Malala’s new goal to level the playing field for women’s sport
On a cold day in February, a familiar figure stood in the middle of the pitch at Twickenham Stoop stadium after a Harlequins v Bristol Bears women’s rugby match. There was a time when the only spectators were the players’ friends and families, but that day 6,780 fans attended, desperate to meet their idol, Ilona Maher, a US rugby player and one of the most famous sportswomen.
The familiar figure on the pitch, standing beside Maher and watching closely as the fans swarmed her the rugby star, was Malala Yousafzai, the human rights activist. But there was no doubt that it was clear that it was Maher, not the Nobel peace prize winner, that the fans were there to see.
Yousafzai’s trip to Twickenham was part of a two-year tour with her husband to watch women’s sports. “We went all around the world, even to Australia,” Yousafzai said. They went to cricket, football, rugby, netball and basketball across major leagues, as well as the Olympics and the Commonwealth Games. Their extensive fieldwork has culminated in Yousafzai founding an investment firm for women’s sports.
The 27-year-old announced her new venture last Tuesday at the Power of Women’s Sport Summit, produced by Billie Jean King Enterprises. Attendees included Melinda French Gates, the philanthropist and ex-wife of Bill Gates, and Michele Kang, one of the biggest, if not the biggest, individual investors in women’s sports. Gates has invested $2bn in women’s sports; Kang owns three women’s teams, with plans to buy more.
‘There is something magical about the atmosphere ... it is inspiring and empowering for girls’
Yousafzai’s new firm is called Recess, a nod to her memories of being sidelined from sporting activities at school breaktimes. Having grown up in Pakistan’s Swat Valley under Taliban rule, she said sport offered hope, even though it was forbidden for girls. “We would somehow still manage to play cricket,” she said. “We would decide that the wall would become our wicket. We would find a tennis ball somewhere and a piece of wood [for a bat]. We found that, e ven in these limited spaces, we could still enjoy playing”
For Yousafzai, who has spent much of her life advocating for girls’ education and survived an assassination attempt by the Taliban for it, sport is a natural progression into another area where girls are denied access and opportunity.
She has launched Recess with her husband, Asser Malik, a sports executive and former high-ranking manager in Pakistan’s cricket scene.
Yousafzai already runs the Malala Fund, a nonprofit that supports girls’ education globally. In 2016, Reuters reported that she and her family had become millionaires from book sales and speaking events worldwide.
The couple are keen to stress that Recess is not merely a philanthropic gesture: their vision is to build a case not just for gender equality in sport but also for its economic viability. Recess will channel resources into major existing women’s leagues, with the pair appearing most interested in the National Women’s Soccer League and the Women’s National Basketball Association in the US. The goal is to show that, with the backing and media attention long afforded to their male counterparts, women’s sports can thrive.
The couple were watching women’s sports as fans when they recognised the investment potential, they say. “There is something magical about the atmosphere,” Yousafzai said. “Women’s sports brings people together from all backgrounds – it is a uniting force, and it is inspiring and empowering for girls. I knew that there is something there that we need to invest in.”
Yousafzai has also been inspired to take part herself. “I have been a vocal advocate for women for so long, but I couldn’t fully realise that I was strong enough to try any sports,” she said. “When you watch women play sports, they are sending a powerful message. It’s such a win for our mission, and our fight for women and girls.”
After one lesson of pickleball, she beat her husband in a match, and after five lessons of golf she was teasing him about being a better golfer. “She is more naturally gifted than I am,” Malik said. “And now we are at the stage where her golf is so much better than mine. She did win that pickleball match, but what she won’t tell you is, she went back to the coach to say: ‘I beat him!’ And now she makes fun of my weights in the gym.”
“Recess has become our life mission,” Yousafzai said. “And it’s part of that bigger goal – my lifetime mission to create an equal world for girls where they can learn and try. Sports can be a really powerful tool for that.”
Source:
https://observer.co.uk/news/interna...-new-goal-to-level-the-field-for-womens-sport