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The digital broadcast of HBL PSL 10 has already broken records. In just the first three matches, the tournament crossed 103 million total views. Over 24 million unique viewers tuned in through five major digital platforms: Tamasha, Myco, Daraz, Tapmad, and Begin.
For the first time, digital viewership has beaten TV ratings by a big margin. Each match is getting an average of 12 million views on digital, compared to 6.3 million on PTV Sports and 2.8 million on A Sports. Digital has about 30 percent more reach than television this season.
Source: https://www.dawn.com/news/1905462/h...-soars-past-100-million-in-just-three-matches

For the first time, digital viewership has beaten TV ratings by a big margin. Each match is getting an average of 12 million views on digital, compared to 6.3 million on PTV Sports and 2.8 million on A Sports. Digital has about 30 percent more reach than television this season.
Source: https://www.dawn.com/news/1905462/h...-soars-past-100-million-in-just-three-matches
