Media rights to CT already sold..... Nobody cares if India pulls out.... Ticket sales are chump change....
I don't think it is that simple. Just because the tv rights are sold does not mean everything is done and dusted. There has to be some fine print in the agreement. I am sure the TV people have certain clauses in the agreement. They are not going to just blindly give money without some guarantees to cover their costs and make money.
Also the advertisers also would have some kind of clauses tied to tv ratings, audience so that they can get the most bang for their buck. Somewhere someone is going to lose money.