I was trying to work out a normal scenario for compariso by taking an innings
As per few articles ad slot of 10 seconds rate in a world cup match involving india(non pak ) team is 30 lakhs
For pak it's 45 lakhs .late joined party or premium ad slot is 60 lakhs for pak match .
So i tried a sample check excluding drinks and all other mandatory breaks for all the matches
50 overs each over 2 ads
After 1 wicket 3 ads
So for pak match , ads per innigs 50 * 2 + 10 * 3 = 130 ads
For most of the times for an ind vs pak match,slots will be booked in prior and few premium ads .
110(non premium ads ) * 45 = 4950 lakhs
20 (premium) ×60 =1200 lakhs
Total Ind vs Pak match 6150 lakhs
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Ind vs Non pak match
All ad slots will be filled but slowly as per reports
Only non premium ads
130 * 30 = 3900 lakhs
So ind vs non pak match ad revenue is 62 percent of ind vs pak as per broadcaster .
If india reaches knock out every ad slot is premium and it will eclipse any pak match.
There was no competitive matches between India and pak from past 15 years in odis.Other matches went for the last run and more time was consumed there. All in all it must be 15 to 20 percent of extra ad revenue for a broadcaster .But the surplus can be easily eclipsed easily by another additional india league match or easily out performed by an knock out india match.As far as India is there ,put an additional round or hype all aus /nz/eng matches as grudge matches or match of the tournament to cover the loss.
Correct me if am wrong .
Ind vs pak happened for 70 overs in odi wc .ind vs nz league happened for 100 overs .so any one can cover the loss of revenue by sub standard pak cricket. Viewership was also higher for non pak matches.
Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts
www.forbesindia.com