IPL media rights sold for record-breaking deal [#266]

[jagatk]

Viacom18 to get it. Uday Shankar (ex-boss under whom Star won the bid) & James Murdoch (son of Rupert Murdoch who owned Fox who owned Star in India) have bought stake in Viacom18. A big player like, likely Comcast, is expected to join this mega club with a big stake in Viamcom18 as well.

Star's monopoly is going to be over.

Unlikely, Disney's too invested in disney+ to let ipl or indian cricket rights slip from their grasp. Disney+ in india basics depends on those 2 and there is no player in broadcast and streaming bigger than disney.

 

[Bhaag Viru Bhaag]

Check the number of matches and the days for those leagues and the IPL.

Then compare the per match payment.

Let IPL play for 10 months and have 20 teams, it will beat most leagues in terms of tv deal.

And how many foreign players will live/stay in India for 10 months? Most of these foreign players come to earn easy money and enjoy their paid vacation. If they are going to get the same amount of money for increased duration(10 months), most of them will run away from India.

 

[gazza619]

And how many foreign players will live/stay in India for 10 months? Most of these foreign players come to earn easy money and enjoy their paid vacation. If they are going to get the same amount of money for increased duration(10 months), most of them will run away from India.

I guess if one eats fried chicken 6 days a week, 3 times a day, they can die of heart attack. Extending the IPL will result in its own downfall.

 

[Bhaag Viru Bhaag]

I guess if one eats fried chicken 6 days a week, 3 times a day, they can die of heart attack. Extending the IPL will result in its own downfall.

See it is that simple to understand but people in India think that quanity is always better than quality which explains our rising population very well.

 

[oatmeal]

Check the number of matches and the days for those leagues and the IPL.

Then compare the per match payment.

Let IPL play for 10 months and have 20 teams, it will beat most leagues in terms of tv deal.

The NFL only has a 4.5 month regular season. It has more games because the number of teams are much higher at 32 but each team only plays 17 games in a season.

The reason American leagues bring in a lot more money is because its a developed economy with much higher per capita income, not only because they play more games in a season

And the NFL is just one league among many big money leagues in the US, unlike IPL which has a monopoly in India.

 

[ravisurya]

And how many foreign players will live/stay in India for 10 months? Most of these foreign players come to earn easy money and enjoy their paid vacation. If they are going to get the same amount of money for increased duration(10 months), most of them will run away from India.

That was not the point of discussion . Anyway go back to IPL, Pant and Hardik and in every post in no particular order.

 

[ravisurya]

The NFL only has a 4.5 month regular season. It has more games because the number of teams are much higher at 32 but each team only plays 17 games in a season.

The reason American leagues bring in a lot more money is because its a developed economy with much higher per capita income, not only because they play more games in a season

And the NFL is just one league among many big money leagues in the US, unlike IPL which has a monopoly in India.

NFL has 272 games in a season where as IPL I think has 74 games in a season and it's the
NFL started way back in 1920. Ofcourse the economy matters which is why we see the humongous gap between IPL and PSL.

 

[latecut]

IPL is one of several leagues in India going on at present. All these leagues have their audiences, which are increasing with time. Other leagues have so far escaped public attention but their budget and media rights too would be considerable. Premier Kabaddi League (PKL) is already the second most popular cricket league in India and it draws considerable audience. I suspect that PKL could be bigger than many of the cricket leagues being played in different countries.

 

[latecut]

Second most popular sports league, not second most popular cricket league.

 

[Bhaag Viru Bhaag]

That was not the point of discussion . Anyway go back to IPL, Pant and Hardik and in every post in no particular order.

First you go and quote the correct post. You look confused. I clearly bolded the part I was replying to.

 

[Bhaag Viru Bhaag]

NFL has 272 games in a season where as IPL I think has 74 games in a season and it's the
NFL started way back in 1920. Ofcourse the economy matters which is why we see the humongous gap between IPL and PSL.

Let me ask you. How many players will stay in India for 10 months? And if they don't stay in India for that long, how will IPL survive without foreigners? How will you build the loyalty and clubs? You are directly comparing NFL with IPL without even thinking about this main point. You seriously lack basic understanding of how these leagues work.

 

[RamLakhan]

Let me ask you. How many players will stay in India for 10 months? And if they don't stay in India for that long, how will IPL survive without foreigners? How will you build the loyalty and clubs? You are directly comparing NFL with IPL without even thinking about this main point. You seriously lack basic understanding of how these leagues work.

It may eventually happen in coming years if cricket continues to die in other countries and gets immensely popular in India. Also Indian Metro Environment (so-called clean roads, modern amenities and cosmo culture) is ever growing and don't be surprised if these cricketers prefer to stay in India (in the isolated clean cities or at least colonies/lanes) after getting basic training & competitive domestic cricket in their countries...

It may take several more years for IPL to grow to that stature (that's how all those other sport leagues grew! They have vast history) League/T20 is very new to cricket (Hardly 10-15 years old) Decades back nobody even dreamed that such thing would happen (a cricket league running in India and cricketers from all parts of world dying to participate in it) So don't keep such low self esteem! I know you hate IPL, but that's a different matter... Actually even I don't want IPL/Cricket to reach that kind of destiny. I support it only because we are able to play much competitive cricket ever since the advent of it (Won few ICC trophies and staying at top in test cricket, and have good bench strength! In the past it was difficult to even frame a full strength playing XI. I think you were much happier then!)

 

[RamLakhan]

If Indians (with their rich culture & heritage) could shed that and aspire in other countries to fulfill their self requirements (IT & other fields), then it is possible for even these cricketers to leave their countries (with mostly volatile culture) and move to India along with their family! It may take some time for that field to get that strong & offer opportunities... Pocket full of money can do the magic!

 

[Savak]

I read in an Indian article somewhere about fears that IPL's insane broadcast deal and valuation of around $6 billion will be very difficult for the Indian Ad industry to claim ROI on. Even shared it on Pakpassion but no comments

 

[Thanos]

I read in an Indian article somewhere about fears that IPL's insane broadcast deal and valuation of around $6 billion will be very difficult for the Indian Ad industry to claim ROI on. Even shared it on Pakpassion but no comments

I've same doubt in my mind after reading that article.
But I guess companies who are going to bid must have done homework and calculated all aspects.
Moreover we've seen instances in past where broadcasters have asked boards to re-evaluate deal in case of making loss.
Don't think any broadcasters will pay these much amount without keeping re-evaluate clause in agreement.

 

[Bhaag Viru Bhaag]

It may eventually happen in coming years if cricket continues to die in other countries and gets immensely popular in India. Also Indian Metro Environment (so-called clean roads, modern amenities and cosmo culture) is ever growing and don't be surprised if these cricketers prefer to stay in India (in the isolated clean cities or at least colonies/lanes) after getting basic training & competitive domestic cricket in their countries...

It may take several more years for IPL to grow to that stature (that's how all those other sport leagues grew! They have vast history) League/T20 is very new to cricket (Hardly 10-15 years old) Decades back nobody even dreamed that such thing would happen (a cricket league running in India and cricketers from all parts of world dying to participate in it) So don't keep such low self esteem! I know you hate IPL, but that's a different matter... Actually even I don't want IPL/Cricket to reach that kind of destiny. I support it only because we are able to play much competitive cricket ever since the advent of it (Won few ICC trophies and staying at top in test cricket, and have good bench strength! In the past it was difficult to even frame a full strength playing XI. I think you were much happier then!)

You need to start thinking logically than emotionally. Not sure in which world you are living but no active foreign player will settle in India especially when his family is in his home country. If cricket dies in other countries than that will also mean the end of IPL. Not sure how difficult it is to understand that IPL without international players will be just like any other domestic tournament. People will eventually get bored of it. Increasing the duration and matches will only help in bringing it down. Me not liking IPL has nothing to do with the point I am making. Just start thinking logically.

 

[Bhaag Viru Bhaag]

If Indians (with their rich culture & heritage) could shed that and aspire in other countries to fulfill their self requirements (IT & other fields), then it is possible for even these cricketers to leave their countries (with mostly volatile culture) and move to India along with their family! It may take some time for that field to get that strong & offer opportunities... Pocket full of money can do the magic!

When Indians themselves are finding reasons to settle abroad forever then on what basis do you think that foreigners will come with their family and settle in India? I am sure even foreigners know that getting an IPL contract is like getting a lottery. You can't rely on such contracts and settle with your family on the basis of that.

Pocket full of money couldn't do its magic for Alex Hales lol. This post of yours is a good enough proof that you are not thinking practically.

 

[Savak]

You need to start thinking logically than emotionally. Not sure in which world you are living but no active foreign player will settle in India especially when his family is in his home country. If cricket dies in other countries than that will also mean the end of IPL. Not sure how difficult it is to understand that IPL without international players will be just like any other domestic tournament. People will eventually get bored of it. Increasing the duration and matches will only help in bringing it down. Me not liking IPL has nothing to do with the point I am making. Just start thinking logically.

Let's be clear about it, no foreign player will ever be willing to settle in India, Pakistan, Sri Lanka etc. These countries are not Dubai.

 

[RamLakhan]

When Indians themselves are finding reasons to settle abroad forever then on what basis do you think that foreigners will come with their family and settle in India? I am sure even foreigners know that getting an IPL contract is like getting a lottery. You can't rely on such contracts and settle with your family on the basis of that.

Pocket full of money couldn't do its magic for Alex Hales lol. This post of yours is a good enough proof that you are not thinking practically.

Foreigners settled for like centuries and ages in India! The current notion is just a passing shower... You need to be more practical...

 

[RamLakhan]

You need to start thinking logically than emotionally. Not sure in which world you are living but no active foreign player will settle in India especially when his family is in his home country. If cricket dies in other countries than that will also mean the end of IPL. Not sure how difficult it is to understand that IPL without international players will be just like any other domestic tournament. People will eventually get bored of it. Increasing the duration and matches will only help in bringing it down. Me not liking IPL has nothing to do with the point I am making. Just start thinking logically.

If billions of people (read Indians) continue to watch cricket then it will retain its life. Even if cricketers don't come from so-called developed nations (if they let it go), lesser nations will seize the opportunity! If T20 is the only format to survive, then its easy to develop players for it! As you keep saying there are enough hacks clicking in this format, India alone can provide players, the quality can be easily retained... When a ghost-game like baseball (a distorted version of cricket) can grow & prosper, then cricket also can (even if it is restricted to only India).

But I am sure at least England (for their history) and Australia (for their legacy) will continue to play cricket. If not their TOP players, at least the lesser players (who couldn't compete & get selected for their national teams) will see an opportunity in the 10-month version of IPL (if it eventually happens!) and move to India. They can take that risk from that point onwards, if they get total economical security! Its so-interlinked! At the moment there is harmony between boards hence it is looking different at this point, but still you can notice BCCI is in the dominant mode (its players never play in any other leagues, but other boards are sending their players) 10-month IPL will take an altogether different dimension and rest of the boards won't come to picture at all! But you are talking as if there are "zero" foreigners moved/settled in India (for any purpose) and its absolutely hostile-nation! Come on... If cricket/IPL becomes a big "purpose", You just need some around 50 players (& their families) to reside in India with temporary VISA. Its not a big deal and India can easily accommodate them!

I discussed on this topic only to say about possibilities which you denied. Actually I don't want cricket to move in that direction... But nothing is in anybody's hand!

 

[Bhaag Viru Bhaag]

Let's be clear about it, no foreign player will ever be willing to settle in India, Pakistan, Sri Lanka etc. These countries are not Dubai.

You are right. There may be foreigners who settle in India or Pakistan for different reasons but you won't see sportsperson or celebrities from first world countries settling in India or Pakistan.

 

[Bhaag Viru Bhaag]

If billions of people (read Indians) continue to watch cricket then it will retain its life. Even if cricketers don't come from so-called developed nations (if they let it go), lesser nations will seize the opportunity! If T20 is the only format to survive, then its easy to develop players for it! As you keep saying there are enough hacks clicking in this format, India alone can provide players, the quality can be easily retained... When a ghost-game like baseball (a distorted version of cricket) can grow & prosper, then cricket also can (even if it is restricted to only India).

But I am sure at least England (for their history) and Australia (for their legacy) will continue to play cricket. If not their TOP players, at least the lesser players (who couldn't compete & get selected for their national teams) will see an opportunity in the 10-month version of IPL (if it eventually happens!) and move to India. They can take that risk from that point onwards, if they get total economical security! Its so-interlinked! At the moment there is harmony between boards hence it is looking different at this point, but still you can notice BCCI is in the dominant mode (its players never play in any other leagues, but other boards are sending their players) 10-month IPL will take an altogether different dimension and rest of the boards won't come to picture at all! But you are talking as if there are "zero" foreigners moved/settled in India (for any purpose) and its absolutely hostile-nation! Come on... If cricket/IPL becomes a big "purpose", You just need some around 50 players (& their families) to reside in India with temporary VISA. Its not a big deal and India can easily accommodate them!

I discussed on this topic only to say about possibilities which you denied. Actually I don't want cricket to move in that direction... But nothing is in anybody's hand!

As I said earlier, you are not thinking practically. Cricket in India will die if it dies in other countries. Who would like to watch Pandey Ji bowling to Mishra Ji and for how long lol? IPL failed to create a decent match finisher for India in the last 13-14 seasons and you think it will create superstars lol? Main reason people go to watch Pyjama Leagues is foreigners and foreign cheerleaders especially people from small cities. There is no loyalty in players and fans towards their franchises. This all looks like a cheap rip off of English Premier League. Our public loves cheap entertainment but they too will get bored of this nonsense if it stretches to 10 months. Think.

 

[Smbhayi]

As I said earlier, you are not thinking practically. Cricket in India will die if it dies in other countries.

It won't.. you've example in Pro kabadi league.. it doesn't matter who plays if ipl can entertain people then it'll last long even if cricket dies in other countries..

 

[Ab Fan]

As I said earlier, you are not thinking practically. Cricket in India will die if it dies in other countries. Who would like to watch Pandey Ji bowling to Mishra Ji and for how long lol? IPL failed to create a decent match finisher for India in the last 13-14 seasons and you think it will create superstars lol? Main reason people go to watch Pyjama Leagues is foreigners and foreign cheerleaders especially people from small cities. There is no loyalty in players and fans towards their franchises. This all looks like a cheap rip off of English Premier League. <B>Our public loves cheap entertainment</B> but they too will get bored of this nonsense if it stretches to 10 months. Think.

Guess what..they just need to lurk in PP and read your posts..that's a lot of cheap entertainment and rip off they can ask for

 

[silentkiller187]

when are these big money investments going to start yielding results for india on the big stage? Drawing parralels to the EPL at the moment, brilliant league for entertainment and showbiz, but when it comes to the actual international stage and world cups then we see a different story.

 

[U$ofA]

when are these big money investments going to start yielding results for india on the big stage? Drawing parralels to the EPL at the moment, brilliant league for entertainment and showbiz, but when it comes to the actual international stage and world cups then we see a different story.

I don't think anything that the IPL does is supposed to result in anything in the international arena. That is the responsibility of the BCCI and its NCA setup. Not the IPL or its franchises.

 

[Bhaag Viru Bhaag]

It won't.. you've example in Pro kabadi league.. it doesn't matter who plays if ipl can entertain people then it'll last long even if cricket dies in other countries..

Pro Kabaddi League seriously? Lol. I am sure you can give a better example than that.

 

[Bhaag Viru Bhaag]

Guess what..they just need to lurk in PP and read your posts..that's a lot of cheap entertainment and rip off they can ask for

Good to see you are still reading my posts and quoting them. You too post a lot of entertaining stuff here even though 75% of it is repetitive.

 

[U$ofA]

Looks like the IPL has officially begun the process for finding the next broadcasting partner(s).

I think this bidding process is very important regards to where the game of cricket as a whole is headed. Will also tell us where/what a big majority of the Indian cricket fans like/prefer.

Rumors are that the new deal will make the IPL $1+ billion a year. But these are just guesses at this point. Will have to see what the reality is in a couple of months time.

 

[cricketjoshila]

Tender has been issued.

The reserved price is apparently, INR 32800.

Thats 4.3bn usd.

So thats the minimum starting price.

 

[Bhaag Viru Bhaag]

Is it not entertaining this year? Biggest league, richest league, popular league, entertaining league blah blah blah and yet we don't see any participation in the IPL match threads from these same fans. The only thing they care about is money and showing off in front of Pakistani fans when in reality they too can't stand 3 games of Pyjama League in a week let alone 2 in a day lol.

 

[cricketjoshila]

Ipl media rights 2023 thread

So the tender is out. Bidding starts on June 12th.

Opened the thread to follow all the news related to this and to follow the online auction.



In order to increase BCCI’s windfall from the Indian Premier League media rights, there could be a final bidding after selling the TV and OTT properties separately, to get one unfettered winner.

The BCCI on Tuesday released the tender for the IPL media rights for the 2023-27 cycle. It will be the first time since the IPL’s inception that an e-auction will be held to determine the next holder of the tournament’s media rights.

The Indian cricket board has set a combined base price of Rs 33,000 crore (Rs 32,890 crore to be precise) for the media rights of the Indian Premier League, a Cricbuzz report said.

According to the information available, there will be four bundles in the tender including a non-exclusive cluster. Bundle A is for the India sub-continent television rights while Bundle B is for the digital rights.

On the other hand, the Bundle C will have the rights of non-exclusive 18 games — the opening match, four play-offs and the night games of the double headers. This bundle is only for the OTT players and only one player can buy this bundle. The fourth and final bundle is for the rest of the world.

Notably, in the latest Invitation to Tender (ITT), provisions have been made for the winners of the TV rights to challenge the digital rights holders, setting off one final round of e-bidding that will provide an opportunity for one party to acquire both TV and OTT rights. Similarly, the holders of digital rights can challenge the winners of Bundle C - a limited non-exclusive package.

However, only Bundle A winners can challenge the Bundle B winners, not the other way round, ostensibly because the payout by the former would be more than the latter’s.

Similarly, the Bundle B winners can challenge the winners of Bundle C. But, the chances of this happening are remote as the digital rights holders would be paying twice over for those 18 non-exclusive games.

The whole exercise — with Rs 49 crore base price for TV rights, Rs 33 crore for digital, Rs 16 crore for 18 non-exclusive games and Rs 3 crore for rest of the world rights — may take a couple of days, or more, once the e-auction is set in motion on June 12.


https://www.news18.com/cricketnext/...ered-winner-of-tv-ott-properties-4929935.html

 

[MenInG]

(Bloomberg) -- Jeff Bezos and Mukesh Ambani, billionaires who have been battling for years in India, are headed for a ferocious new clash over rights to the country’s cricket matches.

This week, the Indian cricket league unveiled guidelines to auction off media rights and they seem designed to raise bids -- and tensions. For the first time, the rights to broadcast matches on television and to stream them online will be sold separately, opening the door to Amazon.com Inc. and its Prime video service. Ambani’s Reliance Industries Ltd. is also determined to win, according to people familiar with the matter, as the companies fight for e-commerce supremacy in one of the world’s fastest-growing markets.

What’s more, the cricket competition will take place live online over the course of two days, which means proxies for the two men will have to make minute-by-minute bids and counterbids in real-time. Imagine a Sotheby’s-style auction with Bezos and Ambani, worth about $275 billion and $100 billion respectively, bidding for a prize that only one can ultimately possess.

“Winning the auction is about prestige and vanity, so Reliance, Amazon and others can be expected to flex their muscles,” said Aditi Shrivastava, co-founder and chief executive officer at digital entertainment startup, Pocket Aces. “It’s a big deal and bidders will surely fight tooth and nail to win the rights.”

The event, which starts on June 12, could see bets of $7 billion or more, according to the people, who didn’t want to be quoted discussing sensitive information. At stake are the rights to show dozens of Indian Premier League matches between 2023 and 2027, with separate auctions to decide the winners for livestreaming and broadcasting in different regions. For comparison, Amazon is paying about $1 billion a year for the rights to show the National Football League online, but that’s for Thursday night games rather than the prime weekend games.

The cricket auction is generating intense interest in India, where the sport is wildly popular. Live streaming matches is an effective way of reaching the country’s 1.4 billion people, who are increasingly watching sports on their mobile devices.

“If successful, you’ve captured an attentive audience for six straight weeks every year for five years,” Shrivastava added. “It’s the biggest viewership event of the year in India.”

Though Amazon and Reliance are the most ambitious, they join a horde of competitors, including the Walt Disney Co.-owned Star India and its Disney Hotstar streaming service. Also in the mix is a newly-created media behemoth that combines Sony Pictures and India’s Zee Entertainment Enterprises, multiple people said.

The auction promises to be an epic showdown between the Seattle-based retail Goliath on one side and India’s most valuable company on the other. Winning streaming rights would represent a prestigious get for Amazon or Reliance. They are both eager to control a large share of digital opportunities in India.

The bidding adds more friction between the two companies, which are locked in a power struggle over the assets of Future Group, a debt-laden Indian retail chain. Neither side has budged an inch, leading to three dozen legal cases between Amazon and Future Group -- with Reliance hovering in the background.

Ultimately, the prize is also about bragging rights in India’s e-commerce market. Armed with inexpensive smartphones and availing themselves to one of the world’s lowest data tariffs, nearly 800 million Indians have internet access to watch Bollywood movies and live stream sports on their personal devices. The Indian Premier League, or IPL, is one of the world’s most watched sporting tournaments, comprising 10 teams and over 70 matches.

Separating broadcast rights and digital streaming opens the door to new bidders. Amazon, with its Prime video service, can face off in the e-auction against Reliance’s Jio telecom subsidiary, which has nearly half a billion subscribers in India. Unlike in the past, no consolidated bidding will be allowed.

Representatives for Amazon and Reliance did not respond to emails for comment. Disney Hotstar, which currently holds digital streaming rights for the matches, would not confirm its participation in the auction. Others, including Meta Platforms Inc.’s Facebook and Alphabet Inc.’s YouTube, are still considering whether to place bids, multiple people said.

The Board of Control for Cricket in India, the sport’s governing body, has released detailed terms and conditions in its “Invitation to Tender.” According to the board, the document will be available to purchase in the coming weeks to those who pay a non-refundable fee of 2.5 million rupees plus taxes.

https://finance.yahoo.com/news/bezos-poised-clash-asia-richest-092238115.html

 

[cricketjoshila]

Disney, Viacom-Tv18, Amazon, Sony-Zee and another un named company has bought the tender document.

Apple is expected to buy the tender soon.

Some very deep pocketed players in the bidding.

 

[cricketjoshila]

I read in an Indian article somewhere about fears that IPL's insane broadcast deal and valuation of around $6 billion will be very difficult for the Indian Ad industry to claim ROI on. Even shared it on Pakpassion but no comments

AD isn't the only revenue stream now. There is subscription of OTT apps plus there is the non exclusive 18 games package which another OTT app can bid.

Bidding starts at $4.3bn.So 6bn isn't far fetched.

 

[U$ofA]

Disney, Viacom-Tv18, Amazon, Sony-Zee and another un named company has bought the tender document.

Apple is expected to buy the tender soon.

Some very deep pocketed players in the bidding.

Is the other un-named company Netflix?

 

[MenInG]

Within a week of the Board of Control for Cricket in India (BCCI) putting out the Invitation-To-Tender (ITT) for selling the media rights of the Indian Premier League for the next cycle of 2023-27, almost all the big companies have brought the ITT. Brands like Sony, Disney, TV18-Viacom, Zee, and Amazon have shown interest in getting the media rights of the cash-rich event.

The list doesn’t end there as many other companies have also pitched in, whose names are not known so far. The e-auction will take place on June 12, and it is being said that the BCCI could potentially raise a huge sum of US$7.2b during the auction. Meanwhile, the deadline to get the ITT is May 10.

Apart from the Indian companies, the American tech biggie Apple is also expected to get its hand on the ITT, as reported by The Times of India. “Transparency will be the key and the revenues coming from sale or rights will be directed to India’s domestic structure, better infrastructure and welfare of the cricketing fraternity,” BCCI secretary Jay Shah told TOI.

The tender has been divided into four packages as the Television and Digital rights will be separated to permit various parties to broadcast a smaller conglomeration of games at the same time. Apart from that, there would be a separate package for people in other parts of the world. The obvious connotation of that package is that a composite bid may not be possible.

The media rights shall be divided into four different packages

Here are the four categories of the package:

A) Television rights for India subcontinent

B) Digital rights

C) A collection of 18 matches (The inaugural game, the playoffs games, weekend double-headers, and evening games)

D) Rest of the World

The starting price or the base price of the four-category package has been decided at ₹32,890 crore. The per match base price of the television rights has been kept at ₹49 crore by the BCCI. If the matches should be increased, then the additional amount shall be charged on a pro-rata basis. It will be followed by ₹33 crore for the digital rights, ₹16 crore for the 18-match bundle, and ₹3 crore for the rest of the world.

“The packages have been divided in a manner where it ensures maximum participation. This will keep the competition intense, and transparent and allow BCCI to maximise its revenue potential to the fullest,” BCCI treasurer Arun Dhumal said.

The auction will go on for two days, with the sale of the first two categories taking place on the first day, followed by the sale of the remaining two categories on the second day. It has also come to notice that the Category A of the package shall be bid only by an Indian buyer with a net worth of ₹1000 crore or more as on March 31, 2021.

https://www.crictracker.com/reports...n-board-to-buy-the-ipl-media-rights-document/

 

[cricketjoshila]

Is the other un-named company Netflix?

May be Meta. No idea.

 

[shaz619]

Will the cricket be on Amazon Prime in the UK

 

[Cricfan4eva]

Will the cricket be on Amazon Prime in the UK

Digital Rights is worldwide so ideally yes if Prime gets it they should be able to show it worldwide. Unless they decide to sell it to local stakeholders for a profit like Hotstar did before Disney+ bought them.

 

[cricketjoshila]

Digital Rights is worldwide so ideally yes if Prime gets it they should be able to show it worldwide. Unless they decide to sell it to local stakeholders for a profit like Hotstar did before Disney+ bought them.

No. Digital rights is not world wide.

There is a separate rest of the world catagory to bid for. It has world wide tv plus digital rights. Bidding starts at $148mn for 5 years.

 

[U$ofA]

No. Digital rights is not world wide.

There is a separate rest of the world catagory to bid for. It has world wide tv plus digital rights. Bidding starts at $148mn for 5 years.

I think breaking the bidding up into different parts is a brilliant move. Whoever is running this in IPL knows what they are doing.

Perfect way to maximize revenues. Great example. Something that the ICC and other boards to study, for their own benefit.

 

[cricketjoshila]

I think breaking the bidding up into different parts is a brilliant move. Whoever is running this in IPL knows what they are doing.

Perfect way to maximize revenues. Great example. Something that the ICC and other boards to study, for their own benefit.

There is another catch.

Once the bidding is done and winner of each catagory, A B C and D is announced, Winner of A can challenge the winner of B for a knockout auction to win both auction.

Winner of B can challenge the winner of C for taking rights of both exclusive and non exclusive OTT rights.

And winner of B package has the right to challenge the winner of D Package for any particular rest of the world territories they want.

 

[U$ofA]

There is another catch.

Once the bidding is done and winner of each catagory, A B C and D is announced, Winner of A can challenge the winner of B for a knockout auction to win both auction.

Winner of B can challenge the winner of C for taking rights of both exclusive and non exclusive OTT rights.

And winner of B package has the right to challenge the winner of D Package for any particular rest of the world territories they want.

Oh boy! This bidding process is absolute brilliance. The IPL has some smart people working for them. This process is a win-win-win-win is every direction for the IPL.

ICC and other boards, are you watching this? More importantly, are you learning from this?

 

[cricketjoshila]

Oh boy! This bidding process is absolute brilliance. The IPL has some smart people working for them. This process is a win-win-win-win is every direction for the IPL.

ICC and other boards, are you watching this? More importantly, are you learning from this?

Some estimates are putting the value at 7.2 bn usd. If it reaches that then it will mean nearly 20mn usd per match for 74 matches a season.

It will put the IPL right near the top of this league.

Read this article

https://www.google.com/amp/s/www.st...6908/sports-leagues-broadcasting-rights-cost/


IPL bidding process was designed by one of big 4 consulting firms.

 

[U$ofA]

Some estimates are putting the value at 7.2 bn usd. If it reaches that then it will mean nearly 20mn usd per match for 74 matches a season.

It will put the IPL right near the top of this league.

Read this article

https://www.google.com/amp/s/www.st...6908/sports-leagues-broadcasting-rights-cost/


IPL bidding process was designed by one of big 4 consulting firms.

Trust Americans to come up with a great way to make $$$!

 

[daytrader]

Opinion: Mukesh Ambani Vs Amazon Again In India. This Time, Over Cricket

Their bruising battle for control of a bankrupt Indian retailer isn't over yet, and two of the world's richest men are already heading for a second round in their contest - this time on the cricket field.

Mukesh Ambani, the petrochemicals and telecommunications tycoon, is expected to vie for broadcast and streaming rights of the Indian Premier League via his flagship Reliance Industries Ltd., going up against a rival bid by Amazon.com Inc. Both Amazon Chairman Jeff Bezos, the second-richest person in the world, and Ambani, No. 9, want to dominate India's large - and still highly informal - retail industry. To that end, what could be a better route to commerce than cricket, the national passion of country's 1.4 billion people?

IPL is as big a business in India as it is a craze: The total viewership of last year's edition ran into 242 billion minutes. In 2017, Star Sports, the previous winner of the five-year deal for television and digital rights, paid $2.55 billion under Rupert Murdoch's stewardship. When Facebook Inc. joined that fray, offering $600 million to livestream the matches, the Australian-born media mogul got a warning shot about how quickly the media landscape was changing. He went and sold his 21st Century Fox Inc. assets to Walt Disney & Co.

Now owned by Disney, Start Sports recently hawked 10-second TV spots for more than 1.7 millions rupees ($22,000) apiece. To that, add the subscription and advertising revenue from the Disney+ Hotstar app, where the matches are shown live, and the current take - plus the growth potential - could easily justify a winning bid in excess of $5 billion this time around.

The cricket league is a testament to the growing heft of emerging-market consumers. Amazon's Prime Video will get an edge over Netflix Inc. and Disney in India if it can snag the streaming deal. The importance of that is not lost on Ambani, who wants his own consumer empire to sit atop the three pillars of carriage, content and commerce. With 400 million-plus customers, Reliance's Jio is the country's largest telco. As his subscribers burn through their data plans to watch cricket, Ambani gets a chance to exploit their love of the game to not only earn advertising dollars but also sell them more stuff - provided the eyeballs are glued to his media properties rather than his competitors'.

And Amazon, which livestreams English Premier League soccer, is just one of those rivals. Reliance failed to get into the driver's seat at Zee Entertainment Enterprises Ltd., the country's largest publicly traded TV network. Zee is combining instead with Sony Group Corp. Never mind. If Ambani secures the rights to the Super Bowl of India, he could take on Zee-Sony, a very real possibility now that he's reportedly in talks with Murdoch's son James and his trusted lieutenant Uday Shankar, Star TV's former India boss, for a 39% stake in Viacom18, Reliance's local television-content joint venture with ViacomCBS. Sony will also very likely bid for IPL. If Americans can take to the sport of the erstwhile British empire, so can the Japanese.

Ambani's involvement with cricket extends beyond media rights. He also owns the Mumbai Indians, whose five title wins since the league began in 2008 have made it the most successful IPL team. The franchise gives Ambani the opportunity to introduce his children to the art of buying players on a budget, steeping them into the much bigger capital allocation decisions that await them as the 65-year-old gets ready to pass on the leadership of his empire to the next generation. Control of the team also qualifies the Indian businessman for the title of the richest sports team financier on earth. Depending on share prices, that crown keeps passing between him and Microsoft Corp.'s former CEO Steve Ballmer. The owner of Los Angeles Clippers, a professional basketball team, was Ambani's classmate at Stanford University's business school. (Both of them dropped out.)

India's media has thrown out names from Meta Platforms Inc. (formerly Facebook) to Alphabet Inc.'s YouTube and Apple Inc. as likely contenders for the media-rights auction on June 12. Since Alphabet's Google and Facebook have equity stakes in Jio, it's doubtful if they will want to enter an overcrowded bidding war. Apple just got busy with Major League Baseball in the U.S., and needs to sell more phones in India before it can monetize Apple TV+. Netflix may well want to steady its core business after losing 200,000 customers in the first three months of the year. India won't be of much help to its sagging stock because it can't yet deliver rich-country pricing.

Ambani, Amazon and incumbent Disney are the most obvious hopefuls. Viewer fatigue with the match format, leading to a drop in ratings, is the biggest risk to the successful bidders for domestic and overseas TV and digital rights. For Ambani and Bezos, though, the game is about much more than just advertising dollars. A large captive audience for 65 days in a year, five years in a row can do wonders for their own offline and online retail ambitions in India. Which is why everyone is looking to the duo to be the most aggressive.

Reliance has taken physical control of many of the stores of the unprofitable Future Retail Ltd., which agreed in 2020 to sell its assets to Ambani to repay creditors. Amazon is trying to block the deal for alleged breach of contract as Future's founder took money from the e-commerce giant, promising not to sell the business to Ambani. If that legal battle is any guide, the audience on June 12 should get its money's worth of entertainment.

https://www.ndtv.com/opinion/mukesh...er-cricket-2909439#pfrom=home-ndtv_topstories

 

[MenInG]

The Board of Control for Cricket in India (BCCI) has got a reality check from viewers of its marquee event—IPL—with TV ratings having taken a slide in the ongoing edition. The drop has come at a time when BCCI has gone to the market seeking new partners for IPL’s next media rights cycle (2023-27). (IPL 2022 full coverage)

IPL chairman Brijesh Patel, reacting on the issue for the first time, said: “There is a slight dip in viewership, but the numbers are not alarming. I don’t see them having any impact on the media rights sale.”

Although BARC, the TV measurement body in India, hasn’t officially released the viewership numbers, data sourced from media planners suggest that the drop in ratings compared to last year has been around 30% for the first three weeks, while the fourth week saw a recovery of 9% from the third week’s data.

“Things have opened up and people are travelling compared to what we faced in the past two years,” Patel said. “We also believe a lot of people are now watching the games at restaurants, pubs and clubs. What we see is one connection and hundreds of people watching.”

But with BCCI seeking big bucks for the upcoming rights sale–collective (TV + digital) base price is ₹32,890 crore, double of last cycle—at least one broadcaster, Sony, has publicly raised an alarm. “It’s a very aggressive reserve price, there has to be a reality check as TV viewership of IPL has dropped by over 34%, and at a time when the rights are coming up for renewal,” NP Singh, MD and CEO of Sony Pictures Networks India recently told a business daily.

Hindustan Times

 

[Cricfan4eva]

“It’s a very aggressive reserve price, there has to be a reality check as TV viewership of IPL has dropped by over 34%, and at a time when the rights are coming up for renewal,” NP Singh, MD and CEO of Sony Pictures Networks India recently told a business daily.
.

Tbf I agree the numbers are aggressive for TV. With 4G so cheap in India and Jio launching 5G soon, digital will become the preferred medium.

5-7 million concurrent viewers has become the norm on hotstar now for IPL games. 10m+ for marquee games.

Smart TVs are cheaper than ever. Jio has super cheap broadband plans with free OTT subscriptions included lol, so a lot of people will move away from subscribing channels and instead watch them on stream.

 

[cricketjoshila]

News is, that, this will be a live telecast.

 

[MenInG]

Indian Premier League, called the Super Bowl of cricket, is gearing up to roll out a women-only version of the game as organizers chalk out ways to make the third most-watched sporting event bigger, more profitable and diverse.

Board of Control for Cricket in India -- the sport's governing body conducts the wildly-popular men's edition of IPL whose broadcast rights will be fought over by media titans including The Walt Disney Co. and Amazon.com Inc. -- wants to auction broadcast rights of the women's games and its six league teams by early next year, BCCI head Jay Shah told Bloomberg in an interview in Mumbai.

"At the moment, there is strong interest in media rights," Mr Shah said, adding that he was hopeful the owners of men's IPL franchisees would bid for women's league teams too. The association, he said, wants to bolster women's games too -- a format that typically gets overlooked in the otherwise cricket-crazy nation of almost 1.4 billion people.

Mr Shah's game plan to bolster diversity is underpinned by pure business savvy as he looks for more niche ways to monetize the 15-year-old sports franchise. IPL, estimated to be worth $7 billion, attracted 600 million viewers last year and trails only Premier League and National Football League in terms of eyeballs, according to estimates by BCCI.

An auction of broadcast rights of the men's league in June is likely to draw bids of more than $5 billion in a heated contest that could include Amazon Prime Video, Walt Disney, Sony Group Corp. and Mukesh Ambani-led Reliance Industries Ltd.

As long as cricket continues to be played in each alley of India, IPL's popularity will keep increasing, according to Utkarsh Sinha, managing director at Bexley Advisors in Mumbai.

"IPL is one of the stickiest media properties available, and heavyweights will slug it out to get media rights to it," Mr Sinha said. "It is probably the first format globally designed with commercials and profits in mind."

Niche Formats

BCCI is relying on the auction's success to bankroll subsidiary niche formats like the women's cricket league. The fight for IPL's five-year broadcast rights underscores the jostle among media behemoths to win eyeballs in the largest consumer market that's still open to foreign firms but has proven tough to crackeven for the likes of Netflix Inc.

Amazon has announced its intention to add live sports on its platform in India including cricket in end-April while Reliance-controlled Viacom18 Media received $1.8 billion in funding from a James Murdoch-backed firm as it gears up for the bidding battle.

The demand for IPL right now is so hot that BCCI has raised the base price above which bids will be accepted to $4.2 billion. It has also, for the first time, managed to sell all sponsorship slots for 2022 matches with backers, including Saudi Arabian Oil Co to Tata Group, according to Shah.

The online auction format for the men's league in June itself is new to BCCI and underscores Shah's attempts to modernize the 94-year-old cricketing body's style of functioning. Bidders also can pitch only for live streaming rights or TV broadcast rights. Previously, BCCI has sold these rights as a bundle in a closed bidding process.

"The decision was taken to double the reserve price for media rights after assessing the rising interest in the game," Mr Shah said. "We also decided to go for an e-auction this year to make the process transparent and to ensure maximum participation."

Longer Window

The cricket control body for India, which accounts for about 80% of the sport's global revenue, is working with International Cricket Council to increase IPL season's window from the current two months on the sporting calendar. A longer window will mean more matches and higher revenues.

Part of the board's share of the money raised from the franchise is spent on state-level cricket associations, setting up infrastructure for the sports, and other expenses, including pension and fees for the players.

Mr Shah said that online streaming would overtake the broadcast soon and dismisses chances of any viewer fatigue -- one of the biggest risks for any sports event. Online streaming accounts for only 30% of the game's viewership but is on a strong footing after pandemic-led movement curbs forced people to watch more content over the internet.

Mr Shah is confident the upcoming auctions will be a money spinner.

"There will be a strong four-cornered fight for the media rights of the game," he said, referring to Amazon, Viacom18 Media, Disney, Sony. "The more money we raise, the better it gets for cricket as we will be investing it all back."

NDTV

 

[U$ofA]

Looks like the unofficial window is going to increase. Probably to 3 months. Which is what I suspected given the increase in teams and a new broadcasting deal that is upcoming.

So IPL will take up 25% of the calendar where there is no other cricket. Though ECB, CA, CSA, PCB, SLC, BCB, UAE, CWI all have their own leagues, there will be no stoppage of international cricket.

 

[cricketjoshila]

Looks like the unofficial window is going to increase. Probably to 3 months. Which is what I suspected given the increase in teams and a new broadcasting deal that is upcoming.

So IPL will take up 25% of the calendar where there is no other cricket. Though ECB, CA, CSA, PCB, SLC, BCB, UAE, CWI all have their own leagues, there will be no stoppage of international cricket.

The IPL may start from mid march to early June. Mostly avoiding any clashes with Aus Eng SA NZ WI season. SL too dont play much during that time.

BTW this was the compromise all boards agreed to. BCCI was adamant it wont play more than 6 ICC events in the next cycle. And would skip 2, if ICC goes for 8 events.

Ofcourse no broadcaster will pay much for the events if India doesn't play. Hence to compensate India, ICC agreed to a longer window for the IPL.

 

[Bhaag Viru Bhaag]

Longer Window

The cricket control body for India, which accounts for about 80% of the sport's global revenue, is working with International Cricket Council to increase IPL season's window from the current two months on the sporting calendar. A longer window will mean more matches and higher revenues.

Longer window will also mean more injuries and more failures at global ICC events because most of these players will get exhausted after playing in useless leagues. Not to mention players like Pandya who would use the international calendar to rest their bodies before the next IPL. This greed for more money through Pyjama Leagues will kill this beautiful game of cricket.

 

[Local.Dada]

6 month IPL and the remaining 6 months for tests for the WTC. WC, WT20 window every 3-4 years. That’s enough. Not interested in bilateral games. Sure when the Ind-Pak series eventually happens will be excited for may be the first 2 at best, even that will start looking watered down after a while.

So need more teams, most viewership is from India anyways and most prefer the IPL.

This isn’t an Ind-Pak, IPl-PSL, BCCI vs world post. I personally would like to see Pakistani talent in IPl.

So play a 6 month IPL and 6 month off season bilaterals

 

[Bhaag Viru Bhaag]

6 month IPL and the remaining 6 months for tests for the WTC. WC, WT20 window every 3-4 years. That’s enough. Not interested in bilateral games. Sure when the Ind-Pak series eventually happens will be excited for may be the first 2 at best, even that will start looking watered down after a while.

So need more teams, most viewership is from India anyways and most prefer the IPL.

This isn’t an Ind-Pak, IPl-PSL, BCCI vs world post. I personally would like to see Pakistani talent in IPl.

So play a 6 month IPL and 6 month off season bilaterals

We should play 6 months of IPL and take 6 months of rest after that. We aren't going to win any ICC tournament anyway so why should we waste our time on them.

 

[U$ofA]

Looks like Google is jumping in for a possible bid. That makes it 6-7 companies competing. I don't think I have seen this much competition for any cricket rights ever.

Also, for some reason Super Sport from SA seem to be interested as well.

Right now Amazon, Disney, Viacom, Sony, Zee, Google, Dream 11, and a very long shot Super Sport are all in the fray for IPL broadcasting rights.

 

[cricketjoshila]

Looks like Google is jumping in for a possible bid. That makes it 6-7 companies competing. I don't think I have seen this much competition for any cricket rights ever.

Also, for some reason Super Sport from SA seem to be interested as well.

Right now Amazon, Disney, Viacom, Sony, Zee, Google, Dream 11, and a very long shot Super Sport are all in the fray for IPL broadcasting rights.

Sky sports as well.

Sky and Super Sports are likely to bid for the rest of the world rights.

And Viacom is not Viacom, its Viacom plus reliance plus Murdoch.

 

[U$ofA]

Sky sports as well.

Sky and Super Sports are likely to bid for the rest of the world rights.

And Viacom is not Viacom, its Viacom plus reliance plus Murdoch.

IPL's growth has been amazing. To think that back in 2008 people were saying this will no last. I remember even till 2010 they were saying IPL will go under. There were several posts on this forum as well.

Fifteen years later here we are. Some of the biggest companies in the world getting ready to fight each other over the IPL.

I want to say that there is only one winner in this - BCCI. But I think the players, fans and the advertisers /sponsors also are all benefitting and continue to do so.

 

[MenInG]

Online retailer Amazon has pulled out of the bidding race for the Indian Premier League media rights for 2023-2027 cycle, sources told NDTV on Friday. Amazon's pull out means the likes of Mukesh Ambani's Reliance, Disney and Sony Group among others are in the box seat to win the rights to broadcast the cash-rich league.

Star India had edged out Sony Pictures to secure the Indian Premier League's media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 crore in September 2017. With this deal, the cost of an IPL match had become around Rs 55 crore.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years was awarded to Novi Digital in 2015 for 302.2 crore.

The tournament was expanded from eight teams to ten teams this year with Gujarat Titans and Lucknow Super Giants being included from the 2022 season. Gujarat Titans went on to win the tournament in its maiden season last month.

The growth in IPL's brand value was visible from the price that the two new franchises fetched last year.

The RPSG Group, an Indian conglomerate, won the bid for the Lucknow franchise of the Indian Premier League (IPL). The winning bid was of Rs 7,090 crore, the BCCI had revealed in a press release.

Listen to the latest songs, only on JioSaavn.com

The other franchise, based out of Ahmedabad, was bought by CVC Capital Partners, a private equity and investment advisory firm, for Rs 5,625 crore.

NDTV

 

[MenInG]

It won’t be till Monday evening that every new broadcast and streaming destination of cricket’s priciest property—Indian Premier League (IPL)—is known following the e-auction. Estimates of the valuation varies hugely—former IPL commissioner Lalit Modi expects BCCI to net ₹60,000 crore while some conservative estimates put the valuation at ₹40,000 crore. Even if the bidding ends in between, the valuation will top ₹100 crore/match.

Rising inflation, drop in viewership for the last IPL, value correction amongst start-ups—recently IPL’s biggest sponsors—all are expected to influence the rights sale. Still, BCCI pegged the reserve price to double of the current value— ₹16,347 it received five years ago. With no other cricket league close in scale or value and IPL having become the destination for advertisers, BCCI’s gambit, though ambitious, is not misplaced.

CHANGING MEDIA LANDSCAPE

One reason BCCI has not been conservative with pricing is because there are multiple parties in the fray even after Amazon withdrew on Friday. The media landscape has changed radically in five years and this could work in BCCI’s favour. The last media rights race was between Star and Sony with Reliance still testing the waters. This time there are four serious competitors—Disney Star, Reliance Viacom 18, Sony and Zee.

At the last bidding, winners Star were steered by media baron Uday Shankar. In a closed bid getting the numbers right is the key and Star delivered it perfectly, pushing Sony out of prime-time cricket with a bid that was only 3% higher. Since then, Star acquired Disney from Rupert Murdoch’s 21st Century Fox in 2018. Shankar has forged a new alliance with Murdoch and will be in Viacom 18’s corner, having taken a 40 % stake in the company. “It will be interesting because Disney come with a lot more conservative thought process. Uday Shankar was a lot more aggressive,” said N Santosh, Managing Partner, D&P.

K Madhavan, president, The Walt Disney Co. India and Star India, recently hinted in comments to Mint that it would not go overboard. “We will look at the business plan, we will consult. Beyond that, if it exceeds my business plan, my projections, we will see.”

CRICKET
Though public statements when the stakes are very high are not taken at face value, Disney Star are reportedly working on a back-up plan should they lose the IPL rights. Disney’s Hotstar has become India’s leading OTT platform with 50 million subscribers riding on their IPL acquisition.

Amazon dropping out will ease the pressure on all the remaining players, especially Viacom 18. Competitors expect the new entrant (Viacom 18) to bid very aggressively for TV and digital. “They have launched a new sports channel (Sports 18). Shankar has been roped in. All indicators are that these efforts are to win and nurture IPL rights,” said an industry bigwig.

ZEE BACK IN BUSINESS

Not many are talking about Sony and Zee. But competitors won’t rule them out. Both have made public statements. Sony has questioned BCCI’s aggressive reserve price while Zee has spoken of going solo (Sony-Zee merger process is underway). “We can participate in the IPL tender process on our own. We have a very healthy balance sheet,” Zee MD and CEO Punit Goenka said.

Though Sony and Zee will bid separately, they are expected to share the spoils once the merger is complete. Zee would be hungry for a comeback even after the merger, after being blacklisted by BCCI for over a decade. Few will forget that only after Zee launched the rebel Indian Cricket League (ICL) that BCCI fast-tracked IPL’s launch of IPL in 2008.

THE STRATEGIC CALL

The e-auction will be a three-horse race between Disney Star, Viacom 18 and Sony-Zee. While all of them will bid for the TV rights, they will also have a tough call to take whether to go for TV and digital and become India’s one-stop IPL destination or save cash for the ICC rights that would follow.

With India on the cusp of a 5G revolution and millions expected to switch from DTH (direct to home) to internet-based viewing, the biggest uptick is expected to be in the digital category. An industry veteran, who did not wish to be named, said: “The BCCI bosses may talk up the TV rights value but it's not a growing business. TV penetration is going down. Viewership has come down across genres. The digital growth is going to come at the cost of TV. This is perhaps the last cycle where the TV value still holds importance.”

https://www.hindustantimes.com/cric...ipl-media-rights-auction-101654970788049.html

 

[cricketjoshila]

Lalit Modi and his hyperbole.

Rights bid stand at 5.5bn usd currently.

 

[Firebat]

Combined Bid For IPL TV And Digital Rights Goes Past Rs 42,000 Crore: Sources

The media rights e-auction for the Indian Premier League for the 2023 to 2027 cycle began on Sunday with sources saying that the combined bid for TV and digital right has gone past the Rs 42,000 crore-mark. There are four specific packages in which e-auction are being conducted for 74 games per season for a five-year period from 2023-2027 with a provision of increasing the number of matches to 94 in the final two years. The process has been divided into a total of four packages (A, B, C and D). The package A is exclusive for TV for the Indian subcontinent while package B is for digital only grouping for the same region.

The sources also added that per match price for TV and digital has gone above Rs 100 crore.

Package C is for selected games in each season while Package D is for all games combined -- TV and digital rights -- for overseas markets.

Amazon had pulled out of the Indian Premier League media rights auction race, NDTV sources had said on Friday.

Star India had edged out Sony Pictures to secure the Indian Premier League's media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 crore in September 2017. With this deal, the cost of an IPL match had become around Rs 55 crore.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years were awarded to Novi Digital in 2015 for 302.2 crore.

The tournament was expanded from eight teams to ten teams this year with Gujarat Titans and Lucknow Super Giants being included from the 2022 season. Gujarat Titans went on to win the tournament in its maiden season last month.

https://sports.ndtv.com/ipl-2022/co...re-sources-3060245#pfrom=home-ndtv_topstories

 

[hoshiarpurexpress]

India’s cricket riches set to grow with $10.9 billion IPL media rights deal

Cricket’s most lucrative competition is expected to reap a record windfall when media giants compete for the broadcasting rights.

Cricket’s most lucrative competition is expected to reap a record windfall on Sunday when Disney, Amazon and other media giants compete for the right to broadcast Indian Premier League matches.

Virat Kohli, Jos Buttler, David Warner and other top-flight cricketers have helped the T20 tournament rapidly grow its global fan base and revenues since its 2008 debut.

A revamped licensing arrangement for 2023-27 could fetch up to AU$10.9 billion for the Board of Control for Cricket in India (BCCI), analysts say.

The figure would dwarf the $3.6 billion Disney-owned Star India paid for the previous five-year rights deal that concluded last month with a gripping final, played before a record crowd of nearly 105,000 people.

“The IPL has grown big time over the years and it has gone global in terms of its reach for the fans,” the board’s treasurer Arun Dhumal told AFP.

This year the BCCI is capitalising on its audience by splitting media rights into four agreements.

Packages include the sole rights on television in the Indian subcontinent, broadcasts for the rest of the world, digital broadcasting and a bespoke package for special matches such as play-offs.

Base prices range from $553,000 to $8.9 million for each match.

Dhumal said Sunday’s auction, which will be conducted online from Mumbai, will allow an “all-inclusive and transparent process”.

Bidding could carry on beyond Sunday until all four agreements are finalised, and interested parties can bid for multiple packages.

Global broadcast giants Disney, Amazon, Sony and Viacom are in the running, along with local media group Zee and Reliance, India’s biggest conglomerate.

“Big players were there last time as well. Facebook submitted a bid for digital. So every digital platform knows the importance of IPL,” media analyst Karan Taurani of Mumbai-based Elara Capital told AFP.

“The interest is very high.”

Taurani expects the 2023-27 rights deals to fetch up to 60 billion rupees ($10.9 billion) on the back of the IPL’s expanded 10-team competition and inflation.

The BCCI is the world’s wealthiest cricket body, with a net worth reported at $2.8 billion, and broadcast rights are its biggest money-spinner.

An auction for two new teams joining this year’s IPL competition drew huge international bids including from the Glazer family, who own Manchester United.

They were ultimately beaten out by Indian tycoon Sanjiv Goenka’s RPSG conglomerate, who paid the BCCI $1.3 billion to form the Lucknow Super Giants.

Global venture fund CVC Capital spent $980 million on fellow debutants the Gujarat Titans, who clinched the title in their maiden season last month.

They were cheered on by a packed house at the world’s biggest cricket stadium in Ahmedabad, with skipper Hardik Pandya and his team taking $3.65 million in prize money.

https://www.news.com.au/sport/crick...l/news-story/9e3f1501acd2cfc7ff6147099246ed59

 

[U$ofA]

Winning the IPL, a domestic tournament will get a larger prize money than winning the world cup.

What is the ICC doing?

 

[MenInG]

The auction of broadcast rights for India’s coveted cricket league saw heated competition on the first day as bids went past 450 billion rupees ($5.8 billion), according to people familiar with the proceedings.

The sum offered by the end of Sunday for the Indian Premier League’s rights already exceeded the floor price of 328 billion rupees set by India’s cricket board and is nearly three times what the sport’s local governing body got in the last auction in 2017. Bidding will resume Monday.

A representative for the Board of Control for Cricket in India, or BCCI, declined to comment on the bidding progress.

Global media giants are battling for a five-year contract for one of the world’s most popular sporting events. Bidders include current rights holder Walt Disney Co., Sony Group Corp., Viacom 18 Media Pvt. -- a venture between Reliance Industries Ltd. and Paramount Global --and local entertainment firm Zee Entertainment Enterprises Ltd.

Amazon.com Inc. had initially planned to take part but reported to retreat at the last minute. Billionaire Mukesh Ambani’s Reliance was bidding out of a commercial office complex in Mumbai, once used to house a textile mill, but kept satellite teams on standby in case of a technology snag.

The auction started slow on Sunday as bidders navigated carefully through the e-auction process -- this is the first time it’s being tried for the IPL -- but heated up later, according to one of the people, who didn’t want to be named as the information is not public. Bidding was more intense for digital rights and may eventually even exceed the collection for television, a separate person said.

Indian viewers, coming out of two years of pandemic-led curbs, are steadily pivoting toward consuming entertainment online and away from TV -- the staple source for middle-class Indian families until a few years ago. Acquiring IPL’s rights is a sure-shot way for any media firm to add millions of eyeballs in the cricket-crazy nation of almost 1.4 billion people.

The IPL is a multiweek tournament typically held in April and May every year. Ten teams comprising players from mostly the British Commonwealth countries play matches that last three hours each, a shortened and more entertaining format compared to the classic five-day test cricket. Drawing more than half-a-billion viewers, the annual IPL tournament trails only English soccer and the National Football League in popularity globally, according to organizer BCCI

https://www.bloomberg.com/news/arti...cket-rights-at-5-8-billion-on-1st-auction-day

 

[cricketjoshila]

Winning the IPL, a domestic tournament will get a larger prize money than winning the world cup.

What is the ICC doing?

Prize money depends on the revenue earned.

 

[gazza619]

Does the Indian tax payer benefit from this circus?

 

[U$ofA]

Prize money depends on the revenue earned.

This IPL rights fight is going to end up north of $6 Billion.

How much more will they spend on Indian international rights? And what will the ICC get for its tournaments?

Of course the ones losing out on IPL will have the funds to bid on these two. But no one bids on ICC rights outside Disney, Sony.

Sky, Ch9, Fox etc. have no interest outside the Ashes and things related only to ECB and CA.

 

[U$ofA]

Does the Indian tax payer benefit from this circus?

I don't think so. These things never are. Until recently even the NFL was tax exempt.

 

[AMSS]

Given that IPL is going to be 74 matches a season for the first 3 years of this rights cycle had me doubting if the 5 billion USD barrier would be breached. But it did.

England and Australia recently struggled to convince broadcasters to pony up a billion USD for 5 years worth of cricket rights - including both their T20 leagues and international matches at home.

And then we have IPL, attracting over 1.2 billion USD for 2 months of cricket.

This is not sustainable. International cricketing window has to cede ground to IPL.

 

[Bhaag Viru Bhaag]

Does the Indian tax payer benefit from this circus?

Don't talk about benefits when it comes to IPL. It is yet to benefit Indian national team in International Cricket.

 

[cricketjoshila]

This IPL rights fight is going to end up north of $6 Billion.

How much more will they spend on Indian international rights? And what will the ICC get for its tournaments?

Of course the ones losing out on IPL will have the funds to bid on these two. But no one bids on ICC rights outside Disney, Sony.

Sky, Ch9, Fox etc. have no interest outside the Ashes and things related only to ECB and CA.

Sky and super sports both are bidding for Africa and European rights.of ipl.

 

[cricketjoshila]

Does the Indian tax payer benefit from this circus?

Clowns call everything circus because they don't understand anything outside of it.

BCCI pays millions in taxes and for every ticket sold, there is tax. For every as slot sold the broadcasters pay tax.

 

[AMSS]

Looks like we are going to have for the first time ever two different rights holder for TV and digital.

Cumulative total USD 5.6xx billion for five years.

Let's see how much the ICC can fetch for its own global events rights.

There's also the India international rights to be sold by the year end.

 

[Sir Alex]

Winning the IPL, a domestic tournament will get a larger prize money than winning the world cup.

What is the ICC doing?

Surviving on handouts from India.

 

[360 CRICKET]

Don't talk about benefits when it comes to IPL. It is yet to benefit Indian national team in International Cricket.

Franchise Sports and National Teams are like Chalk and Cheese.

Explain, how much has EPL helped England's International Football??

 

[MenInG]

The media rights for the lucrative Indian Premier League (IPL) for the next five-year cycle from 2023 to 2027 was hotly contested by some of the country's top sports broadcasters. After intense bidding, the TV and Digital rights have been won separately by two broadcasters, NDTV has learnt from sources.

According to sources, the prices for Package A (TV rights) and B (Digital rights) have been pegged at a humungous amount of Rs 44,075 crore. This puts the valuation of each IPL match, at a cost of above Rs 100 crore, something that is unheard of in Indian sports. According to sources, the current price for each IPL match stands at Rs 107.5 crore.

Sources have confirmed that the deal is for a total of 410 matches over a 5-year period. The TV rights were sold for Rs 23,575 crore, while the digital rights have gone for a whopping Rs 20,500 crore.

Global retail giants Amazon had earlier pulled out of the Indian Premier League media rights auction race, NDTV sources had said on Friday.

Star India had edged out Sony Pictures to secure the Indian Premier League's media rights for the 2017-2022 cycle with a bid of Rs 16,347.50 crore in September 2017. With this deal, the cost of an IPL match had become around Rs 55 crore.

In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The global digital rights of IPL for a period of three years were awarded to Novi Digital in 2015 for 302.2 crore.

The tournament was expanded from eight teams to ten teams this year with Gujarat Titans and Lucknow Super Giants being included from the 2022 season. Gujarat Titans went on to win the tournament in its maiden season last month.

https://sports.ndtv.com/cricket/ipl...re-sources-3062083#pfrom=home-ndtv_topstories

 

[Bhaag Viru Bhaag]

Franchise Sports and National Teams are like Chalk and Cheese.

Explain, how much has EPL helped England's International Football??

Explain, how will IPL survive without International Cricket? Football can survive without Internationals. There are too many countries who play football and there are so many leagues which run for almost an year. Comparing a joke league like IPL which has no loyal fanbase, no exclusive contracts for players is an insult to real sports league system. Which country play their league on foreign soil?

And England isn't the only team which has a football league, there are other leagues which are on the same level with EPL, so competition is a bit tough especially when you have 32 teams in a World Cup.

Do some 360 degree research regarding football first and then quote me back.

 

[360 CRICKET]

Explain, how will IPL survive without International Cricket? Football can survive without Internationals.

Simple Like the IPL has survived (and Thrived) for the Last 15 years.