uberkoen
ODI Debutant
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The tournament which kicked off in Karachi on the 17th of September is the 11th edition of Pakistan's domestic T20 competition. One would think that spectators and local cricket enthusiasts would be delighted to watch a good game of cricket on their home grounds. Unfortunately, that has not been the case.
Most games have been played in front of nearly empty stadiums primarily due to the mismanagement of the organizers. Regrettably, a lot of potential is being wasted because of the dire execution of this tournament. What makes it even worse is that the tournament has most of the stars of the current Pakistan cricket team playing (apart from Lahore Lions of course) along with music and tons of sponsors yet still the marketing of the tournament leaves a bad taste in the mouth.
The apparent lack of promotion is there for everyone to see however, what's even worse is the fact that PTV prefers to show CLT20 matches over these domestic games whenever there is a conflict of schedules. Not to mention the fact that Geo Super is not airing this tournament at all.
What's alarming is the fact that PTV had been running promos for the CLT20 matches days before the cup began yet PCB failed to do anything about this.
Moreover, people who had gone to the stadium to watch these games complained of poor arrangements for the viewers.
The state of affairs is just sad. If PCB wants to launch a rival to the IPL they really need to step up a notch or two. Learn how tournaments like BigBash, CPL or CLT20 are marketed.
It seems as though the PCB's own interest in this tournament is waning. A decade ago, PCB had solitary sponsor for its Regional T20 Tournament, ABN AMRO was the sole sponsor of all the teams at that time & yet there used to be full packed stadiums (mostly) in KHI & LHR. (They may have attracted larger crowds, if it was held in smaller cities). Now each team has its own sponsors besides the large Banking groups & Telecos funding the event, yet they've failed to attract people to grounds.
What lesson has the PCB learnt in all all these years?
Most games have been played in front of nearly empty stadiums primarily due to the mismanagement of the organizers. Regrettably, a lot of potential is being wasted because of the dire execution of this tournament. What makes it even worse is that the tournament has most of the stars of the current Pakistan cricket team playing (apart from Lahore Lions of course) along with music and tons of sponsors yet still the marketing of the tournament leaves a bad taste in the mouth.
The apparent lack of promotion is there for everyone to see however, what's even worse is the fact that PTV prefers to show CLT20 matches over these domestic games whenever there is a conflict of schedules. Not to mention the fact that Geo Super is not airing this tournament at all.
What's alarming is the fact that PTV had been running promos for the CLT20 matches days before the cup began yet PCB failed to do anything about this.
Moreover, people who had gone to the stadium to watch these games complained of poor arrangements for the viewers.
The state of affairs is just sad. If PCB wants to launch a rival to the IPL they really need to step up a notch or two. Learn how tournaments like BigBash, CPL or CLT20 are marketed.
It seems as though the PCB's own interest in this tournament is waning. A decade ago, PCB had solitary sponsor for its Regional T20 Tournament, ABN AMRO was the sole sponsor of all the teams at that time & yet there used to be full packed stadiums (mostly) in KHI & LHR. (They may have attracted larger crowds, if it was held in smaller cities). Now each team has its own sponsors besides the large Banking groups & Telecos funding the event, yet they've failed to attract people to grounds.
What lesson has the PCB learnt in all all these years?
