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IPL media rights sold for record-breaking deal [#266]

AMSS said:
Looks like we are going to have for the first time ever two different rights holder for TV and digital.

Cumulative total USD 5.6xx billion for five years.

Let's see how much the ICC can fetch for its own global events rights.

There's also the India international rights to be sold by the year end.
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The ICC could have a problem here. They have separated the subcontinent rights as bidding package on its own. What if Disney, Sony, et all only bid for subcontinent rights? Where/whom are they going to sell the rest of the rights.

Sky,Ch9, Fox and co usually are not interested and have never bid of ICC tournaments.
 
U$ofA said:
The ICC could have a problem here. They have separated the subcontinent rights as bidding package on its own. What if Disney, Sony, et all only bid for subcontinent rights? Where/whom are they going to sell the rest of the rights.

Sky,Ch9, Fox and co usually are not interested and have never bid of ICC tournaments.
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Icc global rights will probably go for 3bn or so for 8 years. This includes India rights. Thats my guess.

In 2014 ICC rights were sold for 1.98bn usd. A 80 per cent jump over the previous price of 1.1bn.

https://www.google.com/amp/s/wap.bu...dcast-rights-pays-80-more-114101300989_1.html

I don't see such a jump now. It will be a 50 percentage jump.

I don't see a more than 50 per cent jump fot Bcci bilateral rights as well. So they may be around 1.5bn for years.
 
Bhaag Viru Bhaag said:
Explain, how will IPL survive without International Cricket? Football can survive without Internationals. There are too many countries who play football and there are so many leagues which run for almost an year. Comparing a joke league like IPL which has no loyal fanbase, no exclusive contracts for players is an insult to real sports league system. Which country play their league on foreign soil?

And England isn't the only team which has a football league, there are other leagues which are on the same level with EPL, so competition is a bit tough especially when you have 32 teams in a World Cup.

Do some 360 degree research regarding football first and then quote me back. :inti
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So ipl is getting all these tv money because of international cricket?
 
Package C currently at 18 crore and bidding continues tomorrow. Package D will be bid tomorrow as well.

Total assured BCCI revenue from all the rights currently at INR 46,700 crores. That's 5.987 billion USD.
 
Broadcast rights

NFL is at 20 billion $
EPL is at 7 billion $
IPL is at 6 billion $

No of games played in IPL << EPL/ NFL
 
I question how the ICC will allow a situation where a domestic league is making more money than the ICC. ICC will need to renegotiate with the Broadcasters for a better deal for its global tournaments.
 
Savak said:
I question how the ICC will allow a situation where a domestic league is making more money than the ICC. ICC will need to renegotiate with the Broadcasters for a better deal for its global tournaments.
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On what basis?

I thought deals were done on the basis of numbers, stats, financial statements, predictive analysis and various other risk factors taken into consideration.
 
This is a humongous deal for IPL placing it next only to NFL.. everyone is going to benefit from this..the rest of the boards will make money..the teams will make money and it will mean the players salary will also more than double and top players will be earning around $5-6 million per year just playing in IPL..the BCCI will be all the more powerful..
 
Savak said:
I question how the ICC will allow a situation where a domestic league is making more money than the ICC. ICC will need to renegotiate with the Broadcasters for a better deal for its global tournaments.
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Bhai ICC can only take what the markets value and offer them. Its obvious that IPL is the top dog then bcci rights and then ICC rights.

The reason is that broadcasters value what gives them the max access to Indian market.
 
How does TV channels have so much money?

Who gets the biggest cut from the deal? I know players are paid chunks compared to overall revenue.

How does this affect a local taxi or rickshaw driver?

Why can't everyone open up their own sports channel?
 
Amazon bailed on IPL broadcasting rights. :)))

Amazon know what they are talking about. F1 has a bigger international following than IPL.

The penny is dropping.
 
BDfanforever said:
How does TV channels have so much money?

Who gets the biggest cut from the deal? I know players are paid chunks compared to overall revenue.

How does this affect a local taxi or rickshaw driver?

Why can't everyone open up their own sports channel?
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You can put up a channel....when cable boom was happening in India I recall ccc, ATN and Splash channels that I liked as a kid but I think all of them are finished.. as the video quality was pretty bad.

It’s not easy to make shows..

Bidding is different.. don’t think everyone can bid.
 
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Back in 2008 sony bought brodcasting rights for 8200cr / 10 years.
Now the value of broadcasting per year has already reached 8500cr+.

Now that money is raining that shameful 20 lakh base price category in the auction should be removed instead minimum player value must be set to 75 lakh to 1 cr now.
 
The cumulative sum for all the packages has shot past 48K crores - that's USD 6.2 billion

BCCI should increase the team purse by 50 percent now and another 50 percent in the last two years of this rights cycle when total number of matches goes to 93.

10 IPL teams each with a purse of 15 million USD till 2025

12 IPL teams each with a purse of 20 million USD in year 2026 and 27.
 
Mega auction has already happened so shouldn't players demand existing contract hike now that franchises gonna earn more.
 
Purse is 12.5mn now. Should be atleast 17 mn for next year. 20 in 2024. 22 in 2025 and 25 in 2025.

Double the purse in next 5 years. If not more.
 
cricketjoshila said:
Expect atleast one more mega auction in 2025 and that may be the final one.
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But what about current contracts. If they increase purse who will get benefit for 2023 season when mega auction is already done in 2022 ? Shouldn't current contracts renegotiated?
 
introvert said:
But what about current contracts. If they increase purse who will get benefit for 2023 season when mega auction is already done in 2022 ? Shouldn't current contracts renegotiated?
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Nope. That wont happen. If a player wants, he can asked to be released or sold.
 
It has been a big pay day for the Board of Control for Cricket in India (BCCI) as the lucrative media rights for the Indian Premier League has raked in the expected billions for the cricket board. After the fate of the all important packages A (TV rights) and B (Digital rights) were decided on Monday, broadcasters slugged it out for package C, which has a select non-exclusive rights deal.

According to sources, Reliance's Viacom18, won the rights for package C with a Rs 3,273 crore winning bid. As a result of this, Viacom, who also won the rights for Package B with a pay out of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,773 crore for the entire bouquet of digital rights.

This figure is slightly more than what Disney Star paid (Rs 23,575 crore) to retain their TV telecast rights, according to sources.

The big headline from this IPL media rights auction was the emergence of digital as the big brother, as it trumped the amount that was paid for the TV rights. The value of each IPL match based on these numbers currently stands at a little over Rs 115 crore.

In the end it was the BCCI that laughed its way to the bank, raking in a total sum of Rs 47,348 crore for the packages A, B and C.

This is nearly three times the amount that it had received for the previous 5-year cycle for the media rights as Star had paid Rs 16,347.50 in September 2017 to win the global rights (TV and digital).

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years were awarded to Novi Digital in 2015 for 302.2 crore.

The tournament was expanded from eight teams to ten teams this year with Gujarat Titans and Lucknow Super Giants being included from the 2022 season. Gujarat Titans went on to win the tournament in its maiden season last month.

NDTV
 
The streaming and TV rights for the Indian Premier League, the world's richest cricket competition, have been sold for a record $6.02bn (£5.13bn).

Viacom18 - backed by Indian billionaire Mukesh Ambani - secured the streaming rights for $3.05bn (£2.53bn).

Disney-owned Star India retained the TV rights for the next five years for $3.05bn (£2.53bn).

The two deals combined are more than double the $2.4bn Star paid for the previous five seasons of the IPL.

The figures put the IPL among the highest-ranked sport leagues alongside the NFL in the US and the English Premier League in cost-per-match terms.

The winning bid for the TV rights - a period that incorporates 410 IPL matches - were sold for about $7.36m (£6.1m) per game.

The digital streaming rights from 2023 to 2027 for the annual two-month competition were sold for $6.4m (£5.3m) per match.

Jay Shah, secretary of the Board of Control for Cricket in India, said the revenue generated from the IPL helps grassroots cricket in the country by funding infrastructure improvements and facilities.

"Now, it's time for our state associations, IPL franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder - the cricket fan - is well looked after," he added.

One of the world's most watched sport events, the IPL attracts many of the game's top cricketers who are attracted by lucrative contracts.

BBC
 
$6 Billion. How does international cricket compete with this? How will the players not want to play IPL and play international cricket instead. (IPL window does make it an easy decision)

How does test cricket compete with this? Why would players want to be test specialists instead of T20?

Going forward, the IPL team salary cap will be increased. Which means higher salaries for players. What are they going to prioritize.
 
The broadcasters and other stakeholders are willing to shell out the money. Can they recoup all this money?
 
Savak said:
The broadcasters and other stakeholders are willing to shell out the money. Can they recoup all this money?
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If they couldn't, I don't see why the broadcast rights would keep increasing every cycle. Star was the previous TV rights holder and they won it again so obviously they think that it's worth the price.
 
The IPL has caught up with the frontrunners of the global sporting leagues in a relatively short period of time. Just look at the top players’ weekly salaries and broadcast right figures.

Besides comparing EPL and IPL its not practical as they are different sports. It would be like comparing sales figures of McDonalds vs Pfizer .. one a food industry other pharma.

Besides the broadcasters are ones shelling out money. Pretty sure they wont if it was not profitable for them. What I think or XYZ or BvB or ABCD think or feel does not matter as we are all key board warriors and dont have a penny to gain or loose.
 
The IPL Media Rights e-auction is over and Board of Control for Cricket in India (BCCI) secretary Jay Shah took to Twitter to announce the details of the new valuation of the lucrative Indian Premier League. The Indian cricket board has managed to rake in more than 48 thousand crore rupees through this auction for the next five year cycle of the league from 2023 to 2027. This is almost three times the amount it had received for the previous 5-year cycle.

Disney Star held on to the TV rights in India while Reliance's Viacom18 won the digital rights, which fetched more money for the board than the TV rights.

The total amount for brand IPL stands at Rs 48,390 crore according to Shah's tweet.

"I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI's organizational capabilities despite two pandemic years. Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!

"Now, it's time for our state associations, IPL Franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder – ‘the cricket fan' is well looked after and enjoys high quality cricket in world-class facilities.

"The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience.

"Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision," Shah wrote in his thread of five tweets.

NDTV
 
"The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience."

Result - We best Australia twice in Australia which no subcontinent team ever did, one of those win was against a full strength Australian team(or almost a full strength) and Indian team that showed up was 'C' team. All hail Test cricket and IPL. The two format of cricket that will continue to achieve more popularity and increase interest of fans and experts towards cricket all round the world. :inti
 
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Savak said:
The broadcasters and other stakeholders are willing to shell out the money. Can they recoup all this money?
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Yes they can as this is a matter of national pride and so 500m Indians will tune in even if they only pretend to enjoy it.
 
Ab Fan said:
"The BCCI will utilize the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience."

Result - We best Australia twice in Australia which no subcontinent team ever did, one of those win was against a full strength Australian team(or almost a full strength) and Indian team that showed up was 'C' team. All hail Test cricket and IPL. The two format of cricket that will continue to achieve more popularity and increase interest of fans and experts towards cricket all round the world. :inti
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Correct
Also another result: Indian players can shout cheats into the stump mic without any punishment.
 
Just put aside bickering and celebrate the fact that the
IPL becomes the second most lucrative sporting property in the world. Wow 🤩
 
IMMY69 said:
Yes they can as this is a matter of national pride and so 500m Indians will tune in even if they only pretend to enjoy it.
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It would be worth way more if it was 500 million tuning in 😝 (unless you mean totally in a season)..
 
In the end it was Indian backed companies that bought the rights. Viacom18 and Star India.

This is just like USA buying its own Treasury bonds.

There is no international interest in IPL rights.

Keeping it in the Indian ferternity; inflated by domestic business, not international.

These are the facts.
 
Technics 1210 said:
In the end it was Indian backed companies that bought the rights. Viacom18 and Star India.

This is just like USA buying its own Treasury bonds.

There is no international interest in IPL rights.

Keeping it in the Indian ferternity; inflated by domestic business, not international.

These are the facts.
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Viacom 18 is partially owned by Paramount groups USA (as in Paramount pictures)

Star India is Disney.
 
This will lead to an increase in the Haves vs Have nots, even the likes of England and Australia combined cannot compete financially with the BCCI
 
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Savak said:
This will lead to an increase in the Halves vs Halve nots, even the likes of England and Australia combined cannot compete financially with the BCCI
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No you are wrong. Financially the entire cricketing world put together cannot compete with bcci.

CA and ECB tv rights altogether are around 2.2bn usd. Even if ICC tv rights go for 50 per cent more than its current 2bn valuation, its worth 3bn usd. The rest of the boards together can muster may be 500mn for their tv rights, though i am being very generous here.

They still cannot equal IPL. I haven't even added the bcci bilateral tv rights that will be sold in few months. If it goes for even 50 per cent more than its current 993mn usd, its another 1.5bn for the bcci.

BCCI has worked hard to get here. There was a time when bcci had to pay doordarshan 5L rupees to telecast a match. It took them court cases against the government to finally be able to sell their rights.

https://openthemagazine.com/sports/how-cricket-was-sold-in-india/

So this whining that this will increase the difference between haves and have nots is nothing but incompetent inefficient boards not doing anything.
 
Just to put into perspective:

Overseas rights for the IPL were sold for 135 mn for 5 years thats 27mn per year is perhaps more than what any cricket league is paid.
 
cricketjoshila said:
Clowns call everything circus because they don't understand anything outside of it.

BCCI pays millions in taxes and for every ticket sold, there is tax. For every as slot sold the broadcasters pay tax.
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Dont get offended mate, I was concerned for the well being of the Indian nation.

It seems like BCCI is paying peanuts in taxes in comparison to what it is earning. Isnt is a registered not for profit organisation?
 
cricketjoshila said:
No you are wrong. Financially the entire cricketing world put together cannot compete with bcci.

CA and ECB tv rights altogether are around 2.2bn usd. Even if ICC tv rights go for 50 per cent more than its current 2bn valuation, its worth 3bn usd. The rest of the boards together can muster may be 500mn for their tv rights, though i am being very generous here.

They still cannot equal IPL. I haven't even added the bcci bilateral tv rights that will be sold in few months. If it goes for even 50 per cent more than its current 993mn usd, its another 1.5bn for the bcci.

BCCI has worked hard to get here. There was a time when bcci had to pay doordarshan 5L rupees to telecast a match. It took them court cases against the government to finally be able to sell their rights.

https://openthemagazine.com/sports/how-cricket-was-sold-in-india/

So this whining that this will increase the difference between haves and have nots is nothing but incompetent inefficient boards not doing anything.
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For all the hype you were poor in the T20 WC and are getting owned by a poor SA team.
 
Bewal Express said:
For all the hype you were poor in the T20 WC and are getting owned by a poor SA team.
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Once in a while team can underperform in a ICC event.

Half of our side is rested for the SA series.

Anyways the team is in transition under a new team management so i will give them 12 months to 18 months to settle and start a new cycle.
 
cricketjoshila said:
Just to put into perspective:

Overseas rights for the IPL were sold for 135 mn for 5 years thats 27mn per year is perhaps more than what any cricket league is paid.
Click to expand...

Do you have brodcasting rights figures of bbl & the hundred ? I think both of them must be earning more than that considering per match value.
Even psl with shame is earning bit more than that per match.

Overseas rights are peanuts if you consider they sold 410 matches for just 135 million usd.

This is where it's looses against epl as global product but that's understandable considering cricket's unpopularity outside specific countries.
 
FVQgmjfWUAAJxes
 
A testament to Indian economy and the absolute skill of its entrepreneurs.

They saw and opportunity and maximized it.

Some countries don't see the opportunity, some see it and ignore it and some just keep seeing it without doing anything.

That is why India has been on a growth path last 3 decades, leaving the region behind.
 
introvert said:
Do you have brodcasting rights figures of bbl & the hundred ? I think both of them must be earning more than that considering per match value.
Even psl with shame is earning bit more than that per match.

Overseas rights are peanuts if you consider they sold 410 matches for just 135 million usd.

This is where it's looses against epl as global product but that's understandable considering cricket's unpopularity outside specific countries.
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ECB sold all its rights thats international plus the hundred for 5 years for £1 bn.

CA sold all its rights international plus bbl for 6 years for 1.12 bn AUD.

Overseas rights sold for 135mn is big in cricket for a league. Except India Australia and England no other country will be able to cross 100mn for its rights for 5 years.

For eg. BCB sold all its rights for 5 years for 20mn.
 
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introvert said:
Do you have brodcasting rights figures of bbl & the hundred ? I think both of them must be earning more than that considering per match value.
Even psl with shame is earning bit more than that per match.

Overseas rights are peanuts if you consider they sold 410 matches for just 135 million usd.

This is where it's looses against epl as global product but that's understandable considering cricket's unpopularity outside specific countries.
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I don't think BCCI will loose sleep over it. On the contrary it's an opportunity to expand more in these overseas markets.
That will happen in due course with the expansion of the League into 4-5 month.
 
Am seeing Indian posters on Twitter and Instagram and Facebook celebrating this achievement and calling for the BCCI to make IPL contracts exclusive forbidding players from participating in the PSL
 
Savak said:
Am seeing Indian posters on Twitter and Instagram and Facebook celebrating this achievement and calling for the BCCI to make IPL contracts exclusive forbidding players from participating in the PSL
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Well, as Rameez Raja said, if PSL removes salary cap, he wants to see who goes to the IPL. Well, IPL has to respond to such a threat.
 
I guess score one for Paramount. The have pulled all the right strings. They are making a huge splash in their bid to enter the India market. Their strategy to start streaming services in India will be a success.
 
Savak said:
Am seeing Indian posters on Twitter and Instagram and Facebook celebrating this achievement and calling for the BCCI to make IPL contracts exclusive forbidding players from participating in the PSL
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Yes that would be the next logical step as jay shah would get dictat from his dad.
PSL offers a serious threat to IPL so it’s understandable BCCI is concerned and out to get PCB.
 
hoshiarpurexpress said:
Yes that would be the next logical step as jay shah would get dictat from his dad.
PSL offers a serious threat to IPL so it’s understandable BCCI is concerned and out to get PCB.
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Market forces dictate.

The fittest will survive.
 
hoshiarpurexpress said:
Yes that would be the next logical step as jay shah would get dictat from his dad.
PSL offers a serious threat to IPL so it’s understandable BCCI is concerned and out to get PCB.
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Nope. There are many players that don't play international cricket. BCCI will be a fool to forbid players in other leagues unless IPL runs for 6 months. PSL is not a threat to IPL as they don't run in the same window. Also, there is no case of PSL taking away a coveted IPL player either.
 
rhony said:
Nope. There are many players that don't play international cricket. BCCI will be a fool to forbid players in other leagues unless IPL runs for 6 months. PSL is not a threat to IPL as they don't run in the same window. Also, there is no case of PSL taking away a coveted IPL player either.
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IPL wont stop anyone from playing the PSL. But IPL can offer 20 per cent mkre salary to players who dont play in another league 1 month before IPL.
 
hoshiarpurexpress said:
Yes that would be the next logical step as jay shah would get dictat from his dad.
PSL offers a serious threat to IPL so it’s understandable BCCI is concerned and out to get PCB.
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I cant see that happening tbh, Most International players from England, Aus etc wouldnt enter into these agreements as they make good enough money as it is, some will decide to top their salaries up in other leagues rather than spend 2/3 months exclusively in India especially after everyhting thats gone on during covid.

This would be an own goal for IPL and would drive the value of the product down. They just need to carry on what they doing it is good enough anyway.
 
silentkiller187 said:
I cant see that happening tbh, Most International players from England, Aus etc wouldnt enter into these agreements as they make good enough money as it is, some will decide to top their salaries up in other leagues rather than spend 2/3 months exclusively in India especially after everyhting thats gone on during covid.

This would be an own goal for IPL and would drive the value of the product down. They just need to carry on what they doing it is good enough anyway.
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Let the eng aus players and etc make the choice. Its their wish whether they want to sign IPL exclusive contract and make say 20 per cent or may be more on their IPL salary or go around playing in other leagues for far lesser money.

Right now i see most regular players from eng aus sa nz etc list themselves for the IPL auction and not for 2-3 other leagues.
 
U$ofA said:
The ICC could have a problem here. They have separated the subcontinent rights as bidding package on its own. What if Disney, Sony, et all only bid for subcontinent rights? Where/whom are they going to sell the rest of the rights.

Sky,Ch9, Fox and co usually are not interested and have never bid of ICC tournaments.
Click to expand...

What ICC have done here is creditworthy. They are increasingly finding themselves in a tight squeeze and instead of allowing this to bog them down, they have shown they understand the new reality, demonstrated nimbleness and an ability to adapt. I like that.

Breaking up ICC rights between India and the rest acknowledges the reality that Indian broadcasters who would inevitably be otherwise bidding for a composite rights *only* care for Indian market. So ICC has unburdened them with global rights. This makes sense because the risk appetite and financial wherewithal of Indian broadcasters is depleted after the IPL showdown.

ICC can sell the rest of the rights to home broadcasters in ENG, AUS etc and perhaps even succeed in extracting a better deal this way.

At the end of the day, however, ICC still has to contend with the reality that ICC events don't have the same cachet they once had. Indian broadcasters understand that the Indian audience isn't all that hot for a vast majority of ICC events because 80 percent of the matches are SL vs Bang or NZ vs ZIM that nobody in India bothers with. I'd go so far as to claim that even matches like AUS vs ENG would get a fraction of the views that a random IPL match gets.

This dilutes the appeal of ICC events tremendously. I do not think ICC are going to get anywhere close to the sum they must have worked out internally from Indian broadcasters.
 
AMSS said:
What ICC have done here is creditworthy. They are increasingly finding themselves in a tight squeeze and instead of allowing this to bog them down, they have shown they understand the new reality, demonstrated nimbleness and an ability to adapt. I like that.

Breaking up ICC rights between India and the rest acknowledges the reality that Indian broadcasters who would inevitably be otherwise bidding for a composite rights *only* care for Indian market. So ICC has unburdened them with global rights. This makes sense because the risk appetite and financial wherewithal of Indian broadcasters is depleted after the IPL showdown.

ICC can sell the rest of the rights to home broadcasters in ENG, AUS etc and perhaps even succeed in extracting a better deal this way.

At the end of the day, however, ICC still has to contend with the reality that ICC events don't have the same cachet they once had. Indian broadcasters understand that the Indian audience isn't all that hot for a vast majority of ICC events because 80 percent of the matches are SL vs Bang or NZ vs ZIM that nobody in India bothers with. I'd go so far as to claim that even matches like AUS vs ENG would get a fraction of the views that a random IPL match gets.

This dilutes the appeal of ICC events tremendously. I do not think ICC are going to get anywhere close to the sum they must have worked out internally from Indian broadcasters.
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Good points. I agree. Carving out the subcontinent as a separate package will get a larger bid from Indian broadcasters. Even though they are battle scarred from the IPL auction.

I find it interesting that there are no estimates on what the ICC rights will go for. Zero. This in direct contrast to the IPL rights.
 
The Indian Premier League (IPL) media rights for the 2023-27 cycle created a lot of hype recently as it was sold for over Rs 48,000 crore. At the IPL media rights e-auction Disney Star retained the TV telecast rights with a bid price of Rs 23,575 crore. Reliance's Viacom18, won the rights for package C with a Rs 3,258 crore winning bid. As a result of this, Viacom, who also won the rights for Package B with a pay out of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,758 crore for the entire bouquet of digital rights. The Package D, which included rights for the Rest of the world, was won for a bid of Rs 1058 crore.

In the end it was the BCCI that laughed its way to the bank, raking in a total sum of Rs 48,390 crore for the packages A, B, C and D.

However, former Pakistan cricket team captain Rashid Latif has made some strong observations on the IPL media rights.

"It's about business and not cricket. This is not ideal situation. If we have to give money, then many people earn money. This is not about quality at all, it is business totally," Rashid Latif said in a discussion on YouTube channel Caught Behind.

"Call Indians and ask them for how many hours did they watch the matches (in IPL). This is business. I have said nothing else. Give whatever name you might, value of the product etc. This is business. We have to see how much it sustains."

The franchise cricket league is currently a 10-team affair and there are talks that it might be a 94-match affair in the coming times. BCCI secretary Jay Shah reacted to the development after the e-auction of the media rights.

"That is an aspect we have worked upon. Let me inform you that from the next ICC FTP calendar, IPL will have an official two-and-a-half month window so that all the top international cricketers can participate. We have had discussions with various boards as well as the ICC," Shah told news agency PTI.

With IPL likely to get a bigger window, it might mean that the international calendar might be squeezed further. Former Pakistan cricket team captain Shahid Afridi reacted to the news recently.

"It's all about the market. It's about the economy. Your biggest market is India. What they say, it will be done that way and it will happen that way," Shahid Afridi

NDTV
 
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