching cricket. This was unthinkable in the 90s or 2000s. There wud be curfew like situation during India Pak games

The younger generation are more into other stuff - EPL , UCL , F1 , tennis , Netflix , OTT

 

[NishanKonar]

I think Hundred and ILT20 will get wake up call soon too.

IPL will be ok, there is enough demand in India.

But surely time will be up soon for these Indian satellite leagues. Nobody cares about cricket that much. They have been sold a dummy on future values and growth of cricket. Mainly cricket fans are people like us on this forum, with too much time on their hands. Unfortunately for the marketers ( and for us too ) the sexy young female fans aren't gonna flock to this sport.

The ILt20 is a money laundering scheme by the Emiratis

 

[Pakhs]

Another big factor is cricket is not that important in India any more. People now are no longer that crazy for cricket

During the recent Asia Cup final I was in a restaurant - it was packed to capacity. Nobody was watching cricket. This was unthinkable in the 90s or 2000s. There wud be curfew like situation during India Pak games

The younger generation are more into other stuff - EPL , UCL , F1 , tennis , Netflix , OTT

Well this happened in Pakistan about 10-15 years ago.

 

[sweep_shot]

I think Hundred and ILT20 will get wake up call soon too.

IPL will be ok, there is enough demand in India.

But surely time will be up soon for these Indian satellite leagues. Nobody cares about cricket that much. They have been sold a dummy on future values and growth of cricket. Mainly cricket fans are people like us on this forum, with too much time on their hands. Unfortunately for the marketers ( and for us too ) the sexy young female fans aren't gonna flock to this sport.

Cricket is a dying sport. That's the truth.

India started cricket's demise when they got a hold of ICC.

Also, England shouldn't have introduced T20. Cricket was lovely before when there were just Test and ODI.

 

[JaDed]

All sport viewership is down, kids are into video games and unlike Millenials GEn Z doesn’t care as much about going to a bar or stadium to watch agame.. NBA NHL American Football, Even soccer.

Rugby Tennis are going through steep decline..

 

[NishanKonar]

All sport viewership is down, kids are into video games and unlike Millenials GEn Z doesn’t care as much about going to a bar or stadium to watch agame.. NBA NHL American Football, Even soccer.

Rugby Tennis are going through steep decline..

Google , Instagram , Twitter are taking away large chunk of advertising revenue from tv networks also making life difficult for sports bodies

 

[JaDed]

Google , Instagram , Twitter are taking away large chunk of advertising revenue from tv networks also making life difficult for sports bodies

Very true, it’s happening across ,Radio- Newspapers once a big medium are done .. podcast is a thing now..
Millenials really were into sports , alcohol , alternate lifestyles.. so evaluations were up the roof for every sport.. things will not be same anymore upcoming generations have a very different mindset

 

[RidiculousMan]

All sport viewership is down, kids are into video games and unlike Millenials GEn Z doesn’t care as much about going to a bar or stadium to watch agame.. NBA NHL American Football, Even soccer.

Rugby Tennis are going through steep decline..

COVID-19 messed up the world. Everyone wants to be an influencer from Gen Z

 

[JaDed]

COVID-19 messed up the world. Everyone wants to be an influencer from Gen Z

That’s probably true as well

 

[Cover Drive Six]

Another big factor is cricket is not that important in India any more. People now are no longer that crazy for cricket

During the recent Asia Cup final I was in a restaurant - it was packed to capacity. Nobody was watching cricket. This was unthinkable in the 90s or 2000s. There wud be curfew like situation during India Pak games

The younger generation are more into other stuff - EPL , UCL , F1 , tennis , Netflix , OTT

In the 90s, people had no luxury of watching on their own TVs. A village would hardly have one or two TVs, and the entire crowd used to gather there or at some hotels. Comparing that situation to the current state is not correct. Today, everyone has their own TV and, on top of that, mobile streaming apps. Why would people bother watching in restaurants or crowded places for a small tournament like the Asia Cup? Yet, the Asia Cup still fetched pretty good viewership.


The recent 2025 Champions Trophy took the spectacle to new heights with record viewership. Cricket is huge in India. People watch in restaurants for big tournaments; not watching the Asia Cup in public places doesn’t mean cricket is diminishing.

Yes, now people have many other entertainment options unlike in the 90s, when movies and cricket were the only major choices. But nothing can beat cricket in India.

 

[Cover Drive Six]

Whenever a product has excessive demand and strong competition, overvaluation becomes inevitable. This is a fundamental business principle, and sports markets follow the same pattern. If sponsors are willing to pay high prices, takers will naturally take advantage of that willingness.

 

[NishanKonar]

In the 90s, people had no luxury of watching on their own TVs. A village would hardly have one or two TVs, and the entire crowd used to gather there or at some hotels. Comparing that situation to the current state is not correct. Today, everyone has their own TV and, on top of that, mobile streaming apps. Why would people bother watching in restaurants or crowded places for a small tournament like the Asia Cup? Yet, the Asia Cup still fetched pretty good viewership.


The recent 2025 Champions Trophy took the spectacle to new heights with record viewership. Cricket is huge in India. People watch in restaurants for big tournaments; not watching the Asia Cup in public places doesn’t mean cricket is diminishing.

Yes, now people have many other entertainment options unlike in the 90s, when movies and cricket were the only major choices. But nothing can beat cricket in India.

IF 2025 CT broke viewership records - why did JioHotstar suffer such huge losses ?

 

[Cover Drive Six]

IF 2025 CT broke viewership records - why did JioHotstar suffer such huge losses ?

Simply put, they paid 80Rs worth of masala dosa for 200Rs. And Jio started aggressively capturing the market from Star and Sony and ended up paying a heavy price.

 

[Nikhil_cric]

IF 2025 CT broke viewership records - why did JioHotstar suffer such huge losses ?

Did they specifically mention that ODI World Cup and CT were loss makers?

 

[NishanKonar]

Did they specifically mention that ODI World Cup and CT were loss makers?

They said losses of INR 27K crores. 2024 World T20 & CT25 happened during that phase

 

[IronShield]

I think Hundred and ILT20 will get wake up call soon too.

IPL will be ok, there is enough demand in India.

But surely time will be up soon for these Indian satellite leagues. Nobody cares about cricket that much. They have been sold a dummy on future values and growth of cricket. Mainly cricket fans are people like us on this forum, with too much time on their hands. Unfortunately for the marketers ( and for us too ) the sexy young female fans aren't gonna flock to this sport.

ECB has already mugged Indian investors for almost £1billion for the hundred!! They don't care whats happens from now on.

 

[sweep_shot]

ECB has already mugged Indian investors for almost £1billion for the hundred!! They don't care whats happens from now on.

Indians need to suffer some losses/setbacks in order to become humble.

 

[Devadwal]

They said losses of INR 27K crores. 2024 World T20 & CT25 happened during that phase

You have no clue and not even single post that can reflect why Jio star backtrack from the deal.

And no , IPL broadcasting rights are only increased from now onwards. IPL is huge demand for Indian fans whether you like it or not. It's Indian product and BCCI do everything to protect it.

ICC events lost the charm because it happening every year's.

Can any broadcaster other than India take this deal from the ICC? Because last year, when India took a 37% share and Aus, Eng, and Pak got less than 6-7%, Pakistan started complaining. Now they have a chance to compensate for that loss and secure a good broadcaster for the ICC

 

[Devadwal]

This was bound to happen, Broadcasters putting lot of money in T20 leagues instead of International cricket + the ban on fantasy sports app hindrance the unlimited supply of money into cricket, cricket can't survive solely on India. ICC need to develop it into a global sports sooner or later .

 

[Devadwal]

Yes if they get out of the deal they shouldn’t be allowed back for bidding for next 5-10 years.

JioStar has a 85% market share of sports broadcasting in India. With that size, there's no other option for the ICC but to renegotiate.

 

[JaDed]

Indians need to suffer some losses/setbacks in order to become humble.

Yes you are the epitome of humility.

 

[JaDed]

JioStar has a 85% market share of sports broadcasting in India. With that size, there's no other option for the ICC but to renegotiate.

The 60% monopoly of Indigo didn't work well, 85% will pinch even more.. absolute shambles..

 

[DeadlyVenom]

JioStar has a 85% market share of sports broadcasting in India. With that size, there's no other option for the ICC but to renegotiate.

They can buy it for peanuts.

Only reason they bought it for so high was from fear of competitors.

But I don't think ICC will allow them renegotiate so easily.

 

[Technics 1210]

Wait what? The cult not buying their own crap product? Who'd have thought!

 

[finalfantasy7]

I disagree.

There was no India before 1947. Was there no Test cricket before 1947? Was there no Test cricket before India started to control ICC?

Cricket should be fine without Indian money. I expect countries to eventually find a solution.

Post of the week and month

 

[finalfantasy7]

lol.. before Iphone and Android there were cellphones too .. what’s-the point here?

is this guy ok, he seems never to understand anything

 

[finalfantasy7]

That’s probably true as well

really - mr poundland fortune teller - the oracle - thats what up came up with

 

[finalfantasy7]

The 60% monopoly of Indigo didn't work well, 85% will pinch even more.. absolute shambles..

and yet Indigo figures from thr income doesnt make sense anyway, typical indian company

 

[finalfantasy7]

I say get investment from a rich arab - Turki al-sheikh from boxing is doing great things


i wont go near dodgy indians - thr money all fake as it is - still cant produce real numbers for the ipl

 

[finalfantasy7]

Like i said bring in Turki al-Sheikh - young, has loads of money, hasnt damaged boxing - done wonders with boxing, and his new boxing events - he hasnt thrown money at ppl - he has stopped that - tbh that was only done that to get into boxing - due to the dodgy boards and promoters used the money / corruption saudi card against him

 

[Slim]

This was bound to happen because Jio has a model of destroying competition by making offers that the reciever cannot refuse. They do that so that the competition is killed. Once that happens, it starts stepping back and start getting bang for buck. Pure monopoly at play.

They did the same to the telecom sector in India and i can see them doing to multiple other sectors.

Besides this, ICC really needs to stop spamming international tournaments every year. If there is a world cup every year, it just loses its sheen.

 

[sweep_shot]

Besides this, ICC really needs to stop spamming international tournaments every year. If there is a world cup every year, it just loses its sheen.

Agree.

Before 1998, it was just one WC every four years. It felt fun and natural. Teams were hungry to win that one prestigious WC.

Everything became messed up after India started to control ICC. We now have 8 ICC events every 6 years (including the WTCs). It has become a farce.

 

[Slim]

Agree.

Before 1998, it was just one WC every four years. It felt fun and natural. Teams were hungry to win that one prestigious WC.

Everything became messed up after India started to control ICC. We now have 8 ICC events every 6 years (including the WTCs). It has become a farce.

ICC’s downfall as a cricketing body has been real.

 

[Romali_rotti]

Cricket is overvalued based in Indian hype.

Even Indians don't really value international cricket match, they more focused on IPL.....

 

[Major]

Cricket is a dying sport. That's the truth.

India started cricket's demise when they got a hold of ICC.

Also, England shouldn't have introduced T20. Cricket was lovely before when there were just Test and ODI.

No i disagree.

India modernized cricket through ipl. T20 was needed, no one has time to watch an 8 hour match or 5 day match. T20 allows us to watch the whole match.

It opened up more oppurtunities for cricketers to become professional cricket.

Truth be told india saved cricket. However, their control in ICC is what the main issue is

 

[sweep_shot]

No i disagree.

India modernized cricket through ipl. T20 was needed, no one has time to watch an 8 hour match or 5 day match. T20 allows us to watch the whole match.

It opened up more oppurtunities for cricketers to become professional cricket.

Truth be told india saved cricket. However, their control in ICC is what the main issue is

I wasn't talking about formats. I was talking about management of cricket.

Before 1998, things were run more professionally.

After India took over, all the paindoo behaviors and dramas started. We now have 6 ICC events every 4 years (2 WTCs, 2 World T20s, 1 ODI WC, and 1 CT) which is absurd.

I am not aware of any other sport where there are 6 World Cups in 4 years.

 

[Nikhil_cric]

I wasn't talking about formats. I was talking about management of cricket.

Before 1998, things were run more professionally.

After India took over, all the paindoo behaviors and dramas started. We now have 6 ICC events every 4 years (2 WTCs, 2 World T20s, 1 ODI WC, and 1 CT) which is absurd.

I am not aware of any other sport where there are 6 World Cups in 4 years.

It's not India demanding so many World Cups. It's the other boards.

 

[Bhaijaan]

No need to panic. This is a necessary course correction.

I personally think cricket became more competitive in the last few years. South Africa has went a step further and started featuring in tournament finals and even won one. Other top teams are holding ground. Paistam, Sri Lanka are not dying away and showing hopes of a resurgence. Bangladesh has gotten slightly better too and Afghanistan is maturing.

The administrators just need to manage the game more efficiently and it will be just fine.
Too many needless changes never help and don't suit the nature of the game cricket is. Cricket is ore about preserving the old in my opinion.

The issue is the select few nations that play cricket, many of their economies aren't very strong right now.

Also, @DeadlyVenom casually mentioned Pakistan need to win a few of these matches vs India to ignite a fire in international cricket. I agree, it works like a charm always. Whenever Pakistan beats India in tournaments the cricketing world lights up and it even fires up the Indians to bring all the hype and heat to the next game. Its good for the game. Its unfortunate due to political situation these nations aren't playing bilaterals which would have also helped a lot.

 

[Devadwal]

JioStar’s ‘Exit’ of ICC rights isn’t panic, it’s a Repricing of Power in Global Cricket

Jio Star negotiates a better commercial deal. ICC gets stability without admitting weakness. IPL remains the crown jewel with valuation protected at all costs. BCCI accepts a correction in bilateral economics while leaning harder on white-ball revenue. This moment may well define what fans will consume from now on.

JioStar’s ‘Exit’ of ICC rights isn’t panic, it’s a Repricing of Power in Global Cricket - Sports News Portal | Latest Sports Articles | Revsports

The storyline being pushed right now is one of panic: a broadcaster staring at massive losses, hit by regulatory hurdles on online gaming ads, facing an uncertain future with potential bans on pan masala advertising. That version makes it easy to believe JioStar wants out of cricket. But scratch...

revsportz.in

 

[DeadlyVenom]

JioStar’s ‘Exit’ of ICC rights isn’t panic, it’s a Repricing of Power in Global Cricket

Jio Star negotiates a better commercial deal. ICC gets stability without admitting weakness. IPL remains the crown jewel with valuation protected at all costs. BCCI accepts a correction in bilateral economics while leaning harder on white-ball revenue. This moment may well define what fans will consume from now on.

JioStar’s ‘Exit’ of ICC rights isn’t panic, it’s a Repricing of Power in Global Cricket - Sports News Portal | Latest Sports Articles | Revsports

The storyline being pushed right now is one of panic: a broadcaster staring at massive losses, hit by regulatory hurdles on online gaming ads, facing an uncertain future with potential bans on pan masala advertising. That version makes it easy to believe JioStar wants out of cricket. But scratch...

revsportz.in

Interesting article, it does sound a bit panicky. Take this part for example.


Here is the underlying truth: if JioStar blinks, the entire global cricket economy blinks. And nowhere is that clearer than in the IPL — the sport’s most valuable asset. Any drop in IPL rights valuation would send shockwaves through franchise balance sheets, private equity investors, and banks underwriting cricket’s future. The IPL must remain bulletproof. That means no sudden expansion beyond the current 74 matches, no dilution of media value, and no admission that the cricket economy is cooling. IPL pricing will be protected, even if everything else around it is being repriced.

I have no issues with the IPL being protected by Indians. it is their product and they will obviously want to maintain it if not strengthen it. However, this is a worded in a way that to me indiciates, that the titanic has hit the iceberg, but let's not tell anybody yet.

They are quite right it will send shockwaves. As I said before, cricket has been overvalued based on the tearaway success of the IPL. But that success isn't enough to justify what is going in cricket in other places.

Take, for example, the ILt20, franchise owners have paid tens of millions, TV companies have probably paid tens of millions, player wages in total come to tens of millions, but is anybody really watching this? Does anybody care what happens? They have all paid money, hoping that they can take a punt, and the league attracts Indians and grows like the IPL. It aint gonna happen.

A few bubbles will pop soon.

I have came to the conclusion that I am happy with PSL staying within limits and attracted oldies and youngsters. We can't sustain a level of spending that these other franchises do that are propped up by outside capital. This bubble will pop soon, and outside of IPL, we will see a recalibration and consolidation of cricket.

 

[cricketjoshila]

Icc is in trouble,this is the cost icc will pay for shifting matches out of india, indians will simply not give icc money let icc arrange money from other countries

 

[Red-Indian]

JioStar’s ‘Exit’ of ICC rights isn’t panic, it’s a Repricing of Power in Global Cricket

Jio Star negotiates a better commercial deal. ICC gets stability without admitting weakness. IPL remains the crown jewel with valuation protected at all costs. BCCI accepts a correction in bilateral economics while leaning harder on white-ball revenue. This moment may well define what fans will consume from now on.

JioStar’s ‘Exit’ of ICC rights isn’t panic, it’s a Repricing of Power in Global Cricket - Sports News Portal | Latest Sports Articles | Revsports

The storyline being pushed right now is one of panic: a broadcaster staring at massive losses, hit by regulatory hurdles on online gaming ads, facing an uncertain future with potential bans on pan masala advertising. That version makes it easy to believe JioStar wants out of cricket. But scratch...

revsportz.in

It's true that Jiostar has become way too powerful in the India media market (which is really the only media market that matters). They're taking a calculated risk in challenging the ICC. It's true that they made losses but then for a good part of the cycle, they pursued a deliberate loss making strategy - keeping subscription prices at rock bottom and often giving cricket out for free.

The simple fact is that they don't want to risk the IPL yet but they know the ICC can be squeezed since it has no other options. They want to use this leverage to get a big discount.

ICC has limited choices. Unless it can really leverage international players like Amazon Prime and Netflix and tempt them with some kind of profit sharing deal, there are really no other entities in the Indian media market that can risk a deal of this size. It'll require expertise, vision and risk taking ability. I'm not holding my breath.

 

[JaDed]

It's true that Jiostar has become way too powerful in the India media market (which is really the only media market that matters). They're taking a calculated risk in challenging the ICC. It's true that they made losses but then for a good part of the cycle, they pursued a deliberate loss making strategy - keeping subscription prices at rock bottom and often giving cricket out for free.

The simple fact is that they don't want to risk the IPL yet but they know the ICC can be squeezed since it has no other options. They want to use this leverage to get a big discount.

ICC has limited choices. Unless it can really leverage international players like Amazon Prime and Netflix and tempt them with some kind of profit sharing deal, there are really no other entities in the Indian media market that can risk a deal of this size. It'll require expertise, vision and risk taking ability. I'm not holding my breath.

All this started due to Disney Star merger, that deal has caused ripples around the world and now having issues here too, all the years i always whats the big deal with monopoly insane how last 2-3 years have shown all the issues.

 

[Nikhil_cric]

It's true that Jiostar has become way too powerful in the India media market (which is really the only media market that matters). They're taking a calculated risk in challenging the ICC. It's true that they made losses but then for a good part of the cycle, they pursued a deliberate loss making strategy - keeping subscription prices at rock bottom and often giving cricket out for free.

The simple fact is that they don't want to risk the IPL yet but they know the ICC can be squeezed since it has no other options. They want to use this leverage to get a big discount.

ICC has limited choices. Unless it can really leverage international players like Amazon Prime and Netflix and tempt them with some kind of profit sharing deal, there are really no other entities in the Indian media market that can risk a deal of this size. It'll require expertise, vision and risk taking ability. I'm not holding my breath.

Subscription prices were low even before the Jio takeover.

 

[Slim]

Icc is in trouble,this is the cost icc will pay for shifting matches out of india, indians will simply not give icc money let icc arrange money from other countries

From claiming that they will force Pakistan to play in India to this embarrasing comment. How the self acclaimed mighty have fallen. Hilarious!

 

[Slim]

All this started due to Disney Star merger, that deal has caused ripples around the world and now having issues here too, all the years i always whats the big deal with monopoly insane how last 2-3 years have shown all the issues.

In any other part of the world you will have anti trust litigiation however in India i see monopolies forming. Air India and Indigo is another example. I have also heard that Adani is now buying out cement giants like Ambuja cements. Living in canada, i have learnt that monopolies are never good.