Since beginning of 2020, the traditionally top 10 teams (including WI, Zim and excluding Afg and Netherlands) have played each other 196 times. Of this teams winning by 3 wickets or less OR 20 runs or less happened only in 35 matches, which is less than 18%. Instead, 71% of the times in these 196 matches, the victory margin was over 30 runs or 5 wickets or more. While we know several reasons why ODIs are falling behind, but this is also a major issue. 71% of times are by and large not much of contest games, there just aren't enough close games to get spectators' mind share.