PCB signs broadcast deal with PTV deal (2020-2023), expect to earn $200m

[Last Monetarist]

How is PTV expected to pay for this deal? Are the funds going to be diverted directly from the treasury?

 

[shah_1]

How is PTV expected to pay for this deal? Are the funds going to be diverted directly from the treasury?

Rs 100 TV licence

 

[Savak]

How is PTV expected to pay for this deal? Are the funds going to be diverted directly from the treasury?

Lol while the players were crying and pleading for departmental cricket to be restored, this deal was being finalized as well and given that the PCB is expected to get $200 million in 3 years from it, the PM was like wth do you need the departments for if you are now getting all this money and everyone went silent with no counter arguments

 

[Last Monetarist]

Rs 100 TV licence

Last I heard, PTV were struggling to pay the bill for the rights acquired to away series and have been generally living a hand-to-mouth existence for a while. This deal can't be feasible without direct support from the treasury.

 

[The Viper]

PCB signs 3-year broadcast deal with PTV Sports

The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.

"The agreements were signed in the presence of Prime Minister Imran Khan who is a patron of the PCB. The broadcast deal will be for the 2020-2023 cycle," the board said in a statement.

The broadcasting arrangement is structured to provide for increasing revenues over the three-year cycle and the PCB expects to earn in excess of $200 million during this period, the press release said.

Addressing the signing ceremony, the premier called the agreement a "positive step". He said that the deal will increase PTV's coverage and quality, according to Radio Pakistan.

Speaking on the occasion, PCB Chairman Ehsan Mani thanked the prime minister for his "unwavering support" as well as the efforts of Information Minister Shibli Faraz and SAPM on Information Asim Saleem Bajwa in finalising the deal.

He also recognised their support in modernising PTV Sports and its production capabilities as well as digitalising cable networks, the statement said.

The broadcast agreement is only for Pakistan; the PCB will soon be finalising the grant of broadcast rights for international territories separately as well as launching a new structure for its digital media rights, it added.

According to the board, this is the first time in almost three decades that the broadcasting rights have been granted exclusively to a Pakistani broadcaster. This will allow fans of the game to watch competitive cricket and follow top players and teams during the domestic season, the statement said.

The deal also marks the launch of rebuilding PTV's production and broadcast capabilities, it said. "The deal also seeks to create the impetus to expedite the conversion of analogue cable to digital cable in Pakistan which will go a long way in ensuring all cricket fans receive the highest quality and maximum quantity of cricket content on their television screens.

"Digital cable will allow cricket lovers to select from simultaneously played live matches and not miss [out on] any cricket match."

Under the arrangement, all Pakistan International home series of the senior cricket team and the women's and junior cricket teams will be broadcast on PTV Sports.

Additionally, for the first time all major domestic tournaments — including the Quaid-i-Azam Trophy, the National T-20 Cup, the One Day Pakistan Cup, and the National U-19 One-Day and National U-19 Three Day tournaments — will be broadcast live on PTV Sports and distributed across Pakistan on cable networks.

The supporting cable distribution agreement, unlike in the past, seeks to ensure that the PCB's broadcast content cricket is not redistributed without proper authorisation, the statement said.

The statement added that the cricket board plans to invest Rs15 billion over the next three years in domestic cricket, which includes upgrading stadiums, building provincial academies and centres of excellence and employing over 100 former cricketers as coaches and managers for city cricket associations.

https://www.dawn.com/news/1579999/pcb-signs-3-year-broadcast-deal-with-ptv-sports

 

[TrentDevil]

BCCI, ECB, CA have deals worth a $billion whereas the max the PCB is getting is $200 million. Very poor and depressing. The citizens of the country should donate out of patriotism

BCCI has 5 year cycle for broadcast rights and in that 5 year period, teams like Aus,Eng,NZ atleast tour India twice while India hardly plays minnows at home. It's unfair to compare that with PCB deal. Pak host Eng, Aus, NZ once a decade

 

[Markhor]

Last cycle was for 3 or 5 years?

5 year period from 2015-2020.

 

[Thunderbolt14]

Groundbreaking deal. Conversion to HD and all matches being covered means there will now be immense amounts of high quality footage across everything from U-19 games to domestics. That means we can track players through pretty much every age group with hours and hours of footage!

Further, the in-house production means PSL-level quality (which this year I was quite impressed by!) and $200 million to boot which can now be invested in city cricket associations, high performance centers, stadiums, and provincial academies across the country which is listed in the article as Rs 15 billion ($90 million).

That leaves $110 million to spare for other in-house expenses, coaches and cricketers salaries, and more! Not to mention money earned as PSL begins to grow. Great news.

 

[Thunderbolt14]

PCB sold the rights for $150m in the last cycle (in reality they earned about $70m due to no series against India), so that's a decent return.

If PCB are managing the production then hopefully the quality of coverage will be much improved than PTV's usual standard.

So essentially, they made $70 million over 5 years? In that case this new 3 year deal is fantastic.

 

[Savak]

No excuses to not be able to hire top notch foreign coaches at FMV pay

 

[SensiblePakFan]

Lol while the players were crying and pleading for departmental cricket to be restored, this deal was being finalized as well and given that the PCB is expected to get $200 million in 3 years from it, the PM was like wth do you need the departments for if you are now getting all this money and everyone went silent with no counter arguments

Yup, dont need departments

 

[shah_1]

The deal that I understand is

-Public pirivate partnership, so there was no open bidding
-PTV aren't paying PCB anything, only investing in their own channel to upgrade to hd
-PCB and PTV will share revenues, the board taking a 57.5% share and the broadcaster 42.5%.i.e advertising revenue and distribution revenue from cable operators.
-PCB will produce the content
-PCB will have the right to sell global tv rights

All this $200 million is projected

 

[Last Monetarist]

The deal that I understand is

-Public pirivate partnership, so there was no open bidding
-PTV aren't paying PCB anything, only investing in their own channel to upgrade to hd
-PCB and PTV will share revenues, the board taking a 57.5% share and the broadcaster 42.5%.i.e advertising revenue and distribution revenue from cable operators.
-PCB will produce the content
-PCB will have the right to sell global tv rights

All this $200 million is projected

Yes, now this figure makes more sense. The fact about the Cable Association of Pakistan being a signatory to this contract is the key bit.

It's still a very theoretical concept that they will be able to collect subscription revenue from cable operators around the country, remains to be seen how that plays out in reality.

 

[JattMaula]

The deal that I understand is

-Public pirivate partnership, so there was no open bidding
-PTV aren't paying PCB anything, only investing in their own channel to upgrade to hd
-PCB and PTV will share revenues, the board taking a 57.5% share and the broadcaster 42.5%.i.e advertising revenue and distribution revenue from cable operators.
-PCB will produce the content
-PCB will have the right to sell global tv rights

All this $200 million is projected

So PCB has became a state institution. This is essentially a merger of PCB and PTV.

 

[Savak]

Is this PCB PTV Broadcast deal the biggest in its history and is it the best deal it could get?

They claim to be elligible to earn around USD 200 million that also without an Indian Series for the next 3 years i.e. almost $67 million. Is there any local and international broadcaster that was willing to pay them this much? According to the news reports a few months ago, the best offer that the PCB got from Ten Sports was $25 million for the next few years whereas the previous deal Ten Sports signed with PCB was for $150 million over 5 years ($90 million which was contingent on the PCB hosting India two times).

I don't think the PCB has ever signed such a deal before and this has happened under the present PCB administration of Ehsan Mani and Wasim Khan. I am pretty certain that Imran Khan used his influence as well as the Prime Minister to help bring about this deal.

Surely questions regarding PCB's financial uncertainty should end now because they can do so much with this money i.e.

- Upgrading the stadiums and facilities across the country
- Establishing High Performance Centres throughout the country
- Hiring high quality Pakistani ex legends and international quality coaches paying them FMV and above
- Increasing the pay and perks for domestic cricketers
- Being able to implement Imran Khan's regional sheffield shield structure and vision
- Being able to further invest in the PSL and aim to launch a PSL type ODI tournament and PSL 3-4 day tournament and attracting foreign players with a decent pay package.

 

[Rana]

If this is the case, seems a bit suspicious. Could be Pak government cleaning up its funds through PTV or something dodgy. Makes no sense to suddenly rise to $200m from offers of $25m, that too without an India series.

Great money though, hopefully it’s spent well and wisely.

 

[shah_1]

Copy paste

The deal that I understand is

-Public pirivate partnership, so there was no open bidding
-PTV aren't paying PCB anything, only investing in their own channel to upgrade to hd
-PCB and PTV will share revenues, the board taking a 57.5% share and the broadcaster 42.5%.i.e advertising revenue and distribution revenue from cable operators.
-PCB will produce the content
-PCB will have the right to sell global tv rights

All this $200 million is projected, this deal is unique as I don't think any other board has this sort of deal. Let see if they can earn this much over three years

 

[Savak]

If this is the case, seems a bit suspicious. Could be Pak government cleaning up its funds through PTV or something dodgy. Makes no sense to suddenly rise to $200m from offers of $25m, that too without an India series.

Great money though, hopefully it’s spent well and wisely.

Definately the PCB got extremely lucky because at present we don't even have many world class elite match winning crowd pulling players and neither do we have enough games lined up with the likes of India, Australia, England, South Africa e.t.c. I think this is the Pakistani Prime Minister and the Govt pumping in excess funds out of patriotic reasons which is fair enough. The PCB needs this gigantic injection to compete with the Big 3.

Only depressing thing is that the ECB has a deal of 1.2 billion pounds with Sky Sports, Cricket Australia has a deal of $1.2 billion with Fox and BCCI has a $2.5 billion deal with Star Sports. What the PCB has here pales terribly in comparison but i don't think the likes of Sri Lanka, Bangladesh, West Indies, South Africa, New Zealand have this kind of broad cast deal so my estimation that the PCB is number 4 after Australia, England and India is probably correct.

 

[kingusama92]

That's a massive deal.

 

[mmkextreme_1]

Isn't this $200 Million deal just for broadcasting matches within Pakistan?

So, they will sell the rights separately for overseas matches?

 

[Savak]

Groundbreaking deal. Conversion to HD and all matches being covered means there will now be immense amounts of high quality footage across everything from U-19 games to domestics. That means we can track players through pretty much every age group with hours and hours of footage!

Further, the in-house production means PSL-level quality (which this year I was quite impressed by!) and $200 million to boot which can now be invested in city cricket associations, high performance centers, stadiums, and provincial academies across the country which is listed in the article as Rs 15 billion ($90 million).

That leaves $110 million to spare for other in-house expenses, coaches and cricketers salaries, and more! Not to mention money earned as PSL begins to grow. Great news.

The PSL broad cast deal is seperate. The PCB signed $10 million from 2015 to 2017 and then the PCB signed $36 million from 2018 to 2021. Surely now with the PSL being played home with more foreign players, the PCB should be able to negotiate a higher broadcast deal next time

 

[Last Monetarist]

This is a misinterpretation of the deal, the $200 million is contingent on advertising revenue earned on the local broadcasts (a revenue sharing model successfully applied by Sethi for the PSL) and distribution revenue from cable operators i.e. potentially applied as a cut of subscription revenue earned by the operators.

The latter is an untested concept in Pakistan and I imagine there will be many hurdles to overcome in order to implement an efficient collection policy. They are utterly dependent on the Cable Association of Pakistan to force its members to pay up. One obvious second-order effect will be a rise in cable subscription fees around the country.

 

[Rana]

So I guess we’ll done Wasim Khan

 

[Last Monetarist]

So PCB has became a state institution. This is essentially a merger of PCB and PTV.

Not really. It's a PPP structure whereby PTV provides certain broadcasting and distribution services to the PCB in return for a cut of the revenue.

 

[Titan24]

I think return of cricket in Pakistan is a big factor as well. While it doesnt directly effect the broadcasters bottom line but indirectly it does big time with the environment and euphoria which cricket returning to Pakistan forms which heads over to TV viewers as well. Some people who didnt even know when cricket was happening in UAE suddenly become interested in the matches happening in Pakistan.

Same transforms big time to sponsors as well who are now more willing to spend money with the whole product being in Pakistan and overall increasing interest and viewership which it brings in.

So I think its good and to be honest makes sense considering Pakistan was without any cricket at home for 10 years or so and now things are looking pretty good and cricket happening in Pakistan naturally plays a huge the interest of general public.

 

[U$ofA]

The deal that I understand is

-Public pirivate partnership, so there was no open bidding
-PTV aren't paying PCB anything, only investing in their own channel to upgrade to hd
-PCB and PTV will share revenues, the board taking a 57.5% share and the broadcaster 42.5%.i.e advertising revenue and distribution revenue from cable operators.
-PCB will produce the content
-PCB will have the right to sell global tv rights

All this $200 million is projected

So the PCB's share is 57% of the $200 million? Which is around $115 million.

 

[shah_1]

This is a misinterpretation of the deal, the $200 million is contingent on advertising revenue earned on the local broadcasts (a revenue sharing model successfully applied by Sethi for the PSL) and distribution revenue from cable operators i.e. potentially applied as a cut of subscription revenue earned by the operators.

The latter is an untested concept in Pakistan and I imagine there will be many hurdles to overcome in order to implement an efficient collection policy. They are utterly dependent on the Cable Association of Pakistan to force its members to pay up. One obvious second-order effect will be a rise in cable subscription fees around the country.

Also global tv rights

 

[Last Monetarist]

Also global tv rights

Yes, but global tv rights will be packaged separately and not part of this structure. If precedent with the PSL is anything to go by, the value of those rights won't be that high.

 

[JattMaula]

So the PCB's share is 57% of the $200 million? Which is around $115 million.

PCB gets 57.5% which is projected to be 200m. Total would be 348m.

 

[Last Monetarist]

For once, I like how the PCB and PTV have been able to think outside the box and come up with a creative solution, even if it is a theoretical one at the moment. This structure is pretty unique for sports rights markets outside North America (where MLB/NBA/MLS/NFL teams have executed similar tv rights deals for a while).

 

[zoeyfactor]

This is a massive deal. I don't know why people on here are being negative about this. As long as HD quality coverage is assured with investments then this is a great path. Based on variable comp distribution 3 year revenue is project to exceed $200m. And I think this is for broadcast in Pakistan only. When they start selling it to international networks it should exceed that.

 

[U$ofA]

PCB gets 57.5% which is projected to be 200m. Total would be 348m.

At $66 million/year (potentially more) the PCB no longer has "lack of funds" excuse to improve cricket all over in Pakistan.

 

[RedwoodOriginal]

I have no problem as long as we are not treated to the same pathetic production quality we got to see during the 2017 World XI series. That was a travesty and mind you, the production quality for domestic matches is quite poor aswell.

Hopefully this time its not the same.

 

[shah_1]

Yes, but global tv rights will be packaged separately and not part of this structure. If precedent with the PSL is anything to go by, the value of those rights won't be that high.

Hmm but home series like England vs Pakistan, and Australia vs Pakistan can bring decent numbers. PSL is a Pakistani product but international teams have their own broadcasters in their country. Their matches bring more value than PSL for international broadcasters

 

[Last Monetarist]

Hmm but home series like England vs Pakistan, and Australia vs Pakistan can bring decent numbers. PSL is a Pakistani product but international teams have their own broadcasters in their country. Their matches bring more value than PSL for international broadcasters

True.

If the PCB get more than $10 million per annum on the overseas deals, they'd have done well in the current post-COVID environment.

 

[CleverSir]

BCCI, ECB, CA have deals worth a $billion whereas the max the PCB is getting is $200 million. Very poor and depressing. The citizens of the country should donate out of patriotism

CA is literally $450 million. There is even a thread about it. Don't know where you're getting billions from? BCCI might be the only one close to or at billion.

Also, why should the citizens donate their hard earned money to a for-profit institution? That idea is insane.

 

[CleverSir]

At $66 million/year (potentially more) the PCB no longer has "lack of funds" excuse to improve cricket all over in Pakistan.

Last paragraph of the article:

The statement added that the cricket board plans to invest Rs15 billion over the next three years in domestic cricket, which includes upgrading stadiums, building provincial academies and centres of excellence and employing over 100 former cricketers as coaches and managers for city cricket associations.

 

[ahmedzee]

If PTV can give the same quality, then why the hell not? Let the money come to Pakistan rather than it going overseas.

This is an opportunity for PTV to digitalize their network, allow better graphics and quality to come forth. It won't be an overnight progress but we should see something drastic right away, as Sky, ESPN and others are using same technology. I hope we don't see the same old garbage graphics from 10 years ago.

 

[JattMaula]

Last paragraph of the article:

The statement added that the cricket board plans to invest Rs15 billion over the next three years in domestic cricket, which includes upgrading stadiums, building provincial academies and centres of excellence and employing over 100 former cricketers as coaches and managers for city cricket associations.

15b pkr is 90m USD. That's lot of money for 3 years of PCB improvement.

 

[Savak]

This deal does not cover the PSL.

 

[Bhaijaan]

Pakistan becoming a financial power in Cricket was always a matter of when rather than if.
[MENTION=9]Saj[/MENTION] [MENTION=93712]MenInG[/MENTION] [MENTION=53290]Markhor[/MENTION] [MENTION=2501]Savak[/MENTION]

Wishing Pakistan the best, in managing their cricket. This is beginning of good things to come. Bringing Wasim Khan into the fold was a brave and master move and whoever made it happen deserves some credit

The way he's handling bilateral relationships and commercial aspect of the game in Pakistan is looking very promising.

West Indies, Bangladesh, Sri Lanka are usually cooperative boards. Next few year's domestic cricket schedule should be filled with these fixtures to gradually gain trust of Aus, Eng, RSA, NZ.

With Pakistan as PM of Pakistan, I'm sure behind the scenes he's having a keen eye on cricket. He might not show it as a top priority but there's no way a Cricket legend turned PM is going to forget his first love.

 

[shamaan]

Well done to pcb and the PCB now invest in stadiums and pitches,coaches and high performance centres

 

[Savak]

Pakistan becoming a financial power in Cricket was always a matter of when rather than if.

[MENTION=9]Saj[/MENTION] [MENTION=93712]MenInG[/MENTION] [MENTION=53290]Markhor[/MENTION] [MENTION=2501]Savak[/MENTION]

Wishing Pakistan the best, in managing their cricket. This is beginning of good things to come. Bringing Wasim Khan into the fold was a brave and master move and whoever made it happen deserves some credit

The way he's handling bilateral relationships and commercial aspect of the game in Pakistan is looking very promising.

West Indies, Bangladesh, Sri Lanka are usually cooperative boards. Next few year's domestic cricket schedule should be filled with these fixtures to gradually gain trust of Aus, Eng, RSA, NZ.

With Pakistan as PM of Pakistan, I'm sure behind the scenes he's having a keen eye on cricket. He might not show it as a top priority but there's no way a Cricket legend turned PM is going to forget his first love.

A nice post coming from our neighbors.

 

[Savak]

I am just wondering how much this deal would have been worth if we hypothetically factor in Pakistan hosting India for 1-2 series? Another $100 million?

 

[cricketjoshila]

The deal that I understand is

-Public pirivate partnership, so there was no open bidding
-PTV aren't paying PCB anything, only investing in their own channel to upgrade to hd
-PCB and PTV will share revenues, the board taking a 57.5% share and the broadcaster 42.5%.i.e advertising revenue and distribution revenue from cable operators.
-PCB will produce the content
-PCB will have the right to sell global tv rights

All this $200 million is projected

So no fixed pay out. Just revenue sharing.

Why is PTV getting 42.5 per cent when PCB will also produce the feed?

 

[cricketjoshila]

CA is literally $450 million. There is even a thread about it. Don't know where you're getting billions from? BCCI might be the only one close to or at billion.

Also, why should the citizens donate their hard earned money to a for-profit institution? That idea is insane.

CA original deal was 1.1bn

ECB is over £1 bn.

BCCI is 3.5bn for IPL plus international matches.

 

[cricketjoshila]

That's a massive deal.

Actually there is no fixed pay out. All depends on revenue earning. On top of that PCB has to produce the feed as well

PTV is getting 42.5 per cent. Too much for doing too little.

Hopefully for PCB the revenue projections stick.

 

[cricketjoshila]

Hmm but home series like England vs Pakistan, and Australia vs Pakistan can bring decent numbers. PSL is a Pakistani product but international teams have their own broadcasters in their country. Their matches bring more value than PSL for international broadcasters

The deal is good if revenue projections stick.

But PTV is still getting too much for doing too little.

 

[Thunderbolt14]

I am just wondering how much this deal would have been worth if we hypothetically factor in Pakistan hosting India for 1-2 series? Another $100 million?

Maybe in the short run it would have added another $80 million or so to the package. However, it would have tied Pakistan Cricket’s value more closely to the Indian inclusion — it’s better for our industry to develop independently, so we are not reliant on the Indian government to feed our hand-to-mouth domestic cricketers.

For both PCB and PTV, this deal is the start of something new. Shout out to Dr. Nauman Niaz as well. He has been involved in the crucial PTV board meetings regarding this deal for over a week now. It seems everyone has gotten serious about the next steps forward.

 

[MMHS]

Massive deal. If it’s true WK deserves a pat on the back.

 

[JattMaula]

Acche din aa nahi rahe, Acche din aa gaye hai!



Its not only big 3 now, its fabulously rich 4!

 

[Majid Khan]

Hopefully some of that money is set aside to upgrade PTV cameras and broadcast equipment - and by upgrade I mean new kit being purchased and not just replacing worn out parts imported from China on the original 1970s kit.

 

[Saj]

The quality of the product has to improve.

The picture quality, the commentary, the graphics, it's an awful mess.

Just watching the current coverage makes me cringe.

 

[MightyObnoxious]

So no fixed pay out. Just revenue sharing.

Why is PTV getting 42.5 per cent when PCB will also produce the feed?

For distribution. PCB doesn't have it's own network. Though under previous regime there were talks of WWE Networl style PCB network but senate didn't approve. 42.7% get all Pakistan home games, plus domestic and women cricket on tv. For PSL they have to buy airtime on tv channels, here it's revenue share. And PTV also have to undertake upgradation. So it's a win win I guess. The projected $148m for PTV will have a knock on effect as well. Maybe they'd have enough to invest in other sports as well as now they are broke.

 

[MightyObnoxious]

The quality of the product has to improve.

The picture quality, the commentary, the graphics, it's an awful mess.

Just watching the current coverage makes me cringe.

It will all be PCB's responsiblity. Maybe they can rope in Sunset+Vine again lol

 

[MightyObnoxious]

Maybe in the short run it would have added another $80 million or so to the package. However, it would have tied Pakistan Cricket’s value more closely to the Indian inclusion — it’s better for our industry to develop independently, so we are not reliant on the Indian government to feed our hand-to-mouth domestic cricketers.

For both PCB and PTV, this deal is the start of something new. Shout out to Dr. Nauman Niaz as well. He has been involved in the crucial PTV board meetings regarding this deal for over a week now. It seems everyone has gotten serious about the next steps forward.

That can still happen. This is only for domestic rights. If there is an India series, PCB can sell those one off international rights to an indian channel.

 

[MightyObnoxious]

The deal is good if revenue projections stick.

But PTV is still getting too much for doing too little.

Another factor in revenue projection is Cable Operators paying share now. They are not entirely reliant on advertisement now. I think we can count Pakistan tv watching audience has a safe bet. Like another part of the deal is cable operators will pay a share of their monthly subscription to PCB for having cricket on it. Previously no such mechanism exist.
Now most of the cable here is analouge so exact number of tvs with PTV will difficult to gauge but around 13million households have cable tv. Assume all have cricket(I know a huge assumption but..) and if PCB can get 25-30 rs per month for that, that's be huge too.
Cable operators met PCB officals today as well so hopefully this will happen too

 

[TeymurBlake]

Its a huge deal. Hopefully it all works out.

 

[Prince of Pakistan]

Only interested in PTV if they improve their picture quality. Current picture quality is beyond horrible.

Because of that most of us are forced to follow cricket on Ten cricket or any other Indian or foreign sports channel.

 

[aloo paratha]

Wait, so all domestic matches will be televised? Surely not?

 

[Bewal Express]

This will be interesting- not convinced that the projected amount will materialise but lets hope it does and with WA and Mani, it wont be stolen or wasted. We also need to get the City competitions under way quickly to give the players a chance to earn a place in the QA trophy teams.

 

[BDfanforever]

Can someone explain where does all these money go when these boards earns $200-500m just for 3 to 5 year contract?

I know players are probably paid pennies in comparison. So who gets the most cuts, Chairman, VP, Director?

 

[shamaan]

Wait, so all domestic matches will be televised? Surely not?

Wasim khan was stating that in future he wants something like skysports were u press the red button and u can watch the fixture u want

 

[aloo paratha]

Wasim khan was stating that in future he wants something like skysports were u press the red button and u can watch the fixture u want

Will be amazing if true. If people are watching, there's an even lesser chance for any TTF to stay in the domestic system. Will attract many more sponsors as well.

 

[Corridor of Uncertainty]

IK could not have asked Pakistan public directly for the money. And yet cricket in Pakistan seriously needs money.

So PTV, essentially a government institution, will pay for it from public money.

Genius.

 

[Varun]

Wasim khan was stating that in future he wants something like skysports were u press the red button and u can watch the fixture u want

That's so 2010.

Internet streaming is where the action is at nowadays.

 

[Last Monetarist]

IK could not have asked Pakistan public directly for the money. And yet cricket in Pakistan seriously needs money.

So PTV, essentially a government institution, will pay for it from public money.

Genius.

Nope. PTV aren't paying the PCB a cent apart from a commitment to improve production facilities and convert their feed from SD to HD, which was necessary regardless the deal. The PCB will make money from advertising and cable subscriptions, so in essence retaining all the demand risk under this structure.

 

[Bewal Express]

IK could not have asked Pakistan public directly for the money. And yet cricket in Pakistan seriously needs money.

So PTV, essentially a government institution, will pay for it from public money.

Genius.

Hopefully through advertising.PTV should not lose but by the same token nor should the PCB. Interesting model, lets hope it works

 

[cricketjoshila]

For distribution. PCB doesn't have it's own network. Though under previous regime there were talks of WWE Networl style PCB network but senate didn't approve. 42.7% get all Pakistan home games, plus domestic and women cricket on tv. For PSL they have to buy airtime on tv channels, here it's revenue share. And PTV also have to undertake upgradation. So it's a win win I guess. The projected $148m for PTV will have a knock on effect as well. Maybe they'd have enough to invest in other sports as well as now they are broke.

Too much revenue share just for distribution. PCB will bear all the cost and is taking all the risk.

If advertising doesn't bring enough then its PCB that will be taking the hit. There is no fixed payment here.

 

[cricketjoshila]

This will be interesting- not convinced that the projected amount will materialise but lets hope it does and with WA and Mani, it wont be stolen or wasted. We also need to get the City competitions under way quickly to give the players a chance to earn a place in the QA trophy teams.

If PCB gets 50 per cent i.e 100mn of the projected amount they will be happy. Because

Last deal gave them only 60 to 70mn so it will be a 50 to 60 percent hike.

Secondly they will have to pay for production costs. And PTV will take away 42.7 percent.

So after this a profit of 100mn will be a good scenario

 

[Sidilicious]

How come the same deal was that worth around $15mn a year is suddenly $67mn a year now?

Taking into account inflation, increase in demand and the fact that the advertising revenue would come straight into PCB's hands, it could have been 2 times the previous contract's value. It seems like one of the analysts in the deal was overoptimistic (or was told to be one of the higher ups)

 

[Bewal Express]

How come the same deal was that worth around $15mn a year is suddenly $67mn a year now?

Taking into account inflation, increase in demand and the fact that the advertising revenue would come straight into PCB's hands, it could have been 2 times the previous contract's value. It seems like one of the analysts in the deal was overoptimistic (or was told to be one of the higher ups)

As we dont have subscription sports channels, it is very difficult for them. I agree the amounts seem too high.

 

[Bewal Express]

If PCB gets 50 per cent i.e 100mn of the projected amount they will be happy. Because

Last deal gave them only 60 to 70mn so it will be a 50 to 60 percent hike.

Secondly they will have to pay for production costs. And PTV will take away 42.7 percent.

So after this a profit of 100mn will be a good scenario

Too high, more likely to be around 60% of that.

 

[Pakpak]

200 million is way too high, I'd be surprised if we even get 80.

 

[shamaan]

Will be amazing if true. If people are watching, there's an even lesser chance for any TTF to stay in the domestic system. Will attract many more sponsors as well.

Think it will take alot of time and effort dont expect it anytime soon thou.ans yes that's true

 

[Kenpachi]

This looks like it could be a masterstroke from the PCB and Government.

1) bring cricket back into Pakistan

2) Put it on national television to make everyone fall in love with sport even more leading to increased attendance at games from all levels, increasing number of people going into the sport and widening your talent pool several fold.

3) improve output quality to HD. What better way to get the nation in line with a digital switchover programme than to do it through the national sport watched in every corner of the country.

Not to mention that foreign broadcasters will only purchase HD feeds so if we want to look at taking PSL to the next stage globally this must happen!

 

[cricketjoshila]

Too high, more likely to be around 60% of that.

60 percent of 200mn? Thats 120mn. It may be difficult to get that because of the cost involved.

Or 60 percent of 100mn. Thats 60mn.

If PCB has to foot the marketing expenses than yes. It may drop further.

 

[Afhan Ali]

Most of the Pakistan population are living in villages, and villages don't have cable TV facility. How PCB will earn 200m?
Are they going to remove PTV Sports from Dish antena?

 

[mmkextreme_1]

The PCB should also offer online streaming packages per home season/domestic season. Similar to what they offer for the PSL (cricketgateway streaming). Especially for us Pakistanis that live abroad.

 

[Afhan Ali]

Pakistan international matches are already can be seen through terrestrial network, people will get subscription just for domestic matches?